Indonesia Sports Equipment and Fitness Gear Market

Indonesia Sports Equipment and Fitness Gear Market Overview

• The Indonesia Sports Equipment and Fitness Gear Market is valued at USD 725 million, based on the latest available industry data. This growth is primarily driven by increasing health consciousness among the population, rising disposable incomes, and a growing trend towards fitness and wellness activities. The market has seen a surge in demand for both home fitness equipment and sports apparel, reflecting a shift in consumer behavior towards healthier lifestyles. Notably, sports apparel alone accounts for over USD 2.2 billion in annual revenue, highlighting the strong demand for athleisure and performance wear.
• Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their large urban populations and increasing participation in sports and fitness activities. Jakarta, being the capital, has a higher concentration of gyms, fitness centers, and retail outlets, making it a hub for sports equipment and fitness gear. The urbanization and lifestyle changes in these cities further contribute to their market dominance. Urban consumers, especially youth, are increasingly adopting active lifestyles and branded sportswear as a form of self-expression.
• In 2023, the Indonesian government implemented the “Peraturan Menteri Pemuda dan Olahraga Republik Indonesia Nomor 7 Tahun 2023” (Regulation of the Minister of Youth and Sports of the Republic of Indonesia No. 7/2023), which mandates the development and enhancement of public sports facilities and community fitness programs. This initiative includes the allocation of USD 200 million for infrastructure and program funding, encouraging greater participation in sports and enhancing the overall health of the population. The regulation sets operational standards for facility development, program implementation, and reporting requirements for local governments.

Indonesia Sports Equipment and Fitness Gear Market Segmentation

By Product Type:The market is segmented into various product types, including fitness equipment, sports apparel, footwear, accessories, team sports equipment, individual sports equipment, and outdoor & adventure equipment. Among these, fitness equipment and sports apparel are the leading segments, driven by the increasing trend of home workouts and the growing popularity of athleisure wear. The demand for fitness equipment has surged as more individuals opt for home-based fitness solutions, while sports apparel continues to gain traction due to its versatility and comfort. Sports apparel is particularly dominant in urban markets, with synthetic materials and men’s categories leading sales.

By End-User:The end-user segmentation includes individual consumers, gyms and fitness centers, schools and educational institutions, corporate offices, and sports clubs & associations. Individual consumers represent the largest segment, driven by the increasing number of health-conscious individuals investing in personal fitness. Gyms and fitness centers also play a significant role, as they require a wide range of equipment to cater to their clientele, further boosting the market. The youth segment, in particular, is a major driver for sports apparel and accessories, with urban online channels seeing robust growth.

Indonesia Sports Equipment and Fitness Gear Market Competitive Landscape

The Indonesia Sports Equipment and Fitness Gear Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. League Indonesia (League), PT. Eagle Indo Pharma (Eagle), PT. Berca Sportindo (Specs), PT. Panarub Industry (Ardiles), PT. Mitra Adiperkasa Tbk (MAP Active), PT. Planet Sports Asia, Adidas AG, Nike Inc., Puma SE, Decathlon S.A., Under Armour Inc., Asics Corporation, Wilson Sporting Goods, Mizuno Corporation, New Balance Athletics, Inc., The North Face, Inc., Reebok International Ltd., Skechers USA, Inc., Columbia Sportswear Company, Li-Ning Company Limited, Anta Sports Products Limited contribute to innovation, geographic expansion, and service delivery in this space.

Indonesia Sports Equipment and Fitness Gear Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The Indonesian government reported a 20% increase in health-related initiatives, reflecting a growing public focus on fitness and wellness. This trend is supported by a rise in gym memberships, which reached 1.6 million, up from 1.2 million. As more individuals prioritize health, the demand for sports equipment and fitness gear is expected to surge, driving market growth significantly.
• Rise in Fitness Culture:The fitness culture in Indonesia has seen a notable shift, with a 35% increase in participation in fitness-related events, such as marathons and triathlons. This cultural shift is further evidenced by the growing number of fitness clubs, which increased to 2,200, up from 1,800. As more people engage in fitness activities, the demand for quality sports equipment and gear is expected to rise.
• Growth of E-commerce Platforms:E-commerce sales of sports equipment in Indonesia reached IDR 6 trillion, a significant increase from IDR 3.5 trillion. This growth is driven by the increasing internet penetration rate, which stands at 80%, facilitating online shopping. The convenience of e-commerce platforms is attracting more consumers, leading to a higher demand for fitness gear and sports equipment across the country.

Market Challenges

• High Import Tariffs:Indonesia imposes import tariffs on sports equipment that can reach up to 20%, significantly impacting the pricing and availability of foreign products. This high tariff structure discourages international brands from entering the market, limiting consumer choices and potentially stifling innovation. As a result, local consumers may face higher prices and reduced access to advanced sports gear, hindering market growth.
• Limited Local Manufacturing:The local manufacturing capacity for sports equipment in Indonesia is currently at only 30% of total market demand. This limitation results in a heavy reliance on imports, which can be disrupted by global supply chain issues. The lack of robust local production capabilities not only affects availability but also increases costs, making it challenging for local businesses to compete with international brands effectively.

Indonesia Sports Equipment and Fitness Gear Market Future Outlook

The future of the Indonesian sports equipment and fitness gear market appears promising, driven by increasing health consciousness and a vibrant fitness culture. As more consumers seek innovative and technologically advanced products, companies are likely to invest in smart fitness solutions and eco-friendly materials. Additionally, the expansion of e-commerce platforms will facilitate greater access to a wider range of products, enhancing consumer engagement and driving sales growth in the coming years.

Market Opportunities

• Expansion of Retail Outlets:The number of retail outlets for sports equipment is projected to increase by 15%, providing consumers with greater access to products. This expansion will create opportunities for local manufacturers to showcase their offerings and enhance brand visibility, ultimately driving sales and market penetration.
• Collaborations with Fitness Influencers:Collaborating with fitness influencers can significantly boost brand awareness and consumer trust. With over 12 million active social media users in the fitness niche, brands can leverage these partnerships to reach a broader audience, driving sales and enhancing brand loyalty in the competitive market landscape.