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Saudi Arabia Home Textiles Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Saudi Arabia home textiles market, valued at USD 1.2 billion, is growing due to increasing disposable incomes, home decor trends, and real estate expansion under Vision 2030.

Region:Middle East

Author(s):Rebecca

Product Code:KRAD1412

Pages:93

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Home Textiles Market Overview

  • The Saudi Arabia Home Textiles Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by increasing urbanization, rising disposable incomes, and a growing preference for home decor among consumers. The market has seen a surge in demand for various textile products, including bedding, curtains, and upholstery, as consumers invest in enhancing their living spaces. Additional growth drivers include the influence of global design trends, the rapid expansion of e-commerce, and large-scale residential and hospitality projects under the Vision 2030 initiative, which have accelerated demand for premium and sustainable home textile products .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and economic activities. Riyadh, being the capital, has a high concentration of retail outlets and a diverse consumer base, while Jeddah serves as a commercial hub with a strong tourism sector. Dammam, with its proximity to oil industries, also contributes significantly to the demand for home textiles. The Northern and Central regions, including Riyadh, are especially important due to higher urbanization rates and a growing middle class with increased spending on interior decor and home furnishings .
  • In 2023, the Saudi government implemented regulations to promote sustainable practices in the textile industry. This includes initiatives aimed at reducing waste and encouraging the use of eco-friendly materials. The government has set targets for textile manufacturers to adopt sustainable production methods, which is expected to influence consumer preferences and drive innovation in the home textiles sector. The primary binding instrument is the “Saudi Green Initiative” (Ministry of Energy, 2021), which mandates sustainability targets for industrial sectors, including textiles, requiring manufacturers to reduce carbon emissions, increase recycling rates, and adopt eco-friendly materials as part of national environmental compliance .
Saudi Arabia Home Textiles Market Size

Saudi Arabia Home Textiles Market Segmentation

By Type:The home textiles market can be segmented into various types, including Bedroom Linen, Bathroom Linen, Kitchen Linen, Curtains and Drapes, Carpets and Floor Coverings, Upholstery Fabrics, and Others. Each of these segments caters to different consumer needs and preferences, with Bedroom Linen being particularly popular due to the increasing focus on bedroom aesthetics and comfort. The demand for eco-friendly and premium bedding is rising, reflecting broader trends in health, wellness, and sustainable living .

Saudi Arabia Home Textiles Market segmentation by Type.

By End-User:The market can also be segmented based on end-users, which include Residential, Commercial, Hospitality, Healthcare, and Others. The Residential segment is the largest, driven by the growing trend of home improvement and interior design among consumers. The hospitality sector is also expanding rapidly due to investments in tourism and new hotel projects, further boosting demand for high-quality home textiles .

Saudi Arabia Home Textiles Market segmentation by End-User.

Saudi Arabia Home Textiles Market Competitive Landscape

The Saudi Arabia Home Textiles Market is characterized by a dynamic mix of regional and international players. Leading participants such as H&M Group, Al Jedaie, IKEA Saudi Arabia, Lulu Hypermarket, Home Centre, Tamimi Markets, Fawaz Al-Hokair Group, Al-Muhaidib Group, Al-Sorayai Group, Saco World, Mamas & Papas, Carrefour Saudi Arabia, Danube Home, Centrepoint, and Local Textile Manufacturers and Distributors contribute to innovation, geographic expansion, and service delivery in this space.

H&M Group

1947

Stockholm, Sweden

Al Jedaie

1980

Riyadh, Saudi Arabia

IKEA Saudi Arabia

1983

Jeddah, Saudi Arabia

Lulu Hypermarket

2000

Abu Dhabi, UAE

Home Centre

1995

Dubai, UAE

Company

Establishment Year

Headquarters

Company Size (Large, Medium, or Small)

Revenue Growth Rate (CAGR %)

Market Share (%)

Geographic Presence (Regional Coverage)

Pricing Strategy (Budget/Mid-range/Premium/Luxury)

Product Portfolio Breadth (Number of Categories)

Saudi Arabia Home Textiles Market Industry Analysis

Growth Drivers

  • Increasing Disposable Income:The average disposable income in Saudi Arabia is projected to reach SAR 86,250 per capita in future, reflecting a 5% increase from 2023. This rise in income enables consumers to allocate more funds towards home textiles, enhancing their living spaces. As households experience improved financial conditions, spending on home decor and textiles is expected to grow, driving demand for quality products that enhance home aesthetics and comfort.
  • Rising Demand for Home Decor:The home decor market in Saudi Arabia is anticipated to grow to SAR 15 billion in future, fueled by a cultural shift towards home beautification. This trend is driven by increased consumer awareness of interior design and the influence of social media showcasing stylish living spaces. As more consumers invest in home textiles, the demand for innovative and aesthetically pleasing products will continue to rise, supporting market growth.
  • Growth in the Real Estate Sector:The real estate sector in Saudi Arabia is projected to expand by 6% in future, with over 200,000 new housing units expected to be completed. This growth is driven by government initiatives aimed at increasing home ownership. As new homes are built, the demand for home textiles such as curtains, bedding, and upholstery will surge, providing a significant boost to the home textiles market.

