Thailand Water Treatment Chemicals Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Thailand water treatment chemicals market, worth USD 250 million, is propelled by urbanization, industrial growth, and strict regulations, focusing on coagulants, disinfectants, and more.

Region:Asia

Author(s):Geetanshi

Product Code:KRAE1956

Pages:84

Published On:February 2026

About the Report

Base Year 2024

Thailand Water Treatment Chemicals Market Overview

  • The Thailand Water Treatment Chemicals Market is valued at USD 250 million, based on a five-year historical analysis. This growth is primarily driven by increasing industrial activities, urbanization, and the need for clean water supply. The rising awareness regarding water quality and safety has led to a surge in demand for various water treatment chemicals, including coagulants, disinfectants, and flocculants.
  • Key cities such as Bangkok, Chiang Mai, and Pattaya dominate the market due to their high population density and industrial activities. Bangkok, being the capital, has a significant demand for water treatment solutions to cater to its urban population and industries. Additionally, the tourism sector in Pattaya and Chiang Mai further drives the need for effective water treatment solutions.
  • The Drinking Water Quality Control Act B.E. 2550 (2007), issued by the Ministry of Public Health, mandates that all municipal water suppliers must adhere to strict water quality standards including microbiological, chemical, and physical parameters with defined thresholds for contaminants such as turbidity below 5 NTU and coliform bacteria absent in 100 ml samples. This regulation requires licensing for water production facilities, regular testing, and compliance reporting to ensure safe drinking water for the population and has led to increased investments in water treatment technologies and chemicals.
Thailand Water Treatment Chemicals Market Size

Thailand Water Treatment Chemicals Market Segmentation

By Type:The market is segmented into various types of water treatment chemicals, including coagulants, flocculants, disinfectants, pH adjusters, corrosion inhibitors, scale inhibitors, and others. Each of these subsegments plays a crucial role in the treatment process, addressing specific water quality issues.

Thailand Water Treatment Chemicals Market segmentation by Type.

By End-User:The end-user segmentation includes municipal water treatment, industrial water treatment, agricultural water treatment, and others. Each segment has distinct requirements and applications for water treatment chemicals, driven by the specific needs of the sector.

Thailand Water Treatment Chemicals Market segmentation by End-User.

Thailand Water Treatment Chemicals Market Competitive Landscape

The Thailand Water Treatment Chemicals Market is characterized by a dynamic mix of regional and international players. Leading participants such as BASF SE, Ecolab Inc., Kemira Oyj, SNF Group, Solvay S.A., Dow Chemical Company, AkzoNobel N.V., Lanxess AG, Veolia Environnement S.A., SUEZ S.A., Thermax Limited, Kurita Water Industries Ltd., Shandong Kairui Chemical Industry Co., Ltd., Aditya Birla Chemicals, ChemTreat, Inc. contribute to innovation, geographic expansion, and service delivery in this space.

BASF SE

1865

Ludwigshafen, Germany

Ecolab Inc.

1923

St. Paul, Minnesota, USA

Kemira Oyj

1920

Helsinki, Finland

SNF Group

1978

Andrezieux-Boutheon, France

Solvay S.A.

1863

Brussels, Belgium

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification

Thailand Water Treatment Chemicals Market Industry Analysis

Growth Drivers

  • Increasing Industrialization and Urbanization:Thailand's industrial sector contributed approximately 36% to the GDP, with urbanization rates reaching 51%. This rapid industrial growth necessitates effective water treatment solutions to manage increased wastewater. The government aims to enhance industrial productivity, which is projected to require an additional 1.6 million cubic meters of treated water daily in future, driving demand for water treatment chemicals significantly.
  • Rising Environmental Regulations:The Thai government has implemented stringent environmental regulations, including the National Water Quality Standards, which mandate specific treatment levels for industrial effluents. In 2023, over 72% of industrial facilities reported compliance challenges, highlighting the need for advanced water treatment chemicals. As regulations tighten, the market for compliant treatment solutions is expected to grow, with an estimated increase in demand for chemicals by 21% annually in future.
  • Growing Demand for Clean Water:With Thailand's population projected to reach 71 million in future, the demand for clean water is escalating. The World Bank estimates that urban areas will require an additional 2.4 billion liters of potable water daily. This surge in demand is driving investments in water treatment infrastructure, leading to a projected increase in the consumption of water treatment chemicals by 16% annually, as municipalities seek to ensure water quality and safety.

