Mexico Solar Energy Market

The Mexico solar energy market, valued at USD 7.9 billion, is expanding due to increasing renewable energy demand, supportive policies like the Energy Transition Law, and key segments like residential end-users.

Region:Central and South America

Author(s):Dev

Product Code:KRAB0414

Pages:98

Published On:August 2025

About the Report

Base Year 2024

Mexico Solar Energy Market Overview

  • The Mexico Solar Energy Market is valued at USD 7.9 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing demand for renewable energy sources, government incentives, and a growing awareness of environmental sustainability among consumers and businesses. The market has seen significant investments in solar infrastructure, leading to a robust expansion of solar capacity across the country.
  • Key players in this market include Mexico City, Guadalajara, and Monterrey, which act as hubs for solar deployment due to population density, industrial load centers, and favorable irradiance in surrounding regions that host many utility-scale projects and strong distributed generation uptake. These cities have become hubs for solar energy projects, attracting investments and fostering innovation in solar technologies, thereby enhancing their market presence.
  • In 2023, the Mexican government implemented the Energy Transition Law, which aims to increase the share of renewable energy in the national energy mix to 35% by 2024. This regulation encourages investments in solar energy projects and promotes the use of clean energy technologies, thereby supporting the growth of the solar energy market.
Mexico Solar Energy Market Size

Mexico Solar Energy Market Segmentation

By Type:The market is segmented into various types, including Solar Photovoltaic (Crystalline Silicon, Thin-Film), Concentrated Solar Power (Parabolic Trough, Tower), Hybrid PV + Storage Systems, and Solar Thermal (Water Heating, Process Heat). Among these, Solar Photovoltaic systems dominate the market due to their versatility, declining levelized cost of electricity, and widespread adoption across utility-scale and distributed generation; Mexico’s cumulative PV capacity sits in the low-teens GW range, while CSP presence remains limited. The increasing efficiency and cost-competitiveness of crystalline silicon technology further enhances its appeal for new installations in residential, commercial, and utility applications.

Mexico Solar Energy Market segmentation by Type.

By End-User:The end-user segmentation includes Residential (Net Metering/Distributed Generation), Commercial (Retail, Services, SMEs), Industrial (Manufacturing, Mining, Agro-industrial), and Government & Utilities (CFE, Public Sector). The residential segment is currently leading the market, driven by net metering policies that allow homeowners to offset their electricity costs. The increasing affordability of solar panels and the growing trend of energy independence among consumers further bolster this segment's growth.

Mexico Solar Energy Market segmentation by End-User.

Mexico Solar Energy Market Competitive Landscape

The Mexico Solar Energy Market is characterized by a dynamic mix of regional and international players. Leading participants such as Enel Green Power México, ACCIONA Energía México, Canadian Solar Inc., First Solar, Inc., SunPower Corporation, JinkoSolar Holding Co., Ltd., Trina Solar Co., Ltd., TotalEnergies SE, ENGIE México, Iberdrola México, EDF Renewables México, Risen Energy Co., Ltd., Hanwha Qcells, Zuma Energía, Solaria Energía y Medio Ambiente, S.A. contribute to innovation, geographic expansion, and service delivery in this space.

Enel Green Power México

2008

Mexico City, Mexico

ACCIONA Energía México

2010

Mexico City, Mexico

Canadian Solar Inc.

2001

Guelph, Canada

First Solar, Inc.

1999

Tempe, Arizona, USA

SunPower Corporation

1985

San Jose, California, USA

Company

Establishment Year

Headquarters

Group Size (Global OEM/IPP, Regional Developer/EPC, Local Installer)

Installed Capacity in Mexico (MW/GW, cumulative)

Project Pipeline (MW under development/awarded)

Market Penetration by Segment (Utility-scale vs DG share)

Average PPA/Tariff Range for Utility-Scale (USD/MWh)

Average System Price for DG (USD/W, turnkey)

