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Advertising in Japan

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Details

Advertising in Japan

Summary

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the Japan advertising market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The advertising industry consists of agencies providing advertising, including display advertising, services.

- The Japanese advertising industry had total revenues of USD6,586.7m in 2017, representing a compound annual growth rate (CAGR) of 1.7% between 2013 and 2017.

- The food, beverage & personal/healthcare segment was the industry's most lucrative in 2017, with total revenues of USD1,781.7m, equivalent to 27.1% of the industry's overall value.

- Despite strong growth in digital advertising, more traditional forms of advertising such as TV remain the most popular in Japan. This is partly because many consumers view online advertisements to be a low quality form of marketing in comparison to TV commercials.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Japan

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts

Reasons to buy

- What was the size of the Japan advertising market by value in 2017?

- What will be the size of the Japan advertising market in 2022?

- What factors are affecting the strength of competition in the Japan advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Japan's advertising market?

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Table Of Content

Scope

Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 14

Supplier power 16

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 22

Asatsu-DK Inc. 22

Dentsu, Inc. 25

Hakuhodo DY Holdings Inc. 29

WPP plc 32

Macroeconomic Indicators 36

Country data 36

Methodology 38

Industry associations 39

Related MarketLine research 39

Appendix 40

About MarketLine 40


List Of Figure

List of Figures

Figure 1: Japan advertising industry value: USD million, 2013-17

Figure 2: Japan advertising industry category segmentation: % share, by value, 2017

Figure 3: Japan advertising industry geography segmentation: % share, by value, 2017

Figure 4: Japan advertising industry value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the advertising industry in Japan, 2017

Figure 6: Drivers of buyer power in the advertising industry in Japan, 2017

Figure 7: Drivers of supplier power in the advertising industry in Japan, 2017

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2017

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2017

Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2017

Figure 11: Asatsu-DK Inc.: revenues & profitability

Figure 12: Asatsu-DK Inc.: assets & liabilities

Figure 13: Dentsu, Inc.: revenues & profitability

Figure 14: Dentsu, Inc.: assets & liabilities

Figure 15: Hakuhodo DY Holdings Inc.: revenues & profitability

Figure 16: Hakuhodo DY Holdings Inc.: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Japan advertising industry value: USD million, 2013-17

Table 2: Japan advertising industry category segmentation: USD million, 2017

Table 3: Japan advertising industry geography segmentation: USD million, 2017

Table 4: Japan advertising industry value forecast: USD million, 2017-22

Table 5: Asatsu-DK Inc.: key facts

Table 6: Asatsu-DK Inc.: key financials (USD)

Table 7: Asatsu-DK Inc.: key financials (JPY)

Table 8: Asatsu-DK Inc.: key financial ratios

Table 9: Dentsu, Inc.: key facts

Table 10: Dentsu, Inc.: key financials (USD)

Table 11: Dentsu, Inc.: key financials (JPY)

Table 12: Dentsu, Inc.: key financial ratios

Table 13: Hakuhodo DY Holdings Inc.: key facts

Table 14: Hakuhodo DY Holdings Inc.: key financials (USD)

Table 15: Hakuhodo DY Holdings Inc.: key financials (JPY)

Table 16: Hakuhodo DY Holdings Inc.: key financial ratios

Table 17: WPP plc: key facts

Table 18: WPP plc: key financials (USD)

Table 19: WPP plc: key financials (GBP)

Table 20: WPP plc: key financial ratios

Table 21: Japan size of population (million), 2013-17

Table 22: Japan gdp (constant 2005 prices, USD billion), 2013-17

Table 23: Japan gdp (current prices, USD billion), 2013-17

Table 24: Japan inflation, 2013-17

Table 25: Japan consumer price index (absolute), 2013-17

Table 26: Japan exchange rate, 2013-17

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Products and Companies


Companies

Asatsu-DK Inc.

Dentsu, Inc.

Hakuhodo DY Holdings Inc.

WPP plc