Market Challenges

  • High Initial Investment Costs:The water treatment sector in Thailand faces significant barriers due to high initial investment costs, which can exceed THB 110 million for advanced treatment facilities. Many small and medium enterprises (SMEs) struggle to secure funding, limiting their ability to adopt necessary water treatment technologies. This financial constraint is expected to hinder market growth, as only 31% of SMEs currently invest in modern water treatment solutions.
  • Limited Awareness of Water Treatment Solutions:Despite the growing need for effective water treatment, awareness among businesses and local communities remains low. A 2023 survey indicated that only 42% of industrial operators were familiar with advanced treatment technologies. This lack of knowledge can lead to underinvestment in necessary chemicals and systems, stalling market growth and compliance with environmental standards, which could otherwise enhance water quality.

Thailand Water Treatment Chemicals Market Future Outlook

The Thailand water treatment chemicals market is poised for significant transformation as sustainability becomes a priority. With increasing investments in eco-friendly technologies and a shift towards smart water management systems, the industry is expected to evolve rapidly. In future, the integration of innovative treatment solutions will likely enhance efficiency and reduce environmental impact. Additionally, partnerships between private sectors and government initiatives will foster advancements in infrastructure, ensuring a more resilient water treatment landscape in Thailand.

Market Opportunities

  • Expansion of Wastewater Treatment Facilities:The Thai government plans to invest THB 55 billion in expanding wastewater treatment facilities in future. This initiative will create substantial demand for water treatment chemicals, as facilities upgrade to meet stricter environmental standards, presenting a lucrative opportunity for chemical manufacturers to supply innovative solutions.
  • Development of Eco-Friendly Chemicals:As environmental concerns rise, there is a growing market for eco-friendly water treatment chemicals. The demand for biodegradable and non-toxic solutions is expected to increase by 26% in future, providing manufacturers with opportunities to innovate and capture market share in this emerging segment, aligning with global sustainability trends.

Scope of the Report

SegmentSub-Segments
By Type

Coagulants

Flocculants

Disinfectants

pH Adjusters

Corrosion Inhibitors

Scale Inhibitors

Others

By End-User

Municipal Water Treatment

Industrial Water Treatment

Agricultural Water Treatment

Others

By Application

Drinking Water Treatment

Wastewater Treatment

Process Water Treatment

Others

By Distribution Channel

Direct Sales

Distributors

Online Sales

Others

By Region

Central Thailand

Northern Thailand

Northeastern Thailand

Southern Thailand

By Chemical Composition

Organic Chemicals

Inorganic Chemicals

Biochemical Products

Others

By Regulatory Compliance

ISO Standards

Local Environmental Regulations

International Standards

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Natural Resources and Environment, Pollution Control Department)

Manufacturers and Producers

Distributors and Retailers

Water Utility Companies

Environmental NGOs and Advocacy Groups

Industrial Water Users (e.g., manufacturing, agriculture)

Chemical Suppliers and Raw Material Providers

Players Mentioned in the Report:

BASF SE

Ecolab Inc.

Kemira Oyj

SNF Group

Solvay S.A.

Dow Chemical Company

AkzoNobel N.V.

Lanxess AG

Veolia Environnement S.A.

SUEZ S.A.

Thermax Limited

Kurita Water Industries Ltd.

Shandong Kairui Chemical Industry Co., Ltd.

Aditya Birla Chemicals

ChemTreat, Inc.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Thailand Water Treatment Chemicals Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Thailand Water Treatment Chemicals Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Thailand Water Treatment Chemicals Market Analysis

3.1 Growth Drivers

3.1.1 Increasing industrialization and urbanization
3.1.2 Rising environmental regulations
3.1.3 Growing demand for clean water
3.1.4 Technological advancements in water treatment

3.2 Market Challenges

3.2.1 High initial investment costs
3.2.2 Limited awareness of water treatment solutions
3.2.3 Stringent regulatory compliance
3.2.4 Competition from alternative solutions

3.3 Market Opportunities

3.3.1 Expansion of wastewater treatment facilities
3.3.2 Increasing investments in infrastructure
3.3.3 Development of eco-friendly chemicals
3.3.4 Partnerships with local governments

3.4 Market Trends

3.4.1 Shift towards sustainable water treatment solutions
3.4.2 Adoption of smart water management technologies
3.4.3 Increasing focus on recycling and reuse of water
3.4.4 Growth in demand for specialty chemicals

3.5 Government Regulation

3.5.1 National Water Quality Standards
3.5.2 Environmental Protection Act
3.5.3 Water Supply and Sanitation Policy
3.5.4 Chemical Safety Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Thailand Water Treatment Chemicals Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Thailand Water Treatment Chemicals Market Segmentation