Mexico Solar Energy Market Industry Analysis

Growth Drivers

  • Increasing Energy Demand:Mexico's energy consumption reached approximately 300 terawatt-hours (TWh) in future, with projections indicating a rise to 320 TWh in future. This growing demand is driven by urbanization and industrial expansion, particularly in sectors like manufacturing and services. The government aims to meet this demand sustainably, with solar energy expected to play a crucial role, contributing to over 20% of the energy mix in future, thus driving investments in solar infrastructure.
  • Government Incentives:The Mexican government has implemented various incentives to promote solar energy adoption, including tax credits and grants. In future, the government allocated approximately $1.5 billion to renewable energy projects, with a significant portion directed towards solar initiatives. These incentives are designed to lower the financial barriers for both residential and commercial solar installations, encouraging a shift towards cleaner energy sources and supporting the national goal of generating 35% of electricity from renewables in future.
  • Technological Advancements:The solar energy sector in Mexico has benefited from rapid technological advancements, particularly in photovoltaic (PV) efficiency and energy storage solutions. In future, the average efficiency of solar panels increased to 22%, significantly enhancing energy output. Additionally, the cost of solar technology has decreased by approximately 30% over the past five years, making solar installations more accessible. These advancements are expected to further drive the adoption of solar energy, with an estimated 5 million solar installations anticipated in future.

Market Challenges

  • Regulatory Uncertainty:The solar energy market in Mexico faces significant regulatory challenges, particularly due to fluctuating policies and government priorities. In future, changes in energy regulations led to a 15% decline in new solar project approvals compared to the previous year. This uncertainty creates hesitance among investors and developers, impacting the overall growth of the solar sector. A stable regulatory framework is essential for fostering long-term investments and ensuring market confidence.
  • High Initial Investment Costs:Despite decreasing technology costs, the initial investment for solar installations remains a barrier. In future, the average cost of installing a solar system for residential use was approximately $15,000, which can be prohibitive for many households. This high upfront cost limits access to solar energy, particularly in lower-income regions. Financial solutions, such as solar leasing and financing options, are crucial to overcoming this challenge and expanding market penetration.

Mexico Solar Energy Market Future Outlook

The future of the solar energy market in Mexico appears promising, driven by increasing energy demands and supportive government policies. In future, the integration of solar energy into the national grid is expected to enhance energy security and reduce reliance on fossil fuels. Additionally, advancements in energy storage technologies will facilitate greater solar adoption, allowing for more efficient energy management. As regulatory frameworks stabilize, investor confidence is likely to grow, paving the way for a more robust solar energy landscape in Mexico.

Market Opportunities

  • Expansion of Renewable Energy Policies:The Mexican government is expected to introduce new policies aimed at expanding renewable energy capacity. With a projected increase in renewable energy investments to $2 billion in future, this presents a significant opportunity for solar developers to capitalize on favorable conditions and secure funding for innovative projects.
  • Growth in Energy Storage Solutions:The demand for energy storage solutions is anticipated to rise, with the market expected to reach $500 million in future. This growth will enable solar energy systems to provide reliable power even during non-sunny periods, enhancing the attractiveness of solar investments and supporting grid stability.

Scope of the Report

SegmentSub-Segments
By Type

Solar Photovoltaic (Crystalline Silicon, Thin-Film)

Concentrated Solar Power (Parabolic Trough, Tower)

Hybrid PV + Storage Systems

Solar Thermal (Water Heating, Process Heat)

By End-User

Residential (Net Metering/Distributed Generation)

Commercial (Retail, Services, SMEs)

Industrial (Manufacturing, Mining, Agro?industrial)

Government & Utilities (CFE, Public Sector)

By Region

Northwest & North (Sonora, Chihuahua, Baja California)

Northeast & Gulf (Nuevo León, Tamaulipas, Veracruz)

Central (CDMX, Estado de México, Querétaro, Puebla)

West & South (Jalisco, Oaxaca, Yucatán, Quintana Roo)

By Technology

Photovoltaic Systems (Utility?scale, Distributed Generation)

Concentrated Solar Power Systems

Solar Thermal Systems (DHW, Industrial Heat)

Floating PV and BIPV

By Application

Grid-Connected Systems (Utility?scale, C&I DG)

Off-Grid and Microgrids (Rural, Remote, Islanded)

Rooftop Installations (Residential, C&I)

Utility-Scale Projects (Solar Parks)

By Investment Source

Domestic Private Investment

Foreign Direct Investment (FDI)

Public-Private Partnerships (PPP)

Government Programs (CFE, Development Banks)

By Policy Support

Net Metering/Distributed Generation Schemes

Tax Incentives (Accelerated Depreciation, VAT/Import)

Clean Energy Certificates (CELs/RECs)

Corporate PPAs and Self-Supply Legacy

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Comisión Reguladora de Energía, Secretaría de Energía)

Manufacturers and Producers of Solar Panels

Energy Utilities and Service Providers

Project Developers and EPC Contractors

Industry Associations (e.g., Asociación Mexicana de Energía Solar)

Financial Institutions and Banks

Renewable Energy Policy Advocates

Players Mentioned in the Report:

Enel Green Power Mexico

ACCIONA Energia Mexico

Canadian Solar Inc.

