Media in India

Media in India


  • Products Id :- OHME3756
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  • Pages: 34
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Executive Summary

Media in India industry profile provides top-line qualitative and quantitative summary information including: market size (value 2010-14, and forecast to 2019). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the India media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

The media industry consists of the advertising, broadcasting and cable TV, publishing, and movies and entertainment markets.

The Indian media industry had total revenues of USD 18.1bn in 2014, representing a compound annual growth rate (CAGR) of 11.6% between 2010 and 2014.

The broadcasting and cable TV segment was the industry's most lucrative in 2014, with total revenues of USD 9.0bn, equivalent to 49.3% of the industry's overall value.

India's phenomenal growth has been boosted by the rapid expansion in pay TV subscription combined with exceptional advertising growth, both traditionally and digitally. In addition, Strong and stable economic performance combine with huge culture diversity is a recipe for media industry success.

Key Findings

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in India

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in India

Leading company profiles reveal details of key media market players' global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the India media market with five year forecasts

Macroeconomic indicators provide insight into general trends within the India economy

Reasons To Buy

What was the size of the India media market by value in 2014?

What will be the size of the India media market in 2019?

What factors are affecting the strength of competition in the India media market?

How has the market performed over the last five years?

What are the main segments that make up India's media market?



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