8.1 By Type

8.1.1 Coagulants
8.1.2 Flocculants
8.1.3 Disinfectants
8.1.4 pH Adjusters
8.1.5 Corrosion Inhibitors
8.1.6 Scale Inhibitors
8.1.7 Others

8.2 By End-User

8.2.1 Municipal Water Treatment
8.2.2 Industrial Water Treatment
8.2.3 Agricultural Water Treatment
8.2.4 Others

8.3 By Application

8.3.1 Drinking Water Treatment
8.3.2 Wastewater Treatment
8.3.3 Process Water Treatment
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Direct Sales
8.4.2 Distributors
8.4.3 Online Sales
8.4.4 Others

8.5 By Region

8.5.1 Central Thailand
8.5.2 Northern Thailand
8.5.3 Northeastern Thailand
8.5.4 Southern Thailand

8.6 By Chemical Composition

8.6.1 Organic Chemicals
8.6.2 Inorganic Chemicals
8.6.3 Biochemical Products
8.6.4 Others

8.7 By Regulatory Compliance

8.7.1 ISO Standards
8.7.2 Local Environmental Regulations
8.7.3 International Standards
8.7.4 Others

9. Thailand Water Treatment Chemicals Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification
9.2.8 Operational Efficiency
9.2.9 Brand Recognition
9.2.10 Innovation Rate

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 BASF SE
9.5.2 Ecolab Inc.
9.5.3 Kemira Oyj
9.5.4 SNF Group
9.5.5 Solvay S.A.
9.5.6 Dow Chemical Company
9.5.7 AkzoNobel N.V.
9.5.8 Lanxess AG
9.5.9 Veolia Environnement S.A.
9.5.10 SUEZ S.A.
9.5.11 Thermax Limited
9.5.12 Kurita Water Industries Ltd.
9.5.13 Shandong Kairui Chemical Industry Co., Ltd.
9.5.14 Aditya Birla Chemicals
9.5.15 ChemTreat, Inc.

10. Thailand Water Treatment Chemicals Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Natural Resources and Environment
10.1.2 Ministry of Public Health
10.1.3 Ministry of Industry
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Water Infrastructure
10.2.2 Corporate Sustainability Initiatives
10.2.3 Budget Allocation for Water Treatment
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Municipalities
10.3.2 Industrial Users
10.3.3 Agricultural Sector
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Training and Support Needs
10.4.3 Financial Readiness
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Case Studies of Successful Implementations
10.5.3 Future Expansion Plans
10.5.4 Others

11. Thailand Water Treatment Chemicals Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from the Thailand Chemical Society and relevant government publications
  • Review of market studies and white papers from leading chemical industry associations
  • Examination of trade statistics and import/export data from the Ministry of Commerce

Primary Research

  • Interviews with key stakeholders in water treatment facilities and chemical suppliers
  • Surveys conducted with environmental consultants and water quality experts
  • Field visits to water treatment plants to gather firsthand insights on chemical usage

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks performed by a panel of industry experts to ensure data reliability

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market based on national water treatment expenditure
  • Segmentation of market size by chemical type and application within the water treatment sector
  • Incorporation of government initiatives and regulations impacting chemical usage in water treatment

Bottom-up Modeling

  • Collection of sales data from major water treatment chemical manufacturers in Thailand
  • Estimation of market share based on production capacity and sales volume of key players
  • Analysis of pricing strategies and cost structures to derive revenue estimates

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market trends based on historical data
  • Scenario modeling based on potential regulatory changes and environmental policies
  • Development of best-case, worst-case, and most-likely market growth scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Municipal Water Treatment Facilities100Plant Managers, Chemical Procurement Officers
Industrial Water Treatment Applications80Operations Managers, Environmental Compliance Officers
Private Water Supply Companies60Business Development Managers, Technical Directors
Research Institutions Focused on Water Quality50Research Scientists, Environmental Analysts
Regulatory Bodies and Environmental Agencies40Policy Makers, Regulatory Compliance Officers

Frequently Asked Questions

What is the current value of the Thailand Water Treatment Chemicals Market?

The Thailand Water Treatment Chemicals Market is valued at approximately USD 250 million, driven by increasing industrial activities, urbanization, and the growing demand for clean water supply.

What factors are driving growth in the Thailand Water Treatment Chemicals Market?

Which cities in Thailand are the largest markets for water treatment chemicals?

What types of water treatment chemicals are commonly used in Thailand?

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