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Australia Cybersecurity in Healthcare Market

Australia cybersecurity in healthcare market, valued at USD 970 million, is expanding due to increased cyber threats, regulatory compliance, and adoption of digital health solutions like telehealth.

Region:Asia

Author(s):Shubham

Product Code:KRAB1305

Pages:84

Published On:October 2025

About the Report

Base Year 2024

Australia Cybersecurity in Healthcare Market Overview

  • The Australia Cybersecurity in Healthcare Market is valued at USD 970 million, based on a five-year historical analysis. This market is experiencing robust expansion, driven by the increasing digitization of healthcare services, a surge in cyberattacks targeting medical institutions, and heightened awareness of data privacy and compliance among healthcare providers. Growth is further propelled by regulatory compliance requirements, rising investments in cloud security and AI-driven threat detection, and the urgent need to protect sensitive patient information from sophisticated cyber threats .
  • Key players in this market are concentrated in major cities such as Sydney, Melbourne, and Brisbane, which lead due to their advanced healthcare infrastructure, significant investments in digital health, and a high density of technology firms. These metropolitan hubs drive innovation and adoption of sector-specific cybersecurity solutions, making them central to the market’s ongoing development .
  • The Cyber Security Act 2024, issued by the Parliament of Australia, mandates ransomware-payment disclosure within 72 hours for organizations with turnover above AUD 3 million. This regulation, alongside the Australian Cyber Security Strategy 2023, sets operational standards for incident reporting, risk management, and sector-specific compliance, with targeted initiatives and funding to strengthen the healthcare sector’s cyber resilience .
Australia Cybersecurity in Healthcare Market Size

Australia Cybersecurity in Healthcare Market Segmentation

By Type:The market is segmented into Network Security, Application Security, Endpoint Security, Cloud Security, Data Loss Prevention, Identity and Access Management, Intrusion Detection & Prevention Systems, and Others. Each segment addresses specific vulnerabilities in healthcare IT environments. Network Security and Application Security are prioritized due to the prevalence of ransomware and phishing attacks, while Cloud Security and Identity and Access Management are rapidly growing as healthcare organizations migrate to cloud-based platforms and telehealth solutions .

Australia Cybersecurity in Healthcare Market segmentation by Type.

By End-User:The end-user segmentation comprises Hospitals, Clinics, Pharmaceutical Companies, Health Insurance Providers, Research Institutions, Telehealth Providers, and Others. Hospitals and large clinics are the dominant end-users, reflecting their extensive digital infrastructure and the volume of sensitive data managed. Telehealth Providers and Health Insurance Providers are seeing rapid growth in cybersecurity demand due to increased remote care and digital claims processing .

Australia Cybersecurity in Healthcare Market segmentation by End-User.

Australia Cybersecurity in Healthcare Market Competitive Landscape

The Australia Cybersecurity in Healthcare Market is characterized by a dynamic mix of regional and international players. Leading participants such as Palo Alto Networks, Fortinet, McAfee, Check Point Software Technologies, Cisco Systems, Trend Micro, IBM Security, FireEye (now Trellix), Sophos, CrowdStrike, RSA Security, CyberArk Software, Proofpoint, Mimecast, Splunk, Broadcom (Symantec), Telstra, Tesserent, CyberCX, Secure Code Warrior contribute to innovation, geographic expansion, and service delivery in this space.

Palo Alto Networks

2005

Santa Clara, California, USA

Fortinet

2000

Sunnyvale, California, USA

McAfee

1987

San Jose, California, USA

Check Point Software Technologies

1993

Tel Aviv, Israel

Cisco Systems

1984

San Jose, California, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Healthcare Segment, Australia)

Number of Healthcare Clients (Australia)

Market Share in Healthcare Cybersecurity (Australia)

Customer Acquisition Cost (Healthcare Vertical)

Customer Retention Rate (Healthcare Vertical)

