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KSA athletic footwear market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia athletic footwear market, valued at USD 1.2 Bn, is growing due to rising health awareness, athleisure trends, and e-commerce expansion, with key segments like running shoes leading.

Region:Middle East

Author(s):Rebecca

Product Code:KRAC3320

Pages:84

Published On:October 2025

About the Report

Base Year 2024

Saudi Arabia Athletic Footwear Market Overview

  • The Saudi Arabia Athletic Footwear Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness, a rise in sports participation, and the growing trend of athleisure wear among consumers. The market has seen a significant uptick in demand for various types of athletic footwear, catering to both professional athletes and casual users. Additional drivers include technological advancements in footwear materials (such as lightweight and breathable fabrics), innovations in cushioning, and the expansion of e-commerce platforms that have made athletic footwear more accessible to a broader consumer base .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and urbanization. These cities have a vibrant retail environment and a growing number of fitness centers, which contribute to the increasing demand for athletic footwear. The presence of international brands and local retailers, combined with the influence of global fashion trends and rising disposable incomes, further enhances market growth in these regions .
  • In 2023, the Saudi government implemented the "Sports Clubs Support Program" under the Quality of Life Program, issued by the Ministry of Sports. This initiative includes funding for sports facilities, youth sports programs, and infrastructure development, aiming to promote physical activity and sports participation among the youth. The program mandates compliance with national sports standards and encourages public-private partnerships, which is expected to boost the demand for athletic footwear as more young people engage in sports and fitness activities .
Saudi Arabia Athletic Footwear Market Size

Saudi Arabia Athletic Footwear Market Segmentation

By Type:The athletic footwear market can be segmented into various types, including running shoes, training shoes, sports sandals, basketball shoes, soccer cleats, cross-training shoes, trekking/hiking shoes, and others such as lifestyle sneakers and athleisure shoes. Among these, running shoes are currently the most popular segment, driven by the increasing number of running events and a growing focus on fitness. Training shoes also hold a significant share, appealing to consumers engaged in gym workouts and fitness classes. The demand for sports sandals and other types is growing, particularly in warmer regions, as consumers seek versatile and breathable options for both casual and athletic use .

Saudi Arabia Athletic Footwear Market segmentation by Type.

By End-User:The market can also be segmented by end-user demographics, including men, women, children, and unisex categories. Men represent the largest segment, driven by a higher participation rate in sports and fitness activities. Women are increasingly becoming a significant consumer group, particularly in the athleisure segment, as they seek stylish yet functional footwear. The children’s segment is also growing, fueled by the rising trend of youth sports and active lifestyles, supported by government and school-level initiatives to promote physical activity .

Saudi Arabia Athletic Footwear Market segmentation by End-User.

Saudi Arabia Athletic Footwear Market Competitive Landscape

The Saudi Arabia Athletic Footwear Market is characterized by a dynamic mix of regional and international players. Leading participants such as Nike, Inc., Adidas AG, Puma SE, Under Armour, Inc., New Balance Athletics, Inc., ASICS Corporation, Skechers USA, Inc., Reebok International Ltd., Saucony, Mizuno Corporation, Hoka One One (Deckers Brands), On Holding AG (On Running), Li-Ning Company Limited, Anta Sports Products Limited, Decathlon S.A., Alhokair Group (Fawaz Abdulaziz Alhokair Co.), Sun & Sand Sports (Gulf Marketing Group), Sports Corner, RedTag, Centrepoint (Landmark Group) contribute to innovation, geographic expansion, and service delivery in this space.

Nike, Inc.

1964

Beaverton, Oregon, USA

Adidas AG

1949

Herzogenaurach, Germany

Puma SE

1948

Herzogenaurach, Germany

Under Armour, Inc.

1996

Baltimore, Maryland, USA

Skechers USA, Inc.

1992

Manhattan Beach, California, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Saudi Arabia)

Market Share (%)

Store Count (Physical & Online Presence in Saudi Arabia)

Average Selling Price (SAR)

Product Portfolio Breadth (Number of SKUs/Types)

Saudi Arabia Athletic Footwear Market Industry Analysis

Growth Drivers

  • Increasing Health Awareness:The Saudi Arabian government has prioritized health initiatives, leading to a 20% increase in fitness-related activities among citizens. The Ministry of Health aims to reduce obesity rates by 5%, promoting physical fitness. This heightened awareness has resulted in a surge in demand for athletic footwear, with sales projected to reach 1.6 million pairs, reflecting a growing trend towards healthier lifestyles and increased participation in sports.
  • Rise in Sports Participation:The number of registered athletes in Saudi Arabia has increased by 30% since 2020, driven by government initiatives and community programs. In future, over 1.3 million individuals are expected to participate in organized sports events. This growth in sports participation is directly influencing the demand for athletic footwear, as consumers seek specialized products to enhance performance and comfort during physical activities.
  • Growth of E-commerce Platforms:E-commerce sales in Saudi Arabia are projected to reach $15 billion in future, with a significant portion attributed to athletic footwear. The rise of online shopping has made it easier for consumers to access a variety of brands and styles. This shift is expected to drive a 30% increase in online athletic footwear sales, as consumers increasingly prefer the convenience and variety offered by digital platforms.

