Indonesia Financial Brokerage and Trading Market

The Indonesia financial brokerage and trading market, worth USD 1.2 billion, is growing due to increasing retail participation, tech advancements, and regulatory support for financial inclusion.

Region:Asia

Author(s):Shubham

Product Code:KRAB1271

Pages:82

Published On:October 2025

About the Report

Base Year 2024

Indonesia Financial Brokerage and Trading Market Overview

  • The Indonesia Financial Brokerage and Trading Market is valued at USD 1.2 billion, based on a five-year historical analysis. Growth is primarily driven by increasing digitalization, a growing middle class, and enhanced financial literacy among the population, leading to a surge in retail trading activities and investment in various financial instruments. The rise of online trading platforms and mobile applications has further democratized access, with individual investors now dominating market participation.
  • Key cities dominating this market include DKI Jakarta, Surabaya, and Bandung. DKI Jakarta serves as the financial hub of Indonesia, hosting major financial institutions and stock exchanges, while Surabaya and Bandung contribute significantly due to their growing economies and increasing number of investors seeking financial services. Other notable regions include Central Java, East Java, West Java, North Sumatra, Bali, Banten, and Yogyakarta, each with a distinct investor base and brokerage presence.
  • The Financial Services Authority Regulation No. 57/POJK.04/2020, issued by the Indonesian Financial Services Authority (OJK) in 2020, mandates stricter compliance measures for brokerage firms, including clear disclosure of fees, risks, and conflicts of interest to investors. The regulation also requires firms to implement robust internal controls, maintain adequate capital, and ensure fair treatment of clients, enhancing overall market transparency and investor protection.
Indonesia Financial Brokerage and Trading Market Size

Indonesia Financial Brokerage and Trading Market Segmentation

By Type:The market is segmented into Equity Brokerage, Forex Trading, Commodity Trading, Derivatives Trading, Mutual Funds, Robo-Advisory Services, ETFs, REITs, Bonds, and Others. Equity Brokerage remains the leading segment, driven by the increasing number of retail investors and the accessibility of online platforms. Forex Trading also holds a significant share, appealing to investors seeking liquidity and diversification. Commodity and Derivatives Trading cater to more specialized investors, while Mutual Funds, ETFs, and REITs attract those seeking managed or passive investment options. Bonds, including corporate and government issues, serve investors with a lower risk appetite.

Indonesia Financial Brokerage and Trading Market segmentation by Type.

By End-User:The market is segmented by Individual Investors, Institutional Investors, Corporates, High Net Worth Individuals, and Government Entities. Individual Investors dominate, reflecting the impact of digital platforms and rising financial literacy. Institutional Investors, including pension funds and insurance companies, contribute significantly to trading volumes and market stability. Corporates engage for treasury and hedging purposes, while High Net Worth Individuals and Government Entities have distinct investment mandates and risk profiles.

Indonesia Financial Brokerage and Trading Market segmentation by End-User.

Indonesia Financial Brokerage and Trading Market Competitive Landscape

The Indonesia Financial Brokerage and Trading Market is characterized by a dynamic mix of regional and international players. Leading participants such as Mandiri Sekuritas, Mirae Asset Sekuritas Indonesia, BNI Sekuritas, Danareksa Sekuritas, RHB Sekuritas Indonesia, Trimegah Sekuritas Indonesia Tbk, Panin Sekuritas, CIMB Niaga Sekuritas, UBS Sekuritas Indonesia, Credit Suisse Sekuritas Indonesia, Valbury Sekuritas Indonesia, Maybank Sekuritas Indonesia, Sinarmas Sekuritas, OCBC Sekuritas Indonesia, Phillip Sekuritas Indonesia, Indo Premier Sekuritas, CGS-CIMB Sekuritas Indonesia, Yuanta Sekuritas Indonesia, Macquarie Sekuritas Indonesia, Citigroup Sekuritas Indonesia contribute to innovation, geographic expansion, and service delivery in this space.