First Solar, Inc.

SunPower Corporation

JinkoSolar Holding Co., Ltd.

Trina Solar Co., Ltd.

TotalEnergies SE

ENGIE Mexico

Iberdrola Mexico

EDF Renewables Mexico

Risen Energy Co., Ltd.

Hanwha Qcells

Zuma Energia

Solaria Energia y Medio Ambiente, S.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Mexico Solar Energy Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Mexico Solar Energy Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Mexico Solar Energy Market Analysis

3.1 Growth Drivers

3.1.1 Increasing Energy Demand
3.1.2 Government Incentives
3.1.3 Technological Advancements
3.1.4 Environmental Concerns

3.2 Market Challenges

3.2.1 Regulatory Uncertainty
3.2.2 High Initial Investment Costs
3.2.3 Infrastructure Limitations
3.2.4 Competition from Fossil Fuels

3.3 Market Opportunities

3.3.1 Expansion of Renewable Energy Policies
3.3.2 Growth in Energy Storage Solutions
3.3.3 Increasing Foreign Investment
3.3.4 Development of Smart Grids

3.4 Market Trends

3.4.1 Rise of Distributed Generation
3.4.2 Adoption of Solar Leasing Models
3.4.3 Integration of Solar with Other Renewables
3.4.4 Focus on Sustainability and Corporate Responsibility

3.5 Government Regulation

3.5.1 Renewable Energy Certificates (RECs)
3.5.2 Net Metering Policies
3.5.3 Tax Incentives for Solar Installations
3.5.4 Environmental Impact Assessments

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Mexico Solar Energy Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Mexico Solar Energy Market Segmentation

8.1 By Type

8.1.1 Solar Photovoltaic (Crystalline Silicon, Thin-Film)
8.1.2 Concentrated Solar Power (Parabolic Trough, Tower)
8.1.3 Hybrid PV + Storage Systems
8.1.4 Solar Thermal (Water Heating, Process Heat)

8.2 By End-User

8.2.1 Residential (Net Metering/Distributed Generation)
8.2.2 Commercial (Retail, Services, SMEs)
8.2.3 Industrial (Manufacturing, Mining, Agro?industrial)
8.2.4 Government & Utilities (CFE, Public Sector)

8.3 By Region

8.3.1 Northwest & North (Sonora, Chihuahua, Baja California)
8.3.2 Northeast & Gulf (Nuevo León, Tamaulipas, Veracruz)
8.3.3 Central (CDMX, Estado de México, Querétaro, Puebla)
8.3.4 West & South (Jalisco, Oaxaca, Yucatán, Quintana Roo)

8.4 By Technology

8.4.1 Photovoltaic Systems (Utility?scale, Distributed Generation)
8.4.2 Concentrated Solar Power Systems
8.4.3 Solar Thermal Systems (DHW, Industrial Heat)
8.4.4 Floating PV and BIPV

8.5 By Application

8.5.1 Grid-Connected Systems (Utility?scale, C&I DG)
8.5.2 Off-Grid and Microgrids (Rural, Remote, Islanded)
8.5.3 Rooftop Installations (Residential, C&I)
8.5.4 Utility-Scale Projects (Solar Parks)

8.6 By Investment Source

8.6.1 Domestic Private Investment
8.6.2 Foreign Direct Investment (FDI)
8.6.3 Public-Private Partnerships (PPP)
8.6.4 Government Programs (CFE, Development Banks)

8.7 By Policy Support

8.7.1 Net Metering/Distributed Generation Schemes
8.7.2 Tax Incentives (Accelerated Depreciation, VAT/Import)
8.7.3 Clean Energy Certificates (CELs/RECs)
8.7.4 Corporate PPAs and Self-Supply Legacy

