Middle East Packaging Adhesives Market Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Middle East packaging adhesives market grows with e-commerce, sustainability, and GCC mega-projects driving demand.

Region:Middle East

Author(s):Shubham

Product Code:KRAD1933

Pages:90

Published On:December 2025

About the Report

Base Year 2024

Middle East Packaging Adhesives Market Overview

  • The Middle East Packaging Adhesives Market is valued at USD 1.5 billion, based on a five-year historical analysis. Growth is propelled by rapid infrastructure expansion, rising e-commerce and FMCG packaging demand, and increasing emphasis on sustainability, driving adoption of low-VOC and bio-based adhesive solutions. These market dynamics are supported by broader trends favoring advanced adhesive technologies across construction, automotive, and packaging sectors.
  • The market is dominated by GCC countries—particularly Saudi Arabia and the UAE—due to their major construction mega-projects and expanding manufacturing and packaging sectors. Key industry players include Henkel, Dow, Sika AG, H.B. Fuller, 3M, RPM International, and Pidilite Industries, which leverage their global expertise and local distribution networks to deliver high-performance and environmentally compliant adhesives across diverse applications.
  • In 2024, Saudi Arabia's government announced a strategic initiative to enhance the domestic production of packaging adhesives, allocating SAR 10 billion (approximately USD 2.66 billion) to support the chemical and industrial sector development, including specialty adhesive production. This initiative aims to cover up to 35 percent of project costs during construction and production phases, fostering innovation and sustainability in the market.
Middle East Packaging Adhesives Market Size

Middle East Packaging Adhesives Market Segmentation

By Type:The Middle East Packaging Adhesives Market is segmented into various types, including water-based adhesives, solvent-based adhesives, hot melt adhesives, pressure-sensitive adhesives, reactive adhesives, and others. Among these, water-based adhesives are gaining significant traction due to their eco-friendly properties and compliance with stringent regulations. The demand for solvent-based adhesives remains strong in specific applications, while hot melt adhesives are favored for their quick bonding capabilities in high-speed production environments.

Middle East Packaging Adhesives Market segmentation by Type.

By End-User:The end-user segmentation of the Middle East Packaging Adhesives Market includes food and beverage, personal care and cosmetics, electronics, pharmaceuticals, and others. The food and beverage sector is the largest consumer of packaging adhesives, driven by the need for safe and efficient packaging solutions. The personal care and cosmetics industry also contributes significantly, as manufacturers seek high-performance adhesives for diverse packaging formats.

Middle East Packaging Adhesives Market segmentation by End-User.

Middle East Packaging Adhesives Market Competitive Landscape

The Middle East Packaging Adhesives Market is characterized by a dynamic mix of regional and international players. Leading participants such as Henkel AG & Co. KGaA, 3M Company, Sika AG, H.B. Fuller Company, Bostik SA, Avery Dennison Corporation, Dow Inc., Ashland Global Holdings Inc., RPM International Inc., Jowat SE, Tesa SE, ITW (Illinois Tool Works Inc.), Momentive Performance Materials Inc., Wacker Chemie AG, Arkema S.A. contribute to innovation, geographic expansion, and service delivery in this space.

Henkel AG & Co. KGaA

1876

Düsseldorf, Germany

3M Company

1902

Maplewood, Minnesota, USA

Sika AG

1910

Baar, Switzerland

H.B. Fuller Company

1887

Saint Paul, Minnesota, USA

Bostik SA

1889

Colombes, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Product Innovation Rate

Pricing Strategy

Middle East Packaging Adhesives Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging Solutions:The Middle East region accounted for approximately USD 63.5 million in sustainable adhesives revenue in future, representing 4.2% of the global market. This growth is driven by rising investments in green building initiatives and sustainable packaging solutions, as companies seek to reduce their environmental footprint. The demand for low-VOC and water-based adhesives is expected to continue increasing, aligning with global sustainability trends. Source: Emergen Research.
  • Growth in the E-commerce Sector:The e-commerce sector in the Middle East is projected to reach USD 28.5 billion in future, significantly boosting the demand for packaging solutions. As online shopping continues to rise, the need for efficient and reliable packaging adhesives is paramount. This surge in e-commerce is expected to drive the packaging industry, which is projected to grow from 44.5 billion units in 2023 to 51.5 billion units by 2028, further increasing adhesive consumption. Source: GlobeNewswire.
  • Technological Advancements in Adhesive Formulations:The Middle East is witnessing rapid advancements in adhesive technologies, with investments in R&D expected to exceed USD 150 million in future. Innovations such as bio-based adhesives and smart adhesives with IoT capabilities are gaining traction. These developments not only enhance performance but also cater to the growing demand for eco-friendly solutions, positioning the region as a leader in adhesive technology. Source: SustainabilityMEA.

