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Argentina Solar Energy Market

The Argentina solar energy market, valued at USD 1.6 billion, is expanding due to rising energy demand, supportive policies, and innovations in PV technology for a sustainable future.

Region:Central and South America

Author(s):Shubham

Product Code:KRAA1814

Pages:97

Published On:August 2025

About the Report

Base Year 2024

Argentina Solar Energy Market Overview

  • The Argentina Solar Energy Market is valued at USD 1.6 billion, based on a five-year historical analysis. This value reflects cumulative investments and installed solar capacity growth supported by national renewable policies and private capital mobilization.
  • Key regional hubs include San Juan and Mendoza in the Cuyo region and high-irradiance provinces in the northwest (e.g., Salta, Jujuy), which lead due to superior solar resource and provincial programs; Buenos Aires accounts more for demand and corporate procurement rather than top-tier solar resource.
  • Ley 27.424 (Régimen de Generación Distribuida) established net billing/netting for distributed generation; provinces implement interconnection and compensation. Ongoing roll-out and complementary provincial decrees have supported residential and C&I adoption.
Argentina Solar Energy Market Size

Argentina Solar Energy Market Segmentation

By Type:The segmentation of the market by type includes various technologies utilized in solar energy generation. The primary subsegments are Solar Photovoltaic (Crystalline Silicon, Thin Film), Solar Thermal (Solar Water Heating, Solar Thermal for Process Heat), Distributed Generation (DG) under Régimen de Generación Distribuida, and Utility-Scale PV (Renovar/MAE and Merchant). Among these, Solar Photovoltaic technology is the most dominant due to its versatility and decreasing costs, making it the preferred choice for both residential and commercial applications.

Argentina Solar Energy Market segmentation by Type.

By End-User:The market segmentation by end-user includes Residential, Commercial & Industrial (C&I), Utility & IPPs, and Public Sector & Social Infrastructure (schools, clinics, municipal). The Residential segment is currently leading the market, driven by increasing consumer awareness of renewable energy benefits and government incentives for solar installations. The trend towards energy independence and sustainability is further propelling the growth of this segment; public programs for off-grid and social infrastructure have also expanded adoption in schools and clinics.

Argentina Solar Energy Market segmentation by End-User.

Argentina Solar Energy Market Competitive Landscape

The Argentina Solar Energy Market is characterized by a dynamic mix of regional and international players. Leading participants such as Genneia S.A., YPF Luz (YPF Energía Eléctrica S.A.), 360 Energy S.A., Empresa Mendocina de Energías (EMESA), Pampa Energía S.A., Enel Green Power Argentina, Canadian Solar Inc., Trina Solar Co., Ltd., JinkoSolar Holding Co., Ltd., LONGi Green Energy Technology Co., Ltd., SMA Solar Technology AG, First Solar, Inc., Solarpack Corporación Tecnológica, S.A., Acciona Energía, Risen Energy Co., Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Genneia S.A.

2012

Buenos Aires, Argentina

YPF Luz (YPF Energía Eléctrica S.A.)

2013

Buenos Aires, Argentina

360 Energy S.A.

2006

Buenos Aires, Argentina

Empresa Mendocina de Energías (EMESA)

2007

Mendoza, Argentina

Pampa Energía S.A.

2005

Buenos Aires, Argentina

Company

Establishment Year

Headquarters

Installed Capacity in Argentina (MW) and Pipeline (MW)

Annual Capacity Additions in Argentina (MW/year)

Market Share by Segment (Utility, C&I, Residential)

Average PPA Tariff for Utility-Scale (USD/MWh)

Weighted Average System Cost (USD/W) by Segment

Project IRR/Equity IRR Range (%)