Australia Cybersecurity in Healthcare Market Industry Analysis

Growth Drivers

  • Increasing Cyber Threats in Healthcare:The Australian healthcare sector has witnessed a significant rise in cyber threats, with reported incidents increasing by 30% from the previous year to the current year. In the current year alone, over 1,000 cyberattacks targeted healthcare organizations, leading to data breaches affecting approximately 2.5 million patients. This alarming trend has prompted healthcare providers to prioritize cybersecurity investments, with spending projected to reach AUD 1.2 billion in the future, reflecting a growing recognition of the need for robust security measures.
  • Regulatory Compliance Requirements:The Australian government has implemented stringent regulations, including the Notifiable Data Breaches (NDB) scheme, which mandates organizations to report data breaches affecting personal information. In the current year, over 400 breaches were reported under this scheme, highlighting the urgency for compliance. Healthcare organizations are expected to invest approximately AUD 800 million in compliance-related cybersecurity measures in the future, driven by the need to avoid hefty fines and reputational damage associated with non-compliance.
  • Rising Adoption of Digital Health Solutions:The digital health market in Australia is projected to grow to AUD 5 billion in the future, driven by the increasing adoption of telehealth and electronic health records. This shift towards digital solutions has heightened the demand for cybersecurity, as healthcare providers seek to protect sensitive patient data. In the current year, 75% of healthcare organizations reported plans to enhance their cybersecurity frameworks to support digital health initiatives, reflecting a proactive approach to safeguarding patient information.

Market Challenges

  • High Implementation Costs:Implementing comprehensive cybersecurity measures in healthcare can be prohibitively expensive. In the current year, the average cost for healthcare organizations to deploy advanced cybersecurity solutions was estimated at AUD 1.5 million per facility. This financial burden often deters smaller healthcare providers from investing in necessary security infrastructure, leaving them vulnerable to cyber threats. As a result, many organizations struggle to allocate sufficient budgets for cybersecurity, hindering overall market growth.
  • Shortage of Skilled Cybersecurity Professionals:The Australian cybersecurity workforce is facing a significant skills gap, with an estimated shortage of 30,000 professionals in the current year. This deficit hampers the ability of healthcare organizations to effectively implement and manage cybersecurity strategies. As demand for cybersecurity expertise continues to rise, organizations are increasingly competing for a limited talent pool, leading to higher salaries and recruitment challenges that further complicate their cybersecurity efforts.

Australia Cybersecurity in Healthcare Market Future Outlook

The future of the cybersecurity landscape in Australia's healthcare sector appears promising, driven by technological advancements and increasing regulatory pressures. As organizations continue to adopt cloud-based solutions and integrate AI technologies, the demand for innovative cybersecurity measures will grow. Additionally, the ongoing emphasis on patient-centric security will lead to the development of tailored solutions that enhance data protection. Overall, the market is poised for significant evolution, with a focus on resilience and adaptability in the face of emerging threats.

Market Opportunities

  • Expansion of Telehealth Services:The rapid growth of telehealth services presents a unique opportunity for cybersecurity providers. With telehealth projected to reach AUD 2 billion in the future, there is a pressing need for secure platforms that protect patient data during virtual consultations. This demand will drive investments in cybersecurity solutions tailored specifically for telehealth applications, creating a lucrative market segment.
  • Development of Advanced Security Solutions:The increasing complexity of cyber threats necessitates the development of advanced security solutions. In the future, investments in AI-driven cybersecurity technologies are expected to exceed AUD 500 million, as healthcare organizations seek to leverage machine learning for threat detection and response. This trend will foster innovation and create opportunities for cybersecurity firms to offer cutting-edge solutions tailored to the healthcare sector.

