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Japan Solar Energy Market

The Japan solar energy market, worth USD 6 billion, is propelled by feed-in tariffs, subsidies, and innovations in PV systems, targeting reduced emissions and energy security.

Region:Asia

Author(s):Shubham

Product Code:KRAB0698

Pages:93

Published On:August 2025

About the Report

Base Year 2024

Japan Solar Energy Market Overview

  • The Japan Solar Energy Market is valued at USD 6 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for sustainable energy, government incentives such as feed-in tariffs and subsidies, and rapid technological advancements in solar energy systems. The market has seen a significant rise in solar installations, with installed photovoltaic (PV) capacity reaching 100 GWdc, reflecting Japan's commitment to reducing carbon emissions and enhancing energy security.
  • Key regions driving market activity include Tokyo, Osaka, and Yokohama, which benefit from robust infrastructure, high energy consumption, and supportive government policies. Tokyo, in particular, has implemented new solar mandates for all new detached homes, effective April 2025, positioning these cities as hubs for solar energy innovation and deployment, attracting investments and fostering a competitive environment for solar technology development.
  • Japan’s regulatory landscape for solar energy is governed by the Act on Special Measures Concerning Procurement of Renewable Energy Electricity by Electric Utilities, 2012, issued by the Ministry of Economy, Trade and Industry (METI). This act establishes feed-in tariffs, mandates grid access for renewable energy producers, and sets compliance requirements for new installations. In addition, Tokyo Metropolitan Government’s Solar Panel Installation Ordinance, effective April 2025, requires solar panels on all new residential buildings in Tokyo, further accelerating the adoption of solar energy nationwide.
Japan Solar Energy Market Size

Japan Solar Energy Market Segmentation

By Type:The market is segmented into various types of solar technologies, including Solar Photovoltaic (PV) Systems, Perovskite Solar Cells, Solar Thermal Systems, Building-Integrated Photovoltaics (BIPV), Floating Solar (Floatovoltaics), and Others. Among these, Solar Photovoltaic (PV) Systems dominate the market due to their widespread adoption and efficiency in converting sunlight into electricity. The increasing affordability of PV systems and advancements in technology have further propelled their popularity, making them the preferred choice for both residential and commercial applications.

Japan Solar Energy Market segmentation by Type.

By End-User:The market is segmented by end-users into Residential, Commercial, Industrial, and Utilities & Independent Power Producers (IPPs). The Residential segment is currently the leading sub-segment, driven by increasing consumer awareness of renewable energy benefits and government incentives for home solar installations. The trend towards energy independence and rising electricity costs have also contributed to the growing adoption of solar solutions among homeowners.

Japan Solar Energy Market segmentation by End-User.

Japan Solar Energy Market Competitive Landscape

The Japan Solar Energy Market is characterized by a dynamic mix of regional and international players. Leading participants such as Sharp Corporation, Kyocera Corporation, Panasonic Holdings Corporation, Mitsubishi Electric Corporation, Hitachi, Ltd., Solar Frontier K.K., Toshiba Corporation, Canadian Solar Inc., JinkoSolar Holding Co., Ltd., Trina Solar Limited, LONGi Green Energy Technology Co., Ltd., Hanwha Q CELLS Japan Co., Ltd., REC Group, Risen Energy Co., Ltd., SMA Solar Technology AG contribute to innovation, geographic expansion, and service delivery in this space.

Sharp Corporation

1912

Osaka, Japan

Kyocera Corporation

1959

Kyoto, Japan

Panasonic Holdings Corporation

1918

Osaka, Japan

Mitsubishi Electric Corporation

1921

Tokyo, Japan

Hitachi, Ltd.

1910

Tokyo, Japan

Company

Establishment Year

Headquarters

Installed Capacity in Japan (MW/GW)

Revenue from Japan Solar Segment (USD Million)

Market Share (%)

Project Pipeline (Number & Capacity)

Technology Portfolio (e.g., n-type, perovskite, BIPV)

Average Project Size (MW)

Japan Solar Energy Market Industry Analysis

Growth Drivers

  • Increasing Demand for Renewable Energy:Japan's energy consumption reached approximately 900 terawatt-hours (TWh) in future, with renewable energy accounting for about 20% of this total. The government aims to increase this share to 36% by future, driven by public demand for cleaner energy sources. This shift is supported by the rising global emphasis on sustainability, with Japan's commitment to reducing greenhouse gas emissions by 46% from 2013 levels by future, further fueling the solar energy sector.
  • Government Incentives and Subsidies:The Japanese government allocated ¥1.5 trillion (approximately $13 billion) in future for renewable energy initiatives, including solar energy. This funding supports feed-in tariffs and subsidies for residential solar installations, which have increased by 15% year-on-year. Additionally, the government has set a target of installing 10 million solar rooftops by future, creating a favorable environment for investment and growth in the solar energy market.
  • Technological Advancements in Solar Technology:The solar energy sector in Japan has seen significant technological advancements, with the efficiency of solar panels improving to over 22% in future. Innovations in photovoltaic technology and energy storage solutions have reduced costs by approximately 30% since 2020. These advancements not only enhance the viability of solar energy but also attract investments, as companies seek to capitalize on the growing demand for efficient and sustainable energy solutions.

