Advertising in Scandinavia

About the Report

About the Report

Advertising in Scandinavia

 

Summary

 

Advertising in Scandinavia industry profile provides top-line qualitative and quantitative summary information including: market size (value 2014-18, and forecast to 2023). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

 

Key Highlights

 

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.

The Scandinavian advertising industry had total revenues of USD 9,069.2m in 2018, representing a compound annual growth rate (CAGR) of 2.9% between 2014 and 2018.

The retailer segment was the industry's most lucrative in 2018, with total revenues of USD 2,053.1m, equivalent to 22.6% of the industry's overall value.

In Scandinavia, high smartphone penetration has caused a shift in the advertising industry to a more digital field.

 

Scope

 

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Scandinavia

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Scandinavia

- Leading company profiles reveal details of key advertising market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the Scandinavia advertising market with five year forecasts

 

Reasons to buy

 

- What was the size of the Scandinavia advertising market by value in 2018?

- What will be the size of the Scandinavia advertising market in 2023?

- What factors are affecting the strength of competition in the Scandinavia advertising market?

- How has the market performed over the last five years?

- What are the main segments that make up Scandinavia's advertising market?

Products


Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Table Of Content

Table Of Content

Table of Contents

Executive Summary

Market value

Market value forecast

Category segmentation

Geography segmentation

Market rivalry

Market Overview

Market definition

Market analysis

Market Data

Market value

Market Segmentation

Category segmentation

Geography segmentation

Market Outlook

Market value forecast

Five Forces Analysis

Summary

Buyer power

Supplier power

New entrants

Threat of substitutes

Degree of rivalry

Leading Companies

The Interpublic Group of Companies, Inc.

Omnicom Group, Inc.

Publicis Groupe SA

WPP plc

Methodology

Industry associations

Related MarketLine research

Appendix

About MarketLine


List Of Figure

List of Figures

Figure 1: Scandinavia advertising industry value: USD million, 2014-18

Figure 2: Scandinavia advertising industry category segmentation: % share, by value, 2018

Figure 3: Scandinavia advertising industry geography segmentation: % share, by value, 2018

Figure 4: Scandinavia advertising industry value forecast: USD million, 2018-23

Figure 5: Forces driving competition in the advertising industry in Scandinavia, 2018

Figure 6: Drivers of buyer power in the advertising industry in Scandinavia, 2018

Figure 7: Drivers of supplier power in the advertising industry in Scandinavia, 2018

Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Scandinavia, 2018

Figure 9: Factors influencing the threat of substitutes in the advertising industry in Scandinavia, 2018

Figure 10: Drivers of degree of rivalry in the advertising industry in Scandinavia, 2018

Figure 11: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 12: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 13: Omnicom Group, Inc.: revenues & profitability

Figure 14: Omnicom Group, Inc.: assets & liabilities

Figure 15: Publicis Groupe SA: revenues & profitability

Figure 16: Publicis Groupe SA: assets & liabilities

Figure 17: WPP plc: revenues & profitability

Figure 18: WPP plc: assets & liabilities


List Of Table

List of Tables

Table 1: Scandinavia advertising industry value: USD million, 2014-18

Table 2: Scandinavia advertising industry category segmentation: USD million, 2018

Table 3: Scandinavia advertising industry geography segmentation: USD million, 2018

Table 4: Scandinavia advertising industry value forecast: USD million, 2018-23

Table 5: The Interpublic Group of Companies, Inc.: key facts

Table 6: The Interpublic Group of Companies, Inc.: key financials (USD )

Table 7: The Interpublic Group of Companies, Inc.: key financial ratios

Table 8: Omnicom Group, Inc.: key facts

Table 9: Omnicom Group, Inc.: key financials (USD )

Table 10: Omnicom Group, Inc.: key financial ratios

Table 11: Publicis Groupe SA: key facts

Table 12: Publicis Groupe SA: key financials (USD )

Table 13: Publicis Groupe SA: key financials (EUR)

Table 14: Publicis Groupe SA: key financial ratios

Table 15: WPP plc: key facts

Table 16: WPP plc: key financials (USD )

Table 17: WPP plc: key financials (GBP)

Table 18: WPP plc: key financial ratios

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