Us Absorbent Glass Mat Agm Battery Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The US AGM Battery Market is worth USD 2.7 billion, fueled by growth in EVs, renewable storage, and telecom infrastructure, with key regions like California and Texas leading adoption.

Region:North America

Author(s):Dev

Product Code:KRAD7792

Pages:99

Published On:December 2025

About the Report

Base Year 2024

US Absorbent Glass Mat (AGM) Battery Market Overview

  • The US Absorbent Glass Mat (AGM) Battery Market is valued at approximately USD 2.7 billion, based on a five?year analysis of North America AGM and global AGM battery market data and the United States’ share within these markets. This growth is primarily driven by the increasing demand for energy storage solutions in automotive, uninterruptible power supply (UPS), telecommunications, and renewable energy applications, where AGM batteries are valued for being maintenance?free, spill?proof, and offering good deep?cycle performance. The expansion of start?stop and auxiliary systems in vehicles, rising deployment of backup power for data centers and telecom sites, and integration of stationary storage with solar and wind systems have significantly contributed to the market’s expansion.
  • Key regions dominating the market include California, Texas, and New York, supported by their large automotive and transportation fleets, extensive telecom and data center infrastructure, and strong adoption of solar and wind capacity requiring dependable backup and storage solutions. These states also benefit from higher penetration of advanced start?stop vehicles, large concentrations of IT and cloud facilities, and active state?level clean?energy programs that favor reliable, maintenance?free battery technologies for backup and grid?support applications.
  • Federal and state policies that support advanced battery manufacturing, grid?connected storage, and higher fuel?efficiency standards for vehicles indirectly promote the uptake of AGM batteries alongside other chemistries. Notably, the Infrastructure Investment and Jobs Act, 2021 (Public Law 117?58) enacted by the United States Congress and administered by agencies such as the U.S. Department of Energy provides funding and incentives for battery manufacturing, grid modernization, and energy?storage projects, which encourages the deployment of advanced lead?acid technologies, including AGM batteries, in automotive, stationary backup, and renewable?energy?linked systems.
US Absorbent Glass Mat (AGM) Battery Market Size

US Absorbent Glass Mat (AGM) Battery Market Segmentation

By Type:

US Absorbent Glass Mat (AGM) Battery Market segmentation by Type.

The AGM battery market can be segmented into four main types: Stationary AGM Batteries, Motive / Automotive AGM Batteries, Industrial AGM Batteries, and Others. Stationary AGM batteries account for a significant share of demand in North America due to extensive use in UPS, telecommunications, and backup power for critical infrastructure, consistent with global trends where stationary applications represent a leading share of AGM deployment. Motive / Automotive AGM Batteries also represent a major segment of the US market, supported by the need for higher electrical loads, start?stop systems, and auxiliary power in modern vehicles, as well as marine and recreational applications; AGM technology is widely adopted in these use cases for its vibration resistance, high power density, and maintenance?free operation.

By End-User:

US Absorbent Glass Mat (AGM) Battery Market segmentation by End-User.

The AGM battery market is segmented by end-user into Automotive & Transportation, Telecommunications & Data Centers, Utilities & Renewable Energy, Industrial, Commercial & Military, and Residential & Small Commercial Backup. The Automotive & Transportation segment represents a major share of global AGM battery consumption, driven by use in start?stop systems, auxiliary loads, marine, and recreational vehicles, where AGM’s high cranking power and charge?acceptance provide advantages over conventional flooded lead?acid batteries. Telecommunications & Data Centers and Utilities & Renewable Energy segments are also key growth areas, as operators increasingly deploy AGM batteries in UPS systems, telecom base stations, off?grid and hybrid solar installations, and other mission?critical backup applications that demand reliable, maintenance?free energy storage.

