Philippines CBD Wine Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Philippines CBD wine market, valued at USD 150 million, grows due to rising health-conscious consumers and regulatory support for low-THC products.

Region:Asia

Author(s):Rebecca

Product Code:KRAE2714

Pages:98

Published On:February 2026

About the Report

Base Year 2024

Philippines CBD Wine Market Overview

  • The Philippines CBD Wine Market is valued at USD 150 million, based on a five-year historical analysis. This growth is primarily driven by the increasing acceptance of CBD products, rising consumer awareness regarding health benefits, and the expanding wine culture in the country. The market has seen a surge in demand for CBD-infused beverages, particularly among millennials and health-conscious consumers.
  • Metro Manila, Cebu, and Davao are the dominant cities in the Philippines CBD Wine Market. Metro Manila leads due to its urban population and vibrant nightlife, while Cebu and Davao benefit from their growing tourism sectors and increasing interest in wellness products. These cities are pivotal in shaping consumer preferences and trends in the CBD wine segment.
  • In 2023, the Philippines government implemented regulations allowing the sale of CBD products, including CBD wine, under specific guidelines. This regulation mandates that CBD products must contain less than 0.3% THC and be derived from hemp, ensuring consumer safety and product quality. This legal framework has facilitated market growth and encouraged local producers to innovate.
Philippines CBD Wine Market Size

Philippines CBD Wine Market Segmentation

By Type:The market is segmented into various types of CBD wine, including Red CBD Wine, White CBD Wine, Sparkling CBD Wine, Flavored CBD Wine, and Others. Among these, Red CBD Wine is currently the most popular choice among consumers, driven by its rich flavor profile and perceived health benefits. White CBD Wine is also gaining traction, particularly among those seeking lighter options. The demand for Sparkling and Flavored CBD Wines is on the rise, appealing to younger demographics looking for unique drinking experiences.

Philippines CBD Wine Market segmentation by Type.

By End-User:The end-user segmentation includes Retail Consumers, Restaurants and Bars, Hotels and Resorts, Events and Catering Services, and Others. Retail Consumers dominate the market, driven by the increasing trend of home consumption and the growing popularity of CBD products among health-conscious individuals. Restaurants and Bars are also significant contributors, as they introduce CBD wine into their menus, appealing to patrons looking for innovative beverage options.

Philippines CBD Wine Market segmentation by End-User.

Philippines CBD Wine Market Competitive Landscape

The Philippines CBD Wine Market is characterized by a dynamic mix of regional and international players. Leading participants such as The Wine and Spirits Company, Manila Wine, The Green Wine Co., CBD Wine Philippines, Vino CBD, Pure CBD Wine, Hemp & Vine, CBD Infused Wines, The Organic Wine Company, Philippine Wine Merchants, Green Leaf Wines, EcoVino, Nature's Wine, CBD Wine Collective, Wellness Wines contribute to innovation, geographic expansion, and service delivery in this space.

The Wine and Spirits Company

2005

Manila, Philippines

Manila Wine

2010

Manila, Philippines

The Green Wine Co.

2018

Cebu, Philippines

CBD Wine Philippines

2019

Davao, Philippines

Vino CBD

2020

Manila, Philippines

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Philippines CBD Wine Market Industry Analysis

Growth Drivers

  • Increasing Consumer Awareness of Health Benefits:The Philippines has seen a significant rise in consumer awareness regarding the health benefits of CBD, with over 60% of consumers recognizing its potential therapeutic effects. This awareness is supported by a report from the Department of Health, which highlighted CBD's anti-inflammatory and anxiety-reducing properties. As health-consciousness grows, the demand for CBD-infused products, including wine, is expected to increase, driving market growth.
  • Rising Demand for Organic and Natural Products:The organic food market in the Philippines is projected to reach PHP 30 billion, reflecting a growing consumer preference for natural products. This trend extends to beverages, where CBD wine is increasingly viewed as a healthier alternative to traditional wines. The Department of Agriculture reported a 25% increase in organic product sales, indicating a favorable environment for CBD wine's market penetration.
  • Expansion of the Wellness Tourism Sector:The wellness tourism sector in the Philippines is expected to grow to PHP 100 billion, driven by an influx of international tourists seeking holistic experiences. This growth presents a unique opportunity for CBD wine, which aligns with wellness trends. The Department of Tourism noted a 15% increase in wellness-related travel, suggesting that CBD-infused beverages could become a staple in wellness resorts and spas.