Mandiri Sekuritas

1996

Jakarta, Indonesia

Mirae Asset Sekuritas Indonesia

2000

Jakarta, Indonesia

BNI Sekuritas

1997

Jakarta, Indonesia

Danareksa Sekuritas

1992

Jakarta, Indonesia

RHB Sekuritas Indonesia

2005

Jakarta, Indonesia

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Customer Acquisition Cost (CAC)

Average Revenue Per User (ARPU)

Trading Volume Growth Rate

Client Retention Rate

Pricing Strategy (Commission, Fee Structure)

Indonesia Financial Brokerage and Trading Market Industry Analysis

Growth Drivers

  • Increasing Retail Investor Participation:The number of retail investors in Indonesia has surged, reaching approximately12.16 millionin future, a significant increase from4.01 millionin 2020. This growth is driven by a younger demographic, with58.74%of investors aged between 18 and 30. The rise of online trading platforms has made investing more accessible, contributing to a23.94%increase in trading volume in future, as reported by the Indonesia Stock Exchange (IDX).
  • Technological Advancements in Trading Platforms:The adoption of advanced trading technologies has transformed the brokerage landscape in Indonesia. In future, over80%of brokerage firms offered mobile trading applications, enhancing user experience and accessibility. The integration of real-time data analytics and AI-driven tools has improved trading efficiency, leading to a29.6%increase in daily trading transactions, according to Financial Services Authority (OJK) reports.
  • Regulatory Support for Financial Inclusion:The Indonesian government has implemented various initiatives to promote financial inclusion, with the target of increasing the financial literacy rate to50%in future. The OJK has introduced regulations that facilitate easier access to investment products for low-income individuals, resulting in a15.11%increase in the number of new brokerage accounts opened in future, as per government statistics.

Market Challenges

  • High Market Volatility:The Indonesian financial market has experienced significant volatility, with the Jakarta Composite Index fluctuating by over15%in future. This unpredictability poses risks for retail investors, leading to a cautious approach in trading activities. The high volatility is attributed to global economic uncertainties and domestic political factors, which have resulted in aNote: Data pending verificationdecline in investor confidence, as reported by the IDX.
  • Limited Financial Literacy Among Investors:Despite the growth in retail participation, financial literacy remains a challenge, with only49.68%of Indonesians understanding basic financial concepts in future. This lack of knowledge hampers informed decision-making, leading to potential losses for inexperienced investors. The OJK has recognized this issue and is working to enhance educational programs, but progress is slow, impacting overall market stability.

Indonesia Financial Brokerage and Trading Market Future Outlook

The future of the Indonesian financial brokerage and trading market appears promising, driven by technological innovations and increasing investor engagement. As digital trading solutions become more prevalent, the market is likely to see a surge in participation from younger investors. Additionally, the growing trend towards sustainable investing will attract more capital into ESG-focused products, further diversifying the investment landscape. Regulatory support will continue to play a crucial role in fostering a stable environment for growth and innovation.

Market Opportunities

  • Expansion of Digital Trading Solutions:The rise of digital trading platforms presents a significant opportunity for brokerage firms. With over89%of the population using smartphones, the demand for user-friendly mobile applications is expected to grow, potentially increasing trading volumes byNote: Data pending verificationin future, according to industry forecasts.
  • Growth of ESG Investment Products:The increasing awareness of environmental, social, and governance (ESG) factors is creating a market for sustainable investment products. In future, ESG investments accounted forNote: Data pending verificationof total investment flows, and this figure is projected to rise as more investors seek responsible investment options, indicating a robust market opportunity.

Scope of the Report

SegmentSub-Segments
By Type

Equity Brokerage

Forex Trading

Commodity Trading

Derivatives Trading

Mutual Funds

ETFs

REITs

Bonds

Others

By End-User

Individual Investors

Institutional Investors

Corporates

High Net Worth Individuals

Government Entities

By Investment Size

Small Investments

Medium Investments

Large Investments

By Trading Platform

Online Trading Platforms

Mobile Trading Apps

Desktop Trading Software

By Service Type

Full-Service Brokerage

Discount Brokerage

Robo-Advisory

By Market Segment

Retail Market

Wholesale Market

By Regulatory Compliance Level

Fully Compliant

Partially Compliant

Non-Compliant

By Region

DKI Jakarta

West Java

East Java

Central Java

Bali

Banten

North Sumatra

Yogyakarta

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Otoritas Jasa Keuangan, Bank Indonesia)

Brokerage Firms and Trading Platforms

Financial Advisors and Wealth Management Firms

Institutional Investors (e.g., Pension Funds, Insurance Companies)

