Ken Research Logo

Morocco Flexible Packaging Market

Morocco flexible packaging market, valued at USD 1.9 billion, is growing due to rising demand for convenience packaging, sustainable options, and expansion in food, beverage, and e-commerce sectors.

Region:Africa

Author(s):Geetanshi

Product Code:KRAA1283

Pages:92

Published On:August 2025

About the Report

Base Year 2024

Morocco Flexible Packaging Market Overview

  • The Morocco Flexible Packaging Market is valued at USD 1.9 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for packaged food products, rising consumer preferences for convenience, and the expansion of the e-commerce sector. The market has witnessed a significant shift towards sustainable packaging solutions, with manufacturers increasingly adopting biodegradable and recyclable materials to meet evolving regulatory and consumer requirements.
  • Key cities such as Casablanca, Rabat, and Tangier dominate the market due to their strategic locations, robust industrial infrastructure, and proximity to major transportation hubs. These cities serve as commercial centers, facilitating trade and distribution, which enhances the overall market dynamics in the region.
  • In recent years, the Moroccan government has strengthened regulations aimed at reducing plastic waste, mandating that flexible packaging products increasingly incorporate recyclable or biodegradable materials. This initiative is part of a broader strategy to promote environmental sustainability and reduce the ecological footprint of packaging materials, aligning with global trends and local policy shifts.
Morocco Flexible Packaging Market Size

Morocco Flexible Packaging Market Segmentation

By Type:The flexible packaging market can be segmented into various types, including pouches, films, bags, wraps, sachets, labels, blister packs & liners, and others. Among these, pouches and films are the most widely used due to their versatility and ability to preserve product freshness. The demand for pouches has surged, particularly in the food and beverage sector, as they offer convenience and ease of use.

Morocco Flexible Packaging Market segmentation by Type.

By End-User:The end-user segmentation includes food and beverage, pharmaceuticals, personal care, household products, industrial, agriculture, and others. The food and beverage sector is the largest consumer of flexible packaging, driven by the growing demand for ready-to-eat meals and snacks. This trend is further supported by the increasing health consciousness among consumers, leading to a preference for packaged and portion-controlled products.

Morocco Flexible Packaging Market segmentation by End-User.

Morocco Flexible Packaging Market Competitive Landscape

The Morocco Flexible Packaging Market is characterized by a dynamic mix of regional and international players. Leading participants such as Amcor plc, Huhtamaki Oyj, Mondi Group, Constantia Flexibles, Smurfit Kappa Group, Berry Global, Inc., Sonoco Products Company, Winpak Ltd., Hotpack Packaging Industries LLC, Afrimag Glue, Unibag Maghreb, Compagnie Industrielle Des Fibres, Mondi Pap Sac Maghreb SA, Alpla Werke Alwin Lehner GmbH & Co KG, and Coveris Holdings S.A. contribute to innovation, geographic expansion, and service delivery in this space.

Amcor plc

1860

Zurich, Switzerland

Huhtamaki Oyj

1920

Espoo, Finland

Mondi Group

1967

London, UK

Constantia Flexibles

1966

Vienna, Austria

Smurfit Kappa Group

1934

Dublin, Ireland

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Share in Morocco Flexible Packaging

Market Penetration Rate (by end-user segment or region)

Customer Retention Rate

Production Capacity & Utilization (%)

Morocco Flexible Packaging Market Industry Analysis

Growth Drivers

  • Increasing Demand for Sustainable Packaging Solutions:The Moroccan flexible packaging market is witnessing a surge in demand for sustainable packaging solutions, driven by consumer preferences for eco-friendly products. In future, the market for biodegradable packaging is projected to reach approximately MAD 1.5 billion, reflecting a 25% increase from the previous year. This shift is supported by government initiatives promoting sustainability, with the Ministry of Environment allocating MAD 600 million for green packaging projects, enhancing the market's growth potential.
  • Growth in Food and Beverage Sector:The food and beverage sector in Morocco is expected to grow significantly, with a projected value of MAD 220 billion in future, up from MAD 200 billion in the previous year. This growth is driving the demand for flexible packaging solutions, as manufacturers seek to enhance product shelf life and reduce waste. The sector's expansion is further supported by a 12% increase in domestic consumption, leading to higher packaging requirements and opportunities for flexible packaging providers.
  • Rise in E-commerce and Online Retailing:E-commerce in Morocco is projected to reach MAD 35 billion in future, a substantial increase from MAD 30 billion in the previous year. This growth is significantly impacting the flexible packaging market, as online retailers require innovative packaging solutions to ensure product safety during transit. The rise in online shopping is also prompting businesses to invest in customized packaging, further driving demand for flexible packaging solutions tailored to e-commerce needs.

