Indonesia veterinary medicine market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Indonesia Veterinary Medicine Market Overview

• The Indonesia Veterinary Medicine Market is valued at USD 330 million, based on a five-year historical analysis. This growth is primarily driven by increasing pet ownership, rising livestock production, and heightened awareness of animal health. The demand for veterinary products and services has surged as consumers prioritize the health and well-being of their animals, leading to a robust market environment .
• Key cities such as Jakarta, Surabaya, and Bandung dominate the market due to their high population density and significant economic activities. These urban centers have a growing number of pet owners and livestock farmers, contributing to the demand for veterinary services and products. The concentration of veterinary clinics and hospitals in these areas further supports market growth .
• The regulation of veterinary medicines in Indonesia is governed by the Regulation of the Head of the National Agency of Drug and Food Control (BPOM) Number 14 of 2021 concerning the Supervision of Veterinary Drugs. This regulation, issued by BPOM, mandates that all veterinary medicines must be registered with BPOM before distribution, ensuring the safety, efficacy, and quality of veterinary products available in the market. The regulation outlines requirements for product registration, labeling, and post-market surveillance, thereby enhancing consumer trust and promoting responsible use of veterinary medicines.

Indonesia Veterinary Medicine Market Segmentation

By Type:The veterinary medicine market is segmented into various types, including Pharmaceuticals, Vaccines, Feed Additives, Diagnostics, Nutritional Supplements, Medical Devices, and Others. Among these, Pharmaceuticals and Vaccines are the leading segments due to their critical role in disease prevention and treatment in both companion and production animals. The increasing prevalence of zoonotic diseases, the need for effective vaccination programs, and the growing demand for organic and antibiotic-free veterinary medicines are driving the demand for these products .

By End-User:The end-user segmentation includes Pet Owners, Livestock Farmers, Veterinary Hospitals and Clinics, Animal Farms, Research Institutions, and Others. Pet Owners and Livestock Farmers are the primary consumers of veterinary products, driven by the increasing trend of pet adoption, the need for livestock health management, and the expansion of animal health services. The growing awareness of animal welfare and health among these groups is significantly influencing market dynamics .

Indonesia Veterinary Medicine Market Competitive Landscape

The Indonesia Veterinary Medicine Market is characterized by a dynamic mix of regional and international players. Leading participants such as PT. Vaksindo Satwa Nusantara, PT. Medion Farma Jaya, PT. Indofarma Tbk, PT. Kimia Farma Tbk, PT. Sido Muncul Tbk, PT. Cargill Indonesia, PT. Japfa Comfeed Indonesia Tbk, PT. Charoen Pokphand Indonesia Tbk, PT. Sanbe Farma, PT. Elanco Animal Health Indonesia, PT. Zoetis Animal Health Indonesia, PT. Sierad Produce Tbk, PT. Phapros Tbk, PT. Sierad Labora, PT. Sumber Alam Satwa contribute to innovation, geographic expansion, and service delivery in this space .

Indonesia Veterinary Medicine Market Industry Analysis

Growth Drivers

• Increasing Pet Ownership:The pet population in Indonesia has surged to approximately 20 million in future, reflecting a growing trend in pet ownership. This increase is driven by urbanization and rising disposable incomes, with the average household income projected to reach IDR 1.5 million per month. As pet owners become more aware of the importance of veterinary care, the demand for veterinary medicines and services is expected to rise significantly, contributing to market growth.
• Rising Demand for Livestock Health Products:Indonesia's livestock sector, which includes over 17 million cattle and over 300 million poultry, is experiencing heightened demand for health products. The government has allocated IDR 1 trillion for livestock health initiatives in future, emphasizing disease prevention and management. This investment is crucial for enhancing productivity and ensuring food security, thereby driving the veterinary medicine market as farmers seek effective health solutions for their livestock.
• Advancements in Veterinary Technology:The veterinary sector in Indonesia is witnessing rapid technological advancements, with investments in telemedicine and diagnostic tools expected to exceed IDR 500 billion in future. These innovations improve access to veterinary care, especially in remote areas, and enhance treatment outcomes. As technology becomes more integrated into veterinary practices, the demand for modern veterinary medicines and services is anticipated to grow, further propelling market expansion.

Market Challenges

• Limited Access to Veterinary Services in Rural Areas:Approximately 43 percent of Indonesia's population resides in rural areas, where access to veterinary services is severely limited. Many regions lack qualified veterinarians, with only 1 veterinarian available for every 10,000 livestock. This disparity hampers effective animal healthcare delivery, leading to increased disease prevalence and mortality rates among livestock, ultimately challenging the growth of the veterinary medicine market.
• High Cost of Veterinary Medicines:The cost of veterinary medicines in Indonesia can be prohibitive, with prices rising by an average of 15% annually due to inflation and supply chain issues. Many farmers, particularly smallholders, struggle to afford essential treatments, leading to under-treatment of animals. This financial barrier limits the overall market potential, as a significant portion of the population may forgo necessary veterinary care due to cost concerns.

Indonesia Veterinary Medicine Market Future Outlook

The future of the Indonesian veterinary medicine market appears promising, driven by increasing awareness of animal health and welfare. The integration of technology in veterinary practices is expected to enhance service delivery, while government initiatives will likely support the sector's growth. Additionally, the rising trend of preventive healthcare will encourage pet and livestock owners to invest in regular veterinary services, fostering a more robust market environment. Overall, these factors will contribute to a more sustainable veterinary landscape in Indonesia.

Market Opportunities

• Growth in the Aquaculture Sector:Indonesia's aquaculture industry, valued at over IDR 80 trillion in future, presents significant opportunities for veterinary medicine. As fish farming expands, the demand for health products to prevent diseases in aquatic species is expected to rise, creating a lucrative market for specialized veterinary solutions tailored to aquaculture needs.
• Expansion of E-commerce for Veterinary Products:The e-commerce sector in Indonesia is projected to grow by 30% in future, providing a platform for veterinary product sales. This shift allows for greater accessibility to veterinary medicines, especially in remote areas, and enables consumers to compare products and prices, ultimately driving market growth and improving animal health outcomes.