Indonesia sporting goods market report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Indonesia Sporting Goods Market Overview

• The Indonesia Sporting Goods Market is valued at USD 5.9 billion, based on a five-year historical analysis. This growth is primarily driven by increasing health consciousness among the population, a rise in sports participation, and government initiatives promoting physical fitness and sports activities. The market has seen a surge in demand for various sporting goods, including fitness equipment, apparel, and accessories, as consumers prioritize health and wellness. Urbanization, the expansion of e-commerce, and the growing influence of global sports events have further accelerated market growth. Sustainability and eco-friendly product lines are also emerging as key trends among Indonesian consumers .
• Key cities such asJakarta, Surabaya, and Bandungdominate the market due to their large populations, urbanization, and economic activities. Jakarta, being the capital, serves as a hub for sports events and retail, while Surabaya and Bandung have a growing middle class that is increasingly investing in sports and fitness. The concentration of sports clubs, gyms, and educational institutions in these cities further enhances their market dominance. The rise of youth-centric fitness culture and the proliferation of sports clubs and gyms in these urban centers are notable contributors to market leadership .
• TheRegulation of Sports System and Sports Achievement Development, Government Regulation No. 16 of 2007issued by the Government of Indonesia, provides the operational framework for the development of sports infrastructure, management, and promotion of sporting activities nationwide. This regulation mandates the improvement of sports facilities, the organization of local and national sports events, and the allocation of government funding to support sports development at all levels. Recent government initiatives have included substantial investments to enhance sports facilities and promote participation, further stimulating demand for sporting goods .

Indonesia Sporting Goods Market Segmentation

By Type:The market is segmented into various types of sporting goods, including fitness equipment, team sports equipment, outdoor gear, individual sports equipment, sports apparel and footwear, accessories, and wearable technology. Among these, fitness equipment and sports apparel are particularly popular due to the growing trend of home workouts, athleisure fashion, and the influence of social media and fitness influencers. The demand for outdoor gear is also rising as more consumers engage in recreational activities such as hiking and camping, reflecting a broader lifestyle shift toward wellness and adventure .

By End-User:The end-user segmentation includes individual consumers, schools and educational institutions, sports clubs and organizations, government agencies, and gyms and fitness centers. Individual consumers represent the largest segment, driven by the increasing trend of personal fitness and wellness, as well as the popularity of athleisure and digital fitness platforms. Schools and educational institutions are also significant as they promote sports among students, while gyms and fitness centers are expanding their offerings to attract more members. The growing role of government agencies in organizing community sports events and supporting grassroots sports development further diversifies end-user demand .

Indonesia Sporting Goods Market Competitive Landscape

The Indonesia Sporting Goods Market is characterized by a dynamic mix of regional and international players. Leading participants such as Adidas Indonesia, Nike Indonesia, Asics Indonesia, Decathlon Indonesia, Wilson Sporting Goods, Mizuno Indonesia, Puma Indonesia, Under Armour Indonesia, PT Eigerindo Multi Produk Industri (EIGER), PT Pan Brothers Tbk, PT League Indonesia (League), PT Berca Sportindo (Specs), New Balance Indonesia, Skechers Indonesia, Consina (PT Consina Outdoor Indonesia), Columbia Sportswear Company, The North Face Indonesia, Merrell Indonesia, Salomon Indonesia, Black Diamond Equipment Indonesia contribute to innovation, geographic expansion, and service delivery in this space .

Indonesia Sporting Goods Market Industry Analysis

Growth Drivers

• Increasing Health Awareness:The Indonesian government reported a 20% increase in health-related initiatives from 2020 to 2023, reflecting a growing public focus on fitness and wellness. This trend is supported by a rise in gym memberships, which reached 3 million in 2023, up from 2.5 million in 2020. As more individuals prioritize health, the demand for sporting goods, including fitness equipment and apparel, is expected to surge, driving market growth significantly.
• Rising Disposable Income:According to the World Bank, Indonesia's GDP per capita is projected to reach $4,580 in future, up from $4,500 in future. This increase in disposable income allows consumers to spend more on leisure activities, including sports. As a result, the sporting goods market is likely to benefit from higher consumer spending, with an estimated 15% growth in sales of premium sporting products anticipated in future.
• Government Initiatives for Sports Development:The Indonesian government allocated $100 million for sports development in future, focusing on infrastructure and community programs. This investment aims to enhance local sports facilities and promote participation in various sports. As a result, the demand for sporting goods is expected to rise, particularly in regions where new facilities are established, fostering a more active lifestyle among the population.

Market Challenges

• Intense Competition:The Indonesian sporting goods market is characterized by fierce competition, with over 200 brands vying for market share. Major players like Adidas and Nike dominate, but local brands are increasingly gaining traction. This saturation leads to price wars, which can erode profit margins. In 2023, the average profit margin for sporting goods retailers fell to 10%, down from 15% in 2020, highlighting the challenges faced by businesses in maintaining profitability.
• Supply Chain Disruptions:The ongoing global supply chain issues have significantly impacted the Indonesian sporting goods market. In 2023, delays in shipping and increased costs for raw materials led to a 25% rise in production costs for manufacturers. This disruption has resulted in stock shortages and delayed product launches, affecting retailers' ability to meet consumer demand and potentially leading to lost sales opportunities in a competitive market.

Indonesia Sporting Goods Market Future Outlook

The future of the Indonesian sporting goods market appears promising, driven by increasing health consciousness and government support for sports initiatives. As disposable incomes rise, consumers are likely to invest more in quality sporting goods. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of products. However, businesses must navigate challenges such as intense competition and supply chain disruptions to capitalize on these growth opportunities effectively.

Market Opportunities

• Expansion of Sports Infrastructure:With the government's $100 million investment in sports facilities, there is a significant opportunity for sporting goods companies to supply equipment and apparel. This infrastructure development is expected to enhance local sports participation, creating a robust market for various sporting goods, particularly in underserved regions.
• Increasing Popularity of Outdoor Activities:The rise in outdoor activities, such as hiking and cycling, presents a lucrative opportunity for sporting goods retailers. In 2023, participation in outdoor sports increased by 30%, indicating a growing consumer interest. This trend is likely to drive demand for specialized equipment, apparel, and accessories, benefiting businesses that cater to this market segment.