Media in North America

Media in North America


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Executive Summary

Media in North America

Summary

Media in North America industry profile provides top-line qualitative and quantitative summary information including: market size (value 2013-17, and forecast to 2022). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Synopsis

Essential resource for top-line data and analysis covering the North America media market. Includes market size and segmentation data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Key highlights

- The media industry consists of the advertising, broadcasting & cable TV, publishing, and movies & entertainment markets.

- The North American media industry had total revenues of USD 330.7bn in 2017, representing a compound annual growth rate (CAGR) of 0.4% between 2013 and 2017.

- The broadcasting & cable TV segment was the industry's most lucrative in 2017, with total revenues of USD 190.2bn, equivalent to 57.5% of the industry's overall value.

- The US is the dominant industry in this region, accounting for almost 95% of revenues in 2017. What's more, the US media industry is the largest globally, accounting for over a third of global revenues in 2017.

Scope

- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the media market in North America

- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the media market in North America

- Leading company profiles reveal details of key media market players' global operations and financial performance

- Add weight to presentations and pitches by understanding the future growth prospects of the North America media market with five year forecasts

Reasons to buy

- What was the size of the North America media market by value in 2017?

- What will be the size of the North America media market in 2022?

- What factors are affecting the strength of competition in the North America media market?

- How has the market performed over the last five years?

- What are the main segments that make up North America's media market?



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Table of Contents

Executive Summary 2

Market value 2

Market value forecast 2

Category segmentation 2

Geography segmentation 2

Market rivalry 2

Market Overview 7

Market definition 7

Market analysis 7

Market Data 9

Market value 9

Market Segmentation 10

Category segmentation 10

Geography segmentation 11

Market Outlook 12

Market value forecast 12

Five Forces Analysis 13

Summary 13

Buyer power 15

Supplier power 17

New entrants 19

Threat of substitutes 22

Degree of rivalry 24

Leading Companies 26

Comcast Corporation 26

The Interpublic Group of Companies, Inc. 31

Viacom, Inc. 35

The Walt Disney Company 39

Methodology 43

Industry associations 44

Related MarketLine research 44

Appendix 45

About MarketLine 45

List of Figures

Figure 1: North America media industry value: USD billion, 2013-17

Figure 2: North America media industry category segmentation: % share, by value, 2017

Figure 3: North America media industry geography segmentation: % share, by value, 2017

Figure 4: North America media industry value forecast: USD billion, 2017-22

Figure 5: Forces driving competition in the media industry in North America, 2017

Figure 6: Drivers of buyer power in the media industry in North America, 2017

Figure 7: Drivers of supplier power in the media industry in North America, 2017

Figure 8: Factors influencing the likelihood of new entrants in the media industry in North America, 2017

Figure 9: Factors influencing the threat of substitutes in the media industry in North America, 2017

Figure 10: Drivers of degree of rivalry in the media industry in North America, 2017

Figure 11: Comcast Corporation: revenues & profitability

Figure 12: Comcast Corporation: assets & liabilities

Figure 13: The Interpublic Group of Companies, Inc.: revenues & profitability

Figure 14: The Interpublic Group of Companies, Inc.: assets & liabilities

Figure 15: Viacom, Inc.: revenues & profitability

Figure 16: Viacom, Inc.: assets & liabilities

Figure 17: The Walt Disney Company: revenues & profitability

Figure 18: The Walt Disney Company: assets & liabilities

List of Tables

Table 1: North America media industry value: USD billion, 2013-17

Table 2: North America media industry category segmentation: USD billion, 2017

Table 3: North America media industry geography segmentation: USD billion, 2017

Table 4: North America media industry value forecast: USD billion, 2017-22

Table 5: Comcast Corporation: key facts

Table 6: Comcast Corporation: key financials (USD )

Table 7: Comcast Corporation: key financial ratios

Table 8: The Interpublic Group of Companies, Inc.: key facts

Table 9: The Interpublic Group of Companies, Inc.: key financials (USD )

Table 10: The Interpublic Group of Companies, Inc.: key financial ratios

Table 11: Viacom, Inc.: key facts

Table 12: Viacom, Inc.: key financials (USD )

Table 13: Viacom, Inc.: key financial ratios

Table 14: The Walt Disney Company: key facts

Table 15: The Walt Disney Company: key financials (USD )

Table 16: The Walt Disney Company: key financial ratios

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