Market Challenges

  • High Raw Material Costs:The flexible packaging industry in Morocco faces challenges due to rising raw material costs, which have increased by approximately 25% over the past year. This surge is primarily attributed to global supply chain disruptions and inflationary pressures. As a result, manufacturers are struggling to maintain profit margins, leading to potential price increases for consumers and reduced competitiveness in the market.
  • Stringent Environmental Regulations:The Moroccan government has implemented stringent environmental regulations aimed at reducing plastic waste, which poses challenges for flexible packaging manufacturers. In future, compliance costs are expected to rise by 20%, impacting operational budgets. Companies must invest in sustainable practices and materials to meet these regulations, which can strain resources and hinder growth, particularly for smaller manufacturers lacking the necessary capital.

Morocco Flexible Packaging Market Future Outlook

The future of the Moroccan flexible packaging market appears promising, driven by increasing consumer awareness of sustainability and the need for innovative packaging solutions. As the food and beverage sector continues to expand, manufacturers are likely to invest in advanced technologies to enhance product offerings. Additionally, the growing e-commerce sector will further stimulate demand for customized packaging solutions, creating opportunities for businesses to differentiate themselves in a competitive landscape while adhering to environmental standards.

Market Opportunities

  • Expansion of Biodegradable Packaging Options:The demand for biodegradable packaging is set to rise, with an estimated market value of MAD 2 billion by future. This presents a significant opportunity for manufacturers to innovate and develop new products that cater to environmentally conscious consumers, aligning with global sustainability trends and government initiatives promoting eco-friendly practices.
  • Increasing Investment in Packaging Innovation:With the Moroccan government investing MAD 400 million in packaging innovation initiatives, there is a substantial opportunity for companies to enhance their product offerings. This investment will likely lead to the development of advanced materials and technologies, enabling manufacturers to meet evolving consumer demands and improve operational efficiencies in the flexible packaging sector.

Scope of the Report

SegmentSub-Segments
By Type

Pouches

Films

Bags

Wraps

Sachets

Labels

Blister Packs & Liners

Others

By End-User

Food and Beverage

Pharmaceuticals

Personal Care

Household Products

Industrial

Agriculture

Others

By Material

Plastic (PE, BOPP, CPP, PVC, EVOH, etc.)

Paper

Aluminum Foil

Composites

Others

By Application

Food Packaging

Beverage Packaging

Medical & Pharmaceutical Packaging

Retail Packaging

Industrial Packaging

Others

By Distribution Channel

Direct Sales

Distributors

Online Retail

Supermarkets/Hypermarkets

Others

By Price Range

Economy

Mid-Range

Premium

By Sustainability Level

Conventional Packaging

Recyclable Packaging

Biodegradable Packaging

Compostable Packaging

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Industry, Trade, Green and Digital Economy)

Manufacturers and Producers

Distributors and Retailers

Packaging Material Suppliers

Logistics and Supply Chain Companies

Industry Associations (e.g., Moroccan Association of Flexible Packaging)

Financial Institutions

Players Mentioned in the Report:

Amcor plc

Huhtamaki Oyj

Mondi Group

Constantia Flexibles

Smurfit Kappa Group

Berry Global, Inc.

Sonoco Products Company

Winpak Ltd.

Hotpack Packaging Industries LLC

Afrimag Glue

Unibag Maghreb

Compagnie Industrielle Des Fibres

Mondi Pap Sac Maghreb SA

Alpla Werke Alwin Lehner GmbH & Co KG

Coveris Holdings S.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Morocco Flexible Packaging Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Morocco Flexible Packaging Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Morocco Flexible Packaging Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Sustainable Packaging Solutions
3.1.2 Growth in Food and Beverage Sector
3.1.3 Rise in E-commerce and Online Retailing
3.1.4 Technological Advancements in Packaging Materials

3.2 Market Challenges

3.2.1 High Raw Material Costs
3.2.2 Stringent Environmental Regulations
3.2.3 Competition from Alternative Packaging Solutions
3.2.4 Limited Recycling Infrastructure

3.3 Market Opportunities

3.3.1 Expansion of Biodegradable Packaging Options
3.3.2 Increasing Investment in Packaging Innovation
3.3.3 Growth in Export Markets
3.3.4 Collaboration with Local Manufacturers

3.4 Market Trends

3.4.1 Shift Towards Eco-Friendly Packaging
3.4.2 Customization and Personalization in Packaging
3.4.3 Adoption of Smart Packaging Technologies
3.4.4 Increased Focus on Supply Chain Transparency

3.5 Government Regulation

3.5.1 Implementation of Plastic Waste Management Policies
3.5.2 Regulations on Food Safety and Packaging Standards
3.5.3 Incentives for Sustainable Packaging Initiatives
3.5.4 Compliance Requirements for Import and Export

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Morocco Flexible Packaging Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Morocco Flexible Packaging Market Segmentation

8.1 By Type

8.1.1 Pouches
8.1.2 Films
8.1.3 Bags
8.1.4 Wraps
8.1.5 Sachets
8.1.6 Labels
8.1.7 Blister Packs & Liners
8.1.8 Others

8.2 By End-User

8.2.1 Food and Beverage
8.2.2 Pharmaceuticals
8.2.3 Personal Care
8.2.4 Household Products
8.2.5 Industrial
8.2.6 Agriculture
8.2.7 Others

