Japan CBD Wine Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

The Japan CBD wine market, worth USD 150 million, is expanding due to health-conscious consumers and regulatory support for low-THC products.

Region:Asia

Author(s):Rebecca

Product Code:KRAE2719

Pages:97

Published On:February 2026

About the Report

Base Year 2024

Japan CBD Wine Market Overview

  • The Japan CBD Wine Market is valued at USD 150 million, based on a five-year historical analysis. This growth is primarily driven by the increasing acceptance of CBD-infused products, coupled with a rising consumer interest in health and wellness. The market has seen a surge in demand for CBD wine as consumers seek alternatives to traditional alcoholic beverages, which has led to a diversification of product offerings in the sector.
  • Tokyo and Osaka are the dominant cities in the Japan CBD Wine Market, primarily due to their large urban populations and progressive attitudes towards cannabis-related products. These cities serve as cultural and economic hubs, fostering innovation and attracting a diverse consumer base that is open to trying new products, including CBD-infused wines.
  • In 2023, the Japanese government implemented regulations allowing the sale of CBD products derived from hemp, provided they contain less than 0.3% THC. This regulatory framework aims to ensure consumer safety while promoting the growth of the CBD market, including CBD wine, thereby encouraging local producers to enter the market.
Japan CBD Wine Market Size

Japan CBD Wine Market Segmentation

By Type:The market is segmented into various types of CBD wine, including red wine, white wine, sparkling wine, dessert wine, and others. Among these, red wine has emerged as the leading sub-segment, driven by consumer preferences for full-bodied flavors and the perceived health benefits associated with red wine. The trend towards premiumization in the wine sector has also contributed to the popularity of CBD-infused red wines, as consumers are willing to pay a premium for unique and high-quality products.

Japan CBD Wine Market segmentation by Type.

By End-User:The end-user segmentation includes retail consumers, restaurants and bars, online retailers, and others. Retail consumers dominate the market, as the trend of home consumption of CBD wine has gained traction, especially during the pandemic. The convenience of purchasing CBD wine through online platforms has also contributed to the growth of this segment, as consumers seek easy access to a variety of products.

Japan CBD Wine Market segmentation by End-User.

Japan CBD Wine Market Competitive Landscape

The Japan CBD Wine Market is characterized by a dynamic mix of regional and international players. Leading participants such as Aurora Cannabis Inc., Canopy Growth Corporation, Constellation Brands, Inc., Tilray, Inc., Hexo Corp., The Alkaline Water Company Inc., Green Roads, Medterra CBD, Charlotte's Web Holdings, Inc., CBDistillery, Joy Organics, Elixinol Global Limited, Pure Spectrum, Endoca, Lord Jones contribute to innovation, geographic expansion, and service delivery in this space.

Aurora Cannabis Inc.

2006

Edmonton, Canada

Canopy Growth Corporation

2013

Smiths Falls, Canada

Constellation Brands, Inc.

1945

Victor, New York, USA

Tilray, Inc.

2013

Nanaimo, Canada

Hexo Corp.

2013

Gatineau, Canada

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate

Market Penetration Rate

Customer Retention Rate

Pricing Strategy

Product Diversification Index

Japan CBD Wine Market Industry Analysis

Growth Drivers

  • Increasing Consumer Interest in Wellness Products:The wellness market in Japan is projected to reach ¥4.5 trillion (approximately $41 billion) in future, driven by a growing focus on health and well-being. This trend is reflected in the rising demand for CBD-infused products, as consumers increasingly seek natural alternatives for stress relief and relaxation. The wellness sector's expansion is supported by a 15% annual growth rate in organic product sales, indicating a robust market for CBD wine as part of this health-conscious shift.
  • Rising Acceptance of CBD in Mainstream Markets:In future, the Japanese CBD market is expected to exceed ¥100 billion (around $900 million), reflecting a significant shift in consumer attitudes. This acceptance is bolstered by increased media coverage and endorsements from health professionals, which have contributed to a more favorable perception of CBD. As a result, CBD wine is gaining traction among consumers who are more willing to explore these products, further enhancing market growth and visibility.
  • Expansion of Distribution Channels:The number of retail outlets offering CBD products in Japan has surged to over 1,500 in future, up from 800 in 2022. This expansion includes both physical stores and online platforms, making CBD wine more accessible to consumers. E-commerce sales of CBD products are projected to grow by 30% annually, driven by the convenience of online shopping and the increasing number of dedicated CBD retailers, which collectively enhance market penetration and consumer reach.