Market Challenges

  • High Initial Investment Costs:The average cost of installing solar systems in Japan is around ¥2 million (approximately $15,000–18,000) for residential setups, which can deter potential adopters. Despite government incentives, the upfront costs remain a significant barrier, especially for low-income households. This challenge is compounded by the need for additional investments in energy storage systems, which can add another ¥500,000 ($4,500) to the total installation cost, limiting market penetration.
  • Regulatory Uncertainties:The solar energy market in Japan faces regulatory uncertainties, particularly concerning grid access and interconnection standards. In future, only 60% of proposed solar projects received timely approvals, leading to delays and increased costs. Additionally, frequent changes in government policies can create an unpredictable environment for investors, making it difficult for companies to plan long-term strategies and secure financing for new projects.

Japan Solar Energy Market Future Outlook

The future of the solar energy market in Japan appears promising, driven by increasing investments in renewable technologies and a strong governmental push towards sustainability. In future, the integration of smart grid technologies is expected to enhance energy management, while community solar projects will likely gain traction, allowing more consumers to participate in solar energy generation. Furthermore, advancements in energy storage solutions will facilitate greater adoption of solar energy, ensuring a more resilient and sustainable energy landscape for Japan.

Market Opportunities

  • Expansion of Solar Farms:The Japanese government has identified over 1,000 hectares of land suitable for solar farm development by future. This presents a significant opportunity for large-scale solar installations, which could generate an additional 5,000 megawatts (MW) of power, contributing to energy security and sustainability goals while attracting investment from both domestic and international players.
  • Development of Energy Storage Solutions:The energy storage market in Japan is projected to grow to ¥300 billion (approximately $2.7 billion) by future, driven by the need for reliable energy supply. Companies focusing on innovative battery technologies and integrated storage solutions can capitalize on this growth, enhancing the efficiency of solar energy systems and providing consumers with more reliable energy options.

Scope of the Report

SegmentSub-Segments
By Type

Solar Photovoltaic (PV) Systems

Perovskite Solar Cells

Solar Thermal Systems

Building-Integrated Photovoltaics (BIPV)

Floating Solar (Floatovoltaics)

Others

By End-User

Residential

Commercial

Industrial

Utilities & Independent Power Producers (IPPs)

By Application

Grid-Connected Systems

Off-Grid Systems

Rooftop Installations

Utility-Scale Projects

Space-Based and Offshore Solar Projects

By Investment Source

Domestic Investments

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Schemes

By Policy Support

Feed-in Tariffs (FiT)

Feed-in Premium (FiP)

Subsidies

Tax Exemptions

Renewable Energy Certificates (RECs)

By Distribution Mode

Direct Sales

Online Sales

Distributors

By Price Range

Low Price Range

Mid Price Range

High Price Range

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of the Environment, Agency for Natural Resources and Energy)

Manufacturers and Producers

Energy Utilities and Grid Operators

Project Developers and EPC Contractors

Industry Associations (e.g., Japan Photovoltaic Energy Association)

Financial Institutions and Banks

Renewable Energy Policy Advocates

Players Mentioned in the Report:

Sharp Corporation

Kyocera Corporation

Panasonic Holdings Corporation

Mitsubishi Electric Corporation

Hitachi, Ltd.

Solar Frontier K.K.

Toshiba Corporation

Canadian Solar Inc.

JinkoSolar Holding Co., Ltd.

Trina Solar Limited

LONGi Green Energy Technology Co., Ltd.

Hanwha Q CELLS Japan Co., Ltd.

REC Group

Risen Energy Co., Ltd.

SMA Solar Technology AG

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Japan Solar Energy Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Japan Solar Energy Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Japan Solar Energy Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Demand for Renewable Energy
3.1.2 Government Incentives and Subsidies
3.1.3 Technological Advancements in Solar Technology
3.1.4 Rising Environmental Awareness

3.2 Market Challenges

3.2.1 High Initial Investment Costs
3.2.2 Regulatory Uncertainties
3.2.3 Competition from Other Renewable Sources
3.2.4 Limited Space for Large Installations

3.3 Market Opportunities

3.3.1 Expansion of Solar Farms
3.3.2 Development of Energy Storage Solutions
3.3.3 Increasing Adoption of Smart Grids
3.3.4 International Collaboration on Solar Projects

3.4 Market Trends

3.4.1 Growth of Distributed Energy Resources
3.4.2 Integration of AI in Solar Management
3.4.3 Shift Towards Sustainable Practices
3.4.4 Rise of Community Solar Projects

3.5 Government Regulation

3.5.1 Feed-in Tariff Programs
3.5.2 Renewable Portfolio Standards
3.5.3 Net Metering Policies
3.5.4 Environmental Impact Assessments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Japan Solar Energy Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Japan Solar Energy Market Segmentation

8.1 By Type

8.1.1 Solar Photovoltaic (PV) Systems
8.1.2 Perovskite Solar Cells
8.1.3 Solar Thermal Systems
8.1.4 Building-Integrated Photovoltaics (BIPV)
8.1.5 Floating Solar (Floatovoltaics)
8.1.6 Others

