Vietnam Digital Remittance and Wallet Services Market

Vietnam digital remittance and wallet services market reaches USD 18 Bn, fueled by smartphone penetration, e-commerce expansion, and overseas remittances, with domestic transfers leading.

Region:Asia

Author(s):Geetanshi

Product Code:KRAB1387

Pages:84

Published On:October 2025

About the Report

Base Year 2024

Vietnam Digital Remittance and Wallet Services Market Overview

  • The Vietnam Digital Remittance and Wallet Services Market is valued at approximately USD 18 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing adoption of digital payment solutions, the rising number of Vietnamese expatriates sending money home, and the rapid expansion of e-commerce in the country. The convenience, speed, and enhanced accessibility of digital transactions have significantly contributed to market expansion, with mobile-based remittance and wallet services now accounting for a substantial share of total transactions in Vietnam .
  • Key cities such as Ho Chi Minh City and Hanoi continue to dominate the market due to their high population density, robust economic activity, and advanced technological infrastructure. These urban centers serve as financial service hubs and have the highest concentration of digital wallet users, making them critical drivers of growth for digital remittance and wallet services in Vietnam .
  • In 2023, the Vietnamese government strengthened regulations to enhance digital transaction security, requiring all digital wallet providers to comply with strict Know Your Customer (KYC) guidelines. This regulatory framework is defined under Circular No. 39/2014/TT-NHNN issued by the State Bank of Vietnam, which mandates comprehensive KYC procedures, transaction monitoring, and reporting obligations for licensed payment intermediaries. These measures aim to prevent fraud and money laundering, ensuring a safer environment for users and fostering trust in digital financial services .
Vietnam Digital Remittance and Wallet Services Market Size

Vietnam Digital Remittance and Wallet Services Market Segmentation

By Type:The market is segmented into Domestic Remittances, International Remittances, Digital Transfers, Cash Transfers, Mobile Transfers, Bank Transfers, and Others. Domestic Remittances remain the leading sub-segment, driven by the high volume of intra-country transactions supporting family and personal financial needs. The increasing penetration of smartphones and internet access has accelerated the adoption of Digital Transfers, which are gaining popularity due to their convenience, speed, and integration with e-wallet platforms. Mobile Transfers and Bank Transfers also show robust growth, reflecting the shift from cash-based to digital payment ecosystems .

Vietnam Digital Remittance and Wallet Services Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Consumers, Small and Medium Enterprises (SMEs), Large Corporations, and Non-Governmental Organizations (NGOs). Individual Consumers dominate this segment, frequently utilizing digital remittance and wallet services for personal transactions, such as sending money to family members or paying for services. The rise of SMEs in Vietnam is also contributing to the growth of digital wallet services, as these businesses increasingly adopt digital payment solutions to streamline operations and facilitate business-to-business transactions. Large Corporations and NGOs are gradually increasing their adoption of digital remittance solutions, particularly for payroll and cross-border payments .

Vietnam Digital Remittance and Wallet Services Market segmentation by End-User.

Vietnam Digital Remittance and Wallet Services Market Competitive Landscape

The Vietnam Digital Remittance and Wallet Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as MoMo (M_Service), ZaloPay (VNG Corporation), Viettel Money (Viettel Group), VNPay, Payoo (VietUnion), ShopeePay (Sea Limited), GrabPay (Grab Holdings), Western Union, MoneyGram International, Wise (formerly TransferWise), Remitly, PayPal, Sacombank, Agribank (Vietnam Bank for Agriculture and Rural Development), Vietcombank (Bank for Foreign Trade of Vietnam) contribute to innovation, geographic expansion, and service delivery in this space.

MoMo (M_Service)

2010

Ho Chi Minh City, Vietnam

ZaloPay (VNG Corporation)

2017

Ho Chi Minh City, Vietnam

Viettel Money (Viettel Group)

2021

Hanoi, Vietnam

VNPay

2010

Hanoi, Vietnam

Payoo (VietUnion)

2006

Ho Chi Minh City, Vietnam

Company

Establishment Year

Headquarters

Market Share (%)

Monthly Active Users (MAU)

Transaction Volume (USD Million)

Average Transaction Value (USD)

Revenue Growth Rate (%)

Customer Acquisition Cost (USD)

Vietnam Digital Remittance and Wallet Services Market Industry Analysis

Growth Drivers

  • Increasing Smartphone Penetration:As of future, Vietnam's smartphone penetration rate is projected to reach73%, with approximately72 million smartphone users. This surge facilitates access to digital remittance and wallet services, enabling users to conduct transactions conveniently. The World Bank reports that mobile money transactions in Vietnam increased by150%in future, highlighting the growing reliance on smartphones for financial services. This trend is expected to continue, driving the digital remittance market forward.
  • Rising Remittance Inflows from Overseas Vietnamese:In future, remittance inflows to Vietnam are anticipated to exceedUSD 16 billion, reflecting a5%increase from the previous year. This growth is primarily driven by the Vietnamese diaspora, which is estimated at5.3 million individualsglobally. The World Bank indicates that these remittances significantly contribute to household incomes, enhancing the demand for efficient digital remittance services. This trend underscores the importance of digital wallets in facilitating these transactions.
  • Growing E-commerce Adoption:Vietnam's e-commerce market is projected to reachUSD 20.5 billionin future, driven by a25%annual growth rate. This rapid expansion is fostering a culture of online transactions, increasing the demand for digital payment solutions. According to the Vietnam E-commerce Association,60%of online shoppers prefer using digital wallets for payments. This shift towards e-commerce is a significant growth driver for digital remittance and wallet services, as consumers seek seamless payment options.

