Saudi Arabia Manual Toothbrush Market

Saudi Arabia Manual Toothbrush Market Overview

• The Saudi Arabia Manual Toothbrush Market is valued at USD 100 million, based on a five-year historical analysis and its share within the national oral care and global manual toothbrush markets. This growth is primarily driven by increasing consumer awareness regarding oral hygiene, coupled with rising disposable incomes and urbanization. The demand for manual toothbrushes remains strong due to their affordability and accessibility, making them a staple in households across the region.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and urban infrastructure, which align with the concentration of oral care consumption in major metropolitan areas. These cities have a higher concentration of retail outlets, pharmacies, and dental clinics, which facilitate the distribution of manual toothbrushes and other oral care products. Additionally, the growing trend of health and wellness in these urban areas, supported by national initiatives to promote preventive healthcare, contributes to the increased demand for oral care products.
• The Saudi government has implemented national oral health initiatives under the broader public health and preventive care agenda of the Ministry of Health and the Saudi Vision 2030 program, aimed at improving dental hygiene awareness among citizens. These initiatives include ongoing educational campaigns and school-based oral health programs that provide screenings, fluoride applications, and hygiene education, which support higher penetration of toothbrush usage as part of the overall strategy to enhance public health.

Saudi Arabia Manual Toothbrush Market Segmentation

By Type (Bristle Hardness & Design):The market is segmented into various types based on bristle hardness and design, including Ultra-soft / Sensitive Brushes, Soft Bristle, Medium Bristle, Hard / Firm Bristle, Orthodontic & Interdental Brushes, Kids’ & Infant Brushes, Travel / Disposable Brushes, and Others. This structure is consistent with global manual toothbrush product differentiation by bristle type and specialized designs. Among these, soft bristle brushes are the most popular due to their gentle cleaning action, making them suitable for a wide range of consumers, including those with sensitive gums, and aligning with professional recommendations favoring softer bristles. The increasing awareness of dental health, along with the guidance of dental professionals and international dental associations endorsing soft and ultra-soft brushes, further drives the demand for this sub-segment.

By End-User:The market is segmented by end-user into Individual Households, Dental Clinics & Hospitals, Hotels, HORECA & Travel Amenities, Educational Institutions, Government & Public Health Programs, and Others. This end-user segmentation reflects the principal consumption and distribution channels for manual toothbrushes within the broader Saudi Arabia oral care market. Individual households represent the largest segment, driven by the growing awareness of oral hygiene, regular toothbrushing habits, and the necessity of routine dental care. The increasing population, high urbanization rate, and expansion of organized retail and pharmacy chains in Saudi Arabia contribute to the rising demand for manual toothbrushes in households, as families prioritize daily health and wellness and routinely purchase oral care products as part of fast-moving consumer goods baskets.

Saudi Arabia Manual Toothbrush Market Competitive Landscape

The Saudi Arabia Manual Toothbrush Market is characterized by a dynamic mix of regional and international players. Leading participants such as Colgate-Palmolive Company, Procter & Gamble Company (Oral-B brand), Unilever PLC (Signal & Closeup brands), GSK PLC (Sensodyne & Parodontax brands), Johnson & Johnson (Reach brand), Church & Dwight Co., Inc. (Arm & Hammer brand), Henkel AG & Co. KGaA, Sunstar Group (GUM brand), Lion Corporation, GC Corporation, Curaden AG (Curaprox brand), TePe Munhygienprodukter AB, Jordan AS, Trisa AG, Moochie or other leading regional/private label brands in KSA contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Manual Toothbrush Market Industry Analysis

Growth Drivers

• Increasing Awareness of Oral Hygiene:The Saudi Arabian government has invested approximately SAR 1.5 billion in public health campaigns aimed at improving oral hygiene awareness. This initiative has led to a significant increase in consumer knowledge about dental care, with 70% of the population now recognizing the importance of regular brushing. As a result, the demand for manual toothbrushes has surged, with sales reaching 16 million units in the future, reflecting a growing commitment to personal health.
• Rising Disposable Incomes:With the GDP per capita in Saudi Arabia projected to reach SAR 90,000 in the future, rising disposable incomes are enabling consumers to spend more on personal care products, including manual toothbrushes. This increase in purchasing power has led to a 22% growth in the manual toothbrush segment over the past year, as consumers prioritize quality and brand reputation in their buying decisions, further driving market expansion.
• Expansion of Retail Distribution Channels:The retail landscape in Saudi Arabia is evolving, with over 1,300 new retail outlets opening in the future alone. This expansion includes pharmacies, supermarkets, and online platforms, making manual toothbrushes more accessible to consumers. The increase in distribution points has contributed to a 32% rise in sales volume, as consumers can now easily find and purchase their preferred oral hygiene products, enhancing overall market growth.

Market Challenges

• Intense Competition from Electric Toothbrushes:The manual toothbrush market faces significant competition from electric toothbrushes, which have seen a 27% increase in market share over the past year. This shift is driven by consumer preferences for advanced dental care technology, leading to a decline in manual toothbrush sales. As electric toothbrushes become more affordable, manufacturers of manual toothbrushes must innovate to retain market relevance and consumer interest.
• Price Sensitivity Among Consumers:With the average price of manual toothbrushes hovering around SAR 16, many consumers are increasingly price-sensitive, especially in lower-income segments. This sensitivity has resulted in a 12% decline in sales for premium manual toothbrush brands, as budget-conscious consumers opt for lower-cost alternatives. Manufacturers must navigate this challenge by offering competitive pricing while maintaining product quality to attract price-sensitive buyers.

Saudi Arabia Manual Toothbrush Market Future Outlook

The future of the Saudi Arabia manual toothbrush market appears promising, driven by increasing consumer awareness and a shift towards sustainable products. As the population becomes more health-conscious, the demand for eco-friendly toothbrushes is expected to rise. Additionally, the growth of e-commerce platforms will facilitate easier access to a wider range of products, enhancing consumer choice. Companies that adapt to these trends and invest in innovative marketing strategies will likely capture a larger market share in the future.

Market Opportunities

• Growth in E-commerce Sales:E-commerce sales in Saudi Arabia are projected to reach SAR 35 billion in the future, presenting a significant opportunity for manual toothbrush brands. By leveraging online platforms, companies can reach a broader audience, particularly younger consumers who prefer shopping online. This shift can enhance brand visibility and drive sales growth in the manual toothbrush segment.
• Introduction of Eco-friendly Toothbrushes:The rising demand for sustainable products is creating opportunities for manufacturers to introduce eco-friendly manual toothbrushes. With 65% of consumers expressing interest in environmentally friendly options, brands that innovate with biodegradable materials can capture this growing market segment, potentially increasing their sales by 18% within the next two years.