Toys & Games in China

Toys & Games in China


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Executive Summary

Toys & Games in China

Summary

Toys & Games in China industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Essential resource for top-line data and analysis covering the China toys & games market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key Highlights

- The toys & games market includes retail sales of action figures, activity toys, dolls, games, infant and baby toys, miniature models, plush toys, puzzles, ride-on model toys, and toy vehicles.

- The Chinese toys & games market had total revenues of USD 19,548.4m in 2017, representing a compound annual growth rate (CAGR) of 16.5% between 2013 and 2017.

- Hypermarkets, supermarkets and hard discounters account for the largest proportion of sales in the Chinese toys & games market in 2017, sales through this channel generated USD 1,799.6m, equivalent to 9.2% of the market's overall value.

- Rising incomes and a move towards higher priced toys are contributing to the very strong growth in the Chinese market. The middle class is growing dramatically and therefore the population has more disposable income to spend on toys and games.

Scope

- Save time carrying out entry-level research by identifying the size, growth, and leading players in the toys & games market in China

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the toys & games market in China

- Leading company profiles reveal details of key toys & games market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the China toys & games market with five year forecasts

Reasons to buy

- What was the size of the China toys & games market by value in 2017?

- What will be the size of the China toys & games market in 2022?

- What factors are affecting the strength of competition in the China toys & games market?

- How has the market performed over the last five years?

- How large is China's toys & games market in relation to its regional counterparts?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 8

Market value 8

Market Segmentation 9

Geography segmentation 9

Market distribution 10

Market Outlook 11

Market value forecast 11

Five Forces Analysis 12

Summary 12

Buyer power 14

Supplier power 15

New entrants 17

Threat of substitutes 19

Degree of rivalry 20

Leading Companies 21

Alibaba Group Holding Limited 21

Amazon.com, Inc. 24

Leyou.com Inc 27

Lijiababy 28

Macroeconomic Indicators 29

Country data 29

Methodology 31

Industry associations 32

Related MarketLine research 32

Appendix 33

About MarketLine 33

List of Tables

Table 1: China toys & games market value: USD million, 2013-17

Table 2: China toys & games market geography segmentation: USD million, 2017

Table 3: China toys & games market distribution: % share, by value, 2017

Table 4: China toys & games market value forecast: USD million, 2017-22

Table 5: Alibaba Group Holding Limited: key facts

Table 6: Alibaba Group Holding Limited: key financials (USD )

Table 7: Alibaba Group Holding Limited: key financials (CNY)

Table 8: Alibaba Group Holding Limited: key financial ratios

Table 9: Amazon.com, Inc.: key facts

Table 10: Amazon.com, Inc.: key financials (USD )

Table 11: Amazon.com, Inc.: key financial ratios

Table 12: Leyou.com Inc : key facts

Table 13: Lijiababy : key facts

Table 14: China size of population (million), 2013-17

Table 15: China gdp (constant 2005 prices, USD billion), 2013-17

Table 16: China gdp (current prices, USD billion), 2013-17

Table 17: China inflation, 2013-17

Table 18: China consumer price index (absolute), 2013-17

Table 19: China exchange rate, 2013-17

List of Figures

Figure 1: China toys & games market value: USD million, 2013-17

Figure 2: China toys & games market geography segmentation: % share, by value, 2017

Figure 3: China toys & games market distribution: % share, by value, 2017

Figure 4: China toys & games market value forecast: USD million, 2017-22

Figure 5: Forces driving competition in the toys & games market in China, 2017

Figure 6: Drivers of buyer power in the toys & games market in China, 2017

Figure 7: Drivers of supplier power in the toys & games market in China, 2017

Figure 8: Factors influencing the likelihood of new entrants in the toys & games market in China, 2017

Figure 9: Factors influencing the threat of substitutes in the toys & games market in China, 2017

Figure 10: Drivers of degree of rivalry in the toys & games market in China, 2017

Figure 11: Alibaba Group Holding Limited: revenues & profitability

Figure 12: Alibaba Group Holding Limited: assets & liabilities

Figure 13: Amazon.com, Inc.: revenues & profitability

Figure 14: Amazon.com, Inc.: assets & liabilities

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Alibaba Group Holding Limited

Amazon.com, Inc.

Leyou.com Inc

Lijiababy

Toys & Games, MarketLine, China

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