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Surge in Inbound Tourist Arrivals and Rising Preference for Organic and Healthy Lifestyle will be the Key Catalysts for the Growth of Wellness Industry in Qatar: Ken Research

Posted on 20 October 2016 by KenResearch Healthcare ,

Growth of Wellness Industry is anticipated to be led by the rising number of tourist, increasing female working population, rising prevalence of lifestyle diseases among the Population of Qatar.

The leading Fitness centers in Qatar are Fitness First, Fitness time, curves, Dana club, diplomatic club and others.

The leading Spa/Salon centers in Qatar are Hyatt Spa, Doha Marriott Spa, PN medical Spa and others

The leading personal care product companies in Qatar are P&G, Unilever Arabia, Estee Lauder, loreal, Beiersdorf and others.


The wellness market in Qatar has showcased a vigorous growth in the recent past, primarily on account of the early adopters, comprising of the young urban population who have high disposable income. These early adopters or the young urban population in Qatar are generally inclined towards wellness and fitness activities as they are mostly independent and prefer to be in good shape and command confident body language in order to look competitive in their busy corporate life. The major reason accounted for the growth in the market is increase in the demand of personal care products and the services offered by the Fitness centers and Spa & salons. Wellness product market is the major contributor of in the revenues of the wellness industry followed by wellness services market, According to Ken Research

Wellness service market in the country has witnessed a tremendous growth in the past few years due to the increase in the obesity rate, heart problems, skin problems and increase in the consciousness about the looks. The demographics of Qatar is changing, the youth population in the country is changing which is the main target of the wellness services centers.

According to Ken Research The wellness product market had witnessed a robust growth in the past few years in the country. The fragrance product is the major contributor in the revenues of the overall wellness product market. According to the research report, the Wellness market will grow at a considerable CAGR rate thus reaching USD 2.3 billion by 2020, in which wellness services will contribute over USD 350 million and wellness products will contribute to over USD 1.5 billion revenues.

Increase in working female population in the country, expansion of tourism industry, increasing prevalence of life style diseases and increase in the lifestyle diseases in the country are anticipated to give the boost to the wellness industry in the country. Also, rise in personal disposable income, booming hospitality sector, increasing men’s grooming segment and upcoming FIFA world cup will drive the industry. Strict rules and regulations for the females in the country is the major challenge which will affect the growth of this industry in the future.

The wellness service centers should also expand their business by opening new branches in the country. The companies should also do tie-ups with corporate offices to provide the wellness services to the employees. The wellness product companies should expand their production line to meet the changing needs of the customer and also increase their distribution channel” according to the Research Analyst Ken research.

Ken Research announced its latest publication on “Qatar Wellness Market Outlook to 2020 - Rising tourism industry and Prevalence in Lifestyle Diseases will drive the Market” which provides a comprehensive analysis of Wellness market in Qatar. The report focuses on the wellness services market and wellness products market. The report covers market size and segmentation of overall wellness industry by wellness products and wellness services market. The reports also cover the market size of wellness services and its market segmentation by Fitness services and Spa/Salon services Qatar. The report covers the market share and detailed company profile for all segments i.e. Fitness services, Spa/Salon services, personal care products. The potential and future outlook for wellness industry has also been discussed in the publication. Snapshot for wellness tourism has been separately discussed in the report. The report provides detailed analysis of major players, their strategies, SWOT Analysis, trends & developments and major issues and challenges with the wellness market in Qatar. according to Ken Research

The report also serves as a benchmark for every new player which is seeking to enter into wellness services market and wellness products market on what should be the focus and USP for that new player.

Companies Covered in the Report

Fitness services: Fitness First, Diplomatic Club, Al Masa Active Club, Al dana Club, Anytime Fitness, Curves, Four Season Gym, Crunch Doha, Crown plaza Doha, Evolve Gym, New World Fitness centre

Spa and Salon services: Hyatt Spa, Sharq village Spa, Doha Marriott Spa, Four Seasons Spa, Luxury Spa/fitness, The Venue, Al-Mashata, NuYu, Kempinsky, The Ritz Carlton Spa

Wellness Product: P&G, Beiersdorf Middle East, L’oreal, Revlon, Unilever Middle East


For More Details on this Report Click On below link


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Rise in Social Media as Marketing Channel and Growth of Destination Spas in Qatar to Boost the Wellness Industry: Ken Research

Posted on 19 October 2016 by KenResearch Healthcare ,

Several players in the cosmetics product and fitness clubs market are trying to establish closer connections with their customers by routing the communication through social networking sites. Generally, it has been observed that young customers are extremely amenable for one to one communication preferably in Arabic and usually spend about two to three hours on the internet daily. Therefore, many players have also come up with an extensive range of social media advertising plans in order to connect closely with the customers and improve their penetration.

Pharmacies have also been emerging as one of the major distribution channel for wellness products in Qatar. Pharmacies have been the growing preference for the distribution of beauty and cosmetic product manufacturers rather than the general retail outlets. This is because the sale of these products through pharmacies helps to build up a perception in the mind of the consumers of the product to be medically safe.

The increase in the number of tourist arriving in the country over the past few years has surged the demand of the star hotels in the country. This resulted to an increase in the number of Hotel Spa/salon centers in the country. The number of tourists had increased from 1.7 million in 2010 to 3 millions in 2015. The upcoming FIFA world cup in 2022 will increase the number of tourist arriving in the country resulting in the increase in the wellness industry. The rising number of tourist in the country and increasing demand of day & destination Spas in the country has led to the expansion in destination spa business in the country.

Recently, GOCO Hospitality chain has established a destination spa center (Zalal wellness Destination Retreat) in close association with Qatar foundation and Msheireb properties. It is most likely that more new destination spas would come up in the country with an expected increase in the number of tourists travelling to Qatar. Moreover, these spas offer holistic wellness programs such as naturopathy, emotional well being and nutritional cuisine offering.

The increase in prominence of international brands in the country had influenced the female population to buy premium and niche wellness products. The females in the country are majorly influenced by TV celebrities and in order to get the similar looks, they buy costly and branded products. Also, the increase in the demand for male grooming products over the past few years in the country had accelerated the size of the wellness products industry in the country.

Many international brands in the country are expanding their business by opening new outlets in the country. They are also expanding by increasing the number of offerings to the customers in the country. Many international players in the country are planning to open their manufacturing plant in the country and the existing ones are planning to increase their production capacity in order to tap the increase in demand of wellness products in the country. In past few years, many international brands have entered in the country for wellness services segment as well.

The wellness centers in the country should offer different types of integrated services under the same roof such as yoga, gym, zumba and others in the same fitness clubs and hair treatment, facial treatment, make up services and others under the same spa/salon center, according to Research Analyst, Ken Research.

The report titled Qatar Wellness Market Outlook to 2020 - Rising Tourism Industry and Prevalence in Lifestyle Diseases will drive the Marketprovides detailed overview on the wellness market and helps readers to identify the ongoing trends in the industry and anticipated growth in future depending upon changing industry dynamics in coming years. The report is useful for fitness centers, spa/salon centers, personal care products exporter, retailer, manufacturer and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

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