Market Assessment
The study integrates60 structured interviews(qualitative deep dives) and300 online surveys(quantitative validation) with stakeholders across the KSA Silk Market value chain — including manufacturers, retailers, and end consumers. Coverage spans major cities such as Riyadh, Jeddah, and Dammam, as well as emerging markets.
| Customer Cohort | Description | Proposed Sample Size |
|---|---|---|
| Silk Manufacturers | Producers of various silk types in KSA | Sample Size: 80 |
| Retailers (Online & Offline) | Businesses selling silk products to consumers | Sample Size: 50 |
| Fashion Designers | Professionals using silk in their collections | Sample Size: 50 |
| End Consumers | Individuals purchasing silk products | Sample Size: 70 |
| Exporters | Companies exporting silk products to international markets | Sample Size: 30 |
| Silk Traders | Wholesalers and distributors of silk | Sample Size: 20 |
Total Respondents:360 (60 structured interviews + 300 surveys)
The KSA Silk Market is experiencing growth driven by increasing demand for luxury textiles, rising disposable incomes, and the cultural significance of silk in traditional attire. E-commerce expansion also plays a crucial role in market accessibility and consumer engagement.
Key challenges include competition from synthetic fabrics, supply chain disruptions, fluctuating raw material prices, and limited consumer awareness regarding silk care. These factors can hinder market growth and affect profitability for stakeholders.
Opportunities in the KSA Silk Market include the growth of eco-friendly products, potential for exports to neighboring markets, collaborations with fashion designers, and the development of silk blends. These avenues can enhance market reach and product diversity.
The KSA Silk Market is segmented by type (e.g., Mulberry, Tussar, Eri, Muga), end-user (fashion, home textiles, accessories), region (Riyadh, Jeddah, Dammam), application (apparel, upholstery), and distribution channel (online, brick-and-mortar, wholesale).
Growth drivers include increasing demand for luxury textiles, rising disposable income among consumers, the cultural significance of silk in traditional attire, and the expansion of e-commerce platforms, which enhance accessibility and consumer choice.