Market Challenges

  • Intense Competition:The Saudi athletic footwear market is characterized by fierce competition, with over 50 brands vying for market share. Major global players like Nike and Adidas dominate, accounting for approximately 40% of total sales. This competitive landscape pressures local brands to innovate and differentiate their products, making it challenging for new entrants to establish a foothold in the market.
  • Economic Fluctuations:Saudi Arabia's economy is heavily influenced by oil prices, which are projected to fluctuate between $75 and $85 per barrel in future. Such volatility can impact consumer spending power, leading to reduced discretionary spending on non-essential items like athletic footwear. Economic uncertainty may hinder market growth, as consumers become more cautious in their purchasing decisions during downturns.

Saudi Arabia Athletic Footwear Market Future Outlook

The Saudi Arabian athletic footwear market is poised for significant growth, driven by increasing health consciousness and a rising trend in sports participation. As e-commerce continues to expand, brands will need to adapt their strategies to meet the evolving preferences of consumers. Innovations in sustainable materials and technology will likely play a crucial role in attracting environmentally conscious buyers. Overall, the market is expected to evolve, presenting new opportunities for both established and emerging brands in the coming years.

Market Opportunities

  • Expansion of Retail Outlets:With a projected increase of 15% in retail outlets in future, brands have the opportunity to enhance their physical presence. This expansion can facilitate direct consumer engagement, allowing brands to showcase their products and build customer loyalty through personalized experiences.
  • Introduction of Eco-friendly Products:The demand for sustainable products is rising, with 60% of consumers expressing interest in eco-friendly athletic footwear. Brands that invest in sustainable materials and practices can tap into this growing market segment, potentially increasing their sales by 20% as environmentally conscious consumers seek responsible purchasing options.

Scope of the Report

SegmentSub-Segments
By Type

Running Shoes

Training Shoes

Sports Sandals

Basketball Shoes

Soccer Cleats

Cross-Training Shoes

Trekking/Hiking Shoes

Others (e.g., Lifestyle Sneakers, Athleisure Shoes)

By End-User

Men

Women

Children

Unisex

By Sales Channel

Online Retail

Specialty Stores

Supermarkets & Hypermarkets

Direct Sales

Others (e.g., Department Stores)

By Price Range

Budget

Mid-Range

Premium

By Brand Loyalty

Brand Loyal Customers

Price-Sensitive Customers

Trend-Focused Customers

By Occasion

Casual Wear

Sports Events

Gym and Fitness

Outdoor Activities

By Material

Synthetic

Leather

Mesh

Others

By Region

Riyadh

Jeddah

Dammam

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian General Investment Authority, Ministry of Commerce)

Manufacturers and Producers

Distributors and Retailers

Sports Organizations and Federations

Fitness and Wellness Centers

Advertising and Marketing Agencies

Logistics and Supply Chain Companies

Players Mentioned in the Report:

Nike, Inc.

Adidas AG

Puma SE

Under Armour, Inc.

New Balance Athletics, Inc.

ASICS Corporation

Skechers USA, Inc.

Reebok International Ltd.

Saucony

Mizuno Corporation

Hoka One One (Deckers Brands)

On Holding AG (On Running)

Li-Ning Company Limited

Anta Sports Products Limited

Decathlon S.A.

Alhokair Group (Fawaz Abdulaziz Alhokair Co.)

Sun & Sand Sports (Gulf Marketing Group)

Sports Corner

RedTag

Centrepoint (Landmark Group)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Athletic Footwear Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Athletic Footwear Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Athletic Footwear Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Health Awareness
3.1.2 Rise in Sports Participation
3.1.3 Growth of E-commerce Platforms
3.1.4 Government Initiatives for Sports Development

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Economic Fluctuations
3.2.3 Supply Chain Disruptions
3.2.4 Consumer Price Sensitivity

3.3 Market Opportunities

3.3.1 Expansion of Retail Outlets
3.3.2 Introduction of Eco-friendly Products
3.3.3 Collaborations with Fitness Influencers
3.3.4 Growth in Online Sales Channels

3.4 Market Trends

3.4.1 Customization and Personalization
3.4.2 Technological Advancements in Footwear
3.4.3 Increasing Popularity of Athleisure
3.4.4 Focus on Sustainability

3.5 Government Regulation

3.5.1 Import Tariffs on Footwear
3.5.2 Quality Standards for Athletic Footwear
3.5.3 Consumer Protection Laws
3.5.4 Regulations on Advertising and Marketing

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Athletic Footwear Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Athletic Footwear Market Segmentation

8.1 By Type

8.1.1 Running Shoes
8.1.2 Training Shoes
8.1.3 Sports Sandals
8.1.4 Basketball Shoes
8.1.5 Soccer Cleats
8.1.6 Cross-Training Shoes
8.1.7 Trekking/Hiking Shoes
8.1.8 Others (e.g., Lifestyle Sneakers, Athleisure Shoes)

