Canada Luggage & Bags Retail Market

The Canada Luggage & Bags Retail Market, worth USD 1.5 Bn, is growing due to rising travel, e-commerce, and sustainable products in cities like Toronto and Vancouver.

Region:North America

Author(s):Rebecca

Product Code:KRAB3553

Pages:92

Published On:October 2025

About the Report

Base Year 2024

Canada Luggage & Bags Retail Market Overview

  • The Canada Luggage & Bags Retail Market is valued at USD 1.5 billion, based on a five-year historical analysis. This growth is primarily driven by increasing travel activities, both domestic and international, as well as a rising trend in e-commerce, which has made luggage and bags more accessible to consumers. The market has also benefited from innovations in product design and materials, catering to the evolving preferences of travelers.
  • Key cities such as Toronto, Vancouver, and Montreal dominate the market due to their status as major travel hubs and urban centers. These cities have a high concentration of retail outlets and a diverse consumer base, which drives demand for various types of luggage and bags. Additionally, the presence of international airports and a vibrant tourism industry further contribute to the market's growth in these regions.
  • In 2023, the Canadian government implemented regulations aimed at reducing plastic waste, which includes restrictions on single-use plastic bags. This regulation has prompted luggage manufacturers to innovate and produce eco-friendly bags, aligning with consumer preferences for sustainable products. The initiative is part of a broader strategy to promote environmental sustainability within the retail sector.
Canada Luggage & Bags Retail Market Size

Canada Luggage & Bags Retail Market Segmentation

By Type:The luggage and bags market can be segmented into various types, including Hard Shell Luggage, Soft Shell Luggage, Backpacks, Travel Accessories, Duffel Bags, Business Bags, and Others. Among these, Hard Shell Luggage has gained significant popularity due to its durability and security features, appealing to frequent travelers. Soft Shell Luggage, on the other hand, offers flexibility and lightweight options, making it a preferred choice for casual travelers. Backpacks are increasingly favored for their versatility, especially among younger consumers and students. Travel Accessories, including packing cubes and organizers, are also witnessing a surge in demand as consumers seek to enhance their travel experience.

Canada Luggage & Bags Retail Market segmentation by Type.

By End-User:The end-user segmentation includes Individual Consumers, Corporate Clients, Travel Agencies, and Educational Institutions. Individual Consumers represent the largest segment, driven by the increasing trend of personal travel and the growing number of millennials and Gen Z consumers who prioritize travel experiences. Corporate Clients also contribute significantly, as businesses invest in quality luggage for employee travel. Travel Agencies and Educational Institutions are smaller segments but are essential for group travel and student trips, respectively.

Canada Luggage & Bags Retail Market segmentation by End-User.

Canada Luggage & Bags Retail Market Competitive Landscape

The Canada Luggage & Bags Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Samsonite International S.A., Tumi Holdings, Inc., American Tourister, Rimowa GmbH, Travelpro Products, Inc., Delsey S.A., Briggs & Riley Travelware, Victorinox AG, Herschel Supply Co., Osprey Packs, Inc., Eastpak, The North Face, Patagonia, Inc., Kipling, Under Armour contribute to innovation, geographic expansion, and service delivery in this space.

Samsonite International S.A.

1910

Luxembourg

Tumi Holdings, Inc.

1975

South Plainfield, New Jersey, USA

American Tourister

1933

Providence, Rhode Island, USA

Rimowa GmbH

1898

Cologne, Germany

Travelpro Products, Inc.

1987

Margate, Florida, USA

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Average Order Value

Pricing Strategy

Canada Luggage & Bags Retail Market Industry Analysis

Growth Drivers

  • Increasing Travel and Tourism:In future, Canada is projected to welcome approximately 25 million international visitors, a significant increase from 22 million in the previous year. This surge in tourism is driven by the country's diverse attractions and improved travel accessibility. The travel and tourism sector contributes over CAD 100 billion to the Canadian economy, creating a robust demand for luggage and bags as travelers seek quality products for their journeys.
  • Rising Disposable Income:The average disposable income in Canada is expected to reach CAD 45,000 per capita in future, up from CAD 42,000 in the previous year. This increase allows consumers to spend more on non-essential items, including luggage and bags. As Canadians prioritize travel and leisure, the demand for high-quality, stylish luggage is anticipated to grow, further driving market expansion in the retail sector.
  • E-commerce Growth:E-commerce sales in Canada are projected to exceed CAD 50 billion in future, reflecting a 15% increase from the previous year. This growth is fueled by the convenience of online shopping and the rise of mobile commerce. Retailers in the luggage and bags sector are increasingly investing in online platforms, enhancing customer experience and accessibility, which is expected to significantly boost sales in this segment.

