Middle East Pet Insurance Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Middle East pet insurance market, valued at USD 410 million, grows due to increasing pet ownership, urbanization, and comprehensive policies like accident and illness coverage.

Region:Middle East

Author(s):Rebecca

Product Code:KRAC2873

Pages:86

Published On:January 2026

About the Report

Base Year 2025

Middle East Pet Insurance Market Overview

  • The Middle East Pet Insurance Market is valued at USD 410 million, based on a five-year historical analysis. This growth is primarily driven by increasing pet ownership, rising awareness of pet health, the growing trend of pet humanization among consumers, expanding disposable incomes, urbanization, and insurtech innovations enabling digital policy purchases and claims processing. The demand for comprehensive pet insurance policies has surged as pet owners seek to mitigate veterinary costs and ensure the well-being of their pets.
  • Countries such as the United Arab Emirates and Saudi Arabia dominate the market due to their high disposable incomes, a growing middle class, and a strong cultural inclination towards pet ownership. Additionally, urbanization and the increasing availability of veterinary services in these regions further contribute to their market leadership.
  • The Federal Law No. 16 of 2021 on Animal Welfare, issued by the UAE Ministry of Climate Change and Environment, mandates registration and microchipping for pets including certain breeds, with compliance requirements for owners to ensure proper care and financial responsibility through licensing and standards enforced by municipal authorities. This regulation is expected to enhance the overall growth of the pet insurance market in the region.
Middle East Pet Insurance Market Size

Middle East Pet Insurance Market Segmentation

By Policy Type:

Middle East Pet Insurance Market segmentation by Policy Type.

The policy type segmentation includes various subsegments such as Accident Only, Accident and Illness, Lifetime Cover, Non-Lifetime Cover, and Others. Among these, the Accident and Illness segment is currently dominating the market due to the increasing awareness among pet owners about the importance of comprehensive coverage. This trend is driven by rising veterinary costs and the growing inclination of pet owners to invest in their pets' health. The Lifetime Cover subsegment is also gaining traction as it offers long-term security for pet owners, ensuring that their pets receive necessary medical care throughout their lives.

By Animal Type:

Middle East Pet Insurance Market segmentation by Animal Type.

This segmentation includes Dogs, Cats, Horses, and Others. The Dogs subsegment is leading the market, primarily due to the high number of dog owners and the increasing trend of dog adoption in urban areas. Pet owners are more inclined to insure their dogs, given their higher veterinary care costs compared to other pets. The Cats subsegment follows closely, as cat ownership is also on the rise, with many owners seeking insurance to cover unexpected health issues. The Horses subsegment, while smaller, is significant in regions with equestrian activities, contributing to the overall market growth.

Middle East Pet Insurance Market Competitive Landscape

The Middle East Pet Insurance Market is characterized by a dynamic mix of regional and international players. Leading participants such as Agria Pet Insurance, Figo Pet Insurance, Nationwide Pet Insurance, PetFirst Pet Insurance, Petplan Pet Insurance, PetSure, Trupanion, PetHealth, Tree Digital Insurance Agency, OSLO Pet Insurance contribute to innovation, geographic expansion, and service delivery in this space.

Agria Pet Insurance

1890

Sweden

Figo Pet Insurance

2013

United States

Nationwide Pet Insurance

1982

United States

PetFirst Pet Insurance

2004

United States

Petplan Pet Insurance

1971

United Kingdom

Company

Establishment Year

Headquarters

Market Share (%)

Gross Written Premium (USD Million)

Policy Retention Rate (%)

Claims Ratio (%)

Loss Ratio (%)

Customer Lifetime Value (USD)

Middle East Pet Insurance Market Industry Analysis

Growth Drivers

  • Increasing Pet Ownership:The Middle East has seen a significant rise in pet ownership, with estimates indicating that over 35 million pets were owned in future. This trend is driven by urbanization and changing lifestyles, particularly in countries like the UAE and Saudi Arabia, where pet ownership has increased by approximately 25% since 2020. As more households adopt pets, the demand for pet insurance is expected to grow, reflecting a broader acceptance of pets as family members.
  • Rising Awareness of Pet Health:Awareness regarding pet health and wellness is increasing, with a reported 65% of pet owners in the region now prioritizing veterinary care. This shift is supported by the growing number of veterinary clinics, which reached over 1,500 in future, up from 1,000 in 2020. As pet owners become more informed about health issues and preventive care, the demand for pet insurance products that cover veterinary expenses is likely to rise significantly.
  • Expansion of E-commerce Platforms:The growth of e-commerce platforms in the Middle East has facilitated easier access to pet insurance products. In future, online pet product sales reached $2 billion, with a projected increase of 30% in future. This digital transformation allows insurers to reach a broader audience, streamline the purchasing process, and enhance customer engagement, ultimately driving the adoption of pet insurance among tech-savvy consumers.

