Oman ride sharing market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Oman Ride Sharing Market Overview

• The Oman Ride Sharing Market is valued at USD 135 million, based on a five-year historical analysis and normalization from regional data. This growth is primarily driven by increasing urbanization, rising smartphone penetration, and a growing preference for convenient, app-based transportation options among consumers. The market has seen a significant uptick in demand for ride-sharing services, particularly in urban areas, as more individuals seek cost-effective and efficient travel solutions. Notably, the expansion of shared mobility platforms and the integration of digital payment solutions have further accelerated adoption in Oman .
• Muscat, the capital city, is the dominant player in the Oman Ride Sharing Market due to its high population density and economic activity. Other cities like Salalah and Sohar also contribute significantly, driven by tourism and local business activities. The concentration of services in these urban centers facilitates better connectivity and accessibility for users, making them key areas for ride-sharing operations .
• In 2023, the Omani government implemented regulations requiring ride-sharing companies to register with the Ministry of Transport, Communications and Information Technology under the “Executive Regulation for the Land Transport Law, Ministerial Decision No. 10/2023.” This regulation mandates that all ride-sharing operators obtain a license, conduct driver background checks, and ensure regular vehicle inspections. The operational scope includes compliance with safety standards, data reporting, and adherence to fare transparency, thereby improving the overall quality and reliability of ride-sharing services in the country .

Oman Ride Sharing Market Segmentation

By Service Model:The service model segmentation includes various approaches to ride-sharing, such as ride-hailing, carpooling, corporate ride-sharing, subscription-based services, and shuttle/van services. Among these,ride-hailing (e-hailing)has emerged as the most popular choice due to its convenience and ease of use, particularly among younger consumers who prefer app-based solutions. Carpooling is gaining traction as a cost-effective alternative, while corporate ride-sharing is increasingly adopted by businesses looking to streamline employee transportation. Subscription-based models are appealing to frequent users, and shuttle services cater to specific routes, enhancing overall market diversity .

By End-User:The end-user segmentation encompasses individual users, corporate clients, tourists/visitors, and families.Individual usersdominate the market, driven by the convenience of on-demand transportation and the growing trend of urban mobility. Corporate clients are increasingly utilizing ride-sharing services for employee transportation, while tourists benefit from the accessibility and affordability of these services. Families are also turning to ride-sharing for group travel, particularly during vacations or outings, contributing to the overall growth of the market .

Oman Ride Sharing Market Competitive Landscape

The Oman Ride Sharing Market is characterized by a dynamic mix of regional and international players. Leading participants such as Careem, Uber, OTaxi, Mwasalat, Fennel, Qarar, Oman Taxi, Al Mufeed, Al Ameen, Omani Rides, RideOman, Smart Ride, Easy Taxi, Marhaba Taxi, OtaxiGo contribute to innovation, geographic expansion, and service delivery in this space.

Oman Ride Sharing Market Industry Analysis

Growth Drivers

• Increasing Smartphone Penetration:As of future, Oman has an estimated smartphone penetration rate of95%, with approximately4.7 millionsmartphone users. This widespread access to mobile technology facilitates the adoption of ride-sharing applications, allowing users to book rides conveniently. The growth in smartphone usage is supported by a steady increase in mobile internet subscriptions, which enhances connectivity and accessibility for ride-sharing services across urban and rural areas.
• Urbanization and Population Growth:Oman’s urban population is projected to reachapproximately 3.7 million, accounting for86%of the total population. This rapid urbanization drives demand for efficient transportation solutions, including ride-sharing services. Additionally, the overall population growth rate of1.5%annually contributes to increased mobility needs, as more residents seek convenient and cost-effective transportation options in densely populated urban centers.
• Rising Fuel Prices:Fuel prices in Oman have seen a significant increase, with a rise ofabout 10%in the last period alone. This escalation in fuel costs has prompted consumers to seek alternative transportation methods, such as ride-sharing, which can offer more economical travel options. As fuel prices continue to rise, the demand for ride-sharing services is expected to grow, as users look for cost-effective solutions to their commuting needs.

Market Challenges

• Regulatory Hurdles:The ride-sharing industry in Oman faces significant regulatory challenges, including stringent licensing requirements that can delay market entry for new companies. As of future, the government has implemented a range of specific regulations aimed at ensuring safety and compliance, which can hinder operational flexibility. These regulations may deter potential investors and limit the growth potential of existing ride-sharing platforms in the region.
• Competition from Traditional Taxi Services:Traditional taxi services in Oman continue to dominate the transportation market, with over10,000 registered taxis. These established services often benefit from brand loyalty and familiarity among consumers. The competition is intensified by the lower operational costs of traditional taxis, which can offer competitive pricing, making it challenging for ride-sharing companies to capture market share effectively.

Oman Ride Sharing Market Future Outlook

The Oman ride-sharing market is poised for significant transformation, driven by technological advancements and changing consumer preferences. The integration of electric vehicles is expected to gain traction, aligning with global sustainability trends. Additionally, the rise of subscription-based models may reshape consumer engagement, offering more predictable pricing structures. As the market evolves, partnerships with local businesses will likely enhance service offerings, creating a more robust ecosystem for ride-sharing in Oman.

Market Opportunities

• Expansion into Rural Areas:With approximately14%of Oman’s population residing in rural regions, there is a significant opportunity for ride-sharing services to expand their reach. By targeting these underserved areas, companies can tap into a new customer base, providing essential transportation solutions where public transport options are limited.
• Partnerships with Local Businesses:Collaborating with local businesses can create synergies that enhance ride-sharing services. For instance, partnerships with hotels and restaurants can facilitate seamless transportation for tourists and locals alike, driving increased usage. Such collaborations can also lead to promotional offers, boosting customer acquisition and retention in a competitive market.