Oman Online Casino Market

The Oman Online Casino Market, valued at USD 110 million, is growing due to rising internet access, mobile gaming, and diverse offerings like slots and sports betting.

Region:Middle East

Author(s):Geetanshi

Product Code:KRAD7224

Pages:89

Published On:December 2025

About the Report

Base Year 2024

Oman Online Casino Market Overview

  • The Oman Online Casino Market is valued at USD 110 million, based on a five-year historical analysis of regional online gambling activity in the Middle East and Africa and extrapolated Omani iGaming participation levels. This growth is primarily driven by increasing internet and smartphone penetration, the rapid uptake of mobile broadband and 5G networks, and the expansion of offshore iGaming operators targeting Omani users. The market has seen a steady influx of players due to the convenience of mobile-first platforms, the availability of Arabic and English interfaces, and diverse product offerings including sports betting, slots, and live dealer content.
  • Muscat, the capital city, is the dominant hub for online casino and wider iGaming activities in Oman, supported by its higher population density, higher average incomes, and more advanced fixed and mobile broadband infrastructure compared with other regions. Additionally, expatriate communities in Oman – which constitute a substantial share of the total population – contribute significantly to online gaming demand, bringing established betting and casino habits from markets such as Europe, South Asia, and other GCC countries.
  • In 2019, the Omani authorities strengthened the legal framework applicable to remote and electronic gambling-related activities through the Telecommunications Regulatory Authority Resolution No. 113/2019 on Internet Service Regulation, issued by the Telecommunications Regulatory Authority, which empowers service providers to block access to prohibited content, including gambling sites, and mandates compliance monitoring and enforcement. In parallel, banks and payment institutions apply Central Bank of Oman instructions on electronic payments and merchant category controls, which require customer due diligence, age and identity verification, and monitoring of suspicious transactions, contributing to consumer protection and responsible use of digital payment channels.
Oman Online Casino Market Size

Oman Online Casino Market Segmentation

By Game Type:The online casino market in Oman is segmented into various game types, including slots, table games, live dealer games, sports betting, and lottery & instant win games, broadly mirroring the product mix seen in the wider MEA online gambling market. Each of these segments caters to different player preferences and demographics, contributing to the overall market dynamics. Slots and virtual casino games benefit from their ease of access on mobile devices and high content variety, while live dealer games and sports betting attract players seeking real-time interaction and event-based wagering, particularly around international football and cricket events.

Oman Online Casino Market segmentation by Game Type.

By Player Demographics:The player demographics in the Oman online casino market are categorized by age groups, gender, income levels, and nationality (Omani vs. expatriate). Understanding these demographics is crucial for operators to tailor their offerings and marketing strategies effectively. The market is characterized by a relatively young and digitally engaged player base, reflecting Oman’s median age in the mid?20s and high smartphone penetration, with expatriates generally showing higher engagement in offshore iGaming and casino platforms compared to local Omanis.

Oman Online Casino Market segmentation by Player Demographics.

Oman Online Casino Market Competitive Landscape

The Oman Online Casino Market is characterized by a dynamic mix of regional and international players, with offshore brands capturing the majority of local iGaming traffic. Leading participants such as Stake.com, Betfinal, 1xBet, 22Bet, Parimatch, Melbet, Betway, Bet365, LeoVegas, Casumo, Unibet, 888casino (888 Holdings), Bwin, PokerStars Casino, Mr Green contribute to innovation, geographic expansion, localized Arabic/English interfaces, and diversified payment options in this space.

Stake.com

2017

Curacao

Betfinal

2013

Curacao

1xBet

2007

Cyprus

22Bet

2018

Cyprus

Parimatch

1994

Ukraine

Company

Establishment Year

Headquarters

Operator Type (International, Regional, Offshore)

Licensing Jurisdiction(s)

Monthly Active Users (MAU) from Oman

Player Retention Rate (90-day)

Average Revenue Per User (ARPU) – Oman

Customer Acquisition Cost (CAC) – Oman

Oman Online Casino Market Industry Analysis

Growth Drivers

  • Increasing Internet Penetration:Oman boasts an internet penetration rate of approximately 99%, with around 4.2 million active internet users. This widespread access facilitates online gaming, allowing more individuals to engage with online casinos. The World Bank reports that the digital economy in Oman is projected to contribute 3.5% to the GDP, indicating a robust environment for online gaming growth driven by enhanced connectivity and accessibility.
  • Rising Smartphone Usage:Smartphone penetration in Oman is approximately 95%, with over 4 million smartphone users. This surge in mobile device usage is pivotal for the online casino market, as it enables users to access gaming platforms anytime and anywhere. The International Telecommunication Union (ITU) highlights that mobile internet subscriptions have increased by 15% annually, further supporting the growth of mobile gaming applications and online casinos in the region.
  • Growing Acceptance of Online Gaming:The cultural shift towards accepting online gaming is evident, with a reported 60% of Omanis aged 18-35 expressing interest in online casinos. This demographic shift is supported by a survey from the Oman Gaming Authority, which indicates that 70% of respondents view online gaming as a legitimate form of entertainment. This growing acceptance is crucial for market expansion, as it encourages operators to invest in localized content and marketing strategies.