Market Makers and Liquidity Providers

Financial Technology (FinTech) Companies

Stock Exchanges and Trading Venues

Players Mentioned in the Report:

Mandiri Sekuritas

Mirae Asset Sekuritas Indonesia

BNI Sekuritas

Danareksa Sekuritas

RHB Sekuritas Indonesia

Trimegah Sekuritas Indonesia Tbk

Panin Sekuritas

CIMB Niaga Sekuritas

UBS Sekuritas Indonesia

Credit Suisse Sekuritas Indonesia

Valbury Sekuritas Indonesia

Maybank Sekuritas Indonesia

Sinarmas Sekuritas

OCBC Sekuritas Indonesia

Phillip Sekuritas Indonesia

Indo Premier Sekuritas

CGS-CIMB Sekuritas Indonesia

Yuanta Sekuritas Indonesia

Macquarie Sekuritas Indonesia

Citigroup Sekuritas Indonesia

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Indonesia Financial Brokerage and Trading Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Indonesia Financial Brokerage and Trading Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Indonesia Financial Brokerage and Trading Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Retail Investor Participation
3.1.2 Technological Advancements in Trading Platforms
3.1.3 Regulatory Support for Financial Inclusion
3.1.4 Rising Awareness of Investment Opportunities

3.2 Market Challenges

3.2.1 High Market Volatility
3.2.2 Limited Financial Literacy Among Investors
3.2.3 Regulatory Compliance Costs
3.2.4 Competition from Non-Traditional Financial Services

3.3 Market Opportunities

3.3.1 Expansion of Digital Trading Solutions
3.3.2 Growth of ESG Investment Products
3.3.3 Increasing Foreign Investment
3.3.4 Development of New Financial Instruments

3.4 Market Trends

3.4.1 Rise of Robo-Advisors
3.4.2 Integration of AI in Trading Strategies
3.4.3 Shift Towards Sustainable Investing
3.4.4 Growth of Mobile Trading Applications

3.5 Government Regulation

3.5.1 Implementation of the Financial Services Authority (OJK) Regulations
3.5.2 Tax Incentives for Investment
3.5.3 Consumer Protection Laws
3.5.4 Anti-Money Laundering Regulations

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Indonesia Financial Brokerage and Trading Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Indonesia Financial Brokerage and Trading Market Segmentation

8.1 By Type

8.1.1 Equity Brokerage
8.1.2 Forex Trading
8.1.3 Commodity Trading
8.1.4 Derivatives Trading
8.1.5 Mutual Funds
8.1.6 ETFs
8.1.7 REITs
8.1.8 Bonds
8.1.9 Others

8.2 By End-User

8.2.1 Individual Investors
8.2.2 Institutional Investors
8.2.3 Corporates
8.2.4 High Net Worth Individuals
8.2.5 Government Entities

8.3 By Investment Size

8.3.1 Small Investments
8.3.2 Medium Investments
8.3.3 Large Investments

8.4 By Trading Platform

8.4.1 Online Trading Platforms
8.4.2 Mobile Trading Apps
8.4.3 Desktop Trading Software

8.5 By Service Type

8.5.1 Full-Service Brokerage
8.5.2 Discount Brokerage
8.5.3 Robo-Advisory

8.6 By Market Segment

8.6.1 Retail Market
8.6.2 Wholesale Market

8.7 By Regulatory Compliance Level

8.7.1 Fully Compliant
8.7.2 Partially Compliant
8.7.3 Non-Compliant

8.8 By Region

8.8.1 DKI Jakarta
8.8.2 West Java
8.8.3 East Java
8.8.4 Central Java
8.8.5 Bali
8.8.6 Banten
8.8.7 North Sumatra
8.8.8 Yogyakarta
8.8.9 Others