Argentina Solar Energy Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Argentina's energy consumption reached approximately 130 terawatt-hours (TWh) in the future, with projections indicating a rise to 140 TWh by the future. This growing demand is driven by urbanization and industrial expansion, necessitating a shift towards renewable energy sources. The government aims to meet 20% of its energy needs through renewables by the future, creating a favorable environment for solar energy investments and installations, which are expected to play a crucial role in addressing this demand.
  • Government Incentives:The Argentine government has implemented various incentives to promote solar energy, including the Renewable Energy Law (Law 27,191), which mandates that 20% of electricity generation must come from renewable sources by the future. Additionally, the government allocated $1.5 billion in the future for solar projects, providing tax exemptions and financial support to developers. These initiatives are designed to stimulate investment in solar energy, making it more accessible and attractive for both businesses and consumers.
  • Technological Advancements:The solar energy sector in Argentina has witnessed significant technological advancements, particularly in photovoltaic (PV) systems. In the future, the average efficiency of solar panels improved to 22%, enhancing energy output and reducing costs. Furthermore, the introduction of bifacial solar panels, which can capture sunlight from both sides, has increased energy generation potential. These innovations are expected to drive down the levelized cost of electricity (LCOE) for solar energy, making it a more competitive option against traditional energy sources.

Market Challenges

  • High Initial Investment:The upfront costs associated with solar energy installations remain a significant barrier in Argentina. The average cost of solar PV systems is approximately $1,200 per kilowatt (kW), translating to a total investment of around $1.2 million for a 1 MW solar farm. This high initial investment can deter potential investors and limit the growth of solar projects, particularly among small and medium-sized enterprises that may lack access to financing options.
  • Regulatory Uncertainty:Regulatory uncertainty poses a challenge to the solar energy market in Argentina. Frequent changes in energy policies and regulations can create an unpredictable environment for investors. For instance, the suspension of certain tax incentives in the future led to a 15% decline in new solar project approvals. This unpredictability can hinder long-term planning and investment, making it difficult for companies to commit to large-scale solar projects in the country.

Argentina Solar Energy Market Future Outlook

The future of the solar energy market in Argentina appears promising, driven by increasing energy demands and supportive government policies. As technological advancements continue to lower costs and improve efficiency, solar energy is expected to become a more viable option for both residential and commercial users. Additionally, the growing emphasis on sustainability and corporate responsibility will likely encourage more businesses to invest in solar solutions, further expanding the market and contributing to Argentina's renewable energy goals.

Market Opportunities

  • Export Potential:Argentina has the potential to become a significant exporter of solar technology and energy. With abundant sunlight and favorable climatic conditions, the country can produce solar energy at competitive rates. In the future, Argentina exported solar panels worth $200 million, indicating a growing market for solar technology in neighboring countries, particularly in Latin America, where demand for renewable energy is increasing.
  • Off-Grid Solutions:The demand for off-grid solar solutions is rising, particularly in rural areas where access to electricity is limited. Approximately 3 million people in Argentina lack reliable electricity access. Off-grid solar systems can provide sustainable energy solutions to these communities, with the government supporting initiatives that aim to install 500,000 off-grid solar systems by the future, creating significant market opportunities for solar providers.

Scope of the Report

SegmentSub-Segments
By Type

Solar Photovoltaic (Crystalline Silicon, Thin Film)

Solar Thermal (Solar Water Heating, Solar Thermal for Process Heat)

Distributed Generation (DG) under Régimen de Generación Distribuida

Utility-Scale PV (Renovar/MAE and Merchant)

By End-User

Residential

Commercial & Industrial (C&I)

Utility & IPPs

Public Sector & Social Infrastructure (schools, clinics, municipal)

By Application

Power Generation (Grid-Connected)

Off-Grid and Rural Electrification

Rooftop PV (Net Metering/Net Billing)

Solar Heating (water heating, space/process heating)

By Investment Source

Domestic Private Investment

Foreign Direct Investment (FDI)

Project Finance (Non-Recourse, Green/Climate Funds)

Public-Private Partnerships (PPP) & Multilateral-Funded Programs

By Policy Support

Net Metering/Distributed Generation Incentives (Ley 27.424)

Tax Incentives (VAT reductions, accelerated depreciation, import benefits)

Renewable Purchase Obligations/Targets (Ley 27.191)

Tendered Programs (Renovar rounds, Mater/MAE corporate PPA market)

By Distribution Mode

EPC/Turnkey

Installer/Dealer Network

Direct Manufacturer Supply

Online & Marketplace Sales

By Price Range

Residential Systems (?10 kW)

C&I Systems (10 kW–5 MW)

Utility-Scale Projects (>5 MW)

Solar Thermal Systems

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Secretaría de Energía, Instituto Nacional de Tecnología Industrial)

Solar Energy Project Developers

Utility Companies

Energy Service Companies (ESCOs)

Environmental NGOs and Advocacy Groups

Local and Regional Governments

Financial Institutions and Banks

Players Mentioned in the Report:

Genneia S.A.

