Internet of Things in Tourism - Thematic Research

Internet of Things in Tourism - Thematic Research

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Executive Summary

Internet of Things in Tourism - Thematic Research




Imagine a world where an airplane can detect a fault in one of its engines in mid-flight and radio ahead to order spare parts without any pilot intervention. Or where your fridge can detect you are running out of milk and order it while you are asleep. Or where your home thermostat automatically lowers the temperature when you leave the house and raises it the moment you return. The Internet of Things (IoT) refers to a world where various devices are connected to the internet with a view to automating more of our lives, saving energy, making industrial processes run more efficiently, etc.


We are still early in this technology cycle. As yet, there are no common standards, so it is difficult to predict any long-term winners and losers. However, executives need to understand the IoT because it will soon morph into a mega-theme. Inside, our analysis offers a framework in which to look at IoT, summarizes the important trends, and identifies the key players.




- This report focuses on how the internet of things (IoT) will impact the tourism industry.

- It discusses the importance and benefits of deploying IoT to improve the tourism sector.

- It summarizes the important trends, and identifies the key players in the sector.


Reasons to buy


- The report highlights the big players in IoT and where do they sit in the value chain.

- It looks at technology trends within the IoT value chain as well as trends showing how the IoT is being implemented across the global tourism sector.

- It provides an overview of the IoT value chain, categorised across four layers - devices, connectivity, data, and apps.

- It offers an industry analysis, discussing the broad market segments that of connected cars, automated homes, industrial internet, wearable technology, smart metering, and connected stores.

- It analyses the impact of IoT on tourism through case studies and key recommendations for tourism companies and IT vendors.

- The report also provides a technology briefing, analysing the six big IoT market segments and the kind of products that might emerge and the companies that might make them.

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Ken Research
Ankur Gupta, Head Marketing & Communications


1 Table of Contents



Technology trends in IoT 4

IoT trends in tourism 7


Device layer 9

Connectivity Layer 10

Data Layer 12

App Layer 13


The standards battle 15

Market size and growth forecasts 19

The four stages of IoT development 22

Competitive analysis 22

Mergers and acquisitions 24

Timeline 26


Tourism case studies 28

Key recommendations for tourism companies 33

Key recommendations for IT vendors 33


Public tech companies 34

Private tech companies 38

Tourism companies 40


The six big IoT market segments 42

Navigating the IoT value chain 44



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