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Global Toys & Games industry profile provides top-line qualitative and quantitative summary information including: market size (value 2011-15, and forecast to 2020). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.
Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in the global
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global toys & games market
Leading company profiles reveal details of key toys & games market players' global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Global toys & games market with five year forecasts
Essential resource for top-line data and analysis covering the Global toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.
Reasons To Buy
What was the size of the Global toys & games market by value in 2015?
What will be the size of the Global toys & games market in 2020?
What factors are affecting the strength of competition in the Global toys & games market?
How has the market performed over the last five years?
How large is the global's toys & games market in relation to its regional counterparts?
The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles. Any currency conversions used in the creation of this report have been calculated using constant 2015 annual average exchange rates.
The global toys & games market had total revenues of $92,011.5m in 2015, representing a compound annual growth rate (CAGR) of 4.7% between 2011 and 2015.
Other specialist retailers account for the largest proportion of sales in the global toys & games market in 2015. Sales through this channel generated $43,605.2m, equivalent to 47.4% of the market's overall value.
The market is driven to some extent by licensed toys linked to film and TV franchises. 2015 was a strong year as Disney's Frozen continued to drive sales of toys and the release of Stars Wars: The Force Awakens just in time for Christmas also spawned a range of highly successful related products, introducing the franchise to a whole new generation of children.
Market value forecast
Market value forecast
Five Forces Analysis
Threat of substitutes
Degree of rivalry
Toys "R" Us, Inc.
Wal-Mart Stores, Inc.
Related MarketLine research
Figure 1: Global toys & games market value: $ million, 2011-15
Figure 2: Global toys & games market geography segmentation: % share, by value, 2015
Figure 3: Global toys & games market distribution: % share, by value, 2015
Figure 4: Global toys & games market value forecast: $ million, 2015-20
Figure 5: Forces driving competition in the global toys & games market, 2015
Figure 6: Drivers of buyer power in the global toys & games market, 2015
Figure 7: Drivers of supplier power in the global toys & games market, 2015
Figure 8: Factors influencing the likelihood of new entrants in the global toys & games market, 2015
Figure 9: Factors influencing the threat of substitutes in the global toys & games market, 2015
Figure 10: Drivers of degree of rivalry in the global toys & games market, 2015
Figure 11: Amazon.com, Inc.: revenues & profitability
Figure 12: Amazon.com, Inc.: assets & liabilities
Figure 13: Toys "R" Us, Inc. : revenues & profitability
Figure 14: Toys "R" Us, Inc. : assets & liabilities
Figure 15: Wal-Mart Stores, Inc. : revenues & profitability
Figure 16: Wal-Mart Stores, Inc. : assets & liabilities
Table 1: Global toys & games market value: $ million, 2011-15
Table 2: Global toys & games market geography segmentation: $ million, 2015
Table 3: Global toys & games market distribution: % share, by value, 2015
Table 4: Global toys & games market value forecast: $ million, 2015-20
Table 5: Amazon.com, Inc.: key facts
Table 6: Amazon.com, Inc.: key financials ($)
Table 7: Amazon.com, Inc.: key financial ratios
Table 8: Ludendo Groupe : key facts
Table 9: Toys "R" Us, Inc. : key facts
Table 10: Toys "R" Us, Inc. : key financials ($)
Table 11: Toys "R" Us, Inc. : key financial ratios
Table 12: Wal-Mart Stores, Inc. : key facts
Table 13: Wal-Mart Stores, Inc. : key financials ($)
Table 14: Wal-Mart Stores, Inc. : key financial ratios
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Amazon.com, Inc., Ludendo Groupe, Toys "R" Us, Inc., Wal-Mart Stores, Inc.
Toys & Games, Marketline, Global