Destination Market Insights: Thailand

Destination Market Insights: Thailand

  • Products Id :- TT0053MI
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  • Pages: 30
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Executive Summary


The country had a record number of 29.9 million international arrivals in 2015, up from 24.8 million in 2014, a 20.4% annual increase. This growth was mainly driven by an uptick in Chinese tourists. The total number is forecast to grow to 47.5 million in 2020, which will further accelerate Thailand's position as one of the largest inbound tourism markets in the world.

Key Findings

In 2015, 7.9 million Chinese tourists visited Thailand, a 71.1% increase over 2014, and Chinese visitors now make up 35.7% of the total visitors to Thailand. The total number of Chinese inbound trips will be close to 16 million in 2020, which will be partly driven by the increased number of LCC options between both countries, while better and closer relationships between China and the host country will also be beneficial to further growth. To handle the expected influx of tourists, the government is expanding various primary and secondary airports. Thailand's six main airports are expected to handle 150 million passengers in 2030, up from 72 million now. One of the main expansions is Suvarnabhumi Airport, which will increase its annual passenger handling capacity to 120 million passengers. It also re-opened Terminal 2 at Bangkok's Don Mueang airport, which is now capable of handling 30 million passengers a year.


Canadean's report-"Destination Market Insights: Thailand" provides detailed information on the Thai inbound tourism sector, analyzing market data and providing insights. This report provides a better understanding of tourism flows, expenditure, and the airline, hotel, car rental, and travel intermediaries industries.

What else does this report offer?

Detailed market analysis, information, and insights, including:

Historic and forecast tourist volumes and values covering Thailand's inbound tourism sector

Detailed analysis of tourist spending patterns for various categories in the travel and tourism sector, such as purpose of spending and top source markets

Reasons To Buy

Make strategic business decisions using historic and forecast market data related to Thailand's Inbound Travel & Tourism sector.

Understand the demand-side dynamics within the industry to identify key market trends and growth opportunities.

Direct promotional efforts on the most promising markets by identifying the key source and destination countries.

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Ken Research
Ankur Gupta, Head Marketing & Communications



Key Trends

Main Source Markets

Source Markets in Focus: China

Source Markets in Focus: Malaysia






Market Data



About Canadean

Figure 1: International arrivals by purpose of travel

Figure 2: Domestic trips

Figure 3: Inbound tourism expenditure

Figure 4: Average spend per International tourist (in USD )

Figure 5: Inbound trips to Europe

Figure 6: Chinese arrivals in Thailand

Figure 7: Malaysian arrivals in Thailand

Figure 8: Seats Sold per Airline Type (in %)

Figure 9: Number of Seats Sold

Figure 10: Room Occupancy Rate (in %)

Table 1 Key Statistics, 2015

Table 2: European visitors in selected Asian countries (in millions)

Table 3: Inbound Trips (in 000s) by country

Table 4: Inbound Tourist Expenditure (in USD Millions) by country

Table 5: Average Spending Per Trip by Country (in USD )

Table 6: I take an interest in celebrity culture

Table 7: Top nationalities that are planning to take an international trip in 2016 (as a % of total)

Table 8: Major Hotel Companies in Thailand, 2015

Table 9: International arrivals by region (in 000's), 2011-2020

Table 10: International arrivals by purpose of visit (in 000's), 2011-2020

Table 11: International arrivals by country (in 000's), 2011-2020

Table 12: Overnight stays (in 000's), 2011-2020

Table 13: International arrivals by mode of transport (in 000's), 2011-2020

Table 14 Average length per inbound trip ( number of nights spent), 2011-2020

Table 15: Total inbound tourism expenditure by category (in THB millions), 2011-2020

Table 16: Total inbound tourism expenditure by category (in USD millions), 2011-2020

Table 17: Average inbound expenditure per resident by category (in THB), 2011-2020

Table 18: Average inbound expenditure per resident by category (in USD ), 2011-2020

Table 19: Domestic arrivals by purpose of visit (in 000's), 2011-2020

Table 20: Average length per domestic trip (number of nights spent), 2011-2020

Table 21: Overnight stays (in 000's), 2011-2020

Table 22: Total domestic tourism expenditure by category (in THB millions), 2011-2020

Table 23: Total domestic tourism expenditure by category (in USD millions), 2011-2020

Table 24: Average domestic expenditure per resident by category (in THB), 2011-2020

Table 25: Average domestic expenditure per resident by category (in USD ), 2011-2020

Table 26: Passenger airlines-Key performance indicators, 2011-2020

Table 27: Hotels-Key performance indicators, 2011-2020

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Thailand Travel and Tourism, Tourism demand factors, Arrivals to Thailand. Thai tourism sector, Tourism flows, Inbound tourism, Hotel

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