Market Challenges

  • Regulatory Uncertainties and Compliance Issues:The regulatory landscape for CBD products in the Philippines remains ambiguous, with no clear guidelines established. This uncertainty poses challenges for producers, as compliance with potential regulations can incur significant costs. The Philippine FDA has yet to finalize its stance on CBD, leading to hesitance among investors and producers, which could stifle market growth.
  • Limited Consumer Knowledge and Misconceptions:Despite growing interest, many consumers in the Philippines still lack comprehensive knowledge about CBD. A survey conducted revealed that 40% of respondents held misconceptions about CBD, associating it with psychoactive effects. This lack of understanding can hinder market acceptance and growth, as consumers may be reluctant to try CBD wine due to fears and misinformation surrounding its use.

Philippines CBD Wine Market Future Outlook

The future of the CBD wine market in the Philippines appears promising, driven by increasing consumer interest in health and wellness products. As regulatory frameworks become clearer, producers are likely to innovate and expand their offerings. The integration of technology in production and marketing will enhance product visibility and consumer engagement. Additionally, the growing trend of e-commerce will facilitate easier access to CBD wines, allowing for broader market penetration and consumer education.

Market Opportunities

  • Development of Innovative Product Formulations:There is a significant opportunity for producers to create unique CBD wine blends that cater to specific consumer preferences, such as low-sugar or enhanced flavor profiles. This innovation can attract health-conscious consumers and differentiate products in a competitive market, potentially increasing sales and brand loyalty.
  • Growth in E-commerce and Online Sales Channels:The rise of e-commerce in the Philippines, projected to reach PHP 500 billion, presents a lucrative opportunity for CBD wine brands. By leveraging online platforms, producers can reach a wider audience, enhance customer engagement, and streamline distribution, ultimately driving sales growth in this emerging market segment.

Scope of the Report

SegmentSub-Segments
By Type

Red CBD Wine

White CBD Wine

Sparkling CBD Wine

Flavored CBD Wine

Others

By End-User

Retail Consumers

Restaurants and Bars

Hotels and Resorts

Events and Catering Services

Others

By Distribution Channel

Online Retail

Supermarkets and Hypermarkets

Specialty Stores

Direct Sales

Others

By Packaging Type

Bottles

Cans

Tetra Packs

Kegs

Others

By Price Range

Premium

Mid-Range

Budget

Others

By Consumer Demographics

Age Group (18-24, 25-34, 35-44, 45+)

Gender

Income Level

Lifestyle Preferences

Others

By Occasion

Celebrations

Casual Gatherings

Corporate Events

Seasonal Promotions

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Food and Drug Administration, Department of Health)

Manufacturers and Producers

Distributors and Retailers

Importers and Exporters

Industry Associations (e.g., Philippine Chamber of Commerce and Industry)

Financial Institutions

Marketing and Advertising Agencies

Players Mentioned in the Report:

The Wine and Spirits Company

Manila Wine

The Green Wine Co.