Market Challenges

  • Limited Awareness of Pet Insurance:Despite the growth in pet ownership, awareness of pet insurance remains low, with only 20% of pet owners in the Middle East having insurance coverage for their pets. This lack of understanding is a significant barrier to market growth, as many pet owners are unaware of the benefits and options available. Educational initiatives are crucial to overcoming this challenge and increasing market penetration.
  • High Premium Costs:The cost of pet insurance premiums can be prohibitive, with average annual premiums ranging from $350 to $650 depending on the coverage. This financial barrier discourages many pet owners from purchasing insurance, particularly in lower-income households. As the market matures, insurers may need to explore more affordable options to attract a wider customer base and enhance accessibility to pet insurance.

Middle East Pet Insurance Market Future Outlook

The future of the Middle East pet insurance market appears promising, driven by increasing pet ownership and a growing emphasis on pet health. As awareness of pet insurance benefits expands, more pet owners are likely to seek coverage. Additionally, technological advancements in telemedicine and claims processing will enhance service delivery. Insurers are expected to innovate product offerings, catering to diverse consumer needs, which will further stimulate market growth and engagement in future.

Market Opportunities

  • Development of Tailored Insurance Products:There is a significant opportunity for insurers to create customized pet insurance products that cater to specific breeds and health needs. With over 55% of pet owners expressing interest in tailored plans, this could lead to increased customer satisfaction and retention, ultimately driving market growth.
  • Partnerships with Veterinary Clinics:Collaborating with veterinary clinics can enhance the distribution of pet insurance products. By establishing partnerships, insurers can offer bundled services, increasing visibility and accessibility. This strategy could potentially increase insurance uptake by 35%, as clinics can educate pet owners about the importance of coverage during veterinary visits.

Scope of the Report

SegmentSub-Segments
By Policy Type

Accident Only

Accident and Illness

Lifetime Cover

Non-Lifetime Cover

Others

By Animal Type

Dogs

Cats

Horses

Others

By Distribution Channel

Agents/Brokers

Direct

Banks

Digital Platforms

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Environment, Ministry of Agriculture)

Insurance Companies and Underwriters

Veterinary Clinics and Hospitals

Pet Supply Retailers

Pet Breeders and Shelters

Pet Service Providers (e.g., groomers, trainers)

Industry Associations (e.g., Pet Industry Federation, Middle East Pet Association)

Players Mentioned in the Report:

Agria Pet Insurance

Figo Pet Insurance

Nationwide Pet Insurance

PetFirst Pet Insurance

Petplan Pet Insurance

PetSure

Trupanion

PetHealth

Tree Digital Insurance Agency

OSLO Pet Insurance

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Middle East Pet Insurance Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Middle East Pet Insurance Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Middle East Pet Insurance Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Pet Ownership
3.1.2 Rising Awareness of Pet Health
3.1.3 Growth in Veterinary Services
3.1.4 Expansion of E-commerce Platforms

3.2 Market Challenges

3.2.1 Limited Awareness of Pet Insurance
3.2.2 High Premium Costs
3.2.3 Regulatory Hurdles
3.2.4 Competition from Traditional Insurance

3.3 Market Opportunities

3.3.1 Development of Tailored Insurance Products
3.3.2 Partnerships with Veterinary Clinics
3.3.3 Digital Marketing Strategies
3.3.4 Expansion into Emerging Markets

3.4 Market Trends

3.4.1 Increasing Use of Telemedicine
3.4.2 Growth of Pet Wellness Programs
3.4.3 Adoption of Technology in Claims Processing
3.4.4 Rise of Subscription-Based Models

3.5 Government Regulation

3.5.1 Licensing Requirements for Insurers
3.5.2 Consumer Protection Laws
3.5.3 Tax Incentives for Pet Insurance
3.5.4 Regulations on Advertising and Marketing