Market Challenges

  • Intense Competition:The Canadian luggage and bags market is characterized by fierce competition, with over 200 brands vying for market share. Major players like Samsonite and Tumi dominate, but numerous smaller brands are emerging, intensifying price wars. This competitive landscape pressures profit margins, making it challenging for new entrants to establish themselves and for existing brands to maintain market position without significant investment in marketing and innovation.
  • Supply Chain Disruptions:In future, ongoing supply chain disruptions are expected to impact the luggage and bags market, with delays in shipping and increased costs for raw materials. The global logistics crisis has led to a 20% rise in shipping costs, affecting product availability and pricing. Retailers may struggle to meet consumer demand, leading to potential lost sales and diminished customer satisfaction as inventory levels fluctuate unpredictably.

Canada Luggage & Bags Retail Market Future Outlook

The Canada luggage and bags retail market is poised for significant transformation in the coming years, driven by technological advancements and evolving consumer preferences. As smart luggage technology gains traction, brands are likely to innovate, integrating features like GPS tracking and built-in charging ports. Additionally, the trend towards sustainability will encourage manufacturers to develop eco-friendly products, aligning with consumer demand for responsible purchasing. These factors will shape a dynamic market landscape, fostering growth and adaptation.

Market Opportunities

  • Expansion of Online Retail:With e-commerce projected to account for 15% of total retail sales in Canada by future, there is a significant opportunity for luggage brands to enhance their online presence. Investing in digital marketing and user-friendly websites can attract a broader customer base, driving sales and brand loyalty in a competitive market.
  • Customization and Personalization Trends:The demand for personalized products is on the rise, with 60% of consumers expressing interest in customized luggage options. Brands that offer tailored designs and features can tap into this lucrative market segment, enhancing customer satisfaction and differentiating themselves from competitors.

Scope of the Report

SegmentSub-Segments
By Type

Hard Shell Luggage

Soft Shell Luggage

Backpacks

Travel Accessories

Duffel Bags

Business Bags

Others

By End-User

Individual Consumers

Corporate Clients

Travel Agencies

Educational Institutions

By Sales Channel

Online Retail

Brick-and-Mortar Stores

Department Stores

Specialty Stores

By Price Range

Budget

Mid-Range

Premium

By Brand

Luxury Brands

Mid-Tier Brands

Value Brands

By Material

Polyester

Nylon

Leather

Other Materials

By Usage Occasion

Business Travel

Leisure Travel

Adventure Travel

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Transport Canada, Canadian Border Services Agency)

Manufacturers and Producers

Distributors and Retailers

Logistics and Supply Chain Companies

Travel and Tourism Agencies

Industry Associations (e.g., Canadian Luggage and Bags Association)

Financial Institutions

Players Mentioned in the Report:

Samsonite International S.A.

Tumi Holdings, Inc.

American Tourister

Rimowa GmbH

Travelpro Products, Inc.

Delsey S.A.

Briggs & Riley Travelware

Victorinox AG

Herschel Supply Co.

Osprey Packs, Inc.

Eastpak

The North Face

Patagonia, Inc.

Kipling

Under Armour

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Canada Luggage & Bags Retail Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Canada Luggage & Bags Retail Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Canada Luggage & Bags Retail Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Travel and Tourism
3.1.2 Rising Disposable Income
3.1.3 E-commerce Growth
3.1.4 Demand for Sustainable Products

3.2 Market Challenges

3.2.1 Intense Competition
3.2.2 Supply Chain Disruptions
3.2.3 Changing Consumer Preferences
3.2.4 Economic Uncertainty

3.3 Market Opportunities

3.3.1 Expansion of Online Retail
3.3.2 Customization and Personalization Trends
3.3.3 Growth in Eco-Friendly Products
3.3.4 Partnerships with Travel Companies

3.4 Market Trends

3.4.1 Smart Luggage Technology
3.4.2 Minimalist Designs
3.4.3 Increased Focus on Brand Loyalty
3.4.4 Rise of Rental Services

3.5 Government Regulation

3.5.1 Import Tariffs on Luggage
3.5.2 Environmental Regulations
3.5.3 Consumer Protection Laws
3.5.4 Trade Agreements Impacting Imports

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Canada Luggage & Bags Retail Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Canada Luggage & Bags Retail Market Segmentation

8.1 By Type

8.1.1 Hard Shell Luggage
8.1.2 Soft Shell Luggage
8.1.3 Backpacks
8.1.4 Travel Accessories
8.1.5 Duffel Bags
8.1.6 Business Bags
8.1.7 Others