CBD Wine Philippines

Vino CBD

Pure CBD Wine

Hemp & Vine

CBD Infused Wines

The Organic Wine Company

Philippine Wine Merchants

Green Leaf Wines

EcoVino

Nature's Wine

CBD Wine Collective

Wellness Wines

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Philippines CBD Wine Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Philippines CBD Wine Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Philippines CBD Wine Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer awareness of health benefits
3.1.2 Rising demand for organic and natural products
3.1.3 Expansion of the wellness tourism sector
3.1.4 Legalization and regulatory support for CBD products

3.2 Market Challenges

3.2.1 Regulatory uncertainties and compliance issues
3.2.2 Limited consumer knowledge and misconceptions
3.2.3 High production costs and pricing pressures
3.2.4 Competition from traditional alcoholic beverages

3.3 Market Opportunities

3.3.1 Development of innovative product formulations
3.3.2 Collaborations with local wineries and brands
3.3.3 Growth in e-commerce and online sales channels
3.3.4 Expansion into international markets

3.4 Market Trends

3.4.1 Increasing popularity of CBD-infused beverages
3.4.2 Shift towards sustainable and eco-friendly packaging
3.4.3 Emergence of premium and artisanal CBD wines
3.4.4 Integration of technology in production and marketing

3.5 Government Regulation

3.5.1 Establishment of CBD product guidelines
3.5.2 Licensing requirements for producers and distributors
3.5.3 Taxation policies on CBD products
3.5.4 Health and safety standards for consumption

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Philippines CBD Wine Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Philippines CBD Wine Market Segmentation

8.1 By Type

8.1.1 Red CBD Wine
8.1.2 White CBD Wine
8.1.3 Sparkling CBD Wine
8.1.4 Flavored CBD Wine
8.1.5 Others

8.2 By End-User

8.2.1 Retail Consumers
8.2.2 Restaurants and Bars
8.2.3 Hotels and Resorts
8.2.4 Events and Catering Services
8.2.5 Others

8.3 By Distribution Channel

8.3.1 Online Retail
8.3.2 Supermarkets and Hypermarkets
8.3.3 Specialty Stores
8.3.4 Direct Sales
8.3.5 Others

8.4 By Packaging Type

8.4.1 Bottles
8.4.2 Cans
8.4.3 Tetra Packs
8.4.4 Kegs
8.4.5 Others

8.5 By Price Range

8.5.1 Premium
8.5.2 Mid-Range
8.5.3 Budget
8.5.4 Others

8.6 By Consumer Demographics

8.6.1 Age Group (18-24, 25-34, 35-44, 45+)
8.6.2 Gender
8.6.3 Income Level
8.6.4 Lifestyle Preferences
8.6.5 Others

8.7 By Occasion

8.7.1 Celebrations
8.7.2 Casual Gatherings
8.7.3 Corporate Events
8.7.4 Seasonal Promotions
8.7.5 Others

9. Philippines CBD Wine Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Brand Recognition Score
9.2.9 Distribution Network Efficiency
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 The Wine and Spirits Company
9.5.2 Manila Wine
9.5.3 The Green Wine Co.
9.5.4 CBD Wine Philippines
9.5.5 Vino CBD
9.5.6 Pure CBD Wine
9.5.7 Hemp & Vine
9.5.8 CBD Infused Wines
9.5.9 The Organic Wine Company
9.5.10 Philippine Wine Merchants
9.5.11 Green Leaf Wines
9.5.12 EcoVino
9.5.13 Nature's Wine
9.5.14 CBD Wine Collective
9.5.15 Wellness Wines

10. Philippines CBD Wine Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government procurement policies
10.1.2 Budget allocation for wellness products
10.1.3 Collaboration with local producers
10.1.4 Regulatory compliance requirements

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in sustainable practices
10.2.2 Budget for wellness initiatives
10.2.3 Partnerships with CBD suppliers
10.2.4 Infrastructure for distribution

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality assurance concerns
10.3.2 Pricing sensitivity
10.3.3 Availability of products
10.3.4 Education and awareness gaps

10.4 User Readiness for Adoption

10.4.1 Awareness of CBD benefits
10.4.2 Willingness to try new products
10.4.3 Accessibility of CBD wine
10.4.4 Perception of legality and safety

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of sales growth
10.5.2 Customer feedback and satisfaction
10.5.3 Market expansion opportunities
10.5.4 Long-term brand loyalty