Market Challenges

  • Regulatory Uncertainties:The Japanese government has yet to establish comprehensive regulations for CBD products, creating a challenging environment for producers. As of future, there are still ambiguities regarding THC limits and product classifications, which can hinder market entry for new companies. This uncertainty affects investment decisions, with approximately ¥10 billion (around $90 million) in potential funding being delayed due to regulatory concerns, impacting overall market growth.
  • High Competition from Traditional Wines:The Japanese wine market, valued at ¥300 billion (approximately $2.7 billion) in future, presents significant competition for CBD wine. Traditional wines benefit from established consumer loyalty and brand recognition, making it difficult for new entrants to capture market share. Additionally, the average Japanese consumer spends about ¥2,500 ($23) per bottle on wine, which may limit their willingness to experiment with higher-priced CBD wine options, posing a challenge for market penetration.

Japan CBD Wine Market Future Outlook

The future of the Japan CBD wine market appears promising, driven by evolving consumer preferences and increasing awareness of CBD's potential benefits. As regulatory frameworks become clearer, more producers are likely to enter the market, enhancing product diversity. Additionally, the integration of CBD into various food and beverage categories is expected to create new consumption opportunities. With the rise of health-conscious consumers, the market is poised for significant growth, particularly among younger demographics seeking innovative wellness solutions.

Market Opportunities

  • Growth in E-commerce Platforms:The e-commerce sector for CBD products is projected to grow by 30% annually, driven by increased online shopping trends. This presents a significant opportunity for CBD wine brands to reach a broader audience, particularly among younger consumers who prefer purchasing online. Enhanced digital marketing strategies can further capitalize on this trend, increasing brand visibility and sales.
  • Collaborations with Local Wineries:Partnering with established local wineries can provide CBD wine brands with valuable expertise and distribution networks. Collaborations can enhance product credibility and leverage existing consumer bases, potentially increasing market penetration. With over 300 wineries in Japan, strategic partnerships can facilitate the introduction of innovative CBD-infused wines, appealing to both traditional wine enthusiasts and new consumers.

Scope of the Report

SegmentSub-Segments
By Type

Red Wine

White Wine

Sparkling Wine

Dessert Wine

Others

By End-User

Retail Consumers

Restaurants and Bars

Online Retailers

Others

By Packaging Type

Bottles

Cans

Tetra Packs

Others

By Distribution Channel

Supermarkets/Hypermarkets

Specialty Stores

E-commerce

Others

By Price Range

Premium

Mid-Range

Economy

Others

By Consumer Demographics

Age Group (18-24, 25-34, 35-44, 45+)

Gender

Income Level

Others

By Occasion

Social Gatherings

Celebrations

Everyday Consumption

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Ministry of Health, Labour and Welfare; Food Safety Commission of Japan)

Manufacturers and Producers

Distributors and Retailers

Importers and Exporters

Industry Associations (e.g., Japan Cannabis Association)

Financial Institutions

Marketing and Advertising Agencies

Players Mentioned in the Report:

Aurora Cannabis Inc.

Canopy Growth Corporation

Constellation Brands, Inc.

Tilray, Inc.

Hexo Corp.

The Alkaline Water Company Inc.

Green Roads

Medterra CBD

Charlotte's Web Holdings, Inc.

CBDistillery

Joy Organics

Elixinol Global Limited

Pure Spectrum

Endoca

Lord Jones

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Japan CBD Wine Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Japan CBD Wine Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Japan CBD Wine Market Analysis

3.1 Growth Drivers

3.1.1 Increasing consumer interest in wellness products
3.1.2 Rising acceptance of CBD in mainstream markets
3.1.3 Expansion of distribution channels
3.1.4 Innovative product offerings

3.2 Market Challenges

3.2.1 Regulatory uncertainties
3.2.2 Limited consumer awareness
3.2.3 High competition from traditional wines
3.2.4 Supply chain complexities

3.3 Market Opportunities

3.3.1 Growth in e-commerce platforms
3.3.2 Collaborations with local wineries
3.3.3 Development of CBD-infused food and beverages
3.3.4 Expansion into international markets

3.4 Market Trends

3.4.1 Increasing demand for organic and natural products
3.4.2 Rise of health-conscious consumers
3.4.3 Popularity of premium and artisanal products
3.4.4 Growth of social media marketing

3.5 Government Regulation

3.5.1 Restrictions on THC levels
3.5.2 Licensing requirements for production
3.5.3 Labeling and advertising regulations
3.5.4 Import/export regulations for CBD products

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Japan CBD Wine Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Japan CBD Wine Market Segmentation