8.2 By End-User

8.2.1 Individual Consumers
8.2.2 Corporate Clients
8.2.3 Travel Agencies
8.2.4 Educational Institutions

8.3 By Sales Channel

8.3.1 Online Retail
8.3.2 Brick-and-Mortar Stores
8.3.3 Department Stores
8.3.4 Specialty Stores

8.4 By Price Range

8.4.1 Budget
8.4.2 Mid-Range
8.4.3 Premium

8.5 By Brand

8.5.1 Luxury Brands
8.5.2 Mid-Tier Brands
8.5.3 Value Brands

8.6 By Material

8.6.1 Polyester
8.6.2 Nylon
8.6.3 Leather
8.6.4 Other Materials

8.7 By Usage Occasion

8.7.1 Business Travel
8.7.2 Leisure Travel
8.7.3 Adventure Travel
8.7.4 Others

9. Canada Luggage & Bags Retail Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Average Order Value
9.2.7 Pricing Strategy
9.2.8 Product Return Rate
9.2.9 Brand Awareness Level
9.2.10 Distribution Network Efficiency

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Samsonite International S.A.
9.5.2 Tumi Holdings, Inc.
9.5.3 American Tourister
9.5.4 Rimowa GmbH
9.5.5 Travelpro Products, Inc.
9.5.6 Delsey S.A.
9.5.7 Briggs & Riley Travelware
9.5.8 Victorinox AG
9.5.9 Herschel Supply Co.
9.5.10 Osprey Packs, Inc.
9.5.11 Eastpak
9.5.12 The North Face
9.5.13 Patagonia, Inc.
9.5.14 Kipling
9.5.15 Under Armour

10. Canada Luggage & Bags Retail Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Travel Policies
10.1.2 Budget Allocations for Travel
10.1.3 Preferred Suppliers

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Corporate Travel Budgets
10.2.2 Investment in Employee Travel
10.2.3 Spending on Travel Accessories

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Concerns
10.3.2 Price Sensitivity
10.3.3 Availability of Products

10.4 User Readiness for Adoption

10.4.1 Awareness of New Products
10.4.2 Willingness to Pay for Quality
10.4.3 Adoption of E-commerce

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Customer Satisfaction Metrics
10.5.2 Repeat Purchase Rates
10.5.3 Brand Loyalty Indicators

11. Canada Luggage & Bags Retail Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Framework


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-Ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-Sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-Term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from Canadian retail associations and market research firms
  • Review of government publications on trade statistics and consumer spending patterns
  • Examination of online retail platforms for product offerings and pricing trends

Primary Research

  • Interviews with key stakeholders in the luggage and bags retail sector, including store managers and brand representatives
  • Surveys targeting consumers to understand purchasing behavior and preferences
  • Focus groups with frequent travelers to gather insights on product features and brand loyalty

Validation & Triangulation

  • Cross-validation of findings through comparison with historical sales data and market trends
  • Triangulation of insights from primary interviews with secondary data sources
  • Sanity checks conducted through expert panel reviews comprising industry veterans

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national retail sales data and growth rates
  • Segmentation of the market by product type, including hard-shell, soft-shell, and travel accessories
  • Incorporation of demographic trends influencing luggage purchases, such as travel frequency and consumer income levels

Bottom-up Modeling

  • Collection of sales data from major retail chains and e-commerce platforms
  • Estimation of average selling prices and volume sold across different product categories
  • Analysis of seasonal sales patterns and promotional impacts on overall sales volume

Forecasting & Scenario Analysis

  • Utilization of time-series analysis to project future market growth based on historical data
  • Scenario modeling based on potential economic shifts, such as changes in disposable income and travel trends
  • Development of multiple forecasts (baseline, optimistic, and pessimistic) to account for market volatility

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Consumer Purchase Behavior150Frequent Travelers, Casual Shoppers
Retail Store Insights100Store Managers, Sales Associates
E-commerce Trends120Online Shoppers, E-commerce Managers
Brand Perception Studies80Brand Loyalists, New Customers
Market Entry Strategies70Business Development Managers, Retail Analysts

Frequently Asked Questions

What is the current value of the Canada Luggage & Bags Retail Market?

The Canada Luggage & Bags Retail Market is valued at approximately USD 1.5 billion, reflecting a robust growth driven by increasing travel activities and the rise of e-commerce, which enhances accessibility for consumers.

Which cities are the major hubs for the luggage and bags market in Canada?

How has the Canadian government influenced the luggage market?

What types of luggage are most popular in Canada?

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