Market Challenges

  • Intense Competition:The Saudi home textiles market is characterized by intense competition, with over 300 local and international brands vying for market share. This saturation leads to price wars and reduced profit margins, making it challenging for companies to maintain profitability. As brands strive to differentiate themselves, they must invest in marketing and innovation, which can strain resources and impact overall market stability.
  • Fluctuating Raw Material Prices:The home textiles industry faces challenges from fluctuating raw material prices, particularly cotton and synthetic fibers. In future, cotton prices are expected to average SAR 6,750 per ton, a 10% increase from 2023. These price fluctuations can significantly impact production costs, forcing manufacturers to either absorb costs or pass them onto consumers, potentially affecting demand and profitability.

Saudi Arabia Home Textiles Market Future Outlook

The Saudi Arabia home textiles market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. As sustainability becomes a priority, manufacturers are likely to innovate with eco-friendly materials and production processes. Additionally, the integration of smart textiles into home decor will cater to tech-savvy consumers seeking functionality alongside aesthetics. The expansion of e-commerce platforms will further facilitate access to diverse product offerings, enhancing market dynamics and consumer engagement.

Market Opportunities

  • Sustainable and Eco-Friendly Products:There is a growing consumer preference for sustainable home textiles, with the market for eco-friendly products expected to reach SAR 2 billion in future. This trend presents an opportunity for manufacturers to innovate and capture environmentally conscious consumers, enhancing brand loyalty and market share.
  • Customization and Personalization Trends:The demand for personalized home textiles is on the rise, with consumers increasingly seeking unique designs that reflect their individual styles. This trend is projected to create a market worth SAR 1.5 billion in future, offering businesses the chance to differentiate themselves through tailored products and services, thereby increasing customer satisfaction and retention.

Scope of the Report

SegmentSub-Segments
By Type

Bedroom Linen

Bathroom Linen

Kitchen Linen

Curtains and Drapes

Carpets and Floor Coverings

Upholstery Fabrics

Others

By End-User

Residential

Commercial

Hospitality

Healthcare

Others

By Distribution Channel

Online Retail

Supermarkets and Hypermarkets

Specialty Stores

Convenience Stores

Others

By Material

Cotton

Polyester

Linen

Silk

Wool

Blends

By Design

Traditional

Contemporary

Minimalistic

Customized

Others

By Price Range

Budget

Mid-range

Premium

Luxury

By Brand Positioning

Established Brands

Emerging Brands

Private Labels

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Arabian Standards Organization, Ministry of Commerce and Investment)

Manufacturers and Producers

Distributors and Retailers

Interior Designers and Decorators

Home Furnishing Brands

Trade Associations (e.g., Saudi Textile and Home Furnishing Association)

Financial Institutions

Players Mentioned in the Report:

H&M Group

Al Jedaie

IKEA Saudi Arabia

Lulu Hypermarket

Home Centre

Tamimi Markets

Fawaz Al-Hokair Group

Al-Muhaidib Group

Al-Sorayai Group

Saco World

Mamas & Papas

Carrefour Saudi Arabia

Danube Home

Centrepoint

Local Textile Manufacturers and Distributors

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Home Textiles Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Home Textiles Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Home Textiles Market Analysis

3.1 Growth Drivers

3.1.1 Increasing disposable income
3.1.2 Rising demand for home decor
3.1.3 Growth in the real estate sector
3.1.4 Expansion of e-commerce platforms

3.2 Market Challenges

3.2.1 Intense competition
3.2.2 Fluctuating raw material prices
3.2.3 Supply chain disruptions
3.2.4 Changing consumer preferences

3.3 Market Opportunities

3.3.1 Sustainable and eco-friendly products
3.3.2 Customization and personalization trends
3.3.3 Growth in online retailing
3.3.4 Expansion into untapped rural markets

3.4 Market Trends

3.4.1 Increasing focus on smart textiles
3.4.2 Rise of minimalistic designs
3.4.3 Popularity of multi-functional home textiles
3.4.4 Growth in luxury home textile products

3.5 Government Regulation

3.5.1 Standards for textile quality
3.5.2 Import regulations and tariffs
3.5.3 Environmental regulations
3.5.4 Consumer protection laws

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Home Textiles Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Home Textiles Market Segmentation

8.1 By Type

8.1.1 Bedroom Linen
8.1.2 Bathroom Linen
8.1.3 Kitchen Linen
8.1.4 Curtains and Drapes
8.1.5 Carpets and Floor Coverings
8.1.6 Upholstery Fabrics
8.1.7 Others

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Hospitality
8.2.4 Healthcare
8.2.5 Others