US Absorbent Glass Mat (AGM) Battery Market Competitive Landscape

The US Absorbent Glass Mat (AGM) Battery Market is characterized by a dynamic mix of regional and international players. Leading participants such as Clarios (including OPTIMA Batteries and VARTA-branded AGM in North America), East Penn Manufacturing Company, Inc. (DEKA / Intimidator AGM), EnerSys (including Odyssey and NorthStar AGM brands), Exide Technologies, LLC (U.S. Operations), C&D Technologies, Inc., Trojan Battery Company, LLC, Interstate Batteries, Inc., Universal Power Group, Inc. (UPG), Power Sonic Corporation, Crown Battery Manufacturing Company, Vision Group (VISION AGM Batteries), Fullriver Battery USA, Lifeline Batteries (Concorde Battery Corporation), Rolls Battery Engineering (Surrette Battery Company), GS Yuasa Corporation (Yuasa / GS Yuasa Energy Solutions in the US) contribute to innovation, geographic expansion, and service delivery in this space.

Clarios

2019

Milwaukee, Wisconsin

East Penn Manufacturing Company, Inc.

1946

Lyon Station, Pennsylvania

EnerSys

1999

Reading, Pennsylvania

Exide Technologies, LLC

1888

Milton, Georgia

C&D Technologies, Inc.

1906

Blue Bell, Pennsylvania

Company

Establishment Year

Headquarters

AGM Battery Revenue in the US (USD Million)

Share of AGM in Total Lead-Acid Portfolio (%)

3-Year AGM Revenue CAGR in the US (%)

Installed AGM Production Capacity in North America (MWh or Million Units)

Product Mix by Application (Automotive, Industrial, Telecom, ESS) (%)

OEM vs Aftermarket Revenue Split (%)

US Absorbent Glass Mat (AGM) Battery Market Industry Analysis

Growth Drivers

  • Increasing Demand for Renewable Energy Storage:The US renewable energy sector is projected to reach $1.5 trillion in future, driven by a 20% increase in solar and wind installations. This surge necessitates efficient energy storage solutions, with AGM batteries being favored for their reliability and performance. The Energy Storage Association reported that the US energy storage market grew by 240% in 2022, indicating a robust demand for AGM batteries as a key component in renewable energy systems.
  • Rising Adoption of Electric Vehicles:The US electric vehicle (EV) market is expected to exceed 3 million units sold in future, reflecting a 30% annual growth rate. AGM batteries are increasingly utilized in EVs for their superior performance and safety features. The International Energy Agency noted that EV sales in the US reached 800,000 units in 2022, highlighting the growing reliance on AGM batteries for efficient energy management in this rapidly expanding sector.
  • Growth in Telecommunications Infrastructure:The US telecommunications sector is projected to invest $300 billion in infrastructure in future, driven by the rollout of 5G technology. AGM batteries are essential for providing reliable backup power to critical telecom equipment. According to the Federal Communications Commission, the number of cell sites in the US increased by 10% in 2022, underscoring the need for robust energy storage solutions like AGM batteries to support this expanding infrastructure.

Market Challenges

  • High Initial Costs of AGM Batteries:The average cost of AGM batteries ranges from $150 to $300 per unit, which can deter potential buyers, especially in price-sensitive markets. The upfront investment required for AGM technology can be a significant barrier, particularly for small businesses and residential users. As the market for alternative battery technologies grows, the high initial costs of AGM batteries may limit their adoption despite their long-term benefits.
  • Competition from Alternative Battery Technologies:The AGM battery market faces stiff competition from lithium-ion and other emerging battery technologies, which are often perceived as more efficient and cost-effective. In future, lithium-ion batteries accounted for over 70% of the global battery market share. This competitive landscape poses a challenge for AGM batteries, as manufacturers must innovate and reduce costs to maintain market relevance and consumer interest.

US Absorbent Glass Mat (AGM) Battery Market Future Outlook

The US AGM battery market is poised for significant growth, driven by increasing investments in renewable energy and electric vehicle infrastructure. As technological advancements continue to enhance battery performance and efficiency, the demand for AGM batteries is expected to rise. Additionally, the growing emphasis on energy storage solutions will likely create new opportunities for market players. With supportive government policies and consumer awareness on sustainability, the AGM battery market is set to evolve positively in the coming years.