8.2 By End-User

8.2.1 Men
8.2.2 Women
8.2.3 Children
8.2.4 Unisex

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Specialty Stores
8.3.3 Supermarkets & Hypermarkets
8.3.4 Direct Sales
8.3.5 Others (e.g., Department Stores)

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-Range
8.4.3 Premium

8.5 By Brand Loyalty

8.5.1 Brand Loyal Customers
8.5.2 Price-Sensitive Customers
8.5.3 Trend-Focused Customers

8.6 By Occasion

8.6.1 Casual Wear
8.6.2 Sports Events
8.6.3 Gym and Fitness
8.6.4 Outdoor Activities

8.7 By Material

8.7.1 Synthetic
8.7.2 Leather
8.7.3 Mesh
8.7.4 Others

8.8 By Region

8.8.1 Riyadh
8.8.2 Jeddah
8.8.3 Dammam
8.8.4 Others

9. Saudi Arabia Athletic Footwear Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Saudi Arabia)
9.2.4 Market Share (%)
9.2.5 Store Count (Physical & Online Presence in Saudi Arabia)
9.2.6 Average Selling Price (SAR)
9.2.7 Product Portfolio Breadth (Number of SKUs/Types)
9.2.8 Brand Recognition Index (Local Consumer Awareness)
9.2.9 Distribution Network Coverage (Cities/Regions Served)
9.2.10 Customer Satisfaction Score (Saudi Arabia)
9.2.11 Sustainability Initiatives (Eco-friendly Products/Practices)
9.2.12 Digital Engagement Metrics (Social Media Followers, E-commerce Ratings)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 List of Major Companies

9.5.1 Nike, Inc.
9.5.2 Adidas AG
9.5.3 Puma SE
9.5.4 Under Armour, Inc.
9.5.5 New Balance Athletics, Inc.
9.5.6 ASICS Corporation
9.5.7 Skechers USA, Inc.
9.5.8 Reebok International Ltd.
9.5.9 Saucony
9.5.10 Mizuno Corporation
9.5.11 Hoka One One (Deckers Brands)
9.5.12 On Holding AG (On Running)
9.5.13 Li-Ning Company Limited
9.5.14 Anta Sports Products Limited
9.5.15 Decathlon S.A.
9.5.16 Alhokair Group (Fawaz Abdulaziz Alhokair Co.)
9.5.17 Sun & Sand Sports (Gulf Marketing Group)
9.5.18 Sports Corner
9.5.19 RedTag
9.5.20 Centrepoint (Landmark Group)

10. Saudi Arabia Athletic Footwear Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Sports
10.1.2 Ministry of Education
10.1.3 Ministry of Health

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sports Facilities
10.2.2 Sponsorship of Athletic Events
10.2.3 Partnerships with Fitness Organizations

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Availability of Sizes
10.3.3 Price Sensitivity

10.4 User Readiness for Adoption

10.4.1 Awareness of New Brands
10.4.2 Interest in Sustainable Products
10.4.3 Willingness to Purchase Online

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Increased Participation in Sports
10.5.2 Enhanced Brand Loyalty
10.5.3 Expansion into New Markets

11. Saudi Arabia Athletic Footwear Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and government publications
  • Review of consumer behavior studies and trends in athletic footwear
  • Examination of demographic data and economic indicators relevant to Saudi Arabia

Primary Research

  • Interviews with key stakeholders in the athletic footwear supply chain, including manufacturers and retailers
  • Surveys targeting consumers to understand preferences, purchasing behavior, and brand loyalty
  • Focus groups with fitness enthusiasts and casual users to gather qualitative insights

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from primary interviews with secondary research findings
  • Sanity checks conducted through expert panel reviews to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national retail sales data for athletic footwear
  • Segmentation of the market by product type, including running shoes, training shoes, and casual athletic footwear
  • Incorporation of growth rates from historical data and projected trends in fitness and sports participation

Bottom-up Modeling

  • Collection of sales data from leading athletic footwear retailers in Saudi Arabia
  • Estimation of average selling prices and volume sold across different segments
  • Analysis of distribution channels and their impact on overall market size

Forecasting & Scenario Analysis

  • Development of forecasting models based on economic growth, population trends, and health awareness
  • Scenario analysis considering potential impacts of regulatory changes and market disruptions
  • Creation of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Consumer Preferences in Athletic Footwear120Active Individuals, Fitness Enthusiasts
Retail Insights from Footwear Stores60Store Managers, Sales Associates
Market Trends from E-commerce Platforms50E-commerce Managers, Digital Marketing Specialists
Brand Perception Studies70Brand Managers, Marketing Directors
Distribution Channel Analysis40Logistics Managers, Supply Chain Analysts

Frequently Asked Questions

What is the current value of the Saudi Arabia Athletic Footwear Market?

The Saudi Arabia Athletic Footwear Market is valued at approximately USD 1.2 billion, reflecting a significant growth trend driven by increased health consciousness, sports participation, and the popularity of athleisure wear among consumers.

What factors are driving the growth of athletic footwear in Saudi Arabia?

Which cities in Saudi Arabia are leading in athletic footwear sales?

How has government policy influenced the athletic footwear market in Saudi Arabia?

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