Oman automotive steering market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman automotive steering market, valued at USD 1.15 Bn, grows with demand for EPS systems, EV integration, and safety features in passenger vehicles across Muscat and key cities.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAC2344

Pages:90

Published On:October 2025

About the Report

Base Year 2024

Oman Automotive Steering Market Overview

  • The Oman Automotive Steering Market is valued at USD 1.15 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for advanced steering technologies, particularly electric power steering systems, coupled with the rising automotive production and sales in the region. The shift towards electric vehicles and the integration of smart technologies in vehicles have further propelled the market's expansion, with EPS systems gaining significant traction due to their superior fuel efficiency, better response and control, and reduced maintenance requirements compared to traditional hydraulic systems.
  • Muscat, as the capital city, plays a pivotal role in the Oman Automotive Steering Market due to its status as a commercial hub and concentration of automotive sales infrastructure. Additionally, other cities like Salalah and Sohar contribute significantly to the market, driven by their growing automotive sectors and infrastructure development initiatives supported by government policies aimed at improving road networks and logistics capabilities. The increasing urbanization and consumer preference for vehicles with enhanced safety and comfort features in these regions are key factors for their dominance in the market.
  • The Omani government has implemented the Vehicle Safety Standards Regulation, issued by the Ministry of Transport, Communications and Information Technology in 2023, mandating the adoption of advanced safety features in all new vehicles, including electronic stability control and advanced driver-assistance systems. This regulation establishes compliance requirements for vehicle importers and manufacturers operating in Oman, with mandatory installation of safety systems that meet international standards. The regulation specifically requires steering systems to be compatible with ADAS features such as lane-keeping assist and collision avoidance systems, thereby directly influencing the demand for modern steering technologies that comply with these safety standards.
Oman Automotive Steering Market Size

Oman Automotive Steering Market Segmentation

By Type:The market can be segmented into various types of steering systems, including Hydraulic Power Steering (HPS), Electric Power Steering (EPS), Electro-Hydraulic Power Steering (EHPS), Manual Steering, and Steer-by-Wire Systems. Each type serves different vehicle requirements and consumer preferences, with EPS systems experiencing the most rapid adoption due to technological advancements and integration capabilities with modern vehicle electronics.

Oman Automotive Steering Market segmentation by Type.

The Electric Power Steering (EPS) segment is currently dominating the market due to its energy efficiency, lightweight design, and enhanced driving comfort. As consumers increasingly seek fuel-efficient and environmentally friendly vehicles, EPS systems have gained substantial traction in the Omani market. The growing trend towards electric vehicles further supports the demand for EPS, as it aligns with the industry's shift towards sustainable technologies. Additionally, advancements in EPS technology, including the development of brushless motor systems and the integration of sensors for improved steering control, are driving its popularity. The seamless compatibility of EPS with advanced driver-assistance systems such as lane-keeping assist and automated parking has made it the preferred choice for automotive manufacturers operating in Oman.

By Vehicle Type:The market is also segmented based on vehicle types, including Passenger Cars, Light Commercial Vehicles (LCVs), Heavy Commercial Vehicles (HCVs), Buses & Coaches, and Others. Each vehicle type has distinct steering system requirements based on size, weight, and intended use, with passenger cars representing the dominant segment in the Omani automotive market.

Oman Automotive Steering Market segmentation by Vehicle Type.

Passenger Cars represent the largest segment in the market, driven by the high demand for personal vehicles and the expanding automotive retail sector in Oman. The growing middle-class population and rising disposable incomes have led to a surge in passenger car sales, which in turn boosts the demand for advanced steering systems. The Omani passenger car market has shown consistent growth, with vehicle sales demonstrating strong momentum and continued expansion trends. Additionally, the trend towards electric and hybrid vehicles is further propelling the growth of this segment, as manufacturers increasingly adopt modern steering technologies to enhance vehicle performance, safety, and compliance with government-mandated safety standards. The integration of EPS systems with driver assistance features has become a key differentiator in the passenger car segment, driving consumer preferences towards vehicles equipped with advanced steering technologies.