Market Opportunities

  • Expansion in Off-Grid Energy Solutions:The off-grid energy market is projected to reach $50 billion in future, driven by the need for reliable power in remote areas. AGM batteries are ideal for off-grid applications due to their durability and low maintenance requirements, presenting a significant opportunity for manufacturers to cater to this growing segment.
  • Increasing Investments in Energy Storage Systems:The US energy storage market is expected to attract $10 billion in investments in future, fueled by the transition to renewable energy sources. AGM batteries can play a crucial role in these systems, offering reliable storage solutions that enhance grid stability and support renewable integration, thus creating a lucrative opportunity for industry stakeholders.

Scope of the Report

SegmentSub-Segments
By Type

Stationary AGM Batteries

Motive / Automotive AGM Batteries

Industrial AGM Batteries

Others

By End-User

Automotive & Transportation (Start-Stop, Auxiliary, Marine, RV)

Telecommunications & Data Centers

Utilities & Renewable Energy (Solar, Wind, Off-Grid)

Industrial, Commercial & Military

Residential & Small Commercial Backup

By Application

Automotive SLI and Start-Stop Systems

Uninterruptible Power Supply (UPS) & Data Center Backup

Telecom & Network Backup Power

Renewable & Off-Grid Energy Storage

Motive Power (Material Handling, Mobility, Marine, RV)

Emergency Lighting & Security Systems

By Distribution Channel

OEM (Vehicle and Equipment Manufacturers)

Aftermarket – Retail Chains & Battery Specialists

Online Retail & E-commerce Platforms

Industrial & Telecom Distributors / System Integrators

By Geography

Northeast

Midwest

South

West

By Battery Capacity

Less than 50 Ah

–100 Ah

–200 Ah

Above 200 Ah

By Plate & Design Technology

Flat Plate AGM Batteries

Tubular Plate AGM Batteries

Advanced AGM for Start-Stop / Enhanced Flooded Replacement

Other Advanced Lead-Acid AGM Designs

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Environmental Protection Agency, Department of Energy)

Manufacturers and Producers

Distributors and Retailers

Battery Technology Developers

Automotive Manufacturers

Telecommunications Companies

Energy Storage Solution Providers

Players Mentioned in the Report:

Clarios (including OPTIMA Batteries and VARTA-branded AGM in North America)

East Penn Manufacturing Company, Inc. (DEKA / Intimidator AGM)

EnerSys (including Odyssey and NorthStar AGM brands)

Exide Technologies, LLC (U.S. Operations)

C&D Technologies, Inc.

Trojan Battery Company, LLC

Interstate Batteries, Inc.

Universal Power Group, Inc. (UPG)

Power Sonic Corporation

Crown Battery Manufacturing Company

Vision Group (VISION AGM Batteries)

Fullriver Battery USA

Lifeline Batteries (Concorde Battery Corporation)

Rolls Battery Engineering (Surrette Battery Company)

GS Yuasa Corporation (Yuasa / GS Yuasa Energy Solutions in the US)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. US Absorbent Glass Mat (AGM) Battery Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 US Absorbent Glass Mat (AGM) Battery Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. US Absorbent Glass Mat (AGM) Battery Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand for renewable energy storage
3.1.2 Rising adoption of electric vehicles
3.1.3 Growth in telecommunications infrastructure
3.1.4 Advancements in battery technology

3.2 Market Challenges

3.2.1 High initial costs of AGM batteries
3.2.2 Competition from alternative battery technologies
3.2.3 Limited recycling infrastructure
3.2.4 Regulatory hurdles

3.3 Market Opportunities

3.3.1 Expansion in off-grid energy solutions
3.3.2 Increasing investments in energy storage systems
3.3.3 Growth in the backup power market
3.3.4 Technological innovations in battery management systems

3.4 Market Trends

3.4.1 Shift towards sustainable energy solutions
3.4.2 Increasing focus on energy efficiency
3.4.3 Rise of smart grid technologies
3.4.4 Growing consumer awareness of battery performance

3.5 Government Regulation

3.5.1 Incentives for renewable energy storage
3.5.2 Regulations on battery disposal and recycling
3.5.3 Standards for battery performance and safety
3.5.4 Policies promoting electric vehicle adoption