Market Challenges

  • Regulatory Restrictions:The online casino market in Oman faces significant regulatory challenges, with strict laws governing gambling activities. The government has imposed heavy penalties for unauthorized online gambling, which can reach up to OMR 5,000 (approximately $13,000). This regulatory environment creates barriers for legitimate operators, limiting market growth and discouraging foreign investment in the online gaming sector.
  • Competition from Illegal Gambling:The presence of illegal gambling operations poses a substantial challenge to the legitimate online casino market. Estimates suggest that illegal gambling activities account for nearly 40% of the total gambling market in Oman. This competition undermines licensed operators, as they struggle to attract players who may prefer unregulated platforms offering higher payouts and fewer restrictions, thus impacting overall market integrity.

Oman Online Casino Market Future Outlook

The future of the Oman online casino market appears promising, driven by technological advancements and changing consumer preferences. As internet and smartphone penetration continue to rise, more players are expected to engage with online gaming platforms in future. Additionally, the integration of innovative features such as live dealer games and virtual reality experiences will likely enhance user engagement. However, addressing regulatory challenges and promoting responsible gaming will be essential for sustainable growth in this evolving landscape.

Market Opportunities

  • Development of Localized Content:Creating localized gaming content tailored to Omani culture and preferences presents a significant opportunity. By offering games in Arabic and incorporating local themes, operators can enhance user experience and attract a broader audience, potentially increasing player retention and engagement.
  • Partnerships with Local Businesses:Collaborating with local businesses can provide online casinos with valuable marketing channels and enhance brand visibility. Strategic partnerships with hotels, restaurants, and entertainment venues can create cross-promotional opportunities, driving traffic to online platforms and fostering a community around online gaming.

Scope of the Report

SegmentSub-Segments
By Game Type

Slots

Table Games

Live Dealer Games

Sports Betting

Lottery & Instant Win Games

By Player Demographics

Age Groups

Gender

Income Levels

Nationality (Omani vs. Expatriate)

By Payment Method

Credit/Debit Cards (Visa, Mastercard)

E-Wallets (Skrill, Neteller, PayPal)

Bank Transfers

Prepaid Cards & Vouchers

Cryptocurrency (Bitcoin, USDT, Others)

By Device Type

Desktop

Mobile Web

Mobile Apps

Tablet

By Geographic Distribution

Muscat Governorate

Dhofar & Southern Governorates

Interior Governorates (Al Dakhiliyah, Al Batinah, Others)

By Marketing Channel

Social Media & Influencer Marketing

Affiliate & SEO Marketing

Direct & Referral Marketing

Offline & Cross-Border Advertising

By Customer Loyalty Programs

VIP & High Roller Programs

Tiered Reward Points & Cashback

Welcome, Reload & Referral Bonuses

Tournaments & Seasonal Promotions

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Commerce, Industry and Investment Promotion)

Online Gaming Platform Operators

Payment Processing Companies

Marketing and Advertising Agencies

Software Development Firms

Legal Advisors and Compliance Consultants

Telecommunications Providers

Players Mentioned in the Report:

Stake.com

Betfinal

1xBet

22Bet

Parimatch

Melbet

Betway

Bet365

LeoVegas

Casumo

Unibet

888casino (888 Holdings)

Bwin

PokerStars Casino

Mr Green

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Oman Online Casino Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Oman Online Casino Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Oman Online Casino Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Internet Penetration
3.1.2 Rising Smartphone Usage
3.1.3 Growing Acceptance of Online Gaming
3.1.4 Expansion of Payment Options

3.2 Market Challenges

3.2.1 Regulatory Restrictions
3.2.2 Competition from Illegal Gambling
3.2.3 Limited Awareness of Online Casinos
3.2.4 Payment Processing Issues

3.3 Market Opportunities

3.3.1 Development of Localized Content
3.3.2 Partnerships with Local Businesses
3.3.3 Introduction of Live Dealer Games
3.3.4 Expansion into Mobile Gaming

3.4 Market Trends

3.4.1 Increased Focus on Responsible Gaming
3.4.2 Integration of Virtual Reality
3.4.3 Rise of Esports Betting
3.4.4 Adoption of Cryptocurrency Payments

3.5 Government Regulation

3.5.1 Licensing Requirements for Operators
3.5.2 Age Restrictions for Players
3.5.3 Taxation Policies on Winnings
3.5.4 Advertising Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Oman Online Casino Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Oman Online Casino Market Segmentation