8.2 By End-User

8.2.1 Residential
8.2.2 Commercial
8.2.3 Industrial
8.2.4 Utilities & Independent Power Producers (IPPs)

8.3 By Application

8.3.1 Grid-Connected Systems
8.3.2 Off-Grid Systems
8.3.3 Rooftop Installations
8.3.4 Utility-Scale Projects
8.3.5 Space-Based and Offshore Solar Projects

8.4 By Investment Source

8.4.1 Domestic Investments
8.4.2 Foreign Direct Investment (FDI)
8.4.3 Public-Private Partnerships (PPP)
8.4.4 Government Schemes

8.5 By Policy Support

8.5.1 Feed-in Tariffs (FiT)
8.5.2 Feed-in Premium (FiP)
8.5.3 Subsidies
8.5.4 Tax Exemptions
8.5.5 Renewable Energy Certificates (RECs)

8.6 By Distribution Mode

8.6.1 Direct Sales
8.6.2 Online Sales
8.6.3 Distributors

8.7 By Price Range

8.7.1 Low Price Range
8.7.2 Mid Price Range
8.7.3 High Price Range

9. Japan Solar Energy Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Installed Capacity in Japan (MW/GW)
9.2.3 Revenue from Japan Solar Segment (USD Million)
9.2.4 Market Share (%)
9.2.5 Project Pipeline (Number & Capacity)
9.2.6 Technology Portfolio (e.g., n-type, perovskite, BIPV)
9.2.7 Average Project Size (MW)
9.2.8 Return on Investment (ROI)
9.2.9 Operational Efficiency Ratio
9.2.10 Customer Segments Served (Residential/Commercial/Utility)
9.2.11 R&D Spend as % of Revenue
9.2.12 Local Manufacturing Presence

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Sharp Corporation
9.5.2 Kyocera Corporation
9.5.3 Panasonic Holdings Corporation
9.5.4 Mitsubishi Electric Corporation
9.5.5 Hitachi, Ltd.
9.5.6 Solar Frontier K.K.
9.5.7 Toshiba Corporation
9.5.8 Canadian Solar Inc.
9.5.9 JinkoSolar Holding Co., Ltd.
9.5.10 Trina Solar Limited
9.5.11 LONGi Green Energy Technology Co., Ltd.
9.5.12 Hanwha Q CELLS Japan Co., Ltd.
9.5.13 REC Group
9.5.14 Risen Energy Co., Ltd.
9.5.15 SMA Solar Technology AG

10. Japan Solar Energy Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of the Environment
10.1.2 Ministry of Economy, Trade and Industry
10.1.3 Ministry of Land, Infrastructure, Transport and Tourism

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment Trends in Renewable Energy
10.2.2 Budget Allocations for Solar Projects

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Installation
10.3.2 Maintenance Challenges
10.3.3 Regulatory Compliance Issues

10.4 User Readiness for Adoption

10.4.1 Awareness of Solar Benefits
10.4.2 Financial Incentives Understanding

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Monitoring
10.5.2 Scalability of Solar Solutions

11. Japan Solar Energy Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Options

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership Considerations

12.2 Partnerships Evaluation


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports and publications from the Ministry of the Environment, Japan
  • Review of market studies and white papers from industry associations such as the Japan Photovoltaic Energy Association
  • Examination of trade statistics and import/export data related to solar energy technologies

Primary Research

  • Interviews with key stakeholders including solar panel manufacturers and installers
  • Surveys targeting energy policy experts and regulatory bodies
  • Field interviews with project managers involved in large-scale solar installations

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including market reports and expert opinions
  • Triangulation of data from government, industry, and academic sources to ensure accuracy
  • Sanity checks conducted through expert panel discussions and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on national energy consumption and solar energy targets
  • Segmentation of market size by residential, commercial, and utility-scale solar installations
  • Incorporation of government incentives and subsidies impacting market growth

Bottom-up Modeling

  • Collection of installation data from leading solar energy companies operating in Japan
  • Cost analysis based on average pricing of solar panels and installation services
  • Volume estimates derived from historical installation rates and projected growth trends

Forecasting & Scenario Analysis

  • Multi-variable forecasting using factors such as technological advancements and policy changes
  • Scenario modeling based on varying levels of government support and market adoption rates
  • Development of baseline, optimistic, and pessimistic growth scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Installations100Homeowners, Solar Installers
Commercial Solar Projects80Facility Managers, Energy Managers
Utility-Scale Solar Developments60Project Developers, Energy Analysts
Government Policy Impact50Regulatory Officials, Policy Advisors
Solar Technology Suppliers40Manufacturers, Supply Chain Managers

Frequently Asked Questions

What is the current value of the Japan Solar Energy Market?

The Japan Solar Energy Market is valued at approximately USD 6 billion, reflecting significant growth driven by increasing demand for sustainable energy, government incentives, and technological advancements in solar energy systems.

What are the key regions driving the Japan Solar Energy Market?

What government incentives support solar energy in Japan?

What is the regulatory framework for solar energy in Japan?

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