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. US Absorbent Glass Mat (AGM) Battery Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. US Absorbent Glass Mat (AGM) Battery Market Segmentation

8.1 By Type

8.1.1 Stationary AGM Batteries
8.1.2 Motive / Automotive AGM Batteries
8.1.3 Industrial AGM Batteries
8.1.4 Others

8.2 By End-User

8.2.1 Automotive & Transportation (Start-Stop, Auxiliary, Marine, RV)
8.2.2 Telecommunications & Data Centers
8.2.3 Utilities & Renewable Energy (Solar, Wind, Off-Grid)
8.2.4 Industrial, Commercial & Military
8.2.5 Residential & Small Commercial Backup

8.3 By Application

8.3.1 Automotive SLI and Start-Stop Systems
8.3.2 Uninterruptible Power Supply (UPS) & Data Center Backup
8.3.3 Telecom & Network Backup Power
8.3.4 Renewable & Off-Grid Energy Storage
8.3.5 Motive Power (Material Handling, Mobility, Marine, RV)
8.3.6 Emergency Lighting & Security Systems

8.4 By Distribution Channel

8.4.1 OEM (Vehicle and Equipment Manufacturers)
8.4.2 Aftermarket – Retail Chains & Battery Specialists
8.4.3 Online Retail & E-commerce Platforms
8.4.4 Industrial & Telecom Distributors / System Integrators

8.5 By Geography

8.5.1 Northeast
8.5.2 Midwest
8.5.3 South
8.5.4 West

8.6 By Battery Capacity

8.6.1 Less than 50 Ah
8.6.2 50–100 Ah
8.6.3 100–200 Ah
8.6.4 Above 200 Ah

8.7 By Plate & Design Technology

8.7.1 Flat Plate AGM Batteries
8.7.2 Tubular Plate AGM Batteries
8.7.3 Advanced AGM for Start-Stop / Enhanced Flooded Replacement
8.7.4 Other Advanced Lead-Acid AGM Designs

9. US Absorbent Glass Mat (AGM) Battery Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 AGM Battery Revenue in the US (USD Million)
9.2.3 Share of AGM in Total Lead-Acid Portfolio (%)
9.2.4 3-Year AGM Revenue CAGR in the US (%)
9.2.5 Installed AGM Production Capacity in North America (MWh or Million Units)
9.2.6 Product Mix by Application (Automotive, Industrial, Telecom, ESS) (%)
9.2.7 OEM vs Aftermarket Revenue Split (%)
9.2.8 Average AGM Battery Selling Price in the US (USD per Unit / per kWh)
9.2.9 R&D Spend on Lead-Acid / AGM as % of Revenue
9.2.10 Distribution Footprint (Number of Plants, Warehouses, and Key US States Covered)
9.2.11 Warranty & Cycle-Life Performance Benchmarks (Cycles at Specified DoD)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Clarios (including OPTIMA Batteries and VARTA-branded AGM in North America)
9.5.2 East Penn Manufacturing Company, Inc. (DEKA / Intimidator AGM)
9.5.3 EnerSys (including Odyssey and NorthStar AGM brands)
9.5.4 Exide Technologies, LLC (U.S. Operations)
9.5.5 C&D Technologies, Inc.
9.5.6 Trojan Battery Company, LLC
9.5.7 Interstate Batteries, Inc.
9.5.8 Universal Power Group, Inc. (UPG)
9.5.9 Power Sonic Corporation
9.5.10 Crown Battery Manufacturing Company
9.5.11 Vision Group (VISION AGM Batteries)
9.5.12 Fullriver Battery USA
9.5.13 Lifeline Batteries (Concorde Battery Corporation)
9.5.14 Rolls Battery Engineering (Surrette Battery Company)
9.5.15 GS Yuasa Corporation (Yuasa / GS Yuasa Energy Solutions in the US)

10. US Absorbent Glass Mat (AGM) Battery Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government contracts and tenders
10.1.2 Budget allocation for energy projects
10.1.3 Evaluation criteria for suppliers
10.1.4 Compliance with sustainability goals

