Australia Luxury Residential Real Estate Market

Australia luxury residential real estate market, valued at AUD 24 billion, is growing due to rising HNWIs, urban trends, and foreign capital, focusing on sustainable and smart properties.

Region:Global

Author(s):Shubham

Product Code:KRAC0583

Pages:92

Published On:August 2025

About the Report

Base Year 2024

Australia Luxury Residential Real Estate Market Overview

  • The Australia Luxury Residential Real Estate Market is valued at approximately AUD 24 billion, based on a five-year historical analysis and recent transaction value estimates for the premium segment. This growth is primarily driven by increasing demand from high-net-worth individuals, urbanization, and a resilient economy supporting luxury spending. The market continues to attract offshore capital, with sustained foreign interest—especially from Asia—supporting demand in Sydney and Melbourne’s prestige segments.
  • Key cities dominating this market include Sydney and Melbourne, underpinned by deep buyer pools and consistent prestige activity; both cities draw domestic and offshore interest for high-value homes. Wider residential benchmarks show continued price strength across capitals, reinforcing prime-market confidence even amid affordability constraints in the broader market. Additionally, Brisbane and the Gold Coast are emerging as attractive alternatives due to lifestyle appeal and ongoing infrastructure-led growth narratives in the prestige cohort.
  • The Foreign Investment Review Board (FIRB) approval regime continues to apply to foreign buyers of Australian residential property, under the framework of the Foreign Acquisitions and Takeovers Act 1975 and reforms implemented in 2021–2023 that strengthened compliance and national-interest tests. This framework is intended to ensure foreign investment aligns with national interests, with prestige transactions remaining active among FIRB-approved buyers.
Australia Luxury Residential Real Estate Market Size

Australia Luxury Residential Real Estate Market Segmentation

By Type:The luxury residential real estate market can be segmented into various types, including Apartments and Penthouses, Condominiums, Villas and Landed Houses, Luxury Estates and Compounds, Waterfront and Coastal Properties, Gated Communities, and Heritage/Mansion Conversions. Each of these subsegments caters to different buyer preferences and lifestyle choices, with a notable trend towards sustainable and smart home features such as energy-efficient systems, wellness amenities, and integrated home automation in prime assets.

Australia Luxury Residential Real Estate Market segmentation by Type.

By Buyer Type:The buyer type segmentation includes High-Net-Worth Individuals (HNWIs), Domestic Investors, Foreign Buyers (FIRB-Approved), and Family Offices and Trusts. Each buyer type has distinct motivations and investment strategies, with HNWIs leading the market due to purchasing power, wealth growth among affluent cohorts, and preference for exclusive, amenity-rich properties in prime postcodes.

Australia Luxury Residential Real Estate Market segmentation by Buyer Type.

Australia Luxury Residential Real Estate Market Competitive Landscape

The Australia Luxury Residential Real Estate Market is characterized by a dynamic mix of regional and international players. Leading participants such as Ray White, LJ Hooker, McGrath Estate Agents, Belle Property, JLL (Jones Lang LaSalle), CBRE Group, Knight Frank, Colliers, Sotheby's International Realty, The Agency, PEXA (Property Exchange Australia Ltd), Raine & Horne, First National Real Estate, Harcourts, Ouwens Casserly Real Estate contribute to innovation, geographic expansion, and service delivery in this space.

Ray White

1902

Brisbane, QLD

LJ Hooker

1928

Sydney, NSW

McGrath Estate Agents

1988

Pyrmont, NSW

Belle Property

2000

North Sydney, NSW

JLL (Jones Lang LaSalle)

1783

Chicago, IL, USA

Company

Establishment Year

Headquarters

Group Size (National network size by offices/agents)

Prestige Listings Volume (?AUD 3M) – annual count

Average Days on Market (prestige segment)

Clearance Rate at Auction (prestige)

Average Selling Price of Prestige Transactions

Geographic Footprint (Sydney/Melbourne/Brisbane/Perth/Other)