Scope of the Report

SegmentSub-Segments
By Type

Network Security

Application Security

Endpoint Security

Cloud Security

Data Loss Prevention

Identity and Access Management

Intrusion Detection & Prevention Systems

Others

By End-User

Hospitals

Clinics

Pharmaceutical Companies

Health Insurance Providers

Research Institutions

Telehealth Providers

Others

By Deployment Mode

On-Premises

Cloud-Based

Hybrid

By Service Type

Consulting Services

Implementation Services

Managed Services

Training and Education

By Region

New South Wales

Victoria

Queensland

Western Australia

South Australia

Others

By Compliance Standards

ISO/IEC 27001

HIPAA Compliance

GDPR Compliance

NIST Cybersecurity Framework

By Pricing Model

Subscription-Based

Pay-Per-Use

One-Time License Fee

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Australian Cyber Security Centre, Therapeutic Goods Administration)

Healthcare Providers (e.g., Hospitals, Clinics)

Health Insurance Companies

Medical Device Manufacturers

Pharmaceutical Companies

IT Security Solution Providers

Healthcare Industry Associations

Players Mentioned in the Report:

Palo Alto Networks

Fortinet

McAfee

Check Point Software Technologies

Cisco Systems

Trend Micro

IBM Security

FireEye (now Trellix)

Sophos

CrowdStrike

RSA Security

CyberArk Software

Proofpoint

Mimecast

Splunk

Broadcom (Symantec)

Telstra

Tesserent

CyberCX

Secure Code Warrior

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Australia Cybersecurity in Healthcare Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Australia Cybersecurity in Healthcare Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Australia Cybersecurity in Healthcare Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Cyber Threats in Healthcare
3.1.2 Regulatory Compliance Requirements
3.1.3 Rising Adoption of Digital Health Solutions
3.1.4 Growing Awareness of Data Privacy

3.2 Market Challenges

3.2.1 High Implementation Costs
3.2.2 Shortage of Skilled Cybersecurity Professionals
3.2.3 Complexity of Healthcare IT Systems
3.2.4 Resistance to Change from Traditional Practices

3.3 Market Opportunities

3.3.1 Expansion of Telehealth Services
3.3.2 Development of Advanced Security Solutions
3.3.3 Partnerships with Technology Providers
3.3.4 Increased Investment in Cybersecurity Infrastructure

3.4 Market Trends

3.4.1 Shift Towards Cloud-Based Security Solutions
3.4.2 Integration of AI and Machine Learning
3.4.3 Focus on Patient-Centric Security Measures
3.4.4 Rise of Managed Security Service Providers (MSSPs)

3.5 Government Regulation

3.5.1 Australian Privacy Principles (APPs)
3.5.2 Notifiable Data Breaches (NDB) Scheme
3.5.3 Health Records Act
3.5.4 Cybersecurity Strategy 2020

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Australia Cybersecurity in Healthcare Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Australia Cybersecurity in Healthcare Market Segmentation

8.1 By Type

8.1.1 Network Security
8.1.2 Application Security
8.1.3 Endpoint Security
8.1.4 Cloud Security
8.1.5 Data Loss Prevention
8.1.6 Identity and Access Management
8.1.7 Intrusion Detection & Prevention Systems
8.1.8 Others

8.2 By End-User

8.2.1 Hospitals
8.2.2 Clinics
8.2.3 Pharmaceutical Companies
8.2.4 Health Insurance Providers
8.2.5 Research Institutions
8.2.6 Telehealth Providers
8.2.7 Others