YPF Luz (YPF Energia Electrica S.A.)

360 Energy S.A.

Empresa Mendocina de Energias (EMESA)

Pampa Energia S.A.

Enel Green Power Argentina

Canadian Solar Inc.

Trina Solar Co., Ltd.

JinkoSolar Holding Co., Ltd.

LONGi Green Energy Technology Co., Ltd.

SMA Solar Technology AG

First Solar, Inc.

Solarpack Corporacion Tecnologica, S.A.

Acciona Energia

Risen Energy Co., Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Argentina Solar Energy Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Argentina Solar Energy Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Argentina Solar Energy Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives
3.1.3 Technological Advancements
3.1.4 Environmental Concerns

3.2 Market Challenges

3.2.1 High Initial Investment
3.2.2 Regulatory Uncertainty
3.2.3 Infrastructure Limitations
3.2.4 Competition from Fossil Fuels

3.3 Market Opportunities

3.3.1 Export Potential
3.3.2 Off-Grid Solutions
3.3.3 Corporate Sustainability Initiatives
3.3.4 Technological Innovations

3.4 Market Trends

3.4.1 Increasing Adoption of Solar Storage
3.4.2 Rise of Community Solar Projects
3.4.3 Integration of Smart Technologies
3.4.4 Focus on Sustainable Practices

3.5 Government Regulation

3.5.1 Renewable Energy Law
3.5.2 Feed-in Tariffs
3.5.3 Tax Incentives for Solar Installations
3.5.4 Environmental Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Argentina Solar Energy Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Argentina Solar Energy Market Segmentation

8.1 By Type

8.1.1 Solar Photovoltaic (Crystalline Silicon, Thin Film)
8.1.2 Solar Thermal (Solar Water Heating, Solar Thermal for Process Heat)
8.1.3 Distributed Generation (DG) under Régimen de Generación Distribuida
8.1.4 Utility-Scale PV (Renovar/MAE and Merchant)

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial & Industrial (C&I)
8.2.3 Utility & IPPs
8.2.4 Public Sector & Social Infrastructure (schools, clinics, municipal)

8.3 By Application

8.3.1 Power Generation (Grid-Connected)
8.3.2 Off-Grid and Rural Electrification
8.3.3 Rooftop PV (Net Metering/Net Billing)
8.3.4 Solar Heating (water heating, space/process heating)

8.4 By Investment Source

8.4.1 Domestic Private Investment
8.4.2 Foreign Direct Investment (FDI)
8.4.3 Project Finance (Non-Recourse, Green/Climate Funds)
8.4.4 Public-Private Partnerships (PPP) & Multilateral-Funded Programs

8.5 By Policy Support

8.5.1 Net Metering/Distributed Generation Incentives (Ley 27.424)
8.5.2 Tax Incentives (VAT reductions, accelerated depreciation, import benefits)
8.5.3 Renewable Purchase Obligations/Targets (Ley 27.191)
8.5.4 Tendered Programs (Renovar rounds, Mater/MAE corporate PPA market)

8.6 By Distribution Mode

8.6.1 EPC/Turnkey
8.6.2 Installer/Dealer Network
8.6.3 Direct Manufacturer Supply
8.6.4 Online & Marketplace Sales

8.7 By Price Range

8.7.1 Residential Systems (?10 kW)
8.7.2 C&I Systems (10 kW–5 MW)
8.7.3 Utility-Scale Projects (>5 MW)
8.7.4 Solar Thermal Systems