Australia Luxury Residential Real Estate Market Industry Analysis

Growth Drivers

  • High Net-Worth Individual Growth:The number of high net-worth individuals (HNWIs) in Australia has surged, with over 600,000 individuals possessing wealth exceeding AUD 1 million. This growth is driven by a robust economy, with the Australian Bureau of Statistics reporting a GDP growth rate of 2.9%. The increasing wealth among HNWIs fuels demand for luxury residential properties, particularly in metropolitan areas like Sydney and Melbourne, where premium real estate is highly sought after.
  • Urbanization Trends:Australia’s urban population is projected to reach 89% in the near future, according to the United Nations. This urbanization trend is leading to increased demand for luxury residential properties in urban centers. The Australian government has invested AUD 12 billion in infrastructure projects to support urban growth, enhancing the appeal of city living. As more individuals migrate to urban areas, the demand for high-end residential properties continues to rise, driving market growth.
  • Foreign Investment Influx:Foreign investment in Australia’s luxury residential real estate market has seen significant growth, with AUD 15 billion invested in the most recent year alone. The Foreign Investment Review Board reported a 20% increase in approvals for foreign buyers, particularly from China and the United States. This influx of capital not only boosts property prices but also enhances the overall market dynamics, making luxury properties more attractive to local buyers as well.

Market Challenges

  • Economic Uncertainty:Economic uncertainty poses a significant challenge to the luxury residential real estate market in Australia. The International Monetary Fund forecasts a slowdown in global economic growth, which could impact consumer confidence and spending. Additionally, rising interest rates, currently at 4.5%, may deter potential buyers from entering the market, leading to decreased demand for luxury properties and potential price corrections.
  • Regulatory Constraints:Regulatory constraints are increasingly affecting the luxury residential real estate market. The Australian government has implemented stricter regulations on foreign investments and property developments, including the introduction of a 3% surcharge on foreign buyers. These regulations can limit market access for foreign investors, potentially reducing the overall demand for luxury properties and impacting market growth in the short term.

Australia Luxury Residential Real Estate Market Future Outlook

The future outlook for the Australia luxury residential real estate market appears promising, driven by ongoing urbanization and a growing affluent population. As cities expand, the demand for luxury properties is expected to remain strong, particularly in emerging suburban markets. Additionally, technological advancements in real estate, such as smart home features, will likely enhance property appeal, attracting more buyers. Overall, the market is poised for continued growth, despite facing challenges from economic fluctuations and regulatory changes.

Market Opportunities

  • Sustainable Luxury Developments:There is a growing opportunity for sustainable luxury developments, with 75% of buyers expressing interest in eco-friendly properties. The Australian government’s commitment to reducing carbon emissions by 30% in the future supports this trend, encouraging developers to incorporate green building practices. This shift not only meets consumer demand but also enhances property value, making it a lucrative opportunity for investors.
  • Technological Integration in Real Estate:The integration of technology in luxury real estate is a significant opportunity, with the global smart home market expected to reach AUD 15 billion in the future. Australian buyers are increasingly seeking properties equipped with smart home features, such as automated security systems and energy-efficient appliances. This trend presents a chance for developers to differentiate their offerings and attract tech-savvy consumers, enhancing market competitiveness.

Scope of the Report

SegmentSub-Segments
By Type

Apartments and Penthouses

Condominiums

Villas and Landed Houses

Luxury Estates and Compounds

Waterfront and Coastal Properties

Gated Communities

Heritage/Mansion Conversions

By Buyer Type

High-Net-Worth Individuals (HNWIs)

Domestic Investors

Foreign Buyers (FIRB-Approved)

Family Offices and Trusts

By Price Band (AUD)

AUD 1 Million – AUD 3 Million

AUD 3 Million – AUD 5 Million

AUD 5 Million – AUD 10 Million

Above AUD 10 Million

By City/Region

Sydney

Melbourne

Brisbane/Gold Coast

Perth

Adelaide

Canberra and Other Cities

By Property Features

Smart Home and Automation

Sustainable/Green-Build Certified

Premium Amenities (Concierge, Wellness, Club)

