Israel Animal Health and Veterinary Services Market

The Israel animal health and veterinary services market, valued at USD 45 million, is growing due to increasing pet ownership and advancements in veterinary technology for better animal welfare.

Region:Middle East

Author(s):Rebecca

Product Code:KRAB2874

Pages:100

Published On:October 2025

About the Report

Base Year 2024

Israel Animal Health and Veterinary Services Market Overview

  • The Israel Animal Health and Veterinary Services Market is valued at USD 45 million, based on the latest available country-level data for veterinary medicines and services. This growth is primarily driven by increasing pet ownership, rising awareness of animal health, and advancements in veterinary technology. The market has seen a surge in demand for pharmaceuticals, vaccines, and diagnostic services, reflecting a growing commitment to animal welfare and health management. Recent years have also seen the emergence of veterinary startups and expanded access to clinical veterinary services, further supporting market expansion .
  • Key players in this market include Tel Aviv, Haifa, and Jerusalem, which dominate due to their advanced healthcare infrastructure, concentration of veterinary professionals, and proximity to research institutions. These cities are also home to numerous veterinary clinics and hospitals, enhancing access to animal health services and products .
  • The regulation of veterinary practices in Israel is governed by the Animal Welfare (Animal Protection) Law, 1994, as amended and enforced by the Ministry of Agriculture and Rural Development. This law sets binding standards for animal welfare, including operational requirements for veterinary clinics, licensing of practitioners, and compliance with updated animal care protocols. The law mandates regular inspections, documentation, and adherence to humane treatment standards for all veterinary service providers .
Israel Animal Health and Veterinary Services Market Size

Israel Animal Health and Veterinary Services Market Segmentation

By Type:The market is segmented into various types, including Pharmaceuticals, Vaccines, Diagnostics, Medicated feed additives, Biologics, and Others. Among these, Pharmaceuticals and Vaccines are the leading subsegments due to the increasing prevalence of diseases in animals and the growing demand for preventive healthcare solutions. The trend towards preventive care is driving the adoption of vaccines, while pharmaceuticals are essential for treating existing health issues. Pharmaceuticals account for the largest share, reflecting the dominance of prescription and over-the-counter animal medicines in the market .

Israel Animal Health and Veterinary Services Market segmentation by Type.

By End-User:The end-user segmentation includes Pet owners, Livestock farmers, Veterinary clinics & hospitals, Animal health companies, and Research institutions. Pet owners and livestock farmers are the primary consumers, driven by the increasing need for pet care and livestock health management. The rise in pet ownership and the demand for high-quality livestock products are propelling growth in these segments. Veterinary clinics and hospitals are also significant end-users, reflecting the importance of professionalized animal healthcare delivery .

Israel Animal Health and Veterinary Services Market segmentation by End-User.

Israel Animal Health and Veterinary Services Market Competitive Landscape

The Israel Animal Health and Veterinary Services Market is characterized by a dynamic mix of regional and international players. Leading participants such as Zoetis Inc., Merck Animal Health, Elanco Animal Health, Boehringer Ingelheim Animal Health, Ceva Santé Animale, Vetoquinol, IDEXX Laboratories, Phibro Animal Health Corporation, Neogen Corporation, Allflex Livestock Intelligence (subsidiary of MSD Animal Health), Henry Schein Animal Health, Virbac, Covetrus, BioPet Laboratories Ltd., Medivet Israel, Israel Veterinary Association, Petnet Israel, AgriVet Ltd. contribute to innovation, geographic expansion, and service delivery in this space.

Zoetis Inc.

1952

Parsippany, New Jersey, USA

Merck Animal Health

1891

Rahway, New Jersey, USA

Elanco Animal Health

1954

Greenfield, Indiana, USA

Boehringer Ingelheim Animal Health

1885

Ingelheim am Rhein, Germany

Ceva Santé Animale

1999

Libourne, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (YoY %)

Market Penetration Rate (Israel market share %)

Customer Retention Rate (%)

Pricing Strategy (Premium, Value, Competitive)

Product Portfolio Diversification Index

Israel Animal Health and Veterinary Services Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The pet population in Israel has surged to approximately 1.5 million dogs and 2.5 million cats, reflecting a growing trend in pet ownership. This increase is driven by urbanization and changing lifestyles, with 60% of households owning at least one pet. The rising number of pets correlates with increased spending on veterinary services, which reached around 1.2 billion ILS, indicating a robust demand for animal health services.
  • Rising Demand for Livestock Health Management:Israel's livestock sector, comprising over 1.2 million cattle and 3 million sheep, is experiencing heightened demand for health management solutions. The agricultural output from livestock contributes approximately 30% to the country's agricultural GDP. With the livestock industry facing challenges such as disease outbreaks, investments in veterinary services and health management technologies are projected to increase, enhancing overall productivity and animal welfare.
  • Advancements in Veterinary Technology:The veterinary technology landscape in Israel is evolving, with investments in telemedicine and diagnostic tools growing significantly. The veterinary technology market was valued at around 300 million ILS, driven by innovations such as AI-driven diagnostics and telehealth services. These advancements not only improve the efficiency of veterinary practices but also enhance the quality of care provided to animals, fostering a more proactive approach to animal health management.