Market Challenges

  • Fluctuating Raw Material Prices:The volatility of raw material prices, particularly for petrochemicals, poses a significant challenge for the packaging adhesives market. In future, the price of key raw materials like acrylics and polyurethanes is expected to fluctuate by up to 15%, impacting production costs. This unpredictability can lead to increased operational costs for manufacturers, affecting their pricing strategies and profit margins. Source: Grand View Research.
  • Stringent Environmental Regulations:The Middle East is facing increasing regulatory pressures regarding the use of volatile organic compounds (VOCs) in adhesives. Compliance with these regulations requires significant investment in reformulation and R&D, with costs potentially exceeding USD 20 million for major manufacturers in future. This challenge can hinder innovation and slow down the introduction of new products in the market. Source: Grand View Research.

Middle East Packaging Adhesives Market Future Outlook

The future of the Middle East packaging adhesives market is poised for significant transformation, driven by the integration of sustainable practices and technological innovations. As the demand for eco-friendly adhesives rises, manufacturers are expected to invest heavily in R&D to develop bio-based and smart adhesive solutions. Additionally, the ongoing expansion of the e-commerce sector will further fuel the need for efficient packaging solutions, creating a dynamic landscape for growth and innovation in the coming years.

Market Opportunities

  • Expansion of the Food and Beverage Packaging Sector:The food and beverage packaging sector is projected to grow significantly, with an estimated market value of USD 12 billion by future. This growth presents a substantial opportunity for adhesive manufacturers to develop specialized solutions that meet the stringent safety and quality standards required in food packaging. Source: Research & Markets.
  • Increasing Investments in R&D for Innovative Adhesives:With R&D investments expected to surpass USD 150 million in future, there is a significant opportunity for companies to innovate and develop advanced adhesive formulations. This focus on innovation can lead to the introduction of high-performance adhesives that cater to specific industry needs, enhancing market competitiveness. Source: SustainabilityMEA.

Scope of the Report

SegmentSub-Segments
By Type

Water-based adhesives

Solvent-based adhesives

Hot melt adhesives

Pressure-sensitive adhesives

Reactive adhesives

Others

By End-User

Food and beverage

Personal care and cosmetics

Electronics

Pharmaceuticals

Others

By Packaging Type

Flexible packaging

Rigid packaging

Labels and tapes

Others

By Application

Carton sealing

Labeling

Surface bonding

Others

By Distribution Channel

Direct sales

Distributors

Online sales

Others

By Geography

GCC Countries

Levant Region

North Africa

Others

By Regulatory Compliance

ISO certifications

FDA approvals

CE marking

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry and Advanced Technology, Saudi Food and Drug Authority)

Manufacturers and Producers

Distributors and Retailers

Packaging Companies

Raw Material Suppliers

Industry Associations (e.g., Middle East Packaging Association)

Financial Institutions

Players Mentioned in the Report:

Henkel AG & Co. KGaA

3M Company

Sika AG

H.B. Fuller Company

Bostik SA

Avery Dennison Corporation

Dow Inc.

Ashland Global Holdings Inc.

RPM International Inc.

Jowat SE

Tesa SE

ITW (Illinois Tool Works Inc.)

Momentive Performance Materials Inc.

Wacker Chemie AG

Arkema S.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Middle East Packaging Adhesives Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Middle East Packaging Adhesives Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Middle East Packaging Adhesives Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for sustainable packaging solutions
3.1.2 Growth in the e-commerce sector
3.1.3 Rising consumer preference for convenience packaging
3.1.4 Technological advancements in adhesive formulations

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Stringent environmental regulations
3.2.3 Competition from alternative bonding solutions
3.2.4 Limited awareness of advanced adhesive technologies

3.3 Market Opportunities

3.3.1 Expansion of the food and beverage packaging sector
3.3.2 Increasing investments in R&D for innovative adhesives
3.3.3 Growth in the pharmaceutical packaging industry
3.3.4 Rising demand for eco-friendly adhesive products

3.4 Market Trends

3.4.1 Shift towards bio-based adhesives
3.4.2 Integration of smart packaging technologies
3.4.3 Customization of adhesive solutions for specific applications
3.4.4 Increased focus on supply chain sustainability

3.5 Government Regulation

3.5.1 Compliance with REACH regulations
3.5.2 Implementation of waste management policies
3.5.3 Standards for food safety in packaging materials
3.5.4 Incentives for using environmentally friendly adhesives

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Middle East Packaging Adhesives Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Middle East Packaging Adhesives Market Segmentation

8.1 By Type

8.1.1 Water-based adhesives
8.1.2 Solvent-based adhesives
8.1.3 Hot melt adhesives
8.1.4 Pressure-sensitive adhesives
8.1.5 Reactive adhesives
8.1.6 Others