8.1 By Type

8.1.1 Red Wine
8.1.2 White Wine
8.1.3 Sparkling Wine
8.1.4 Dessert Wine
8.1.5 Others

8.2 By End-User

8.2.1 Retail Consumers
8.2.2 Restaurants and Bars
8.2.3 Online Retailers
8.2.4 Others

8.3 By Packaging Type

8.3.1 Bottles
8.3.2 Cans
8.3.3 Tetra Packs
8.3.4 Others

8.4 By Distribution Channel

8.4.1 Supermarkets/Hypermarkets
8.4.2 Specialty Stores
8.4.3 E-commerce
8.4.4 Others

8.5 By Price Range

8.5.1 Premium
8.5.2 Mid-Range
8.5.3 Economy
8.5.4 Others

8.6 By Consumer Demographics

8.6.1 Age Group (18-24, 25-34, 35-44, 45+)
8.6.2 Gender
8.6.3 Income Level
8.6.4 Others

8.7 By Occasion

8.7.1 Social Gatherings
8.7.2 Celebrations
8.7.3 Everyday Consumption
8.7.4 Others

9. Japan CBD Wine Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate
9.2.4 Market Penetration Rate
9.2.5 Customer Retention Rate
9.2.6 Pricing Strategy
9.2.7 Product Diversification Index
9.2.8 Brand Recognition Score
9.2.9 Distribution Efficiency
9.2.10 Customer Satisfaction Index

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Aurora Cannabis Inc.
9.5.2 Canopy Growth Corporation
9.5.3 Constellation Brands, Inc.
9.5.4 Tilray, Inc.
9.5.5 Hexo Corp.
9.5.6 The Alkaline Water Company Inc.
9.5.7 Green Roads
9.5.8 Medterra CBD
9.5.9 Charlotte's Web Holdings, Inc.
9.5.10 CBDistillery
9.5.11 Joy Organics
9.5.12 Elixinol Global Limited
9.5.13 Pure Spectrum
9.5.14 Endoca
9.5.15 Lord Jones

10. Japan CBD Wine Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Budget Allocation for CBD Products
10.1.2 Decision-Making Process
10.1.3 Supplier Selection Criteria
10.1.4 Others

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in CBD Wine Production
10.2.2 Infrastructure Development Costs
10.2.3 Energy Consumption Patterns
10.2.4 Others

10.3 Pain Point Analysis by End-User Category

10.3.1 Quality Assurance Issues
10.3.2 Pricing Concerns
10.3.3 Availability of Products
10.3.4 Others

10.4 User Readiness for Adoption

10.4.1 Awareness Levels
10.4.2 Willingness to Pay
10.4.3 Perceived Benefits
10.4.4 Others

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of ROI
10.5.2 Expansion into New Use Cases
10.5.3 Long-term Benefits Analysis
10.5.4 Others

11. Japan CBD Wine Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Components


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of market reports from Japanese beverage industry associations
  • Review of academic journals focusing on CBD applications in food and beverages
  • Examination of regulatory frameworks governing CBD use in Japan

Primary Research

  • Interviews with key stakeholders in the CBD supply chain, including producers and distributors
  • Surveys targeting wine producers and retailers regarding CBD wine adoption
  • Focus groups with consumers to gauge perceptions and preferences for CBD wine

Validation & Triangulation

  • Cross-validation of findings through multiple data sources, including sales data and consumer surveys
  • Triangulation of insights from industry experts and market analysts
  • Sanity checks through expert panel discussions to validate assumptions and findings

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of the overall wine market size in Japan and its growth trends
  • Analysis of the CBD segment's contribution to the overall beverage market
  • Incorporation of demographic trends influencing CBD wine consumption

Bottom-up Modeling

  • Collection of sales data from CBD wine producers and retailers
  • Estimation of average pricing and volume sold per product category
  • Analysis of distribution channels and their impact on market penetration

Forecasting & Scenario Analysis

  • Development of growth scenarios based on regulatory changes and consumer acceptance
  • Multi-factor analysis considering economic indicators and health trends
  • Projections for market growth through 2030 under various adoption rates

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
CBD Wine Producers100Winemakers, Production Managers
Retail Wine Outlets80Store Managers, Beverage Buyers
Consumer Preferences150Wine Consumers, CBD Users
Distribution Channels70Logistics Managers, Supply Chain Coordinators
Regulatory Experts50Legal Advisors, Compliance Officers

Frequently Asked Questions

What is the current value of the Japan CBD Wine Market?

The Japan CBD Wine Market is valued at approximately USD 150 million, reflecting a growing consumer interest in health and wellness products, particularly CBD-infused alternatives to traditional alcoholic beverages.

Which cities are leading in the Japan CBD Wine Market?

What regulations govern the sale of CBD products in Japan?

What types of CBD wine are available in Japan?

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