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in renewable energy sources
10.2.2 Budget for backup power solutions
10.2.3 Spending on energy efficiency upgrades
10.2.4 Corporate sustainability initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Reliability of power supply
10.3.2 Cost of energy storage solutions
10.3.3 Maintenance and operational challenges
10.3.4 Regulatory compliance issues

10.4 User Readiness for Adoption

10.4.1 Awareness of AGM battery benefits
10.4.2 Availability of training and support
10.4.3 Financial incentives for adoption
10.4.4 Integration with existing systems

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance metrics tracking
10.5.2 Cost savings analysis
10.5.3 Scalability of solutions
10.5.4 User feedback and improvement cycles

11. US Absorbent Glass Mat (AGM) Battery Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication strategy

2.5 Digital marketing approach

2.6 Trade show participation

2.7 Customer engagement tactics


3. Distribution Plan

3.1 Urban retail strategy

3.2 Rural NGO tie-ups

3.3 E-commerce integration

3.4 Direct sales force deployment

3.5 Distribution partnerships

3.6 Logistics and supply chain management

3.7 Inventory management strategies


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing comparison

4.4 Value-based pricing strategies

4.5 Discount and promotion strategies

4.6 Channel conflict resolution

4.7 Pricing elasticity assessment


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Product development opportunities

5.4 Service enhancement suggestions

5.5 Market entry barriers

5.6 Customer feedback incorporation

5.7 Future trends anticipation


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer support channels

6.4 Feedback mechanisms

6.5 Community engagement initiatives

6.6 Relationship management tools

6.7 Customer satisfaction metrics


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Cost-benefit analysis

7.4 Unique selling points

7.5 Customer-centric approach

7.6 Long-term partnerships

7.7 Brand loyalty enhancement


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Market research activities

8.5 Training and development

8.6 Performance monitoring

8.7 Stakeholder engagement


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band analysis
9.1.3 Packaging strategies

9.2 Export Entry Strategy

9.2.1 Target countries identification
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Industry reports from the Battery Council International and other relevant associations
  • Market analysis from government publications and energy departments
  • Academic journals and white papers focusing on AGM battery technology and applications

Primary Research

  • Interviews with product managers at leading AGM battery manufacturers
  • Surveys with distributors and retailers in the automotive and renewable energy sectors
  • Field interviews with engineers and technicians involved in AGM battery production

Validation & Triangulation

  • Cross-validation of data through multiple industry sources and expert opinions
  • Triangulation of market trends using sales data, production statistics, and regulatory insights
  • Sanity checks through feedback from industry panels and focus groups

Phase 2: Market Size Estimation1

Top-down Assessment

  • Analysis of the overall battery market size and growth trends in the U.S.
  • Segmentation of AGM battery demand by end-use applications such as automotive, renewable energy, and UPS systems
  • Incorporation of government incentives and policies promoting renewable energy storage solutions

Bottom-up Modeling

  • Volume estimates based on production capacities of major AGM battery manufacturers
  • Cost analysis derived from raw material prices and manufacturing expenses
  • Sales data from distributors and retailers to establish market penetration rates

Forecasting & Scenario Analysis

  • Multi-variable regression analysis considering factors like electric vehicle adoption and renewable energy growth
  • Scenario modeling based on potential regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive AGM Battery Users120Fleet Managers, Automotive Engineers
Renewable Energy Storage Solutions90Energy Consultants, Project Managers
UPS System Providers60IT Managers, Operations Directors
Battery Recycling Initiatives50Sustainability Managers, Environmental Compliance Officers
Retail Battery Distributors70Sales Managers, Product Line Managers

Frequently Asked Questions

What is the current value of the US Absorbent Glass Mat (AGM) Battery Market?

The US Absorbent Glass Mat (AGM) Battery Market is valued at approximately USD 2.7 billion, driven by increasing demand for energy storage solutions across various sectors, including automotive, telecommunications, and renewable energy applications.

What are the main applications of AGM batteries in the US?

Which regions in the US dominate the AGM battery market?

What factors are driving the growth of the AGM battery market?

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