Custom Architectural/Interior Design

By Sales Channel

Private Treaty

Auction

Off-the-Plan Sales

Digital/Online Platforms

By Investment Use

Owner-Occupied Primary Residence

Investment/Leasing (Long-Term)

Holiday/Vacation Homes

Short-Term/Serviced Luxury Rentals

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Australian Securities and Investments Commission, Australian Competition and Consumer Commission)

Luxury Property Developers

Real Estate Investment Trusts (REITs)

High-Net-Worth Individuals (HNWIs)

Wealth Management Firms

Luxury Real Estate Agents and Brokers

Financial Institutions (e.g., Banks and Mortgage Lenders)

Players Mentioned in the Report:

Ray White

LJ Hooker

McGrath Estate Agents

Belle Property

JLL (Jones Lang LaSalle)

CBRE Group

Knight Frank

Colliers

Sotheby's International Realty

The Agency

PEXA (Property Exchange Australia Ltd)

Raine & Horne

First National Real Estate

Harcourts

Ouwens Casserly Real Estate

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Australia Luxury Residential Real Estate Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Australia Luxury Residential Real Estate Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Australia Luxury Residential Real Estate Market Analysis

3.1 Growth Drivers

3.1.1 High Net-Worth Individual Growth
3.1.2 Urbanization Trends
3.1.3 Foreign Investment Influx
3.1.4 Luxury Lifestyle Demand

3.2 Market Challenges

3.2.1 Economic Uncertainty
3.2.2 Regulatory Constraints
3.2.3 High Competition
3.2.4 Affordability Issues

3.3 Market Opportunities

3.3.1 Sustainable Luxury Developments
3.3.2 Technological Integration in Real Estate
3.3.3 Emerging Suburban Markets
3.3.4 Customization and Personalization Trends

3.4 Market Trends

3.4.1 Smart Home Features
3.4.2 Eco-Friendly Building Practices
3.4.3 Increased Demand for Amenities
3.4.4 Shift Towards Rental Luxury Properties

3.5 Government Regulation

3.5.1 Foreign Investment Review Board Regulations
3.5.2 Building Code Compliance
3.5.3 Environmental Protection Regulations
3.5.4 Taxation Policies on Luxury Properties

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Australia Luxury Residential Real Estate Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Australia Luxury Residential Real Estate Market Segmentation

8.1 By Type

8.1.1 Apartments and Penthouses
8.1.2 Condominiums
8.1.3 Villas and Landed Houses
8.1.4 Luxury Estates and Compounds
8.1.5 Waterfront and Coastal Properties
8.1.6 Gated Communities
8.1.7 Heritage/Mansion Conversions

8.2 By Buyer Type

8.2.1 High-Net-Worth Individuals (HNWIs)
8.2.2 Domestic Investors
8.2.3 Foreign Buyers (FIRB-Approved)
8.2.4 Family Offices and Trusts

8.3 By Price Band (AUD)

8.3.1 AUD 1 Million – AUD 3 Million
8.3.2 AUD 3 Million – AUD 5 Million
8.3.3 AUD 5 Million – AUD 10 Million
8.3.4 Above AUD 10 Million

8.4 By City/Region

8.4.1 Sydney
8.4.2 Melbourne
8.4.3 Brisbane/Gold Coast
8.4.4 Perth
8.4.5 Adelaide
8.4.6 Canberra and Other Cities

8.5 By Property Features

8.5.1 Smart Home and Automation
8.5.2 Sustainable/Green-Build Certified
8.5.3 Premium Amenities (Concierge, Wellness, Club)
8.5.4 Custom Architectural/Interior Design

8.6 By Sales Channel

8.6.1 Private Treaty
8.6.2 Auction
8.6.3 Off-the-Plan Sales
8.6.4 Digital/Online Platforms

8.7 By Investment Use

8.7.1 Owner-Occupied Primary Residence
8.7.2 Investment/Leasing (Long-Term)
8.7.3 Holiday/Vacation Homes
8.7.4 Short-Term/Serviced Luxury Rentals