9. Indonesia Financial Brokerage and Trading Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Customer Acquisition Cost (CAC)
9.2.4 Average Revenue Per User (ARPU)
9.2.5 Trading Volume Growth Rate
9.2.6 Client Retention Rate
9.2.7 Pricing Strategy (Commission, Fee Structure)
9.2.8 Market Penetration Rate
9.2.9 Return on Equity (ROE)
9.2.10 Assets Under Management (AUM)
9.2.11 Net Promoter Score (NPS)
9.2.12 Digital Platform Adoption Rate
9.2.13 Regulatory Compliance Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Mandiri Sekuritas
9.5.2 Mirae Asset Sekuritas Indonesia
9.5.3 BNI Sekuritas
9.5.4 Danareksa Sekuritas
9.5.5 RHB Sekuritas Indonesia
9.5.6 Trimegah Sekuritas Indonesia Tbk
9.5.7 Panin Sekuritas
9.5.8 CIMB Niaga Sekuritas
9.5.9 UBS Sekuritas Indonesia
9.5.10 Credit Suisse Sekuritas Indonesia
9.5.11 Valbury Sekuritas Indonesia
9.5.12 Maybank Sekuritas Indonesia
9.5.13 Sinarmas Sekuritas
9.5.14 OCBC Sekuritas Indonesia
9.5.15 Phillip Sekuritas Indonesia
9.5.16 Indo Premier Sekuritas
9.5.17 CGS-CIMB Sekuritas Indonesia
9.5.18 Yuanta Sekuritas Indonesia
9.5.19 Macquarie Sekuritas Indonesia
9.5.20 Citigroup Sekuritas Indonesia

10. Indonesia Financial Brokerage and Trading Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Investment Strategies
10.1.2 Budget Allocation for Financial Services
10.1.3 Engagement with Financial Institutions

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Financial Technology
10.2.2 Spending on Trading Platforms
10.2.3 Budget for Market Research

10.3 Pain Point Analysis by End-User Category

10.3.1 Lack of Transparency
10.3.2 High Fees and Commissions
10.3.3 Limited Access to Information

10.4 User Readiness for Adoption

10.4.1 Familiarity with Digital Platforms
10.4.2 Willingness to Invest
10.4.3 Training and Support Needs

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 User Feedback and Adaptation
10.5.3 Future Investment Plans

11. Indonesia Financial Brokerage and Trading Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Customer Segmentation

1.5 Key Partnerships

1.6 Cost Structure

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Positioning

2.4 Communication Strategies

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-Ups

3.3 Online Distribution Channels

3.4 Partnerships with Financial Institutions


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Willingness to Pay


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments Analysis

5.3 Emerging Trends

5.4 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Engagement Strategies


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Unique Selling Points

7.4 Customer-Centric Approaches


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Efforts

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of financial reports from leading Indonesian brokerage firms
  • Review of market studies and white papers published by financial regulatory bodies
  • Examination of economic indicators and trends from Bank Indonesia and BPS

Primary Research

  • Interviews with senior executives at major financial brokerage firms
  • Surveys targeting retail investors and institutional clients in the trading market
  • Focus group discussions with financial analysts and market strategists

Validation & Triangulation

  • Cross-validation of findings through multiple data sources including trade volumes and investor sentiment surveys
  • Triangulation of qualitative insights from interviews with quantitative data from market reports
  • Sanity checks conducted through expert panel reviews and feedback sessions

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on GDP contribution from the financial services sector
  • Segmentation of the market by brokerage services, trading platforms, and investment products
  • Incorporation of growth rates from historical data and projected economic conditions

Bottom-up Modeling

  • Collection of transaction volume data from leading trading platforms and brokerage firms
  • Estimation of average commission rates and fees charged by brokers
  • Calculation of revenue based on user acquisition and retention metrics

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating factors such as market volatility and investor behavior
  • Scenario modeling based on regulatory changes and technological advancements in trading
  • Development of baseline, optimistic, and pessimistic forecasts through 2028

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Retail Investor Insights100Individual Investors, Financial Advisors
Institutional Trading Practices60Portfolio Managers, Institutional Investors
Brokerage Service Evaluation50Brokerage Executives, Compliance Officers
Market Sentiment Analysis70Financial Analysts, Market Strategists
Technology Adoption in Trading40IT Managers, Trading Platform Developers

Frequently Asked Questions

What is the current value of the Indonesia Financial Brokerage and Trading Market?

The Indonesia Financial Brokerage and Trading Market is valued at approximately USD 1.2 billion, reflecting significant growth driven by digitalization, a rising middle class, and increased financial literacy among the population, particularly in retail trading activities.

Which cities are the main hubs for financial brokerage in Indonesia?

What regulatory measures govern the Indonesia Financial Brokerage Market?

How has retail investor participation changed in Indonesia?

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