India Luggage & Bags Retail Market

India Luggage & Bags Retail Market, valued at INR 45 billion, is growing due to increased travel, fashion trends, and online sales. Dominated by cities like Delhi and Mumbai.

Region:Asia

Author(s):Shubham

Product Code:KRAB3791

Pages:80

Published On:October 2025

About the Report

Base Year 2024

India Luggage & Bags Retail Market Overview

  • The India Luggage & Bags Retail Market is valued at INR 45 billion, based on a five-year historical analysis. This growth is primarily driven by increasing disposable incomes, a rise in domestic and international travel, and a growing trend towards fashion and lifestyle products. The market has seen a significant shift towards online shopping, further boosting sales and accessibility for consumers.
  • Key cities such as Delhi, Mumbai, and Bengaluru dominate the market due to their high population density, economic activity, and status as major travel hubs. These urban centers have a diverse consumer base that drives demand for various luggage and bag types, from travel to everyday use, making them critical to market growth.
  • In 2023, the Indian government implemented regulations aimed at promoting sustainable practices in the luggage and bags industry. This includes guidelines for manufacturers to use eco-friendly materials and reduce plastic usage, encouraging brands to innovate and align with global sustainability trends.
India Luggage & Bags Retail Market Size

India Luggage & Bags Retail Market Segmentation

By Type:The luggage and bags market can be segmented into various types, including hard luggage, soft luggage, backpacks, handbags, travel accessories, laptop bags, and others. Each of these sub-segments caters to different consumer needs and preferences, with specific trends influencing their popularity. For instance, hard luggage is favored for its durability and security, while soft luggage is preferred for its lightweight and flexible nature. Backpacks and handbags are increasingly popular among younger consumers due to their versatility and style.

India Luggage & Bags Retail Market segmentation by Type.

By End-User:The end-user segmentation includes individual consumers, corporate clients, educational institutions, and government agencies. Individual consumers represent the largest segment, driven by the increasing trend of travel and lifestyle purchases. Corporate clients often require luggage for business travel, while educational institutions and government agencies have specific needs for backpacks and other functional bags. The growing emphasis on branding and quality among these segments is shaping purchasing decisions.

India Luggage & Bags Retail Market segmentation by End-User.

India Luggage & Bags Retail Market Competitive Landscape

The India Luggage & Bags Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsonite India Pvt. Ltd., VIP Industries Ltd., American Tourister, Wildcraft India Ltd., Puma SE, Adidas AG, Decathlon S.A., Skybags, Fastrack, Targus Inc., Delsey S.A., House of Anita Dongre, Baggit, Lavie, Caprese contribute to innovation, geographic expansion, and service delivery in this space.

Samsonite India Pvt. Ltd.

1910

Luxembourg

VIP Industries Ltd.

1971

Mumbai, India

American Tourister

1933

Providence, Rhode Island, USA

Wildcraft India Ltd.

1998

Bengaluru, India

Puma SE

1948

Herzogenaurach, Germany

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Average Order Value

Pricing Strategy

India Luggage & Bags Retail Market Industry Analysis

Growth Drivers

  • Increasing Travel and Tourism:The Indian travel and tourism sector is projected to contribute approximately ?15.58 trillion (USD 200 billion) to the economy in future, according to the World Travel & Tourism Council. This growth is driven by a surge in domestic and international travel, with the number of domestic tourists reaching 1.8 billion in future. As travel increases, so does the demand for luggage and bags, propelling market growth significantly.
  • Rising Disposable Income:India's per capita income is expected to rise to ?1,70,000 (USD 2,200) in future, as reported by the Ministry of Finance. This increase in disposable income allows consumers to spend more on travel-related products, including luggage and bags. As more individuals can afford quality travel gear, the market is likely to see a substantial uptick in sales, particularly in premium segments.
  • Growing E-commerce Penetration:E-commerce in India is projected to reach ?7.5 trillion (USD 100 billion) in future, according to the India Brand Equity Foundation. The rise of online shopping platforms has made luggage and bags more accessible to consumers across various demographics. This trend is expected to enhance market visibility and sales, as consumers increasingly prefer the convenience of online purchases for travel essentials.