8.3 By Deployment Mode

8.3.1 On-Premises
8.3.2 Cloud-Based
8.3.3 Hybrid

8.4 By Service Type

8.4.1 Consulting Services
8.4.2 Implementation Services
8.4.3 Managed Services
8.4.4 Training and Education

8.5 By Region

8.5.1 New South Wales
8.5.2 Victoria
8.5.3 Queensland
8.5.4 Western Australia
8.5.5 South Australia
8.5.6 Others

8.6 By Compliance Standards

8.6.1 ISO/IEC 27001
8.6.2 HIPAA Compliance
8.6.3 GDPR Compliance
8.6.4 NIST Cybersecurity Framework

8.7 By Pricing Model

8.7.1 Subscription-Based
8.7.2 Pay-Per-Use
8.7.3 One-Time License Fee

9. Australia Cybersecurity in Healthcare Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Healthcare Segment, Australia)
9.2.4 Number of Healthcare Clients (Australia)
9.2.5 Market Share in Healthcare Cybersecurity (Australia)
9.2.6 Customer Acquisition Cost (Healthcare Vertical)
9.2.7 Customer Retention Rate (Healthcare Vertical)
9.2.8 Average Deal Size (Healthcare Sector)
9.2.9 Pricing Strategy (Subscription, Per-Device, Tiered, etc.)
9.2.10 Return on Investment (ROI) for Healthcare Clients
9.2.11 Net Promoter Score (NPS) in Healthcare Segment
9.2.12 Compliance Coverage (e.g., ISO/IEC 27001, HIPAA, GDPR)
9.2.13 Incident Response Time (Healthcare Sector)
9.2.14 R&D Investment in Healthcare Cybersecurity

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Palo Alto Networks
9.5.2 Fortinet
9.5.3 McAfee
9.5.4 Check Point Software Technologies
9.5.5 Cisco Systems
9.5.6 Trend Micro
9.5.7 IBM Security
9.5.8 FireEye (now Trellix)
9.5.9 Sophos
9.5.10 CrowdStrike
9.5.11 RSA Security
9.5.12 CyberArk Software
9.5.13 Proofpoint
9.5.14 Mimecast
9.5.15 Splunk
9.5.16 Broadcom (Symantec)
9.5.17 Telstra
9.5.18 Tesserent
9.5.19 CyberCX
9.5.20 Secure Code Warrior

10. Australia Cybersecurity in Healthcare Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation Trends
10.1.2 Decision-Making Processes
10.1.3 Preferred Procurement Channels

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Cybersecurity Infrastructure
10.2.2 Trends in IT Spending
10.2.3 Budget Prioritization

10.3 Pain Point Analysis by End-User Category

10.3.1 Data Breach Concerns
10.3.2 Compliance Challenges
10.3.3 Integration Issues

10.4 User Readiness for Adoption

10.4.1 Training and Awareness Levels
10.4.2 Technology Adoption Rates
10.4.3 Support for Change Management

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Expansion of Use Cases
10.5.3 Long-Term Value Realization

11. Australia Cybersecurity in Healthcare Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Components


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on cybersecurity regulations in healthcare
  • Review of industry publications and white papers on cybersecurity trends in Australia
  • Examination of market reports from healthcare associations and cybersecurity firms

Primary Research

  • Interviews with IT security managers in hospitals and healthcare facilities
  • Surveys with healthcare administrators regarding cybersecurity budgets and challenges
  • Focus groups with cybersecurity experts specializing in healthcare applications

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including academic journals
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total healthcare expenditure in Australia as a basis for cybersecurity investment
  • Segmentation of the market by healthcare sectors, including hospitals, clinics, and telehealth
  • Incorporation of government funding initiatives for cybersecurity in healthcare

Bottom-up Modeling

  • Data collection on cybersecurity spending from leading healthcare providers
  • Estimation of average cybersecurity costs per healthcare facility based on size and services
  • Volume x cost analysis based on the number of healthcare facilities and their cybersecurity needs

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating growth in telehealth and digital health records
  • Scenario modeling based on potential regulatory changes and emerging cyber threats
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Hospital Cybersecurity Strategies100IT Security Managers, Chief Information Officers
Healthcare Provider Cybersecurity Budgets80Finance Directors, Procurement Officers
Telehealth Security Measures60Telehealth Coordinators, IT Specialists
Cybersecurity Training Programs50HR Managers, Compliance Officers
Incident Response Protocols70Risk Management Officers, Cybersecurity Analysts

Frequently Asked Questions

What is the current value of the Australia Cybersecurity in Healthcare Market?

The Australia Cybersecurity in Healthcare Market is valued at approximately USD 970 million, reflecting significant growth driven by increased digitization, rising cyber threats, and regulatory compliance requirements within the healthcare sector.

What are the main drivers of growth in the Australia Cybersecurity in Healthcare Market?

Which cities are leading in the Australia Cybersecurity in Healthcare Market?

What regulatory frameworks impact cybersecurity in the Australian healthcare sector?

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