Market Challenges

  • High Cost of Veterinary Services:The cost of veterinary services in Israel has been rising, with average consultation fees reaching approximately 400 ILS per visit. This increase poses a barrier for many pet owners, particularly in lower-income households, leading to underutilization of necessary veterinary care. The financial strain can result in delayed treatments, adversely affecting animal health outcomes and overall market growth.
  • Regulatory Compliance Complexities:The veterinary sector in Israel faces stringent regulatory requirements, including licensing and compliance with animal welfare laws. Over 200 regulations govern veterinary practices, creating challenges for practitioners in maintaining compliance. These complexities can lead to increased operational costs and may deter new entrants into the market, ultimately impacting service availability and innovation in veterinary care.

Israel Animal Health and Veterinary Services Market Future Outlook

The Israel Animal Health and Veterinary Services market is poised for significant transformation, driven by technological advancements and changing consumer preferences. The integration of telemedicine and AI in veterinary diagnostics is expected to enhance service delivery and accessibility. Additionally, the growing focus on preventive healthcare will likely lead to increased investments in wellness programs for pets and livestock, fostering a more proactive approach to animal health management. This evolution will create a dynamic environment for both established players and new entrants in the market.

Market Opportunities

  • Expansion of Telemedicine in Veterinary Care:The rise of telemedicine presents a significant opportunity for veterinary practices in Israel. With an estimated 30% of pet owners expressing interest in remote consultations, this trend can enhance access to veterinary care, particularly in rural areas. By leveraging technology, veterinarians can provide timely advice and follow-up care, improving overall animal health outcomes.
  • Development of Specialized Veterinary Services:There is a growing demand for specialized veterinary services, particularly in areas such as oncology and dermatology. As pet owners increasingly seek advanced care options, the establishment of specialty clinics can cater to this need. The market for specialized veterinary services is projected to grow, driven by the increasing willingness of pet owners to invest in high-quality care for their animals.

Scope of the Report

SegmentSub-Segments
By Type

Pharmaceuticals

Vaccines

Diagnostics

Medicated feed additives

Biologics

Others

By End-User

Pet owners

Livestock farmers

Veterinary clinics & hospitals

Animal health companies

Research institutions

By Service Type

Preventive care

Emergency care

Surgical services

Specialty services

Diagnostic imaging & laboratory services

By Distribution Channel

Direct sales

Online platforms

Veterinary clinics & hospitals

Distributors/wholesalers

By Product Category

Companion animals

Farm animals

Aquaculture

Others

By Geographic Region

Central Israel

Northern Israel

Southern Israel

Jerusalem District

Others

By Price Range

Budget

Mid-range

Premium

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Agriculture and Rural Development, Veterinary Services Division)

Animal Health Product Manufacturers

Veterinary Clinics and Hospitals

Animal Feed Producers

Pharmaceutical Companies specializing in Animal Health

Animal Welfare Organizations

Trade Associations in Animal Health and Veterinary Services

Players Mentioned in the Report:

Zoetis Inc.

Merck Animal Health

Elanco Animal Health

Boehringer Ingelheim Animal Health

Ceva Sante Animale

Vetoquinol

IDEXX Laboratories

Phibro Animal Health Corporation

Neogen Corporation

Allflex Livestock Intelligence (subsidiary of MSD Animal Health)

Henry Schein Animal Health

Virbac

Covetrus

BioPet Laboratories Ltd.

Medivet Israel

Israel Veterinary Association

Petnet Israel

AgriVet Ltd.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Israel Animal Health and Veterinary Services Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Israel Animal Health and Veterinary Services Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Israel Animal Health and Veterinary Services Market Analysis

3.1 Growth Drivers

3.1.1 Increasing pet ownership
3.1.2 Rising demand for livestock health management
3.1.3 Advancements in veterinary technology
3.1.4 Growing awareness of animal welfare

3.2 Market Challenges

3.2.1 High cost of veterinary services
3.2.2 Regulatory compliance complexities
3.2.3 Limited access to rural veterinary services
3.2.4 Competition from alternative medicine

3.3 Market Opportunities

3.3.1 Expansion of telemedicine in veterinary care
3.3.2 Development of specialized veterinary services
3.3.3 Increasing investment in animal health startups
3.3.4 Collaborations with agricultural sectors

