Oman South East Telehealth Market Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Oman Telehealth Market Overview

• The Oman Telehealth Market is valued at USD 120 million, based on a five-year historical analysis and triangulation with related segments such as the Oman smart healthcare and digital health markets, which highlight telemedicine and virtual care as core growth pillars. This growth is primarily driven by the increasing adoption of digital health solutions (including the national Shifa platform), rising healthcare costs, and the need for accessible medical services, especially in remote areas. The COVID-19 pandemic has further accelerated the shift towards telehealth, as patients and providers sought safer alternatives to in-person consultations and maintained hybrid care models across specialties.
• Muscat, the capital city, is the dominant hub for telehealth services due to its advanced healthcare infrastructure, high concentration of tertiary hospitals, and dense base of healthcare professionals. Other significant regions include Dhofar and Al Batinah, where the government has invested in improving healthcare access and technology integration through new hospitals and digital connectivity, reinforcing regional teleconsultation networks. These areas benefit from a growing population, high internet and mobile-broadband penetration, and increasing demand for healthcare services that can be delivered via virtual channels.
• In 2023, the Omani government advanced a national digital health and telehealth agenda under Oman Vision 2040, aimed at enhancing healthcare delivery through digital platforms and integrated eHealth systems. This initiative includes the establishment of regulatory frameworks to ensure quality and security in telehealth services, notably through the Telemedicine Guidelines issued by the Ministry of Health in 2021, which define requirements for licensing, data privacy, informed consent, and clinical documentation for remote consultations. It also promotes interoperability among healthcare providers via the national Shifa platform and encourages public?private partnerships to expand telehealth access across the country.

Oman Telehealth Market Segmentation

By Type:The telehealth market in Oman can be segmented into various types, including Real-time Telehealth Services, Store-and-Forward Telehealth, Remote Patient Monitoring Solutions, Mobile Health Applications, and Virtual Care Platforms. This structure aligns with Middle East and Africa telehealth segmentation, where services represent the largest revenue component and app- and cloud-based offerings continue to scale. Among these, Real-time Telehealth Services, which encompass video and audio consultations, are leading the market due to their convenience, user familiarity, and immediate access to healthcare professionals across primary care and multi-specialty settings. The growing acceptance of virtual consultations, especially post-pandemic, alongside the expansion of platforms like Shifa, Badr Al Samaa Telemedicine, and regional apps, has significantly influenced consumer behavior, making it the preferred choice for many patients seeking timely medical advice and follow-up care.

By End-User:The end-user segmentation of the telehealth market includes Public Hospitals, Private Hospitals, Standalone Telehealth Clinics, Corporate Health Programs, Insurance Companies, and Direct-to-Consumer patients. Public Hospitals and Primary Health Centers dominate this segment, as Ministry of Health facilities, armed forces hospitals, and public primary care centers have integrated teleconsultation services into routine care using platforms such as Shifa to manage outpatient volumes and extend reach to peripheral wilayats. The integration of telehealth into public health initiatives and chronic disease management programs has been pivotal in improving healthcare access, especially in rural and underserved areas, thereby driving the growth of this segment while enabling private hospitals and virtual clinics to complement capacity through hybrid in?person and remote care models.

Oman Telehealth Market Competitive Landscape

The Oman Telehealth Market is characterized by a dynamic mix of regional and international players. Leading participants such as Ministry of Health (MOH) Shifa Telemedicine & eHealth Platform, Badr Al Samaa Group – Badr Al Samaa Telemedicine Services, Burjeel Hospitals Oman – Burjeel eConsult & Virtual Clinic, KIMS Health Oman – KIMS Oman Virtual Care, Starcare Oman – Starcare Telemedicine & Online Consultations, Aster DM Healthcare – Aster Oman Telehealth & myAster App, Sultan Qaboos University Hospital (SQUH) Tele-clinics, Royal Hospital & MOH Regional Hospitals Tele-consult Networks, Altibbi (Regional Telehealth Platform Active in Oman), Okadoc (Digital Appointment & Teleconsultation Platform), Vezeeta (Regional Digital Health & Teleconsultation Platform), 6abibak / Tabibak Oman (Arabic-language Teleconsultation Service), Local Telehealth Start-ups & Virtual Clinics (e.g., Health 360, private app-based services), Insurance-linked Telehealth Programs (e.g., National Life & General, Oman Insurance-linked platforms), International Technology Vendors Supporting Telehealth (Cloud, RPM & Platform Providers) contribute to innovation, geographic expansion, and service delivery in this space.

Oman Telehealth Market Industry Analysis

Growth Drivers

• Increasing Demand for Remote Healthcare Services:The demand for remote healthcare services in Oman has surged, with a reported 60% increase in telehealth consultations from 2022 to 2023. This growth is driven by the need for accessible healthcare, especially during the COVID-19 pandemic, which highlighted the importance of remote services. The Ministry of Health reported that over 250,000 telehealth consultations were conducted in the current year, reflecting a significant shift towards digital healthcare solutions.
• Government Initiatives Supporting Telehealth:The Omani government has actively promoted telehealth through various initiatives, including the launch of the "Digital Health Strategy 2024." This strategy aims to enhance healthcare access and efficiency, with a budget allocation of OMR 7 million for telehealth infrastructure development. Additionally, the government has partnered with local tech firms to improve telehealth platforms, resulting in a 50% increase in service availability across the country.
• Rising Smartphone and Internet Penetration:Oman has witnessed a rapid increase in smartphone penetration, reaching 95% in the current year, alongside a 98% internet penetration rate. This technological advancement facilitates the adoption of telehealth services, as more individuals can access healthcare applications and platforms. The Telecommunications Regulatory Authority reported that mobile data usage increased by 40% in the current year, further supporting the growth of telehealth services in the region.

Market Challenges

• Limited Infrastructure in Rural Areas:Despite advancements, rural areas in Oman face significant challenges regarding telehealth infrastructure. Approximately 35% of rural residents lack reliable internet access, which hampers their ability to utilize telehealth services. The Ministry of Transport, Communications, and Information Technology has identified this gap, noting that only 65% of rural health centers are equipped with the necessary technology to support telehealth initiatives.
• Data Privacy and Security Concerns:Data privacy remains a critical challenge in the Oman telehealth market, with 75% of consumers expressing concerns about the security of their health information. The lack of comprehensive data protection regulations has led to hesitancy among potential users. The Ministry of Health is currently working on establishing stricter data protection laws, but until these are implemented, the market may face significant trust issues from users.

Oman Telehealth Market Future Outlook

The future of the Oman telehealth market appears promising, driven by technological advancements and increasing consumer acceptance. As the government continues to invest in digital health initiatives, the integration of artificial intelligence and machine learning into telehealth platforms is expected to enhance service delivery. Furthermore, the growing trend of patient-centric care models will likely lead to more personalized healthcare solutions, fostering greater engagement and satisfaction among patients.

Market Opportunities

• Expansion of Telehealth Services in Rural Regions:There is a significant opportunity to expand telehealth services in rural areas, where access to healthcare is limited. By investing in mobile health units and satellite internet solutions, healthcare providers can reach underserved populations, potentially increasing telehealth usage by 60% in these regions.
• Integration of AI and Machine Learning in Telehealth:The integration of AI and machine learning technologies presents a unique opportunity to enhance telehealth services. By utilizing predictive analytics, healthcare providers can improve patient outcomes and streamline operations, potentially reducing costs by 25% while increasing the efficiency of care delivery.