11. Philippines CBD Wine Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market gaps identification

1.2 Value proposition development

1.3 Revenue model exploration

1.4 Customer segment analysis

1.5 Key partnerships identification

1.6 Cost structure evaluation

1.7 Competitive advantage assessment


2. Marketing and Positioning Recommendations

2.1 Branding strategies

2.2 Product USPs

2.3 Target audience identification

2.4 Marketing channels selection

2.5 Promotional tactics


3. Distribution Plan

3.1 Urban retail vs rural NGO tie-ups

3.2 Logistics and supply chain management

3.3 Partnership with distributors

3.4 E-commerce strategy

3.5 Inventory management


4. Channel & Pricing Gaps

4.1 Underserved routes

4.2 Pricing bands

4.3 Competitor pricing analysis

4.4 Value-based pricing strategies

4.5 Discount and promotion strategies


5. Unmet Demand & Latent Needs

5.1 Category gaps

5.2 Consumer segments

5.3 Product innovation opportunities

5.4 Market entry barriers

5.5 Customer feedback incorporation


6. Customer Relationship

6.1 Loyalty programs

6.2 After-sales service

6.3 Customer engagement strategies

6.4 Feedback and improvement loops

6.5 Community building initiatives


7. Value Proposition

7.1 Sustainability

7.2 Integrated supply chains

7.3 Health benefits communication

7.4 Unique selling points

7.5 Customer-centric approach


8. Key Activities

8.1 Regulatory compliance

8.2 Branding

8.3 Distribution setup

8.4 Marketing execution

8.5 Performance monitoring


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product mix
9.1.2 Pricing band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target countries
9.2.2 Compliance roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven analysis

13.2 Long-term sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity timeline
15.2.2 Milestone tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from local and international research firms focusing on CBD and wine industries
  • Review of government publications and regulatory frameworks regarding CBD products in the Philippines
  • Examination of consumer behavior studies and trends in the alcoholic beverage market

Primary Research

  • Interviews with industry experts, including winemakers and CBD product developers
  • Surveys targeting consumers to gauge awareness and acceptance of CBD wine
  • Focus group discussions with potential consumers to understand preferences and perceptions

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer feedback
  • Triangulation of insights from expert interviews and consumer surveys to ensure consistency
  • Sanity checks through consultations with regulatory bodies and industry associations

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the total addressable market for CBD wine based on overall wine consumption in the Philippines
  • Segmentation of the market by demographics, including age, income, and lifestyle preferences
  • Incorporation of growth rates from the CBD sector and wine industry trends

Bottom-up Modeling

  • Collection of sales data from local wineries and CBD product retailers
  • Estimation of average pricing for CBD wine products based on market offerings
  • Volume projections based on consumer survey data regarding purchase intent and frequency

Forecasting & Scenario Analysis

  • Development of market forecasts using historical growth rates and emerging trends in health and wellness
  • Scenario analysis based on potential regulatory changes affecting CBD products
  • Creation of best-case, worst-case, and most-likely scenarios for market growth through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Consumer Awareness of CBD Wine150Wine Consumers, Health-Conscious Individuals
Retailer Insights on CBD Products100Wine Retailers, Specialty Store Owners
Industry Expert Opinions50Winemakers, CBD Product Developers
Market Trends and Preferences120Millennials, Gen Z Consumers
Regulatory Perspectives30Regulatory Officials, Industry Association Members

Frequently Asked Questions

What is the current value of the Philippines CBD Wine Market?

The Philippines CBD Wine Market is valued at approximately USD 150 million, reflecting a significant growth trend driven by increasing consumer acceptance of CBD products and a rising interest in health benefits associated with CBD-infused beverages.

Which cities are leading in the Philippines CBD Wine Market?

What regulations govern the sale of CBD wine in the Philippines?

What types of CBD wine are available in the Philippines?

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