3.4 Market Trends

3.4.1 Growth of pet insurance
3.4.2 Rise in organic and natural pet products
3.4.3 Integration of AI in veterinary diagnostics
3.4.4 Focus on preventive healthcare for animals

3.5 Government Regulation

3.5.1 Animal welfare legislation
3.5.2 Veterinary licensing requirements
3.5.3 Regulations on veterinary pharmaceuticals
3.5.4 Biosecurity measures for livestock

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Israel Animal Health and Veterinary Services Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Israel Animal Health and Veterinary Services Market Segmentation

8.1 By Type

8.1.1 Pharmaceuticals
8.1.2 Vaccines
8.1.3 Diagnostics
8.1.4 Medicated feed additives
8.1.5 Biologics
8.1.6 Others

8.2 By End-User

8.2.1 Pet owners
8.2.2 Livestock farmers
8.2.3 Veterinary clinics & hospitals
8.2.4 Animal health companies
8.2.5 Research institutions

8.3 By Service Type

8.3.1 Preventive care
8.3.2 Emergency care
8.3.3 Surgical services
8.3.4 Specialty services
8.3.5 Diagnostic imaging & laboratory services

8.4 By Distribution Channel

8.4.1 Direct sales
8.4.2 Online platforms
8.4.3 Veterinary clinics & hospitals
8.4.4 Distributors/wholesalers

8.5 By Product Category

8.5.1 Companion animals
8.5.2 Farm animals
8.5.3 Aquaculture
8.5.4 Others

8.6 By Geographic Region

8.6.1 Central Israel
8.6.2 Northern Israel
8.6.3 Southern Israel
8.6.4 Jerusalem District
8.6.5 Others

8.7 By Price Range

8.7.1 Budget
8.7.2 Mid-range
8.7.3 Premium
8.7.4 Others

9. Israel Animal Health and Veterinary Services Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (YoY %)
9.2.4 Market Penetration Rate (Israel market share %)
9.2.5 Customer Retention Rate (%)
9.2.6 Pricing Strategy (Premium, Value, Competitive)
9.2.7 Product Portfolio Diversification Index
9.2.8 Operational Efficiency Ratio (Revenue/Employee)
9.2.9 Brand Recognition Score (Israel market)
9.2.10 Customer Satisfaction Index (NPS or equivalent)
9.2.11 R&D Investment Ratio (% of revenue)
9.2.12 Regulatory Compliance Score

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Zoetis Inc.
9.5.2 Merck Animal Health
9.5.3 Elanco Animal Health
9.5.4 Boehringer Ingelheim Animal Health
9.5.5 Ceva Santé Animale
9.5.6 Vetoquinol
9.5.7 IDEXX Laboratories
9.5.8 Phibro Animal Health Corporation
9.5.9 Neogen Corporation
9.5.10 Allflex Livestock Intelligence (subsidiary of MSD Animal Health)
9.5.11 Henry Schein Animal Health
9.5.12 Virbac
9.5.13 Covetrus
9.5.14 BioPet Laboratories Ltd.
9.5.15 Medivet Israel
9.5.16 Israel Veterinary Association
9.5.17 Petnet Israel
9.5.18 AgriVet Ltd.

10. Israel Animal Health and Veterinary Services Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Agriculture
10.1.2 Ministry of Health
10.1.3 Ministry of Environmental Protection

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in veterinary facilities
10.2.2 Funding for research and development
10.2.3 Expenditure on veterinary education

10.3 Pain Point Analysis by End-User Category

10.3.1 Pet owners' concerns about costs
10.3.2 Farmers' need for effective disease management
10.3.3 Veterinary clinics' operational challenges

10.4 User Readiness for Adoption

10.4.1 Adoption of telehealth services
10.4.2 Readiness for new veterinary technologies
10.4.3 Willingness to invest in preventive care

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Evaluation of veterinary service effectiveness
10.5.2 Expansion of service offerings
10.5.3 Long-term health outcomes for animals

11. Israel Animal Health and Veterinary Services Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segmentation analysis

1.5 Competitive landscape overview

1.6 Key partnerships identification

1.7 Risk assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience definition

2.4 Communication channels selection

2.5 Marketing budget allocation


3. Distribution Plan

3.1 Urban retail strategies

3.2 Rural NGO tie-ups

3.3 Online distribution channels

3.4 Direct sales approaches


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands analysis

4.3 Competitor pricing strategies

4.4 Customer willingness to pay


5. Unmet Demand & Latent Needs

5.1 Category gaps identification

5.2 Consumer segments analysis

5.3 Emerging trends exploration

5.4 Future demand forecasting


6. Customer Relationship

6.1 Loyalty programs design

6.2 After-sales service strategies

6.3 Customer feedback mechanisms

6.4 Community engagement initiatives


7. Value Proposition

7.1 Sustainability initiatives

7.2 Integrated supply chains

7.3 Unique selling points

7.4 Customer-centric approaches


8. Key Activities

8.1 Regulatory compliance

8.2 Branding efforts

8.3 Distribution setup

8.4 Training and development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix considerations
9.1.2 Pricing band strategies
9.1.3 Packaging innovations