Market Challenges

  • Regulatory Compliance Complexities:The regulatory landscape for digital remittance and wallet services in Vietnam is evolving, with new laws being implemented. In future, compliance costs for service providers are expected to rise by20%due to stricter regulations, including anti-money laundering (AML) and consumer protection laws. This complexity can hinder market entry for new players and increase operational costs for existing providers, impacting overall market growth.
  • High Competition Among Service Providers:The digital remittance and wallet services market in Vietnam is highly competitive, with over40 active playersas of future. This saturation leads to price wars and reduced profit margins, making it challenging for companies to differentiate their offerings. According to industry reports, the average market share of the top five providers is only50%, indicating a fragmented market. This intense competition can stifle innovation and limit growth opportunities for smaller players.

Vietnam Digital Remittance and Wallet Services Market Future Outlook

The future of Vietnam's digital remittance and wallet services market appears promising, driven by technological advancements and increasing consumer adoption. As digital payment infrastructure expands, more users will engage with these services, enhancing financial inclusion. Additionally, the integration of artificial intelligence and blockchain technology is expected to streamline operations and improve security. These trends will likely foster a more robust ecosystem, enabling service providers to innovate and meet the evolving needs of consumers in the digital finance landscape.

Market Opportunities

  • Expansion of Digital Payment Infrastructure:The Vietnamese government plans to investUSD 1 billionin enhancing digital payment infrastructure by future. This investment will facilitate faster and more secure transactions, creating opportunities for digital wallet providers to capture a larger market share. Improved infrastructure will also support rural areas, increasing access to financial services for underserved populations.
  • Partnerships with Local Banks:Collaborations between digital wallet providers and local banks are expected to grow, with over50 partnershipsanticipated by future. These alliances will enhance service offerings, improve customer trust, and expand user bases. By leveraging existing banking networks, digital wallets can offer more comprehensive services, including credit and savings options, thereby attracting a wider audience.

Scope of the Report

SegmentSub-Segments
By Type

Domestic Remittances

International Remittances

Digital Transfers

Cash Transfers

Mobile Transfers

Bank Transfers

Others

By End-User

Individual Consumers

Small and Medium Enterprises (SMEs)

Large Corporations

Non-Governmental Organizations (NGOs)

By Payment Method

Credit/Debit Cards

Bank Transfers

E-wallets

Cash Payments

By Transaction Size

Small Transactions

Medium Transactions

Large Transactions

By Frequency of Transactions

Daily Transactions

Weekly Transactions

Monthly Transactions

By Geographic Reach

Urban Areas

Rural Areas

International Markets

By Customer Segment

Expatriates

Local Residents

Students

Workers Abroad

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., State Bank of Vietnam, Ministry of Information and Communications)

Payment Service Providers

Telecommunication Companies

Fintech Startups

Remittance Service Operators

Consumer Advocacy Groups

Banking Institutions

Players Mentioned in the Report:

MoMo (M_Service)

ZaloPay (VNG Corporation)

Viettel Money (Viettel Group)

VNPay

Payoo (VietUnion)

ShopeePay (Sea Limited)

GrabPay (Grab Holdings)

Western Union

MoneyGram International

Wise (formerly TransferWise)

Remitly

PayPal

Sacombank

Agribank (Vietnam Bank for Agriculture and Rural Development)

Vietcombank (Bank for Foreign Trade of Vietnam)

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Vietnam Digital Remittance and Wallet Services Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Vietnam Digital Remittance and Wallet Services Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Vietnam Digital Remittance and Wallet Services Market Analysis

3.1 Growth Drivers

3.1.1 Increasing smartphone penetration
3.1.2 Rising remittance inflows from overseas Vietnamese
3.1.3 Growing e-commerce adoption
3.1.4 Enhanced financial inclusion initiatives

3.2 Market Challenges

3.2.1 Regulatory compliance complexities
3.2.2 High competition among service providers
3.2.3 Cybersecurity threats
3.2.4 Limited consumer awareness

3.3 Market Opportunities

3.3.1 Expansion of digital payment infrastructure
3.3.2 Partnerships with local banks
3.3.3 Development of innovative financial products
3.3.4 Increasing demand for cross-border transactions

3.4 Market Trends

3.4.1 Shift towards cashless transactions
3.4.2 Integration of AI in customer service
3.4.3 Rise of blockchain technology in remittances
3.4.4 Growth of peer-to-peer payment platforms

3.5 Government Regulation

3.5.1 Implementation of the Law on Cyber Information Security
3.5.2 Licensing requirements for digital wallet providers
3.5.3 Anti-money laundering regulations
3.5.4 Consumer protection laws in digital finance

