Philippines Cannabis Tourism Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Philippines Cannabis Tourism Market Overview

• The Philippines Cannabis Tourism Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing acceptance of cannabis for medical purposes, alongside a growing interest in wellness tourism and experiential travel. The market is further supported by rising international tourist arrivals seeking unique, culturally immersive experiences, including those related to cannabis wellness and therapeutic activities .
• Metro Manila, Cebu, and Davao are the dominant cities in the Philippines Cannabis Tourism Market. Metro Manila serves as the primary hub due to its extensive infrastructure and accessibility, while Cebu and Davao attract tourists with their natural beauty and cultural heritage. These cities are increasingly becoming known for cannabis-related wellness retreats and therapeutic experiences, enhancing their appeal to both local and international tourists .
• In 2023, the Philippine government enacted the Republic Act No. 9165, also known as the Comprehensive Dangerous Drugs Act, which regulates the use of cannabis for medical purposes. This legislation allows for the legal use of medical cannabis under strict guidelines, paving the way for the establishment of cannabis tourism focused on wellness and therapeutic experiences. The law sets clear compliance requirements for medical cannabis use, including licensing and patient eligibility criteria .

Philippines Cannabis Tourism Market Segmentation

By Type:The market is segmented into various types, including Medical Cannabis Tourism, Recreational Cannabis Tourism, Wellness and Spa Cannabis Tourism, Culinary Cannabis Tourism, Adventure Cannabis Tourism, Cultural Cannabis Tourism, Eco-Cannabis Tourism, and Others. Each of these segments caters to different consumer preferences and experiences, contributing to the overall growth of the market.

By End-User:The end-user segmentation includes Domestic Tourists, International Tourists, Medical Patients, Wellness Seekers, Adventure Seekers, Culinary Enthusiasts, and Others. This segmentation highlights the diverse consumer base that is engaging with cannabis tourism in the Philippines.

Philippines Cannabis Tourism Market Competitive Landscape

The Philippines Cannabis Tourism Market is characterized by a dynamic mix of regional and international players. Leading participants such as Philippine Cannabis Compassion Society, Greenfields Wellness Retreats, CannaMed Tours Philippines, Herbal Wellness PH, Bud & Breakfast Manila, Leafy Escapes, Cannabliss Travel & Tours, Wellness Roots Retreats, CannaCulture PH, Green Haven Resorts, Mindful Cannabis Experiences, The Green Room Manila, Cannabis Culinary Adventures PH, EcoCannabis Tours, Philippine Medical Cannabis Access Society contribute to innovation, geographic expansion, and service delivery in this space.

Philippines Cannabis Tourism Market Industry Analysis

Growth Drivers

• Increasing Global Acceptance of Cannabis Tourism:The global cannabis tourism market is projected to reach $44.8 billion by 2024, driven by changing perceptions and legalization trends. In the Philippines, the increasing acceptance of cannabis for medicinal purposes, with over 1.5 million patients potentially benefiting, creates a favorable environment for cannabis tourism. This shift is supported by the World Health Organization's recognition of cannabis's therapeutic benefits, encouraging international tourists to explore cannabis-related experiences in the country.
• Unique Natural Landscapes and Cultural Experiences:The Philippines boasts over 7,000 islands, offering diverse landscapes and rich cultural heritage. In the future, tourism contributed approximately $9.3 billion to the national GDP, highlighting the potential for cannabis tourism to enhance this figure. The integration of cannabis experiences with eco-tourism and cultural activities can attract a broader audience, capitalizing on the country's natural beauty and vibrant local traditions, thus driving economic growth in the sector.
• Development of Cannabis-Related Infrastructure:The Philippine government has initiated plans to develop cannabis-related infrastructure, including cultivation facilities and tourism centers. In the future, an estimated $500 million is expected to be invested in cannabis infrastructure, which will create jobs and stimulate local economies. This investment aligns with the government's goal to enhance tourism offerings, making the Philippines a competitive destination for cannabis enthusiasts and promoting sustainable economic development.

Market Challenges

• Regulatory Uncertainties and Legal Restrictions:The current legal framework surrounding cannabis in the Philippines remains ambiguous, with medical cannabis legalization still in its infancy. As of the future, only 0.5% of the population has access to legal cannabis for medical use, creating barriers for potential cannabis tourism. This uncertainty deters investors and tourists alike, as clear regulations are essential for fostering a safe and thriving cannabis tourism environment.
• Stigma Associated with Cannabis Use:Despite growing acceptance, significant stigma surrounding cannabis use persists in the Philippines. A future survey indicated that 60% of Filipinos still view cannabis negatively, which can hinder tourism growth. This societal perception poses a challenge for businesses aiming to promote cannabis tourism, as overcoming cultural biases is crucial for attracting both local and international tourists interested in cannabis experiences.

Philippines Cannabis Tourism Market Future Outlook

The future of cannabis tourism in the Philippines appears promising, driven by increasing global acceptance and the potential for economic growth. As the government continues to refine regulations and develop infrastructure, the market is likely to attract a diverse range of tourists seeking unique experiences. Additionally, the rise of wellness tourism and sustainable practices will further enhance the appeal of cannabis-related offerings, positioning the Philippines as a competitive player in the global cannabis tourism landscape.

Market Opportunities

• Development of Cannabis-Themed Resorts and Retreats:The establishment of cannabis-themed resorts can attract wellness tourists seeking relaxation and therapeutic benefits. With an estimated 1.5 million wellness tourists visiting the Philippines annually, integrating cannabis experiences into these retreats can significantly enhance the tourism sector, providing unique offerings that cater to this growing market segment.
• Collaboration with Local Businesses for Tours:Partnering with local businesses to create cannabis-focused tours can enhance the tourist experience. By leveraging the expertise of local artisans and farmers, the tourism sector can offer authentic experiences that highlight the cultural significance of cannabis, potentially increasing tourist spending and supporting local economies in the process.