9.2 Export Entry Strategy

9.2.1 Target countries selection
9.2.2 Compliance roadmap development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements analysis

11.2 Timelines for market entry


12. Control vs Risk Trade-Off

12.1 Ownership considerations

12.2 Partnerships evaluation


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability strategies


14. Potential Partner List

14.1 Distributors identification

14.2 Joint Ventures opportunities

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timelines
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government publications and reports from the Israeli Ministry of Agriculture and Rural Development
  • Review of industry reports from veterinary associations and animal health organizations in Israel
  • Examination of academic journals and publications focusing on veterinary science and animal health trends

Primary Research

  • Interviews with veterinarians and animal health professionals across various sectors
  • Surveys conducted with livestock farmers and pet owners to gauge market needs and preferences
  • Focus groups with stakeholders in the animal health supply chain, including distributors and retailers

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including trade publications and market reports
  • Triangulation of qualitative insights from interviews with quantitative data from surveys
  • Sanity checks through expert panel reviews involving industry veterans and academic experts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total market size based on national expenditure on animal health services and products
  • Segmentation of the market by animal type (livestock, pets, etc.) and service type (preventive, therapeutic, etc.)
  • Incorporation of trends in animal husbandry practices and pet ownership rates in Israel

Bottom-up Modeling

  • Collection of sales data from leading veterinary product manufacturers and service providers
  • Estimation of service utilization rates based on veterinary clinic visit frequencies and treatment types
  • Volume and pricing analysis for pharmaceuticals, vaccines, and diagnostic services

Forecasting & Scenario Analysis

  • Multi-factor regression analysis incorporating economic indicators, population growth, and pet ownership trends
  • Scenario modeling based on potential regulatory changes and advancements in veterinary technology
  • Development of baseline, optimistic, and pessimistic market projections through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Veterinary Clinics60Veterinarians, Clinic Managers
Livestock Farmers50Farm Owners, Animal Husbandry Specialists
Pet Owners100Pet Owners, Animal Caregivers
Animal Health Product Distributors40Sales Managers, Distribution Coordinators
Regulatory Bodies40Policy Makers, Regulatory Affairs Specialists

Frequently Asked Questions

What is the current value of the Israel Animal Health and Veterinary Services Market?

The Israel Animal Health and Veterinary Services Market is valued at approximately USD 45 million, driven by increasing pet ownership, advancements in veterinary technology, and a growing commitment to animal welfare and health management.

What factors are driving growth in the Israel Animal Health Market?

Who are the major players in the Israel Animal Health Market?

What are the main segments of the Israel Animal Health Market?

Why Buy From Us?

Refine Robust Result (RRR) Framework
Refine Robust Result (RRR) Framework

What makes us stand out is that our consultants follow Robust, Refine and Result (RRR) methodology. Robust for clear definitions, approaches and sanity checking, Refine for differentiating respondents' facts and opinions, and Result for presenting data with story.

Our Reach Is Unmatched
Our Reach Is Unmatched

We have set a benchmark in the industry by offering our clients with syndicated and customized market research reports featuring coverage of entire market as well as meticulous research and analyst insights.

Shifting the Research Paradigm
Shifting the Research Paradigm

While we don't replace traditional research, we flip the method upside down. Our dual approach of Top Bottom & Bottom Top ensures quality deliverable by not just verifying company fundamentals but also looking at the sector and macroeconomic factors.

More Insights-Better Decisions
More Insights-Better Decisions

With one step in the future, our research team constantly tries to show you the bigger picture. We help with some of the tough questions you may encounter along the way: How is the industry positioned? Best marketing channel? KPI's of competitors? By aligning every element, we help maximize success.

Transparency and Trust
Transparency and Trust

Our report gives you instant access to the answers and sources that other companies might choose to hide. We elaborate each steps of research methodology we have used and showcase you the sample size to earn your trust.

Round the Clock Support
Round the Clock Support

If you need any support, we are here! We pride ourselves on universe strength, data quality, and quick, friendly, and professional service.

Why Clients Choose Us?

400000+
Reports in repository
150+
Consulting projects a year
100+
Analysts
8000+
Client Queries in 2022