Malaysia Flooring Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

The Malaysia flooring market, valued at USD 1.1 Bn, is growing due to rising urban development, residential and commercial projects, and sustainable materials.

Region:Asia

Author(s):Geetanshi

Product Code:KRAE5287

Pages:100

Published On:December 2025

About the Report

Base Year 2024

Malaysia Flooring Market Overview

  • The Malaysia Flooring Market is valued at USD 1.1 billion, based on a five-year historical analysis, aligning with regional flooring and construction activity levels within South East Asia. This growth is primarily driven by the increasing demand for residential and commercial spaces, coupled with a rise in construction activities across the country, supported by ongoing urban development and real estate projects. The market is also influenced by consumer preferences for aesthetic, low-maintenance, and durable flooring solutions, including luxury vinyl tiles (LVT), stone plastic composite (SPC), engineered wood, and tiles, leading to a diverse range of products being offered.
  • Key cities such as Kuala Lumpur, Penang, and Johor Bahru dominate the Malaysia Flooring Market due to their rapid urbanization, strong real estate pipelines, and significant infrastructure development, including mixed-use, commercial, industrial, and hospitality projects. These urban centers are experiencing a surge in both residential and commercial projects, including high-rise apartments, shopping malls, offices, and industrial facilities, which in turn drives the demand for a wide range of flooring materials and solutions such as vinyl, tiles, carpets, and engineered wood.
  • The regulatory framework influencing the flooring and broader construction materials market in Malaysia is guided, among others, by the Construction Industry Transformation Programme (CITP) 2016–2020 under the Construction Industry Development Board Malaysia (CIDB) and the Green Building Index (GBI) certification scheme, which encourage the adoption of sustainable building materials, energy-efficient designs, and low–emission products in construction projects. In addition, the CIDB Act 520 (as amended) issued by the Government of Malaysia and administered by CIDB Malaysia provides for registration, accreditation, and quality and safety requirements for construction works and materials, supporting higher standards and greater uptake of compliant and sustainable flooring products in the market.
Malaysia Flooring Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030 Size

Malaysia Flooring Market Segmentation

By Type:The flooring market can be segmented into various types, including hardwood flooring, laminate flooring, vinyl flooring, carpet flooring, tile flooring, bamboo flooring, and others. Each type caters to different consumer preferences and applications, with specific characteristics that appeal to various market segments, such as the growing use of LVT and SPC in residential and commercial interiors, ceramic and porcelain tiles in high-traffic and wet areas, and engineered wood and laminates where a premium aesthetic and easier installation are desired.

Malaysia Flooring Market segmentation by Type.

By End-User:The flooring market is segmented based on end-users, which include residential, commercial, industrial, government & utilities, and others. Each segment has distinct requirements and preferences, influencing the types of flooring products that are in demand, with the residential sector increasingly favoring vinyl, laminates, and engineered wood for aesthetics and comfort, while commercial and industrial users prioritize durability, safety, and ease of maintenance through solutions such as tiles, resilient flooring, and specialized industrial coatings.

Malaysia Flooring Market segmentation by End-User.

Malaysia Flooring Market Competitive Landscape

The Malaysia Flooring Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mohawk Industries, Shaw Industries, Tarkett, Armstrong Flooring, Gerflor, Interface, Inc., Forbo Flooring Systems, LG Hausys, Beaulieu International Group, Boral Limited, Kronospan, Polyflor, Daltile, Quick-Step, NAFCO contribute to innovation, geographic expansion, and service delivery in this space, with a strong focus on resilient flooring, LVT/SPC, carpets, engineered wood, and solutions that meet green building and performance standards.

Mohawk Industries

1878

Calhoun, Georgia, USA

Shaw Industries

1967

Dalton, Georgia, USA

Tarkett

1886

La Verrière, France

Armstrong Flooring

1860

Lancaster, Pennsylvania, USA

Gerflor

1947

Tarare, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Malaysia Flooring Market Industry Analysis

Growth Drivers

  • Increasing Urbanization:Malaysia's urban population is projected to reach 80% in future, up from 77% in 2020, according to the World Bank. This rapid urbanization drives demand for residential and commercial flooring solutions, as new housing and infrastructure projects emerge. The construction sector is expected to contribute approximately MYR 250 billion to the economy in future, further fueling the need for diverse flooring options that cater to urban lifestyles and preferences.
  • Rising Disposable Income:The average disposable income in Malaysia is anticipated to rise to MYR 4,000 per month in future, reflecting a growth trend that enhances consumer purchasing power. This increase allows consumers to invest in higher-quality flooring materials, such as hardwood and luxury vinyl tiles. As households prioritize home improvement, the flooring market is expected to benefit significantly from this trend, with consumers seeking durable and aesthetically pleasing options.
  • Demand for Sustainable Flooring Solutions:With Malaysia's commitment to sustainable development, the demand for eco-friendly flooring materials is on the rise. The government aims to reduce carbon emissions by 45% in future, promoting green building initiatives. As a result, manufacturers are increasingly offering sustainable options, such as bamboo and recycled materials, which are projected to capture a significant share of the market, appealing to environmentally conscious consumers and businesses alike.