9. Australia Luxury Residential Real Estate Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (National network size by offices/agents)
9.2.3 Prestige Listings Volume (?AUD 3M) – annual count
9.2.4 Average Days on Market (prestige segment)
9.2.5 Clearance Rate at Auction (prestige)
9.2.6 Average Selling Price of Prestige Transactions
9.2.7 Geographic Footprint (Sydney/Melbourne/Brisbane/Perth/Other)
9.2.8 Share of Off-Market/Private Treaty Sales
9.2.9 International Buyer Share (%)
9.2.10 Agent Productivity (GCI per prestige agent)
9.2.11 Marketing Spend per Listing
9.2.12 Repeat/Referral Client Ratio

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Ray White
9.5.2 LJ Hooker
9.5.3 McGrath Estate Agents
9.5.4 Belle Property
9.5.5 JLL (Jones Lang LaSalle)
9.5.6 CBRE Group
9.5.7 Knight Frank
9.5.8 Colliers
9.5.9 Sotheby's International Realty
9.5.10 The Agency
9.5.11 PEXA (Property Exchange Australia Ltd)
9.5.12 Raine & Horne
9.5.13 First National Real Estate
9.5.14 Harcourts
9.5.15 Ouwens Casserly Real Estate

10. Australia Luxury Residential Real Estate Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Housing Initiatives
10.1.2 Public-Private Partnerships
10.1.3 Infrastructure Development Projects

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Sustainable Housing
10.2.2 Corporate Real Estate Portfolios
10.2.3 Funding for Luxury Developments

10.3 Pain Point Analysis by End-User Category

10.3.1 Affordability Concerns
10.3.2 Regulatory Compliance Issues
10.3.3 Market Volatility

10.4 User Readiness for Adoption

10.4.1 Awareness of Luxury Market Trends
10.4.2 Financial Preparedness
10.4.3 Interest in Sustainable Options

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Long-Term Value Appreciation
10.5.2 Rental Income Potential
10.5.3 Market Resilience

11. Australia Luxury Residential Real Estate Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Audience Identification

2.4 Marketing Channels

2.5 Promotional Activities


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Online Sales Channels

3.4 Partnerships with Real Estate Agents


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments

5.3 Emerging Trends


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service

6.3 Customer Feedback Mechanisms


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Planning
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from real estate agencies and industry publications
  • Review of government statistics on housing prices and luxury property trends
  • Examination of demographic data and economic indicators relevant to luxury real estate

Primary Research

  • Interviews with real estate agents specializing in luxury properties
  • Surveys of high-net-worth individuals regarding their property preferences
  • Focus groups with property developers and investors in the luxury segment

Validation & Triangulation

  • Cross-validation of findings with multiple data sources, including sales data and expert opinions
  • Triangulation of market trends through analysis of historical price movements and current listings
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total luxury residential market size based on national real estate market data
  • Segmentation of the market by geographic regions and property types
  • Incorporation of macroeconomic factors influencing luxury real estate demand

Bottom-up Modeling

  • Collection of sales data from leading luxury real estate transactions
  • Analysis of average price per square meter across different luxury neighborhoods
  • Estimation of market growth based on new luxury developments and upcoming projects

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic growth, interest rates, and foreign investment
  • Scenario modeling based on potential changes in government policies affecting real estate
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Luxury Home Buyers120High-Net-Worth Individuals, Real Estate Investors
Real Estate Agents100Luxury Property Specialists, Market Analysts
Property Developers80Project Managers, Business Development Executives
Financial Advisors70Wealth Managers, Investment Consultants
Luxury Property Renters60Affluent Tenants, Corporate Relocation Managers

Frequently Asked Questions

What is the current value of the Australia Luxury Residential Real Estate Market?

The Australia Luxury Residential Real Estate Market is valued at approximately AUD 24 billion, driven by increasing demand from high-net-worth individuals and urbanization, alongside a resilient economy that supports luxury spending.

Which cities are the primary markets for luxury residential real estate in Australia?

What factors are driving growth in the Australia Luxury Residential Real Estate Market?

What challenges does the Australia Luxury Residential Real Estate Market face?

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