8.3 By Distribution Channel

8.3.1 Online Retail
8.3.2 Supermarkets and Hypermarkets
8.3.3 Specialty Stores
8.3.4 Convenience Stores
8.3.5 Others

8.4 By Material

8.4.1 Cotton
8.4.2 Polyester
8.4.3 Linen
8.4.4 Silk
8.4.5 Wool
8.4.6 Blends

8.5 By Design

8.5.1 Traditional
8.5.2 Contemporary
8.5.3 Minimalistic
8.5.4 Customized
8.5.5 Others

8.6 By Price Range

8.6.1 Budget
8.6.2 Mid-range
8.6.3 Premium
8.6.4 Luxury

8.7 By Brand Positioning

8.7.1 Established Brands
8.7.2 Emerging Brands
8.7.3 Private Labels
8.7.4 Others

9. Saudi Arabia Home Textiles Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Company Size (Large, Medium, or Small)
9.2.3 Revenue Growth Rate (CAGR %)
9.2.4 Market Share (%)
9.2.5 Geographic Presence (Regional Coverage)
9.2.6 Pricing Strategy (Budget/Mid-range/Premium/Luxury)
9.2.7 Product Portfolio Breadth (Number of Categories)
9.2.8 Distribution Channel Mix (Online/Offline %)
9.2.9 E-commerce Penetration Rate (%)
9.2.10 Brand Recognition Score (High/Medium/Low)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 H&M Group
9.5.2 Al Jedaie
9.5.3 IKEA Saudi Arabia
9.5.4 Lulu Hypermarket
9.5.5 Home Centre
9.5.6 Tamimi Markets
9.5.7 Fawaz Al-Hokair Group
9.5.8 Al-Muhaidib Group
9.5.9 Al-Sorayai Group
9.5.10 Saco World
9.5.11 Mamas & Papas
9.5.12 Carrefour Saudi Arabia
9.5.13 Danube Home
9.5.14 Centrepoint
9.5.15 Local Textile Manufacturers and Distributors

10. Saudi Arabia Home Textiles Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Key procurement policies
10.1.2 Budget allocation trends
10.1.3 Supplier selection criteria
10.1.4 Contract management practices

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment trends in home textiles
10.2.2 Budget priorities
10.2.3 Impact of economic conditions

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality concerns
10.3.2 Availability issues
10.3.3 Price sensitivity
10.3.4 Design preferences

10.4 User Readiness for Adoption

10.4.1 Awareness of new products
10.4.2 Willingness to switch brands
10.4.3 Adoption of online purchasing

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Expansion into new categories
10.5.3 Customer feedback integration

11. Saudi Arabia Home Textiles Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Business model development


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone tracking
15.2.2 Activity scheduling

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from industry associations and government publications on home textiles in Saudi Arabia
  • Review of trade statistics and import/export data from the Saudi Arabian General Authority for Statistics
  • Examination of consumer behavior studies and market trends published by local research firms

Primary Research

  • Interviews with key stakeholders in the home textiles supply chain, including manufacturers and distributors
  • Surveys conducted with retail managers and buyers in major home textile outlets across Saudi Arabia
  • Focus group discussions with consumers to understand preferences and purchasing behavior in home textiles

Validation & Triangulation

  • Cross-validation of findings through comparison with international market trends and local insights
  • Triangulation of data from primary interviews, consumer surveys, and secondary research findings
  • Sanity checks through expert panel reviews involving industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall home textiles market size based on national household expenditure data
  • Segmentation of the market by product categories such as bedding, curtains, and upholstery
  • Incorporation of growth rates derived from historical data and economic indicators specific to Saudi Arabia

Bottom-up Modeling

  • Collection of sales data from leading home textile retailers and manufacturers in the region
  • Estimation of average selling prices and volume sold across different product categories
  • Analysis of distribution channels and their contribution to overall market revenue

Forecasting & Scenario Analysis

  • Development of forecasting models based on demographic trends and urbanization rates in Saudi Arabia
  • Scenario analysis considering factors such as economic fluctuations and changes in consumer preferences
  • Projections of market growth under various conditions, including baseline, optimistic, and pessimistic scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Home Textiles Sales120Store Managers, Category Buyers
Consumer Preferences in Home Textiles150Homeowners, Renters
Manufacturing Insights100Production Managers, Quality Control Officers
Distribution Channel Analysis80Logistics Coordinators, Supply Chain Managers
Market Trends and Innovations70Product Development Managers, Marketing Executives

Frequently Asked Questions

What is the current value of the Saudi Arabia Home Textiles Market?

The Saudi Arabia Home Textiles Market is valued at approximately USD 1.2 billion, driven by factors such as urbanization, rising disposable incomes, and a growing interest in home decor among consumers.

What are the main drivers of growth in the Saudi Arabia Home Textiles Market?

Which cities are the primary markets for home textiles in Saudi Arabia?

What types of products are included in the Saudi Arabia Home Textiles Market?

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