Market Challenges

  • Fluctuating Raw Material Prices:The flooring industry in Malaysia faces challenges due to volatile raw material prices, particularly for timber and synthetic materials. In future, the price of timber increased by 15% due to supply chain disruptions and increased demand. This fluctuation can lead to higher production costs for manufacturers, impacting pricing strategies and profit margins, ultimately affecting market competitiveness and consumer affordability.
  • Intense Competition:The Malaysian flooring market is characterized by intense competition, with over 200 registered companies vying for market share. This saturation leads to price wars and aggressive marketing strategies, which can erode profit margins. In future, the market is expected to see further consolidation as smaller players struggle to compete, potentially limiting innovation and diversity in product offerings, which could hinder overall market growth.

Malaysia Flooring Market Future Outlook

The Malaysia flooring market is poised for significant growth driven by urbanization, rising incomes, and a shift towards sustainable materials. As consumers increasingly prioritize eco-friendly options, manufacturers are likely to innovate and expand their product lines. Additionally, the integration of smart technologies in flooring solutions will enhance functionality and appeal. The market is expected to adapt to these trends, fostering a competitive landscape that encourages quality and sustainability in flooring products, ultimately benefiting consumers and businesses alike.

Market Opportunities

  • Expansion of E-commerce Platforms:The growth of e-commerce in Malaysia, projected to reach MYR 60 billion in future, presents a significant opportunity for flooring companies. Online platforms enable manufacturers to reach a broader audience, streamline sales processes, and reduce overhead costs. This shift allows consumers to access a wider variety of flooring options conveniently, enhancing market penetration and sales potential.
  • Government Initiatives for Green Building:The Malaysian government is actively promoting green building initiatives, with incentives for sustainable construction practices. In future, it is expected that 30% of new buildings will adhere to green certification standards. This creates opportunities for flooring manufacturers to develop and market eco-friendly products, aligning with government policies and attracting environmentally conscious consumers, thereby enhancing market growth.

Scope of the Report

SegmentSub-Segments
By Type

Hardwood Flooring

Laminate Flooring

Vinyl Flooring

Carpet Flooring

Tile Flooring

Bamboo Flooring

Others

By End-User

Residential

Commercial

Industrial

Government & Utilities

Others

By Region

Central Region

Northern Region

Southern Region

Eastern Region

By Application

Residential Flooring

Commercial Flooring

Industrial Flooring

Outdoor Flooring

Others

By Material

Natural Materials

Synthetic Materials

Composite Materials

Others

By Installation Type

Glue-Down Installation

Floating Installation

Nail-Down Installation

Others

By Price Range

Budget Segment

Mid-Range Segment

Premium Segment

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Housing and Local Government, Department of Standards Malaysia)

Manufacturers and Producers

Distributors and Retailers

Construction and Real Estate Developers

Interior Designers and Architects

Industry Associations (e.g., Malaysian Timber Industry Board)

Financial Institutions

Players Mentioned in the Report:

Mohawk Industries

Shaw Industries

Tarkett

Armstrong Flooring

Gerflor

Interface, Inc.

Forbo Flooring Systems

LG Hausys

Beaulieu International Group

Boral Limited

Kronospan

Polyflor

Daltile

Quick-Step

NAFCO

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Malaysia Flooring Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Malaysia Flooring Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Malaysia Flooring Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Urbanization
3.1.2 Rising Disposable Income
3.1.3 Demand for Sustainable Flooring Solutions
3.1.4 Growth in the Construction Sector

3.2 Market Challenges

3.2.1 Fluctuating Raw Material Prices
3.2.2 Intense Competition
3.2.3 Regulatory Compliance Issues
3.2.4 Limited Awareness of New Technologies

3.3 Market Opportunities

3.3.1 Expansion of E-commerce Platforms
3.3.2 Increasing Demand for Luxury Vinyl Tiles
3.3.3 Government Initiatives for Green Building
3.3.4 Technological Advancements in Flooring Solutions

3.4 Market Trends

3.4.1 Shift Towards Eco-friendly Materials
3.4.2 Customization and Personalization in Flooring
3.4.3 Integration of Smart Home Technologies
3.4.4 Growth of Online Retailing

3.5 Government Regulation

3.5.1 Building Code Compliance
3.5.2 Environmental Protection Regulations
3.5.3 Import Tariffs on Flooring Materials
3.5.4 Standards for Sustainable Materials