8.2 By End-User

8.2.1 Food and beverage
8.2.2 Personal care and cosmetics
8.2.3 Electronics
8.2.4 Pharmaceuticals
8.2.5 Others

8.3 By Packaging Type

8.3.1 Flexible packaging
8.3.2 Rigid packaging
8.3.3 Labels and tapes
8.3.4 Others

8.4 By Application

8.4.1 Carton sealing
8.4.2 Labeling
8.4.3 Surface bonding
8.4.4 Others

8.5 By Distribution Channel

8.5.1 Direct sales
8.5.2 Distributors
8.5.3 Online sales
8.5.4 Others

8.6 By Geography

8.6.1 GCC Countries
8.6.2 Levant Region
8.6.3 North Africa
8.6.4 Others

8.7 By Regulatory Compliance

8.7.1 ISO certifications
8.7.2 FDA approvals
8.7.3 CE marking
8.7.4 Others

9. Middle East Packaging Adhesives Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Product Innovation Rate
9.2.7 Pricing Strategy
9.2.8 Distribution Efficiency
9.2.9 Brand Recognition Score
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Henkel AG & Co. KGaA
9.5.2 3M Company
9.5.3 Sika AG
9.5.4 H.B. Fuller Company
9.5.5 Bostik SA
9.5.6 Avery Dennison Corporation
9.5.7 Dow Inc.
9.5.8 Ashland Global Holdings Inc.
9.5.9 RPM International Inc.
9.5.10 Jowat SE
9.5.11 Tesa SE
9.5.12 ITW (Illinois Tool Works Inc.)
9.5.13 Momentive Performance Materials Inc.
9.5.14 Wacker Chemie AG
9.5.15 Arkema S.A.

10. Middle East Packaging Adhesives Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for packaging materials
10.1.3 Supplier selection criteria
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in packaging infrastructure
10.2.2 Energy consumption patterns in production
10.2.3 Budgeting for sustainable packaging initiatives
10.2.4 Corporate social responsibility expenditures

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality assurance challenges
10.3.2 Supply chain disruptions
10.3.3 Cost management issues
10.3.4 Regulatory compliance hurdles

10.4 User Readiness for Adoption

10.4.1 Awareness of adhesive technologies
10.4.2 Training and skill development needs
10.4.3 Infrastructure readiness for new solutions
10.4.4 Financial readiness for investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI post-implementation
10.5.2 Case studies of successful deployments
10.5.3 Scalability of adhesive solutions
10.5.4 Future use case identification

11. Middle East Packaging Adhesives Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication strategy

2.5 Digital marketing initiatives

2.6 Trade show participation

2.7 Customer engagement tactics


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Distribution channel optimization

3.3 Logistics and supply chain management

3.4 Partnership with distributors

3.5 E-commerce strategy

3.6 Inventory management practices

3.7 Customer service integration


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitor pricing analysis

4.4 Value-based pricing strategies

4.5 Discount and promotion strategies

4.6 Price elasticity assessment

4.7 Customer feedback on pricing


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product development opportunities

5.4 Market entry barriers

5.5 Innovation needs

5.6 Customer pain points

5.7 Future trends analysis


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer feedback mechanisms

6.4 Relationship management strategies

6.5 Community engagement initiatives

6.6 Customer education programs

6.7 Retention strategies


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Cost-effectiveness

7.4 Quality assurance

7.5 Innovation

7.6 Customer-centric solutions

7.7 Competitive differentiation


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup

8.4 Market research

8.5 Training and development

8.6 Performance monitoring

8.7 Stakeholder engagement


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling
15.2.3 Resource allocation

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from regional trade associations and market research firms
  • Government publications on manufacturing and trade statistics in the adhesives sector
  • Academic journals and white papers focusing on innovations in packaging adhesives

Primary Research

  • Interviews with product managers at leading packaging companies
  • Surveys with end-users in the food and beverage, cosmetics, and pharmaceutical sectors
  • Field visits to manufacturing plants to gather insights on adhesive applications

Validation & Triangulation

  • Cross-validation of data from multiple sources including trade publications and expert interviews
  • Triangulation of market size estimates using historical data and current trends
  • Sanity checks through feedback from industry experts and stakeholders

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of total market size based on regional consumption patterns of packaging adhesives
  • Segmentation by end-use industries such as food packaging, consumer goods, and industrial applications
  • Incorporation of macroeconomic indicators affecting the packaging industry in the Middle East

Bottom-up Modeling

  • Estimation of adhesive consumption based on production volumes of packaged goods
  • Cost analysis of adhesive materials used in various packaging formats
  • Volume estimates derived from interviews with key manufacturers and suppliers

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market trends through 2030
  • Scenario modeling based on potential regulatory changes and sustainability initiatives
  • Development of best-case, worst-case, and most-likely market scenarios

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Food Packaging Adhesives100Packaging Engineers, Quality Assurance Managers
Cosmetics and Personal Care Adhesives80Product Development Managers, Regulatory Affairs Specialists
Pharmaceutical Packaging Adhesives70Manufacturing Managers, Compliance Officers
Industrial Adhesives for Packaging60Operations Managers, Supply Chain Coordinators
Eco-friendly Adhesives in Packaging90Sustainability Managers, R&D Directors

Frequently Asked Questions

What is the current value of the Middle East Packaging Adhesives Market?

The Middle East Packaging Adhesives Market is valued at approximately USD 1.5 billion, driven by factors such as infrastructure expansion, rising e-commerce demand, and a focus on sustainable packaging solutions.

Which countries dominate the Middle East Packaging Adhesives Market?

What are the main types of packaging adhesives used in the Middle East?

What are the key growth drivers for the Middle East Packaging Adhesives Market?

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