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Publicis Groupe SA (PUB)-Financial and Strategic SWOT Analysis Review

Publicis Groupe SA (PUB)-Financial and Strategic SWOT Analysis Review

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Executive Summary

Publicis Groupe SA (PUB)-Financial and Strategic SWOT Analysis Review provides you an in-depth strategic SWOT analysis of the company's businesses and operations. The profile has been compiled by GlobalData to bring to you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

The profile contains critical company information including:

Business description-A detailed description of the company's operations and business divisions.

Corporate strategy-Analyst's summarization of the company's business strategy.

SWOT Analysis-A detailed analysis of the company's strengths, weakness, opportunities and threats.

Company history-Progression of key events associated with the company.

Major products and services-A list of major products, services and brands of the company.

Key competitors-A list of key competitors to the company.

Key employees-A list of the key executives of the company.

Executive biographies-A brief summary of the executives' employment history.

Key operational heads-A list of personnel heading key departments/functions.

Important locations and subsidiaries-A list and contact details of key locations and subsidiaries of the company.

Detailed financial ratios for the past five years-The latest financial ratios derived from the annual financial statements published by the company with 5 years history.

Interim ratios for the last five interim periods-The latest financial ratios derived from the quarterly/semi-annual financial statements published by the company for 5 interims history.


Publicis Groupe SA (Publicis) is a communication group that offers marketing, communication, and digital transformation services. It has a presence in the value chain from consulting to creation and execution in digital, technology, consulting, creative, corporate communications and public affairs, planning and buying, media strategy, healthcare communications and brand asset production. The company serves clients in consumer goods; finance; automobile; health; technology, media, and telecommunications; food and drink; leisure/energy/luxury; distribution; and other sectors in North America, Europe, Asia Pacific, Latin America, Africa, and the Middle East. Publicis is headquartered in Paris, Ile-de-France, France.

Key benefits of buying this profile include:

You get detailed information about the company and its operations to identify potential customers and suppliers.

The profile analyzes the company's business structure, operations, major products and services, prospects, locations and subsidiaries, key executives and their biographies and key competitors.

Understand and respond to your competitors' business structure and strategies, and capitalize on their weaknesses. Stay up to date on the major developments affecting the company.

The company's core strengths and weaknesses and areas of development or decline are analyzed and presented in the profile objectively. Recent developments in the company covered in the profile help you track important events.

Equip yourself with information that enables you to sharpen your strategies and transform your operations profitably.

Opportunities that the company can explore and exploit are sized up and its growth potential assessed in the profile. Competitive and/or technological threats are highlighted.

Scout for potential investments and acquisition targets, with detailed insight into the companies' strategic, financial and operational performance.

Financial ratio presented for major public companies in the profile include the revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

Gain key insights into the company for academic or business research.

Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs.

Note: Some sections may be missing if data is unavailable for the company

Table of Contents

Table of Contents 2

List of Tables 4

List of Figures 5

Section 1-About the Company 6

Publicis Groupe SA-Key Facts 6

Publicis Groupe SA-Key Employees 7

Publicis Groupe SA-Key Employee Biographies 8

Publicis Groupe SA-Major Products and Services 9

Publicis Groupe SA-History 10

Publicis Groupe SA-Company Statement 15

Publicis Groupe SA-Locations And Subsidiaries 17

Head Office 17

Other Locations & Subsidiaries 17

Section 2-Company Analysis 21

Publicis Groupe SA-Business Description 21

Publicis Groupe SA-Corporate Strategy 22

Publicis Groupe SA-SWOT Analysis 23

SWOT Analysis-Overview 23

Publicis Groupe SA-Strengths 23

Strength-Reinforcement of Marketing, Commerce, and Consulting Offerings 23

Strength-Expansion of Business in EMEA 23

Strength-Operational Performance 23

Strength-Creation of Multi-corporate Venture 23

Publicis Groupe SA-Weaknesses 24

Weakness-Working Capital Deficit 24

Weakness-Lawsuits 24

Publicis Groupe SA-Opportunities 25

Opportunity-Increase of Social and Media Services: China 25

Opportunity-Prospects for the Growth in Media and Entertainment Industry: the US 25

Opportunity-Growth of Online Advertising: Vietnam 25

Opportunity-Advertising Opportunities in Nigeria 25

Publicis Groupe SA-Threats 26

Threat-Consolidation in Industries 26

Threat-Market Conditions 26

Threat-Regulations 26

Publicis Groupe SA-Key Competitors 27

Section 3-Company Financial Ratios 28

Financial Ratios-Capital Market Ratios 28

Financial Ratios-Annual Ratios 29

Performance Chart 30

Financial Performance 30

Financial Ratios-Interim Ratios 31

Financial Ratios-Ratio Charts 32

Publicis Groupe SA, Recent Deals Summary 33

Section 4-Appendix 34

Methodology 34

Ratio Definitions 34

About GlobalData 38

Contact Us 38

Disclaimer 38

List of Figures

Publicis Groupe SA, Performance Chart (2011-2015) 30

Publicis Groupe SA, Ratio Charts 32

List of Tables

Publicis Groupe SA, Key Facts 6

Publicis Groupe SA, Key Employees 7

Publicis Groupe SA, Key Employee Biographies 8

Publicis Groupe SA, Major Products and Services 9

Publicis Groupe SA, History 10

Publicis Groupe SA, Subsidiaries 17

Publicis Groupe SA, Key Competitors 27

Publicis Groupe SA, Ratios based on current share price 28

Publicis Groupe SA, Annual Ratios 29

Publicis Groupe SA, Interim Ratios 31

Publicis Groupe SA, Recent Deals Summary 33

Currency Codes 34

Capital Market Ratios 34

Equity Ratios 35

Profitability Ratios 35

Cost Ratios 36

Liquidity Ratios 36

Leverage Ratios 37

Efficiency Ratios 37

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Publicis Groupe SA, SWOT analysis, SWOT, Strengths, Weaknesses, Opportunities, Threats, Corporate Strategy, Key Ratios, Share Data, Performance, Financial Performance, Overview, Business Description, Major Product, Brands, History,Key Employees, Key Operational Heads, Strategy, Key Competitors, Company Statement, Capital Market Ratios, Financial Ratios, Annual Ratios, Interim Ratios, Ratio Charts

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