8.3 By Material

8.3.1 Plastic (PE, BOPP, CPP, PVC, EVOH, etc.)
8.3.2 Paper
8.3.3 Aluminum Foil
8.3.4 Composites
8.3.5 Others

8.4 By Application

8.4.1 Food Packaging
8.4.2 Beverage Packaging
8.4.3 Medical & Pharmaceutical Packaging
8.4.4 Retail Packaging
8.4.5 Industrial Packaging
8.4.6 Others

8.5 By Distribution Channel

8.5.1 Direct Sales
8.5.2 Distributors
8.5.3 Online Retail
8.5.4 Supermarkets/Hypermarkets
8.5.5 Others

8.6 By Price Range

8.6.1 Economy
8.6.2 Mid-Range
8.6.3 Premium

8.7 By Sustainability Level

8.7.1 Conventional Packaging
8.7.2 Recyclable Packaging
8.7.3 Biodegradable Packaging
8.7.4 Compostable Packaging
8.7.5 Others

9. Morocco Flexible Packaging Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Share in Morocco Flexible Packaging
9.2.5 Market Penetration Rate (by end-user segment or region)
9.2.6 Customer Retention Rate
9.2.7 Production Capacity & Utilization (%)
9.2.8 Product Portfolio Breadth (SKUs, material types, etc.)
9.2.9 Innovation Index (patents, new launches, R&D spend)
9.2.10 Distribution Network Coverage (domestic, export markets)
9.2.11 Sustainability Initiatives (recycled content, certifications)
9.2.12 Pricing Strategy
9.2.13 Brand Recognition Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Amcor plc
9.5.2 Huhtamaki Oyj
9.5.3 Mondi Group
9.5.4 Constantia Flexibles
9.5.5 Smurfit Kappa Group
9.5.6 Berry Global, Inc.
9.5.7 Sonoco Products Company
9.5.8 Winpak Ltd.
9.5.9 Hotpack Packaging Industries LLC
9.5.10 Afrimag Glue
9.5.11 Unibag Maghreb
9.5.12 Compagnie Industrielle Des Fibres
9.5.13 Mondi Pap Sac Maghreb SA
9.5.14 Alpla Werke Alwin Lehner GmbH & Co KG
9.5.15 Coveris Holdings S.A.

10. Morocco Flexible Packaging Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture
10.1.2 Ministry of Health
10.1.3 Ministry of Industry and Trade
10.1.4 Ministry of Environment

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Packaging
10.2.2 Budget Allocation for R&D
10.2.3 Expenditure on Compliance and Regulations

10.3 Pain Point Analysis by End-User Category

10.3.1 Food and Beverage Sector
10.3.2 Pharmaceutical Sector
10.3.3 Retail Sector

10.4 User Readiness for Adoption

10.4.1 Awareness of Sustainable Practices
10.4.2 Willingness to Invest in New Technologies

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 Evaluation of Customer Satisfaction
10.5.3 Potential for Market Expansion

11. Morocco Flexible Packaging Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Moroccan packaging associations and trade bodies
  • Review of market trends and forecasts from government publications and economic surveys
  • Examination of import/export data and trade statistics related to flexible packaging materials

Primary Research

  • Interviews with key stakeholders in the flexible packaging supply chain, including manufacturers and distributors
  • Surveys conducted with end-users across various sectors such as food, pharmaceuticals, and consumer goods
  • Field visits to production facilities to gather insights on operational practices and market needs

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including trade publications and expert opinions
  • Triangulation of market data with insights from industry conferences and seminars
  • Sanity checks performed through expert panel reviews to ensure data accuracy and relevance

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national consumption patterns and economic indicators
  • Segmentation of the market by application areas such as food packaging, medical packaging, and industrial uses
  • Incorporation of growth rates from related sectors to project future market potential

Bottom-up Modeling

  • Collection of production volume data from leading flexible packaging manufacturers in Morocco
  • Analysis of pricing structures and cost components associated with flexible packaging products
  • Estimation of market size based on production volume multiplied by average selling prices

Forecasting & Scenario Analysis

  • Development of forecasts using historical data trends and market growth drivers
  • Scenario analysis based on potential regulatory changes and shifts in consumer preferences
  • Creation of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Food Packaging Sector120Packaging Managers, Product Development Heads
Pharmaceutical Packaging60Quality Assurance Managers, Regulatory Affairs Specialists
Consumer Goods Packaging80Brand Managers, Supply Chain Coordinators
Industrial Packaging Solutions50Operations Managers, Procurement Specialists
Sustainability Initiatives in Packaging40Sustainability Officers, Environmental Compliance Managers

Frequently Asked Questions

What is the current value of the Morocco Flexible Packaging Market?

The Morocco Flexible Packaging Market is valued at approximately USD 1.9 billion, reflecting significant growth driven by increasing demand for packaged food products, consumer preferences for convenience, and the expansion of the e-commerce sector.

What are the main drivers of growth in the Morocco Flexible Packaging Market?

Which cities are the primary hubs for the Morocco Flexible Packaging Market?

How is the Moroccan government influencing the flexible packaging industry?

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022