9. Argentina Solar Energy Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Installed Capacity in Argentina (MW) and Pipeline (MW)
9.2.3 Annual Capacity Additions in Argentina (MW/year)
9.2.4 Market Share by Segment (Utility, C&I, Residential)
9.2.5 Average PPA Tariff for Utility-Scale (USD/MWh)
9.2.6 Weighted Average System Cost (USD/W) by Segment
9.2.7 Project IRR/Equity IRR Range (%)
9.2.8 Average Project Size (MW) and Number of Sites
9.2.9 Module/Inverter Sourcing Mix (Local vs Import, Top OEMs)
9.2.10 Capacity Factor and Performance Ratio (%)
9.2.11 Contracting Model (EPC/O&M, IPP, Developer) and O&M Portfolio (MW)
9.2.12 Financing Structure (Debt/Equity, Multilateral Participation)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Genneia S.A.
9.5.2 YPF Luz (YPF Energía Eléctrica S.A.)
9.5.3 360 Energy S.A.
9.5.4 Empresa Mendocina de Energías (EMESA)
9.5.5 Pampa Energía S.A.
9.5.6 Enel Green Power Argentina
9.5.7 Canadian Solar Inc.
9.5.8 Trina Solar Co., Ltd.
9.5.9 JinkoSolar Holding Co., Ltd.
9.5.10 LONGi Green Energy Technology Co., Ltd.
9.5.11 SMA Solar Technology AG
9.5.12 First Solar, Inc.
9.5.13 Solarpack Corporación Tecnológica, S.A.
9.5.14 Acciona Energía
9.5.15 Risen Energy Co., Ltd.

10. Argentina Solar Energy Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Energy
10.1.2 Ministry of Environment
10.1.3 Ministry of Economy

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Energy Sector Investments
10.2.2 Infrastructure Development Budgets
10.2.3 Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Installation
10.3.2 Reliability of Supply
10.3.3 Maintenance Challenges

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Financial Readiness
10.4.3 Technical Knowledge

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Scalability of Solutions
10.5.3 Long-term Benefits

11. Argentina Solar Energy Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Options

1.3 Value Proposition Development

1.4 Revenue Streams

1.5 Cost Structure Analysis

1.6 Key Partnerships

1.7 Customer Segments


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Communication Channels

2.5 Marketing Budget Allocation


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 Online Distribution Channels

3.4 Direct Sales Approaches


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Price Sensitivity


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Emerging Trends

5.4 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Community Engagement


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Competitive Advantages

7.4 Customer-Centric Solutions


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on renewable energy policies and incentives in Argentina
  • Review of industry publications and market analysis reports on solar energy trends
  • Examination of data from international energy agencies regarding solar capacity and growth forecasts

Primary Research

  • Interviews with key stakeholders in the solar energy sector, including project developers and investors
  • Surveys targeting utility companies and energy regulators to understand market dynamics
  • Field visits to solar farms to gather insights on operational challenges and technological advancements

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including government and industry reports
  • Triangulation of qualitative insights from interviews with quantitative data from market reports
  • Sanity checks through expert panel reviews involving industry veterans and academic researchers

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption and solar energy targets
  • Segmentation of market size by residential, commercial, and industrial solar installations
  • Incorporation of government renewable energy auctions and their impact on market growth

Bottom-up Modeling

  • Collection of installation data from leading solar panel manufacturers and distributors
  • Operational cost analysis based on project financing models and installation expenses
  • Volume x cost calculations for different solar technologies (e.g., photovoltaic vs. thermal systems)

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators, energy prices, and policy changes
  • Scenario modeling based on varying levels of government support and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Installations150Homeowners, Solar Installation Companies
Commercial Solar Projects100Facility Managers, Energy Procurement Officers
Utility-Scale Solar Developments80Project Developers, Utility Executives
Government Policy Impact60Regulatory Officials, Policy Analysts
Investment Trends in Solar Energy70Investors, Financial Analysts

Frequently Asked Questions

What is the current value of the Argentina Solar Energy Market?

The Argentina Solar Energy Market is valued at approximately USD 1.6 billion, reflecting cumulative investments and growth in installed solar capacity, supported by national renewable policies and private capital mobilization.

Which regions in Argentina are leading in solar energy production?

What is Ley 27.424 and how does it impact solar energy?

What types of solar technologies are used in Argentina?

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