Oman Beauty Salon Market Report Size Share Growth Drivers Trends Opportunities & Forecast 2025–2030

Oman Beauty Salon Market Overview

• The Oman Beauty Salon Market is valued at USD 280 million, based on a five-year historical analysis and benchmarked against the overall beauty and personal care spending in Oman and regional salon industry ratios. This growth is primarily driven by increasing disposable incomes, a rising young and working-age population, urbanization, and a growing interest in personal grooming and wellness among both locals and expatriates. The market has seen a surge in demand for various beauty services, including hair care, skin treatments, nail services, and holistic wellness offerings, supported by social-media-driven beauty trends, premiumization, and higher visit frequency to organized salons.
• Muscat, Salalah, and Sohar are the dominant cities in the Oman Beauty Salon Market. Muscat, as the capital and the country’s largest urban center, has a higher concentration of beauty salons due to its dense urban population, higher income households, and tourism inflow. Salalah attracts tourists, especially during the Khareef monsoon season, leading to increased demand for beauty and spa services from both domestic and regional visitors. Sohar, being an industrial and logistics hub on the Batinah coast, has a growing expatriate community and rising middle-income residents that contribute to the expansion of neighborhood salons and organized chains.
• In 2023, the Omani government further strengthened regulations to enhance standards in the beauty and wellness sector. The Ministry of Health and municipal authorities apply the Public Health Law promulgated by Royal Decree No. 29/2000 and related municipal health regulations, which require mandatory licensing of beauty and hairdressing establishments, compliance with infection-control and hygiene standards, and regular inspections. In addition, municipalities require salon operators and beauticians to complete approved training on sanitation and safe handling of cosmetic and chemical products before licensing, aiming to promote professionalism, protect consumer health, and support a more structured and reliable market environment for beauty and wellness services.

Oman Beauty Salon Market Segmentation

By Service Type:The service type segmentation includes various offerings that cater to the diverse needs of customers. The subsegments are Hair Care (cutting, coloring, styling, treatments), Skin Care & Facial Treatments, Nail Care (manicure, pedicure, nail art), Makeup & Bridal Services, Spa & Wellness Services (massage, hammam, body treatments), and Others (lash/brow, waxing, threading, advanced aesthetic services). This structure is consistent with the way Oman beauty salon reports classify services into hair care, skin care, nail care, spa and other specialized treatments. Among these, Hair Care services dominate the market due to the high frequency of basic grooming visits, regular cutting and styling needs, and the rising trend of professional hair coloring and treatments among both women and men.

By Customer Type:The customer type segmentation includes Women-only Salons, Men’s Grooming Salons & Barbershops, and Unisex Salons. This segmentation reflects the Oman market structure, where female-focused salons and spa lounges form the core of organized demand, while male grooming outlets and barbershops are expanding as men’s grooming becomes more mainstream. Women-only salons are particularly popular due to cultural preferences, privacy requirements, and the demand for specialized services tailored to women. Men’s grooming salons are gaining traction with rising interest in beard styling, hair treatments, and skincare among male customers, while unisex salons cater to a broader audience, often positioned in malls and mixed-use developments to provide a variety of services for all genders.

Oman Beauty Salon Market Competitive Landscape

The Oman Beauty Salon Market is characterized by a dynamic mix of regional and international players. Leading participants such as The White Room (Muscat), The Beauty Bar Oman, Al Shiffa Beauty Salon, Alia Beauty Lounge, Glamour Beauty Salon & Spa, Beauty Lounge Muscat, The Nail Spa Oman, Oasis Spa & Beauty Salon, Bella Mujer Ladies Salon, Lush Beauty & Spa, Dream Ladies Beauty Salon, Pure Touch Beauty Salon, Radiance Ladies Salon, Essence Spa & Beauty Lounge, Glamour House Beauty Salon contribute to innovation, geographic expansion, and service delivery in this space.

Oman Beauty Salon Market Industry Analysis

Growth Drivers

• Increasing Disposable Income:The average disposable income in Oman is projected to reach OMR 1,600 per month in future, reflecting a 6% increase from current levels. This rise in income allows consumers to allocate more funds towards personal grooming and beauty services. As disposable income increases, spending on non-essential services, including beauty salons, is expected to grow significantly, driving demand for various beauty treatments and services across the region.
• Rising Awareness of Personal Grooming:A recent survey indicated that 72% of Omanis prioritize personal grooming, with 62% visiting beauty salons at least once a month. This growing awareness is fueled by social media and beauty influencers, leading to increased demand for specialized services. As more individuals recognize the importance of grooming in personal and professional settings, beauty salons are likely to see a surge in clientele, enhancing overall market growth.
• Growth in Tourism and Expatriate Population:Oman welcomed approximately 3.3 million tourists in future, with expectations to increase by 12% in future. Additionally, the expatriate population is projected to reach around 1.1 million, contributing to a diverse customer base. This influx of tourists and expatriates creates a higher demand for beauty services, as visitors often seek local salons for grooming and relaxation, further stimulating market expansion in the beauty sector.

Market Challenges

• High Competition Among Salons:The beauty salon market in Oman is characterized by intense competition, with over 1,300 registered salons in Muscat alone. This saturation leads to price wars and reduced profit margins, making it challenging for new entrants to establish themselves. Salons must differentiate their services and enhance customer experience to survive in this competitive landscape, which can strain resources and operational efficiency.
• Fluctuating Economic Conditions:Oman’s economy is heavily reliant on oil, which has seen price volatility. In future, oil prices are expected to fluctuate between $65 and $85 per barrel, impacting government revenues and consumer spending. Economic uncertainty can lead to reduced discretionary spending on beauty services, posing a significant challenge for salons as they navigate changing consumer behavior and potential downturns in revenue.

Oman Beauty Salon Market Future Outlook

The Oman beauty salon market is poised for significant transformation, driven by evolving consumer preferences and technological advancements. As the demand for personalized and high-quality services increases, salons will need to adapt by integrating innovative solutions such as online booking and mobile services. Additionally, the focus on sustainability will likely shape service offerings, encouraging salons to adopt eco-friendly practices and products, ultimately enhancing customer loyalty and market competitiveness.

Market Opportunities

• Introduction of Organic and Natural Products:The demand for organic beauty products is on the rise, with a projected market value of about OMR 55 million in future. Salons that incorporate natural and organic products can attract health-conscious consumers, enhancing their brand image and customer loyalty. This trend presents a lucrative opportunity for salons to differentiate themselves in a crowded market.
• Expansion of Online Booking Systems:With over 65% of consumers preferring online booking, salons that implement user-friendly digital platforms can streamline operations and improve customer satisfaction. This shift not only enhances convenience but also allows salons to manage appointments more efficiently, reducing no-shows and optimizing service delivery, ultimately leading to increased revenue.