Oman Automotive Steering Market Competitive Landscape

The Oman Automotive Steering Market is characterized by a dynamic mix of regional and international players. Leading participants such as ZF Friedrichshafen AG, JTEKT Corporation, Nexteer Automotive, Bosch Automotive Steering GmbH, thyssenkrupp AG, Mando Corporation, Hyundai Mobis Co., Ltd., NSK Ltd., Aisin Corporation, DENSO Corporation, American Axle & Manufacturing Holdings, Inc. (AAM), Sona BLW Precision Forgings Ltd. (Sona Comstar), ACDelco (General Motors), Hitachi Astemo, Ltd., Delphi Technologies (BorgWarner Inc.) contribute to innovation, geographic expansion, and service delivery in this space.

ZF Friedrichshafen AG

1915

Friedrichshafen, Germany

JTEKT Corporation

2006

Osaka, Japan

Nexteer Automotive

2010

Auburn Hills, Michigan, USA

Bosch Automotive Steering GmbH

1886

Schwäbisch Gmünd, Germany

thyssenkrupp AG

1999

Essen, Germany

Company

Establishment Year

Headquarters

Revenue from Oman Operations

Volume of Steering Systems Supplied (Units)

Product Portfolio Breadth (Types/Technologies Offered)

Local Partnerships or Distribution Agreements

Aftermarket Service Network Coverage

R&D Investment as % of Revenue

Oman Automotive Steering Market Industry Analysis

Growth Drivers

  • Increasing Vehicle Production:The automotive sector in Oman is projected to produce approximately 50,000 vehicles in future, reflecting a 10% increase from the previous year. This growth is driven by rising consumer preferences and government support for local manufacturing. The increase in vehicle production directly correlates with the demand for automotive steering systems, as each vehicle requires a steering mechanism, thus boosting the overall market for steering components in the region.
  • Rising Consumer Demand for Safety Features:In future, the demand for advanced safety features in vehicles is expected to rise, with 70% of consumers prioritizing safety in their purchasing decisions. This trend is pushing manufacturers to integrate sophisticated steering systems that enhance vehicle control and safety. As a result, the automotive steering market is likely to see increased investments in technologies that meet these consumer expectations, driving growth in the sector.
  • Technological Advancements in Steering Systems:The Oman automotive steering market is witnessing significant technological advancements, particularly in electric power steering systems, which are projected to account for 60% of new vehicle models in future. These innovations not only improve fuel efficiency but also enhance driving comfort and safety. As manufacturers adopt these technologies, the demand for modern steering solutions is expected to rise, further propelling market growth.

Market Challenges

  • High Import Duties on Automotive Components:Oman imposes import duties of up to 15% on automotive components, which significantly raises the cost of sourcing steering systems from international suppliers. This financial burden can deter local manufacturers from acquiring advanced technologies, limiting their competitiveness in the market. Consequently, high import duties pose a substantial challenge to the growth of the automotive steering market in Oman.
  • Limited Local Manufacturing Capabilities:The local manufacturing capabilities in Oman are currently limited, with only 20% of automotive components being produced domestically. This reliance on imports not only increases costs but also affects the supply chain's efficiency. As a result, the lack of robust local manufacturing infrastructure presents a significant challenge for the automotive steering market, hindering its potential growth and innovation.

Oman Automotive Steering Market Future Outlook

The future of the Oman automotive steering market appears promising, driven by the increasing adoption of electric vehicles and advancements in autonomous driving technologies. As the government continues to invest in infrastructure and promote electric vehicle adoption, the demand for innovative steering solutions is expected to rise. Additionally, the integration of advanced driver assistance systems will further enhance the market's growth, positioning Oman as a competitive player in the automotive sector.

Market Opportunities

  • Expansion of Electric Vehicle Market:The electric vehicle market in Oman is anticipated to grow significantly, with projections indicating that sales could reach 10,000 units in future. This growth presents a substantial opportunity for steering system manufacturers to develop specialized solutions tailored for electric vehicles, enhancing their market presence and profitability.
  • Development of Autonomous Driving Technologies:As Oman invests in smart city initiatives, the development of autonomous driving technologies is gaining traction. In future, it is expected that 15% of new vehicles will incorporate some level of automation. This trend offers a lucrative opportunity for steering system manufacturers to innovate and provide advanced solutions that cater to the evolving needs of the automotive industry.