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Middle East Pet Insurance Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Middle East Pet Insurance Market Segmentation

8.1 By Policy Type

8.1.1 Accident Only
8.1.2 Accident and Illness
8.1.3 Lifetime Cover
8.1.4 Non-Lifetime Cover
8.1.5 Others

8.2 By Animal Type

8.2.1 Dogs
8.2.2 Cats
8.2.3 Horses
8.2.4 Others

8.3 By Distribution Channel

8.3.1 Agents/Brokers
8.3.2 Direct
8.3.3 Banks
8.3.4 Digital Platforms
8.3.5 Others

9. Middle East Pet Insurance Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Market Share (%)
9.2.3 Gross Written Premium (USD Million)
9.2.4 Policy Retention Rate (%)
9.2.5 Claims Ratio (%)
9.2.6 Loss Ratio (%)
9.2.7 Customer Lifetime Value (USD)
9.2.8 Net Promoter Score (NPS)
9.2.9 Combined Ratio (%)
9.2.10 Return on Equity (ROE %)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Agria Pet Insurance
9.5.2 Figo Pet Insurance
9.5.3 Nationwide Pet Insurance
9.5.4 PetFirst Pet Insurance
9.5.5 Petplan Pet Insurance
9.5.6 PetSure
9.5.7 Trupanion
9.5.8 PetHealth
9.5.9 Tree Digital Insurance Agency
9.5.10 OSLO Pet Insurance

10. Middle East Pet Insurance Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for Pet Welfare
10.1.2 Policy Development for Pet Insurance
10.1.3 Collaboration with Private Sector
10.1.4 Awareness Campaigns

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Veterinary Facilities
10.2.2 Funding for Pet Health Initiatives
10.2.3 Partnerships with Insurance Providers
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost of Veterinary Care
10.3.2 Lack of Insurance Awareness
10.3.3 Accessibility of Services
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Financial Readiness
10.4.3 Trust in Insurance Providers
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Cost Savings from Insurance
10.5.2 Increased Pet Health Outcomes
10.5.3 Expansion of Coverage Options
10.5.4 Others

11. Middle East Pet Insurance Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Development


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones


Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from regional pet insurance associations and market research firms
  • Review of government publications and regulatory frameworks affecting pet insurance in the Middle East
  • Examination of demographic and economic data from national statistics offices to understand pet ownership trends

Primary Research

  • Interviews with key stakeholders including pet insurance providers and underwriters
  • Surveys conducted with pet owners to gauge awareness and interest in pet insurance products
  • Focus groups with veterinarians to understand the perceived value of pet insurance among pet owners

Validation & Triangulation

  • Cross-validation of findings through comparison with international pet insurance market trends
  • Triangulation of data from primary interviews and secondary sources to ensure consistency
  • Sanity checks through expert panel reviews comprising industry veterans and market analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total addressable market based on pet ownership statistics and average insurance penetration rates
  • Segmentation of the market by pet type (dogs, cats, etc.) and insurance product offerings
  • Incorporation of regional economic indicators and consumer spending patterns on pet care

Bottom-up Modeling

  • Collection of premium pricing data from leading pet insurance providers in the region
  • Estimation of policy uptake rates based on demographic profiles and pet ownership trends
  • Calculation of total market value by multiplying the number of policies by average premiums

Forecasting & Scenario Analysis

  • Development of growth projections based on historical data and emerging market trends
  • Scenario analysis considering factors such as economic growth, regulatory changes, and consumer behavior shifts
  • Creation of multiple forecast models (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Pet Owners in Urban Areas120Dog and Cat Owners, Ages 25-55
Veterinary Clinics80Veterinarians, Clinic Managers
Pet Insurance Providers50Product Managers, Underwriters
Pet Care Retailers45Store Owners, Sales Managers
Pet Adoption Agencies40Agency Directors, Adoption Coordinators

Frequently Asked Questions

What is the current value of the Middle East Pet Insurance Market?

The Middle East Pet Insurance Market is valued at approximately USD 410 million, reflecting significant growth driven by increasing pet ownership, rising awareness of pet health, and innovations in insurtech that facilitate digital policy purchases and claims processing.

Which countries dominate the Middle East Pet Insurance Market?

What are the main types of pet insurance policies available in the Middle East?

How has pet ownership influenced the pet insurance market in the Middle East?

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