Market Challenges

  • Intense Competition:The Indian luggage and bags market is characterized by fierce competition, with over 200 brands vying for market share. Major players like Samsonite and VIP Industries dominate, but numerous local brands also compete aggressively. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves in the market effectively.
  • Fluctuating Raw Material Prices:The luggage manufacturing industry heavily relies on materials like polyester and polycarbonate, which are subject to price volatility. In future, the price of polyester increased by 15% due to supply chain disruptions and rising crude oil prices. Such fluctuations can significantly impact production costs, forcing manufacturers to either absorb costs or pass them onto consumers, affecting overall market stability.

India Luggage & Bags Retail Market Future Outlook

The future of the India luggage and bags retail market appears promising, driven by evolving consumer preferences and technological advancements. The increasing focus on sustainability is likely to shape product offerings, with brands prioritizing eco-friendly materials. Additionally, the integration of smart technology in luggage, such as GPS tracking and built-in charging ports, is expected to attract tech-savvy consumers, enhancing market growth and innovation in the coming years.

Market Opportunities

  • Expansion of Online Retail:With e-commerce projected to grow significantly, brands have the opportunity to enhance their online presence. By leveraging digital marketing strategies and optimizing user experience, companies can tap into a broader customer base, driving sales and brand loyalty in the luggage sector.
  • Customization and Personalization Trends:As consumers seek unique products, offering customizable luggage options can create a competitive edge. Brands that allow customers to personalize their bags with colors, designs, or monograms can attract a niche market, enhancing customer satisfaction and increasing sales potential.

Scope of the Report

SegmentSub-Segments
By Type

Hard Luggage

Soft Luggage

Backpacks

Handbags

Travel Accessories

Laptop Bags

Others

By End-User

Individual Consumers

Corporate Clients

Educational Institutions

Government Agencies

By Sales Channel

Online Retail

Offline Retail

Wholesale Distributors

Direct Sales

By Price Range

Budget

Mid-Range

Premium

By Material

Polyester

Nylon

Leather

Canvas

By Occasion

Business Travel

Leisure Travel

Daily Commute

By Brand Loyalty

Brand-Conscious Consumers

Price-Sensitive Consumers

Quality-Focused Consumers

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Commerce and Industry, Bureau of Indian Standards)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Trade Associations and Industry Groups

Financial Institutions

Importers and Exporters

Players Mentioned in the Report:

Samsonite India Pvt. Ltd.

VIP Industries Ltd.

American Tourister

Wildcraft India Ltd.

Puma SE

Adidas AG

Decathlon S.A.

Skybags

Fastrack

Targus Inc.

Delsey S.A.

House of Anita Dongre

Baggit

Lavie

Caprese

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. India Luggage & Bags Retail Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 India Luggage & Bags Retail Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. India Luggage & Bags Retail Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Travel and Tourism
3.1.2 Rising Disposable Income
3.1.3 Growing E-commerce Penetration
3.1.4 Demand for Fashionable and Functional Bags

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Fluctuating Raw Material Prices
3.2.3 Counterfeit Products
3.2.4 Supply Chain Disruptions

3.3 Market Opportunities

3.3.1 Expansion of Online Retail
3.3.2 Customization and Personalization Trends
3.3.3 Eco-friendly Products
3.3.4 Collaborations with Travel Companies

3.4 Market Trends

3.4.1 Shift Towards Sustainable Materials
3.4.2 Rise of Smart Luggage
3.4.3 Increasing Popularity of Minimalist Designs
3.4.4 Growth of Rental Services for Luggage

3.5 Government Regulation

3.5.1 Import Tariffs on Luggage
3.5.2 Quality Standards for Luggage Products
3.5.3 Environmental Regulations on Manufacturing
3.5.4 Consumer Protection Laws

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. India Luggage & Bags Retail Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. India Luggage & Bags Retail Market Segmentation

