Service Tax Additional
select a format
Recent Viewed Reports
Why Ken Reasearch?
While we still are studying and analysing your reports about Vietnam & Thailand, we would like to convey to your research team that they have done a very good job in compiling so much of information together. We hope to see more of such well researched reports. All the best & keep it up. ... "Prashant Bhagwat,General Manager, Mahindra"
We would like to appreciate Ken Research for their great efforts and wonderful support in providing the Market Intelligence Report for ITPC. The information, statistics and research are well understandable and very clear to the point. We are happy with Ken research for their good client service, on-time delivery of the report and as said the report itself. Thank you Ken research for bringing the valuable output for us. We would be looking forward to have more research with you in the near future. Wish you a success in your business!... "Jestin Mathew, Indonesian Trade Promotion Center"
The Report was very interesting and useful for me... "Marketing Manager, Western Union Business Solutions"
Ken Research completed the report successfully with tough deadline and large requirement. Really appreciate it... "Sales Manager, Largest India Aesthetic Laser Manufacturer"
We found the report really useful in understanding the complex Indian market and it provided lots of high quality insights. On the basis of this we commissioned Ken to produce a bespoke follow up to answer some specific questions about our market. This is now being used to help develop our marketing and sales strategy. We were very pleased with the comprehensive coverage, detail provided and actionable insights.... "Owner, Therefore Consulting UK"
Avail a 10% Discount and 10% cash back on all Publications; Not Applicable on Ken Research's publications; Available on all License types; Limited Time Period Offer; T&C apply
• Promo code can be used 1 time per user
Consumer reaction to economic pressures has shaped the tyre market for the past six years, with motorist austerity becoming widespread, deferral of replacement becoming more prominent and price becoming the greatest influencer when choosing a tyre for many. This report draws on Verdict's unique aftermarket and survey data to explore the factors shaping consumer trends in the European tyre market.
Brand loyalty in Europe is low, with typically less than 10% of motorists placing high importance on brand loyalty when purchasing tyres. In the UK, only 7% of motorists placed any importance on brand loyalty, while of the leading five markets, France is the only market where more than 10% of motorists place any major emphasis here.
In Lithuania, only 35% of motorists replaced their tyres based on their dealership's recommendation, and in Poland only 44% did so, compared to 62% in the UK and 59% in Germany. This suggests that, when it comes to choosing a particular brand, motorists in these countries will be more interested in cost savings.
Many motorists in mature European markets did not actually know how often their tyres were replaced in terms of accumulated mileage or years. This figure was highest in the UK, where 61% of motorists did not know, while in most of the other mature European markets, this figure was typically over 40%; only Italy, with 39%, had a lower proportion.
Reasons To Buy
Understand how consumer trends influence how and where motorists get their tyres replaced.
Target which markets are most and least likely to use particular types of tyres, and see their growth potential.
See how the value and volume of the European tyres market will change over time by region and by channel.
Your key questions answered
Which markets demonstrate the greatest growth potential for tyres and which channels will benefit?
How do motorists decide which brand of tyres to buy, what influences the decision and what opportunities does this present for retailers?
What opportunities exist for all channels to maximise their potential share of the tyre market?
How can manufacturers and retailers encourage uptake of winter tyres?
2 New Tyre Labelling
2.1 Impacts and opportunities
2.2 Tyre labelling system presents different opportunities across the aftermarket
2.3 Mid-range brands stand to gain the most from the tyre labelling system
2.4 Consumer education the key for online pureplays
2.5 Retailers should focus on budget and mid-range brands in Eastern Europe
3 Distribution Channels
3.1 Low levels of motorist awareness present opportunities for the aftermarket
3.2 Budget and mid-range brands should be the focus for independent garages
3.3 Online presents opportunities across the tyre aftermarket
3.4 Partnerships with hypermarkets can help pure online tyre retailers to grow
3.5 Dealerships must adapt quickly to remain competitive in the online tyre market
4 Motorist Uptake of Tyre Technology
4.1 Potential for the winter tyre market to expand, not just driven by legislation
4.2 Highlighting safety and performance the key to success in markets without legislation
4.3 Low levels of uptake by motorists ensure run-flat tyres remain a small segment of the market
4.4 'Green' tyres are not yet a priority for the majority of motorists
5 Recommendations and Conclusions
5.1 Mid-range brands should emphasise product life and price competitiveness
5.2 Online retailers set to become major players in the European tyre market
5.3 Independent garages should focus on budget and mid-range tyres to win market share
5.4 Tyre labelling should be used as a sales tool, not just as legislation
6.1 About Verdict Retail
Figure 1: The new European tyre labelling system
Figure 2: Percentage of respondents who replace their tyres based on a mechanic's recommendation
Figure 3: Percentage of respondents who place high importance on brand loyalty when purchasing tyres
Figure 4: Tyre labelling legislation - education example from etyres.co.uk
Figure 5: Tyre labelling legislation - education example from Pneus Online
Figure 6: Tyre replacement rates (%), 2009, 2013e and 2017e
Figure 7: Percentage of respondents who did not know how often they replaced their tyres
Figure 8: Number of respondents influenced by price competitiveness and product performance
Figure 9: Other services offered by Halfords Autocentres
Figure 10: Budget and mid-range tyres offered by independent tyre specialist National Tyres
Figure 11: Percentage of total tyre market volume sold through online channel, 2013 and 2017
Figure 12: An example of a mobile fitting website from Blackcircles.com
Figure 13: Example of different services offered by mobile fitting websites from Tyresonthedrive.com
Figure 14: Blackcircles.com's partnership with Tesco
Figure 15: Percentage of respondents who replace tyres themselves
Figure 16: BMW's eBay store
Figure 17: Winter tyre legislation in Europe
Figure 18: An example of winter tyre promotions from ATS Euromaster
Figure 19: An example of winter tyre promotions online from etyres.co.uk
Figure 20: Number of respondents influenced by product life and eco-friendliness when purchasing tyres
Single User License:
Corporate User License:
Insight Report,Retail,Automotive,Verdict Retail