Media Releases

India Alternative Medicine and Herbal Products Market is Expected to Reach INR 660 Billion in the Future : Ken Research

Posted on 18 November 2016 by KenResearch Consumer Products and Retail ,

Alternate medicine and herbal products face a stiff competition from the chemical based synthetic products and allopathic medicines. Majority of the population in India prefer allopathic medicine in case of serious illness.

According to ken Research Chyawanprash is an ancient ayurvedic formulation which was traditionally used to boost immunity and longevity. Chyawanprash is considered as the most effective dietary health supplement in the ayurvedic medicines and products segment. It is prepared from a combination of nearly 30 to 80 herbs that provide various health benefits. The popularity of Chyawanprash as a health supplement is not only prevalent in India but also in other countries such as the US, European countries and other countries as well.

Balms comes under the category of OTC (over the counter) drugs or medicines which are legally allowed to be sold without the prescription of a registered medical Practitioner. The balm market in India has witnessed a robust growth rate in the past few years. With the growing working population and hectic work schedule, the demand for herbal balms has been on the rise. The reformulation of balms for curing fast relief in pain has pushed the demand for balms in India, According to ken Research

The chemical based medicines give faster results in terms of curing a disease or an ailment as compared to alternative medicines. Moreover, the presence of wide variety of synthetic personal care product has given tough competition to herbal products.

The government of India is providing full support to AYUSH ministry and promoting ayurvedic products and medicines in the country. The government along with AYUSH ministry has also decided to open AYUSH institutes in all states of the country. Furthermore, there are plans to open AYUSH Hospitals and a yoga wellness centers in every district in India.

Herbal drugs constitute a major share in all AYUSH medicines except homeopathy. In India, more than 70% of the population uses alternative medicines either for preventive purpose or curing purpose. Also, it has been anticipated that the number of AYUSH hospitals, Ayurvedic centers and Yoga centers will increase in coming future which will drive the revenues. The government has plans to open AYUSH institutes in every district of the country which will impel the demand for herbal medicines.

The government of India is taking various initiatives and allocated funds for uplifting institutes for alternative medicines such as Ayurveda, Unani, Siddha, Homeopathy and Yoga which will attribute to the increasing number of AYUSH practitioners in future, According to ken Research.

For more information on the market research report please refer to the link below:

https://www.kenresearch.com/consumer-products-and-retail/cosmetics-and-personal-care/india-herbal-products-market/55358-95.html

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Dabur, Baidyanath, Himalaya, Patanjali, Hamdard are some of the Major Players Operating in India Alternative Medicine Market : Ken Research

Posted on 15 November 2016 by KenResearch Healthcare ,

The India herbal products market comprises of herbal hair care, herbal skin care, herbal oral care and other products such as digestive remedies, Chyawanprash and balms.

The alternative medicines market is comprised with AYUSH medicines. With the strong government support and rising number of AYUSH wellness centers in the country, the revenues of the industry has increased.

According to Ken Research India is the largest supplier of ayurvedic medicines and herbs in the world. The demand for Indian herbs and herbal medicines is developing in the European and other developed countries.

The herbal skin care market has increased at a double digit CAGR FY’2011 to FY’2016. Rising awareness about the benefits of using herbal skin care products has enhanced the revenues of the market. People prefer more herbal products than the products containing chemicals. The herbal skin care business has been the new growth frontier in the cosmetics business in India. Even though herbal skin care products are still competing with synthetic/ chemical based products, they need to ensure quality that is similar to synthetic/ chemical based brands.

Herbal hair oil mainly comprises of oils of vegetable extracts in origin as base and blended with suitable perfumes and colour. Vegetable oils generally used are coconut, castor or sesame oils. To avoid rancidity of hair oils antioxidants are added in proportionate quantity.

The herbal hair oil market in India has been conventionally dominated by Marico which offers hair oil under its flagship brand ‘Parachute’. Marico generates major share of its revenue from the coconut oil category which is available in different variants such as advanced coconut oil, jasmine oil, advanced ayurvedic hair oil and others.

The herbal digestives medicines are preferred over non herbal medicines, Due to the herbal and natural formulations without the presence of any harmful chemicals. Herbal products are widely accepted and preferred by the consumers in the country.

During this period, the highest growth in the market was witnessed due to the robust growth in antacids and paediatric digestive formulation. The rising acidity problems among the population because of unhealthy eating habits increased the demand for these products, According to Ken Research

Topics covered in the Report

· India Ayurvedic Medicine Market

· Herbal Products Industry Trends

· Herbal Hair Oil Market

· Dabur Chyawanprash Market india

· India herbal medicine manufacturers

· Indian herbal industry

· Herbal Supplements Remedies Market

· Herbal Beauty Products Industry

· Yoga Market India

· Homeopathy Medicine Market,

· Unani Market India