India Online Grocery Market Outlook to FY’2027F
Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products
August 2022
89
About the Report
About the Report
The report titled “India Online Grocery Market Outlook to FY’2027F- Driven by changing consumer needs and preferences with availability of supplies and reliability of delivery of the products” provides a comprehensive analysis of the Online Grocery market in India. The report covers overview and genesis of the industry, product wise market size; market segmentations; analysis on e-Grocery market; trends and developments, issues and challenges and comparative landscape including market shares of major companies, competition scenario, cross comparison and financial parameters of major players in India. The report concludes with future market projections of each product segmentation and Analyst recommendations to win the e-Grocery Industry in India.
India Online Grocery Market Overview
India’s online grocery battle has been heating up fueled by the pandemic-related surge in the demand, offline retailers’ growing Omni channel presence, and the arrival of big players in market. The market has grown at an increasing growth rate over the period FY’2017-FY’2022, supported by the increase in continuous growth of population in the country along with growing internet penetration and rising use of e-platforms. Indian consumers have been evolving dynamically in their quest for convenience, health, and value with the pandemic that forced everyone to stay home further accelerated these trends along with the changing needs and preferences of consumers. Factors such as boom of digital literacy, ease of usage, wide availability of branded products, economic value with price comparison across brands, offers & deals, express delivery driving the Online Grocery Market in India. The convenience and increasingly personalized experiences offered by online grocery platforms have long been appealing to consumers which is surging the demand for e-Groceries.
India Online Grocery Market Segmentations:
By Categories of Groceries: In this segment, Food grains, Oil and Masala dominate the market owing to the wide availability of variety in various products including exotic & imported goods and convenience in terms of home delivery
By Sales Model: The Bulk Purchase Model conquers the market with highest contribution as buying in bulk is always cheaper per unit, saving money on each use of that product. Majority of bulk buyers are hotel industry, wholesalers and others who buy large quantities directly from the manufacturers and sell them to industrial units and retailers at a profit.
By Location: Metro cities constitute the major proportion of the market as majority of the population in these cities are equipped with good digital technology. Due to the hectic and busy lifestyle in major cities, there is high awareness among these regions where people order online so as to save time. Moreover, many players enter the market in metro areas and expand slowly.
By Sales Channel: The B2B model overpowers the e-Grocery market by Sales Channel market owing to the huge no of wholesalers, retailers and distributers in the market.
By Platform: The market is dominated by Mobile Applications as majority of the users order groceries online using mobile applications due to the convenience and easy user interface it offers. Owning a smartphone is an added advantage which helps to increase no of orders as it allows to order anytime and anywhere.
Comparative Landscape in India Online Grocery Market
The e-grocery Market competition in India is moderately fragmented with presence of multiple players in the industry. Top 3 players namely BigBasket, JioMart and Blinkit together dominate the market share. Companies are battling against each other to acquire and retain clients focusing on providing customer-oriented services, expand geographical presence and services provided with increased margins. Key competitive parameters include delivery cost, delivery time, product and quality information, brand value, easy user interface, discounts and offers and easy returns.
India Online Grocery Market Outlook and Projections:
E-Grocery market is expected to increase in the near future owing to the continued growth in e-commerce with the convenience and discounts offered to consumers. The proliferation of mobile devices combined with internet access via affordable broadband solutions and mobile data is a key factor driving the tremendous growth in India’s e-grocery. Factors like increase in mobile commerce, rising consumption spending by consumers, payment modernization and increasing investments along with government and private initiatives will drive the market in future.
Key Topics Covered in the Report
- Executive Summary of Online Grocery Market in India
- India Country and Grocery Sector Overview
- India Online Grocery Market Overview
- Major Challenges in Grocery Market
- Comprehensive Analysis on India Online Grocery Market (Market Size, 2017-2027F; Market Shares; Future Trends)
- Government and Private Initiatives for Online Grocery Market in India
- Technologies Shaping Online Grocery Market in India
- Strengths and Weaknesses of Major Online Grocery Players in India
- Competitive Landscape in India Online Grocery Market
- Analyst Recommendations
Products
Products
Key Target Audience
- Grocery Industry
- e-Grocery Companies
- Grocery Manufacturers and Distributors
- Retail Grocery Stores
- Venture Capitalists
- FMCG Companies
- 3PL Logistics Companies
- Retail Companies
- Quick Commerce Companies
- Last Mile Logistic Companies
- Logistics/ Supply Chain Industry Associations
- Market Research and Consulting Firms
Time Period Captured in the Report:
- Historical Period: FY’2017-FY’2022
- Forecast Period: FY’2022-FY’2027F
Companies
Key Segments Covered in the report: -
India e-Grocery Market
By Categories of Groceries
- Food grains, Oil and Masala
- Fruits and Vegetables
- Snacks and Branded Food
- Beverages
- Beauty and Hygiene
- Bakery Cakes and Dairy
- Eggs, Meat and Fish
- Cleaning and Household
- Others
By Sales Model
- Bulk Purchase Model
- Quick Commerce Model
By Location
- Metro Cities
- Tier I
- Tier II and Others
By Sales Channel
- B2B
- B2C
By Sales Platform
- Mobile Application
- Desktop Website
Companies Covered:
- Big Basket
- JioMart
- Blinkit
- Swiggy Instamart
- Amazon Fresh
- Flipkart Supermart
Table of Contents
Table of Contents
1. Executive Summary
How is Online Grocery Industry Positioned in India?
2. Country Overview
India Country Overview
India Population Analysis
Overview of Telecommunications in India
India Internet and Broadband Infrastructure
Snapshot of e-Commerce in India
3. Overview of Online Grocery Industry in India
Ecosystem
Business Cycle
Timeline of Major Players
Value Chain Analysis
Snapshot on Retail Grocery Stores
Online Grocery Market Scenario
Challenges of Grocery Market
4. Market Size of Online Grocery Industry in India
Market Size on the basis of GMV, FY’17- FY’22
5. Market Segmentation of Online Grocery Industry in India
Market Segmentation by Categories of Groceries, FY’22
Market Segmentation by Sales Model, FY’22
Market Segmentation by Location, FY’22
Market Segmentation by Sales Channel, FY’22
Market Segmentation by Platform, FY’22
6. Industry Analysis
SWOT Analysis
Operating Models of e-Grocery Market
Trends and Developments
Technologies Shaping e-Grocery Market
Government and Private Initiatives
Challenges of e-Grocery in India
Impact of Covid 19 on Online Grocery Market
7. Customer Analysis
Customer Analysis of e-Grocery Market, FY’22
8. Competitive Analysis
Market Share of Top Players on the basis of no of Orders
Cross- Comparison of Major Players in India Online Grocery Market
Cross Comparison of Major Players in India Online Grocery Market on Financial Parameters
9. Future Outlook and Projections of the Industry, till 2027
Market Size of Online Grocery Market, FY’22- FY’27
Market Segmentation by Categories of Groceries, FY’27
Market Segmentation by Sales Model, FY’27
Market Segmentation by Location, FY’27
Market Segmentation by Sales Channel, FY’27
Market Segmentation by Platform, FY’27
10. Analyst Recommendations
Winning in e-Grocery market
Boosting Online Grocery Sales with Offers, Promotions and Brand Partnerships
Translating Consumer Insights into Key Wins for Online B2B Grocery Platforms
Future Technology Investments for Online Grocery Platforms
11. Case Study
Case Study of JioMart
Case Study of Instacart
12. Research Methodology
Market Definitions and Assumptions
Abbreviations
Market Sizing Approach
Consolidated Research Approach
Sample Size Inclusion
Limitations and Future Conclusions
Disclaimer
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