Scope of the Report

SegmentSub-Segments
By Type

Hydraulic Power Steering (HPS)

Electric Power Steering (EPS)

Electro-Hydraulic Power Steering (EHPS)

Manual Steering

Steer-by-Wire Systems

By Vehicle Type

Passenger Cars

Light Commercial Vehicles (LCVs)

Heavy Commercial Vehicles (HCVs)

Buses & Coaches

Others

By Component

Steering Gear

Steering Column

Steering Wheel

Sensors & Actuators

Others

By Sales Channel

OEMs

Aftermarket

By Distribution Mode

Direct Sales

Distributors

Retail Outlets

By Price Range

Economy

Mid-Range

Premium

By Application

Personal Use

Commercial Use

Fleet Management

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Transport, Oman Standards and Metrology Institute)

Automotive Manufacturers and Producers

Automotive Component Distributors and Retailers

Automotive Aftermarket Service Providers

Technology Providers and Innovators

Industry Associations (e.g., Oman Automobile Association)

Financial Institutions and Banks

Players Mentioned in the Report:

ZF Friedrichshafen AG

JTEKT Corporation

Nexteer Automotive

Bosch Automotive Steering GmbH

thyssenkrupp AG

Mando Corporation

Hyundai Mobis Co., Ltd.

NSK Ltd.

Aisin Corporation

DENSO Corporation

American Axle & Manufacturing Holdings, Inc. (AAM)

Sona BLW Precision Forgings Ltd. (Sona Comstar)

ACDelco (General Motors)

Hitachi Astemo, Ltd.

Delphi Technologies (BorgWarner Inc.)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Oman Automotive Steering Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Oman Automotive Steering Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Oman Automotive Steering Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Vehicle Production
3.1.2 Rising Consumer Demand for Safety Features
3.1.3 Technological Advancements in Steering Systems
3.1.4 Government Initiatives for Automotive Industry Growth

3.2 Market Challenges

3.2.1 High Import Duties on Automotive Components
3.2.2 Limited Local Manufacturing Capabilities
3.2.3 Fluctuating Raw Material Prices
3.2.4 Competition from Established Global Players

3.3 Market Opportunities

3.3.1 Expansion of Electric Vehicle Market
3.3.2 Development of Autonomous Driving Technologies
3.3.3 Increasing Investment in Infrastructure
3.3.4 Growing Demand for Lightweight Steering Solutions

3.4 Market Trends

3.4.1 Shift Towards Electric Power Steering Systems
3.4.2 Integration of Advanced Driver Assistance Systems (ADAS)
3.4.3 Focus on Sustainability and Eco-Friendly Materials
3.4.4 Rise of Connected Vehicles and IoT Applications

3.5 Government Regulation

3.5.1 Emission Standards for Automotive Manufacturing
3.5.2 Safety Regulations for Vehicle Components
3.5.3 Incentives for Electric Vehicle Adoption
3.5.4 Import Regulations for Automotive Parts

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Oman Automotive Steering Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Oman Automotive Steering Market Segmentation

8.1 By Type

8.1.1 Hydraulic Power Steering (HPS)
8.1.2 Electric Power Steering (EPS)
8.1.3 Electro-Hydraulic Power Steering (EHPS)
8.1.4 Manual Steering
8.1.5 Steer-by-Wire Systems

8.2 By Vehicle Type

8.2.1 Passenger Cars
8.2.2 Light Commercial Vehicles (LCVs)
8.2.3 Heavy Commercial Vehicles (HCVs)
8.2.4 Buses & Coaches
8.2.5 Others