8.1 By Game Type

8.1.1 Slots
8.1.2 Table Games
8.1.3 Live Dealer Games
8.1.4 Sports Betting
8.1.5 Lottery & Instant Win Games

8.2 By Player Demographics

8.2.1 Age Groups
8.2.2 Gender
8.2.3 Income Levels
8.2.4 Nationality (Omani vs. Expatriate)

8.3 By Payment Method

8.3.1 Credit/Debit Cards (Visa, Mastercard)
8.3.2 E-Wallets (Skrill, Neteller, PayPal)
8.3.3 Bank Transfers
8.3.4 Prepaid Cards & Vouchers
8.3.5 Cryptocurrency (Bitcoin, USDT, Others)

8.4 By Device Type

8.4.1 Desktop
8.4.2 Mobile Web
8.4.3 Mobile Apps
8.4.4 Tablet

8.5 By Geographic Distribution

8.5.1 Muscat Governorate
8.5.2 Dhofar & Southern Governorates
8.5.3 Interior Governorates (Al Dakhiliyah, Al Batinah, Others)

8.6 By Marketing Channel

8.6.1 Social Media & Influencer Marketing
8.6.2 Affiliate & SEO Marketing
8.6.3 Direct & Referral Marketing
8.6.4 Offline & Cross-Border Advertising

8.7 By Customer Loyalty Programs

8.7.1 VIP & High Roller Programs
8.7.2 Tiered Reward Points & Cashback
8.7.3 Welcome, Reload & Referral Bonuses
8.7.4 Tournaments & Seasonal Promotions

9. Oman Online Casino Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Operator Type (International, Regional, Offshore)
9.2.3 Licensing Jurisdiction(s)
9.2.4 Monthly Active Users (MAU) from Oman
9.2.5 Player Retention Rate (90-day)
9.2.6 Average Revenue Per User (ARPU) – Oman
9.2.7 Customer Acquisition Cost (CAC) – Oman
9.2.8 Deposit Conversion Rate
9.2.9 Payment Method Coverage (Cards, E?wallets, Crypto)
9.2.10 Game Portfolio Depth (Slots, Live Casino, Sportsbook)
9.2.11 Localization Level (Arabic UI, OMR Display, Support Hours)
9.2.12 Customer Satisfaction / NPS Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Stake.com
9.5.2 Betfinal
9.5.3 1xBet
9.5.4 22Bet
9.5.5 Parimatch
9.5.6 Melbet
9.5.7 Betway
9.5.8 Bet365
9.5.9 LeoVegas
9.5.10 Casumo
9.5.11 Unibet
9.5.12 888casino (888 Holdings)
9.5.13 Bwin
9.5.14 PokerStars Casino
9.5.15 Mr Green

10. Oman Online Casino Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Engagement with Online Platforms
10.1.2 Budget Allocation for Gaming
10.1.3 Compliance with Regulations
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Technology
10.2.2 Spending on Marketing
10.2.3 Infrastructure Development
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Accessibility Issues
10.3.2 Payment Processing Delays
10.3.3 Lack of Localized Content
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness of Online Casinos
10.4.2 Comfort with Technology
10.4.3 Trust in Online Platforms
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Success Metrics
10.5.2 User Feedback Integration
10.5.3 Expansion of Game Offerings
10.5.4 Others

11. Oman Online Casino Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of online gambling regulations and legal frameworks in Oman
  • Review of market reports and publications from gaming authorities and industry associations
  • Examination of demographic and economic data relevant to online casino participation

Primary Research

  • Interviews with regulatory experts and legal advisors specializing in gaming laws
  • Surveys targeting online casino operators and platform developers in the region
  • Focus groups with potential online casino players to gauge preferences and behaviors

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government reports and industry insights
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national gambling expenditure trends
  • Segmentation of market size by player demographics and gaming preferences
  • Incorporation of potential growth from tourism and expatriate populations

Bottom-up Modeling

  • Analysis of revenue models from existing online casinos serving players in Oman
  • Estimation of average player spend and frequency of play based on survey data
  • Calculation of market size based on user acquisition and retention metrics

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators and technological adoption rates
  • Scenario modeling based on potential regulatory changes and market entry of new operators
  • Development of baseline, optimistic, and pessimistic forecasts through 2028

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Online Casino Players120Regular Players, Casual Gamblers
Regulatory Experts40Legal Advisors, Compliance Officers
Online Casino Operators60Business Development Managers, Marketing Directors
Potential Players120Young Adults, Expatriates
Industry Analysts40Market Researchers, Financial Analysts

Frequently Asked Questions

What is the current value of the Oman Online Casino Market?

The Oman Online Casino Market is valued at approximately USD 110 million, reflecting a five-year historical analysis of online gambling activities in the region, driven by increased internet and smartphone penetration.

What factors are driving the growth of online casinos in Oman?

Which city in Oman is the hub for online casino activities?

What types of games are popular in the Oman Online Casino Market?

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