9. Mexico Solar Energy Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Global OEM/IPP, Regional Developer/EPC, Local Installer)
9.2.3 Installed Capacity in Mexico (MW/GW, cumulative)
9.2.4 Project Pipeline (MW under development/awarded)
9.2.5 Market Penetration by Segment (Utility-scale vs DG share)
9.2.6 Average PPA/Tariff Range for Utility-Scale (USD/MWh)
9.2.7 Average System Price for DG (USD/W, turnkey)
9.2.8 Average Project Size (MW for utility; kW for DG)
9.2.9 Capacity Factor/Performance Ratio (%)
9.2.10 Balance Sheet Strength (Net debt/EBITDA or Cash balance)
9.2.11 Win Rate in Tenders/PPAs (%)
9.2.12 O&M Portfolio in Mexico (MW under service)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Enel Green Power México
9.5.2 ACCIONA Energía México
9.5.3 Canadian Solar Inc.
9.5.4 First Solar, Inc.
9.5.5 SunPower Corporation
9.5.6 JinkoSolar Holding Co., Ltd.
9.5.7 Trina Solar Co., Ltd.
9.5.8 TotalEnergies SE
9.5.9 ENGIE México
9.5.10 Iberdrola México
9.5.11 EDF Renewables México
9.5.12 Risen Energy Co., Ltd.
9.5.13 Hanwha Qcells
9.5.14 Zuma Energía
9.5.15 Solaria Energía y Medio Ambiente, S.A.

10. Mexico Solar Energy Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Energy
10.1.2 Ministry of Environment and Natural Resources
10.1.3 Ministry of Finance and Public Credit

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Energy Efficiency Investments
10.2.2 Renewable Energy Projects
10.2.3 Infrastructure Upgrades

10.3 Pain Point Analysis by End-User Category

10.3.1 High Energy Costs
10.3.2 Regulatory Compliance Issues
10.3.3 Access to Financing

10.4 User Readiness for Adoption

10.4.1 Awareness of Solar Benefits
10.4.2 Financial Incentives
10.4.3 Technical Support Availability

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Monitoring
10.5.2 Scalability of Solutions
10.5.3 Long-term Cost Savings

11. Mexico Solar Energy Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships

1.6 Customer Segments

1.7 Channels


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of government reports on solar energy policies and incentives in Mexico
  • Review of market studies and white papers from renewable energy organizations
  • Examination of industry publications and news articles related to solar energy developments

Primary Research

  • Interviews with key stakeholders in the solar energy sector, including project developers and investors
  • Surveys conducted with utility companies and energy regulators to understand market dynamics
  • Field visits to solar farms to gather insights on operational challenges and innovations

Validation & Triangulation

  • Cross-validation of data from multiple sources, including government and industry reports
  • Triangulation of findings from expert interviews and market data to ensure accuracy
  • Sanity checks through feedback from a panel of industry experts and analysts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total installed solar capacity based on national energy statistics
  • Analysis of growth trends in solar energy adoption across different states in Mexico
  • Incorporation of government targets for renewable energy generation by 2030

Bottom-up Modeling

  • Collection of data on the number of solar installations and their capacity from local installers
  • Cost analysis of solar panel systems, including installation and maintenance expenses
  • Volume x cost calculations to derive revenue estimates for the solar energy market

Forecasting & Scenario Analysis

  • Multi-factor regression analysis considering economic growth, energy prices, and policy changes
  • Scenario modeling based on varying levels of government support and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Residential Solar Installations120Homeowners, Solar Installers
Commercial Solar Projects100Facility Managers, Business Owners
Utility-Scale Solar Farms80Project Developers, Energy Analysts
Government Policy Impact60Regulatory Officials, Policy Makers
Investment Trends in Solar Energy70Investors, Financial Analysts

Frequently Asked Questions

What is the current value of the Mexico Solar Energy Market?

The Mexico Solar Energy Market is valued at approximately USD 7.9 billion, reflecting significant growth driven by increasing demand for renewable energy, government incentives, and heightened awareness of environmental sustainability among consumers and businesses.

What are the main drivers of growth in the Mexico Solar Energy Market?

Which cities are the primary hubs for solar energy in Mexico?

What is the Energy Transition Law in Mexico?

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