8.3 By Component

8.3.1 Steering Gear
8.3.2 Steering Column
8.3.3 Steering Wheel
8.3.4 Sensors & Actuators
8.3.5 Others

8.4 By Sales Channel

8.4.1 OEMs
8.4.2 Aftermarket

8.5 By Distribution Mode

8.5.1 Direct Sales
8.5.2 Distributors
8.5.3 Retail Outlets

8.6 By Price Range

8.6.1 Economy
8.6.2 Mid-Range
8.6.3 Premium

8.7 By Application

8.7.1 Personal Use
8.7.2 Commercial Use
8.7.3 Fleet Management
8.7.4 Others

9. Oman Automotive Steering Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Market Share in Oman Automotive Steering Segment
9.2.2 Revenue from Oman Operations
9.2.3 Volume of Steering Systems Supplied (Units)
9.2.4 Product Portfolio Breadth (Types/Technologies Offered)
9.2.5 Local Partnerships or Distribution Agreements
9.2.6 Aftermarket Service Network Coverage
9.2.7 R&D Investment as % of Revenue
9.2.8 Lead Time to Delivery (Days)
9.2.9 Customer Satisfaction Index (Oman)
9.2.10 Warranty Claim Rate (%)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 ZF Friedrichshafen AG
9.5.2 JTEKT Corporation
9.5.3 Nexteer Automotive
9.5.4 Bosch Automotive Steering GmbH
9.5.5 thyssenkrupp AG
9.5.6 Mando Corporation
9.5.7 Hyundai Mobis Co., Ltd.
9.5.8 NSK Ltd.
9.5.9 Aisin Corporation
9.5.10 DENSO Corporation
9.5.11 American Axle & Manufacturing Holdings, Inc. (AAM)
9.5.12 Sona BLW Precision Forgings Ltd. (Sona Comstar)
9.5.13 ACDelco (General Motors)
9.5.14 Hitachi Astemo, Ltd.
9.5.15 Delphi Technologies (BorgWarner Inc.)

10. Oman Automotive Steering Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Transport
10.1.2 Ministry of Commerce and Industry
10.1.3 Ministry of Finance
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Automotive Infrastructure Development
10.2.2 Investment in R&D for Steering Technologies
10.2.3 Partnerships with Local Manufacturers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Maintenance
10.3.2 Availability of Spare Parts
10.3.3 Quality of Steering Systems
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of New Technologies
10.4.2 Training and Support Needs
10.4.3 Financial Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Cost Savings Analysis
10.5.3 User Feedback and Adaptation
10.5.4 Others

11. Oman Automotive Steering Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Solutions

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from automotive associations in Oman
  • Review of government publications on automotive regulations and policies
  • Examination of market trends through trade journals and automotive magazines

Primary Research

  • Interviews with key stakeholders in the automotive supply chain, including manufacturers and distributors
  • Surveys conducted with automotive retailers and service providers across Oman
  • Field visits to automotive exhibitions and trade shows to gather insights from participants

Validation & Triangulation

  • Cross-validation of data through multiple sources, including trade statistics and expert opinions
  • Triangulation of findings from desk research and primary interviews to ensure consistency
  • Sanity checks through feedback from industry experts and analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall automotive market size in Oman based on national economic indicators
  • Segmentation of the steering market by vehicle type and application
  • Incorporation of growth rates from historical data and projected trends

Bottom-up Modeling

  • Collection of sales data from leading automotive steering manufacturers operating in Oman
  • Estimation of market share based on production capacity and sales volume
  • Analysis of pricing strategies and their impact on overall market revenue

Forecasting & Scenario Analysis

  • Development of forecasting models using historical sales data and economic indicators
  • Scenario analysis based on potential regulatory changes and technological advancements
  • Creation of multiple growth scenarios (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive Manufacturers45Product Managers, R&D Heads
Automotive Distributors60Sales Directors, Supply Chain Managers
Retail Automotive Service Providers70Service Managers, Workshop Owners
Government Regulatory Bodies50Policy Makers, Regulatory Analysts
Automotive Parts Suppliers75Procurement Managers, Operations Directors

Frequently Asked Questions

What is the current value of the Oman Automotive Steering Market?

The Oman Automotive Steering Market is valued at approximately USD 1.15 billion, reflecting a significant growth driven by the increasing demand for advanced steering technologies, particularly electric power steering systems, and the rising automotive production and sales in the region.

What factors are driving the growth of the Oman Automotive Steering Market?

Which cities in Oman are significant for the automotive steering market?

What regulations are impacting the Oman Automotive Steering Market?

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