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Malaysia Flooring Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Malaysia Flooring Market Segmentation

8.1 By Type

8.1.1 Hardwood Flooring
8.1.2 Laminate Flooring
8.1.3 Vinyl Flooring
8.1.4 Carpet Flooring
8.1.5 Tile Flooring
8.1.6 Bamboo Flooring
8.1.7 Others

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Industrial
8.2.4 Government & Utilities
8.2.5 Others

8.3 By Region

8.3.1 Central Region
8.3.2 Northern Region
8.3.3 Southern Region
8.3.4 Eastern Region

8.4 By Application

8.4.1 Residential Flooring
8.4.2 Commercial Flooring
8.4.3 Industrial Flooring
8.4.4 Outdoor Flooring
8.4.5 Others

8.5 By Material

8.5.1 Natural Materials
8.5.2 Synthetic Materials
8.5.3 Composite Materials
8.5.4 Others

8.6 By Installation Type

8.6.1 Glue-Down Installation
8.6.2 Floating Installation
8.6.3 Nail-Down Installation
8.6.4 Others

8.7 By Price Range

8.7.1 Budget Segment
8.7.2 Mid-Range Segment
8.7.3 Premium Segment
8.7.4 Others

9. Malaysia Flooring Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Supply Chain Efficiency
9.2.9 Brand Recognition Score
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mohawk Industries
9.5.2 Shaw Industries
9.5.3 Tarkett
9.5.4 Armstrong Flooring
9.5.5 Gerflor
9.5.6 Interface, Inc.
9.5.7 Forbo Flooring Systems
9.5.8 LG Hausys
9.5.9 Beaulieu International Group
9.5.10 Boral Limited
9.5.11 Kronospan
9.5.12 Polyflor
9.5.13 Daltile
9.5.14 Quick-Step
9.5.15 NAFCO

10. Malaysia Flooring Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocation Trends
10.1.3 Supplier Selection Criteria
10.1.4 Contract Management Practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Flooring
10.2.2 Budgeting for Renovations
10.2.3 Corporate Sustainability Initiatives
10.2.4 Cost-Benefit Analysis Practices

10.3 Pain Point Analysis by End-User Category

10.3.1 Residential User Concerns
10.3.2 Commercial User Challenges
10.3.3 Industrial User Requirements
10.3.4 Government User Expectations

10.4 User Readiness for Adoption

10.4.1 Awareness of Flooring Options
10.4.2 Willingness to Invest in Quality
10.4.3 Adoption of Sustainable Practices
10.4.4 Feedback Mechanisms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Case Studies of Successful Implementations
10.5.3 Expansion Opportunities
10.5.4 Long-term Maintenance Considerations

11. Malaysia Flooring Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Malaysian construction and flooring associations
  • Review of government publications on building regulations and standards
  • Examination of market trends through trade journals and flooring industry publications

Primary Research

  • Interviews with key stakeholders in flooring manufacturing and distribution
  • Surveys targeting architects and interior designers regarding flooring preferences
  • Field visits to retail outlets and showrooms to assess product offerings and consumer behavior

Validation & Triangulation

  • Cross-validation of findings with data from industry experts and market analysts
  • Triangulation of insights from primary interviews with secondary data sources
  • Sanity checks through expert panel discussions to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national construction spending and flooring demand
  • Segmentation of the market by residential, commercial, and industrial flooring applications
  • Incorporation of growth rates from historical data and future construction projects

Bottom-up Modeling

  • Collection of sales data from leading flooring manufacturers and distributors
  • Estimation of average selling prices across different flooring types (e.g., hardwood, laminate, tiles)
  • Volume calculations based on production capacity and market share of key players

Forecasting & Scenario Analysis

  • Utilization of time series analysis to project future market trends through 2030
  • Scenario modeling based on economic indicators and consumer spending patterns
  • Development of best-case, worst-case, and most-likely scenarios for market growth

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Flooring Preferences150Homeowners, Interior Designers
Commercial Flooring Solutions100Facility Managers, Architects
Industrial Flooring Applications80Plant Managers, Procurement Officers
Eco-friendly Flooring Trends70Sustainability Consultants, Product Developers
Flooring Installation Services90Contractors, Service Providers

Frequently Asked Questions

What is the current value of the Malaysia Flooring Market?

The Malaysia Flooring Market is valued at approximately USD 1.1 billion, reflecting the growth driven by increasing demand for residential and commercial spaces, alongside rising construction activities across the country.

What factors are driving growth in the Malaysia Flooring Market?

Which cities are the main contributors to the Malaysia Flooring Market?

What types of flooring are popular in Malaysia?

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