8.1 By Type

8.1.1 Hard Luggage
8.1.2 Soft Luggage
8.1.3 Backpacks
8.1.4 Handbags
8.1.5 Travel Accessories
8.1.6 Laptop Bags
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Educational Institutions
8.2.4 Government Agencies

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Offline Retail
8.3.3 Wholesale Distributors
8.3.4 Direct Sales

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-Range
8.4.3 Premium

8.5 By Material

8.5.1 Polyester
8.5.2 Nylon
8.5.3 Leather
8.5.4 Canvas

8.6 By Occasion

8.6.1 Business Travel
8.6.2 Leisure Travel
8.6.3 Daily Commute

8.7 By Brand Loyalty

8.7.1 Brand-Conscious Consumers
8.7.2 Price-Sensitive Consumers
8.7.3 Quality-Focused Consumers

9. India Luggage & Bags Retail Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Average Order Value
9.2.7 Pricing Strategy
9.2.8 Product Return Rate
9.2.9 Brand Awareness Level
9.2.10 Distribution Network Efficiency

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Samsonite India Pvt. Ltd.
9.5.2 VIP Industries Ltd.
9.5.3 American Tourister
9.5.4 Wildcraft India Ltd.
9.5.5 Puma SE
9.5.6 Adidas AG
9.5.7 Decathlon S.A.
9.5.8 Skybags
9.5.9 Fastrack
9.5.10 Targus Inc.
9.5.11 Delsey S.A.
9.5.12 House of Anita Dongre
9.5.13 Baggit
9.5.14 Lavie
9.5.15 Caprese

10. India Luggage & Bags Retail Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Procurement Policies
10.1.2 Budget Allocations for Travel
10.1.3 Preferred Suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Travel Budgets
10.2.2 Investment in Employee Welfare
10.2.3 Spending on Promotional Items

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Price Sensitivity
10.3.3 Availability of Products

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Switch Brands
10.4.3 Feedback Mechanisms

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of Customer Satisfaction
10.5.2 Repeat Purchase Rates
10.5.3 Expansion into New Markets

11. India Luggage & Bags Retail Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging Strategies

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from the Indian Retail Association and market research firms
  • Review of government publications and trade statistics related to the luggage and bags sector
  • Examination of consumer behavior studies and market trends from academic journals

Primary Research

  • Interviews with key stakeholders in the luggage retail sector, including store managers and brand representatives
  • Surveys conducted with consumers to understand purchasing preferences and brand loyalty
  • Focus group discussions with frequent travelers to gather insights on product features and pricing

Validation & Triangulation

  • Cross-validation of findings through comparison with historical sales data and market growth rates
  • Triangulation of insights from primary interviews with secondary data sources
  • Sanity checks through expert reviews from industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national retail sales data and growth projections
  • Segmentation of the market by product categories such as travel bags, backpacks, and suitcases
  • Incorporation of demographic trends and urbanization rates influencing consumer demand

Bottom-up Modeling

  • Collection of sales data from leading retail chains and e-commerce platforms
  • Estimation of average selling prices and volume sold across different product segments
  • Analysis of distribution channels and their contribution to overall market revenue

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market growth based on historical data
  • Scenario modeling based on economic indicators, consumer spending patterns, and travel trends
  • Development of best-case, worst-case, and most-likely scenarios through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Travel Bag Retailers150Store Managers, Regional Sales Directors
Consumer Preferences in Luggage200Frequent Travelers, Online Shoppers
Brand Perception Studies100Brand Managers, Marketing Executives
Market Trends Analysis80Industry Analysts, Retail Consultants
Product Feature Preferences120Product Development Managers, Consumer Insights Analysts

Frequently Asked Questions

What is the current value of the India Luggage & Bags Retail Market?

The India Luggage & Bags Retail Market is valued at approximately INR 45 billion, driven by factors such as increasing disposable incomes, a rise in travel, and a growing trend towards fashion and lifestyle products.

Which cities are the major players in the India Luggage & Bags Retail Market?

What are the main types of luggage and bags available in India?

How is the Indian government promoting sustainability in the luggage industry?

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