Oman Cider Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman Cider Market Overview

• The Oman Cider Market is valued at USD 10 million, based on a five-year historical analysis. This growth is primarily driven by increasing consumer interest in healthier beverage options, such as low-sugar and low-alcohol ciders, and a rise in the popularity of craft and premium beverages. The market has seen a notable shift towards cider as a preferred alternative to traditional alcoholic drinks, reflecting changing consumer preferences and lifestyle choices, especially among younger and health-conscious demographics .
• Key cities such asMuscatandSalalahdominate the market due to their larger populations and vibrant tourism sectors. Muscat, being the capital, serves as a central hub for distribution and consumption, while Salalah attracts tourists, enhancing the demand for diverse beverage options, including cider. The combination of local production and imports caters to the growing consumer base in these regions .
• In 2023, the Omani government implemented regulations to promote the production and sale of alcoholic beverages, including cider. This includes licensing reforms under theMinisterial Decision No. 88/2023 issued by the Ministry of Commerce, Industry and Investment Promotion, which introduced updated procedures for licensing, quality control, and compliance standards for alcoholic beverage producers and distributors. The initiative is designed to boost the local economy while maintaining responsible consumption practices among the population .

Oman Cider Market Segmentation

By Type:The cider market can be segmented into various types, includingApple Cider, Pear Cider (Perry), Fruit-Flavored Cider, Still Cider, Sparkling Cider, Premium/Artisanal Cider, Low-Alcohol/Non-Alcoholic Cider, and Others. Among these,Apple Cideris the most popular due to its traditional appeal and widespread availability. The increasing trend towards health-conscious drinking has also led to a rise in demand forLow-Alcohol and Non-Alcoholic Ciders, catering to a broader audience.

By End-User:The cider market is segmented by end-users, includingRetail Consumers, Restaurants and Bars, Hotels and Resorts, Events and Festivals, Corporate/Institutional Buyers, and Others. Retail Consumers dominate the market, driven by the increasing availability of cider in supermarkets and liquor stores. The growing trend of cider consumption in social settings, such as restaurants and bars, also contributes significantly to market growth.

Oman Cider Market Competitive Landscape

The Oman Cider Market is characterized by a dynamic mix of regional and international players. Leading participants such as Carlsberg Oman (Oman Refreshment Company), Heineken Oman (Oman Brewery LLC), Strongbow (Imported by Muscat Overseas Group), Bulmers (Imported by Areej Trading LLC), Savanna Dry (Distributed by Al Maha Beverages), Magners (Imported by Bahwan Beverage Trading), Rekorderlig (Imported by Muscat Beverage Company), Thatchers (Distributed by Oman Liquor Stores), Aspall (Imported by Al Fair Supermarket Group), Oman Craft Cider (Local Artisanal Producer), Muscat Valley Cider (Local Producer), Dhofar Cider Company (Local Producer), Green Valley Cider (Local Producer), Oasis Cider Co. (Local Producer), Al Hajar Cider (Local Producer) contribute to innovation, geographic expansion, and service delivery in this space.

Oman Cider Market Industry Analysis

Growth Drivers

• Increasing Consumer Preference for Healthier Beverages:The demand for healthier beverage options in Oman is on the rise, with a reported 30% increase in sales of non-alcoholic and low-alcohol beverages in future. This trend is driven by a growing awareness of health issues, with 60% of consumers actively seeking products with lower sugar content and natural ingredients. The shift towards healthier lifestyles is expected to further boost cider consumption, particularly among younger demographics.
• Growth in Tourism and Hospitality Sectors:Oman’s tourism sector is projected to grow in future, attracting over 3 million visitors. This influx is expected to enhance the demand for local beverages, including cider, in hotels and restaurants. The hospitality industry is increasingly focusing on offering unique local products, with 40% of establishments planning to include Omani cider in their beverage menus, thus driving market growth and brand visibility.
• Rising Disposable Incomes:The average disposable income in Oman is expected to reach OMR 1,200 in future, reflecting a 5% increase. This rise in disposable income allows consumers to spend more on premium beverages, including cider. As consumers have more financial flexibility, they are likely to explore diverse beverage options, leading to increased cider sales and market expansion in the region.

Market Challenges

• Stringent Regulatory Requirements:The cider industry in Oman faces strict regulatory frameworks, including licensing and health standards. In future, the Ministry of Commerce and Industry reported that 25% of cider producers struggled to meet these regulations, leading to delays in product launches. Compliance costs can be significant, impacting smaller producers and limiting market entry for new brands, which poses a challenge to overall market growth.
• Limited Awareness of Cider Products:Despite the growing interest in cider, consumer awareness remains low, with only 20% of the population familiar with cider varieties. This lack of knowledge hinders market penetration, as many consumers still prefer traditional beverages. Educational campaigns and tastings are essential to increase awareness, but the current investment in marketing cider is only 10% of total beverage marketing budgets, limiting potential growth.

Oman Cider Market Future Outlook

The Oman cider market is poised for significant growth, driven by evolving consumer preferences and an expanding tourism sector. As health-conscious trends continue to shape purchasing decisions, cider producers are likely to innovate with new flavors and organic options. Additionally, the rise of e-commerce platforms will facilitate broader distribution, making cider more accessible. With increasing collaboration between local producers and retailers, the market is expected to witness enhanced visibility and consumer engagement, fostering a vibrant cider culture in Oman.

Market Opportunities

• Introduction of Innovative Flavors and Varieties:There is a growing opportunity for cider producers to introduce unique flavors, such as pomegranate and date, which resonate with local tastes. This innovation can attract a broader consumer base, particularly among younger demographics seeking novel experiences, potentially increasing market share significantly.
• Growth of E-commerce Platforms:The rise of e-commerce in Oman, projected to grow in future, presents a significant opportunity for cider brands. Online sales channels can enhance product accessibility, allowing consumers to purchase cider conveniently. This shift can lead to increased sales volumes and brand loyalty, particularly among tech-savvy consumers.