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Vietnam Digital Remittance and Wallet Services Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Vietnam Digital Remittance and Wallet Services Market Segmentation

8.1 By Type

8.1.1 Domestic Remittances
8.1.2 International Remittances
8.1.3 Digital Transfers
8.1.4 Cash Transfers
8.1.5 Mobile Transfers
8.1.6 Bank Transfers
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Small and Medium Enterprises (SMEs)
8.2.3 Large Corporations
8.2.4 Non-Governmental Organizations (NGOs)

8.3 By Payment Method

8.3.1 Credit/Debit Cards
8.3.2 Bank Transfers
8.3.3 E-wallets
8.3.4 Cash Payments

8.4 By Transaction Size

8.4.1 Small Transactions
8.4.2 Medium Transactions
8.4.3 Large Transactions

8.5 By Frequency of Transactions

8.5.1 Daily Transactions
8.5.2 Weekly Transactions
8.5.3 Monthly Transactions

8.6 By Geographic Reach

8.6.1 Urban Areas
8.6.2 Rural Areas
8.6.3 International Markets

8.7 By Customer Segment

8.7.1 Expatriates
8.7.2 Local Residents
8.7.3 Students
8.7.4 Workers Abroad

9. Vietnam Digital Remittance and Wallet Services Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Market Share (%)
9.2.3 Monthly Active Users (MAU)
9.2.4 Transaction Volume (USD Million)
9.2.5 Average Transaction Value (USD)
9.2.6 Revenue Growth Rate (%)
9.2.7 Customer Acquisition Cost (USD)
9.2.8 Customer Retention Rate (%)
9.2.9 Transaction Success Rate (%)
9.2.10 Geographic Coverage (Number of Countries)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 MoMo (M_Service)
9.5.2 ZaloPay (VNG Corporation)
9.5.3 Viettel Money (Viettel Group)
9.5.4 VNPay
9.5.5 Payoo (VietUnion)
9.5.6 ShopeePay (Sea Limited)
9.5.7 GrabPay (Grab Holdings)
9.5.8 Western Union
9.5.9 MoneyGram International
9.5.10 Wise (formerly TransferWise)
9.5.11 Remitly
9.5.12 PayPal
9.5.13 Sacombank
9.5.14 Agribank (Vietnam Bank for Agriculture and Rural Development)
9.5.15 Vietcombank (Bank for Foreign Trade of Vietnam)

10. Vietnam Digital Remittance and Wallet Services Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Digital Services
10.1.2 Evaluation Criteria for Service Providers
10.1.3 Frequency of Procurement Cycles

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Digital Infrastructure
10.2.2 Spending on Cybersecurity Measures
10.2.3 Budget for Training and Development

10.3 Pain Point Analysis by End-User Category

10.3.1 High Transaction Fees
10.3.2 Delays in Fund Transfers
10.3.3 Lack of Customer Support

10.4 User Readiness for Adoption

10.4.1 Awareness of Digital Wallets
10.4.2 Trust in Digital Transactions
10.4.3 Accessibility of Technology

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Cost Savings
10.5.2 User Growth Metrics
10.5.3 Expansion into New Markets

11. Vietnam Digital Remittance and Wallet Services Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on digital payment trends in Vietnam
  • Review of industry publications and white papers on remittance services
  • Examination of statistical data from the State Bank of Vietnam regarding digital wallet usage

Primary Research

  • Interviews with executives from leading digital wallet providers in Vietnam
  • Surveys targeting users of remittance services to understand preferences and behaviors
  • Focus groups with expatriates to gather insights on remittance challenges and needs

Validation & Triangulation

  • Cross-validation of findings with data from financial institutions and fintech reports
  • Triangulation of user feedback with market growth projections and regulatory changes
  • Sanity checks through expert panel discussions with industry analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total remittance inflows to Vietnam based on World Bank data
  • Segmentation of the market by user demographics and transaction types
  • Incorporation of trends in mobile penetration and internet usage in Vietnam

Bottom-up Modeling

  • Analysis of transaction volumes from major digital wallet platforms
  • Cost structure evaluation based on service fees and transaction charges
  • Estimation of user growth rates based on historical adoption patterns

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating economic indicators and consumer behavior
  • Scenario modeling based on potential regulatory impacts and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Digital Wallet Users120Frequent Users, Occasional Users
Remittance Service Providers80Product Managers, Business Development Executives
Expatriate Community60Vietnamese Nationals Abroad, Foreign Workers
Financial Institutions50Banking Executives, Fintech Innovators
Regulatory Bodies40Policy Makers, Compliance Officers

Frequently Asked Questions

What is the current value of the Vietnam Digital Remittance and Wallet Services Market?

The Vietnam Digital Remittance and Wallet Services Market is valued at approximately USD 18 billion, driven by the increasing adoption of digital payment solutions and the growing number of Vietnamese expatriates sending money home.

What factors are driving the growth of digital remittance services in Vietnam?

Which cities are the primary hubs for digital remittance and wallet services in Vietnam?

What regulatory measures has the Vietnamese government implemented for digital wallets?

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