Poland Parcel Fulfillment & Last-Mile Market

Poland Parcel Fulfillment & Last-Mile Market, valued at USD 3.2 Bn, grows due to e-commerce surge, tech advancements, and regulations promoting clean transport in key cities like Warsaw.

Region:Europe

Author(s):Geetanshi

Product Code:KRAA3231

Pages:96

Published On:September 2025

About the Report

Base Year 2024

Poland Parcel Fulfillment & Last-Mile Market Overview

  • The Poland Parcel Fulfillment & Last-Mile Market is valued at USD 3.2 billion, based on a five-year historical analysis. This growth is primarily driven by the rapid expansion of e-commerce, increased consumer demand for fast and flexible delivery services, and significant advancements in logistics technology, including automation and real-time tracking. The market has experienced a notable surge in online shopping, particularly during and after the pandemic, resulting in a substantial increase in parcel deliveries and fulfillment services .
  • Key cities such as Warsaw, Kraków, and Wroc?aw dominate the market due to their high population density, advanced infrastructure, and concentration of businesses. These urban centers function as major logistics hubs, supporting efficient distribution networks and attracting investments from leading logistics companies. Poland’s strategic location in Central Europe further enhances its role as a logistics gateway, facilitating cross-border trade and regional distribution .
  • The Regulation on the Promotion of Clean Transport, issued by the Ministry of Climate and Environment in 2023, introduced a binding framework for urban logistics. This regulation mandates the use of low-emission vehicles for last-mile delivery in designated city zones and encourages the deployment of parcel lockers in urban areas to reduce traffic congestion and improve delivery efficiency. Operators must comply with emission thresholds and report annually on fleet composition and locker installations .
Poland Parcel Fulfillment & Last-Mile Market Size

Poland Parcel Fulfillment & Last-Mile Market Segmentation

By Business Model:

Poland Parcel Fulfillment & Last-Mile Market segmentation by Business Model.

The business model segmentation of the market includes B2B (Business-to-Business) and B2C (Business-to-Consumer). The B2C segment leads the market, fueled by the exponential growth of e-commerce and rising consumer expectations for convenience and rapid delivery. Businesses are increasingly adopting advanced fulfillment strategies, such as automated sorting and flexible delivery options, to meet these demands. The B2B segment remains significant but grows at a steadier pace, as it often involves more complex supply chains and longer delivery cycles .

By Destination:

Poland Parcel Fulfillment & Last-Mile Market segmentation by Destination.

The destination segmentation includes Domestic and International markets. The domestic segment holds the majority share, driven by the high volume of local deliveries associated with the country’s booming e-commerce sector. Consumers increasingly prefer local fulfillment for faster and more reliable delivery. The international segment is expanding as Polish businesses leverage the country’s central European location to facilitate cross-border logistics and serve a growing base of international e-commerce shoppers .

Poland Parcel Fulfillment & Last-Mile Market Competitive Landscape

The Poland Parcel Fulfillment & Last-Mile Market is characterized by a dynamic mix of regional and international players. Leading participants such as InPost S.A., DPD Polska, GLS Poland, FedEx Express Poland, DHL Parcel Polska, UPS Polska, Poczta Polska, Raben Group, Kuehne + Nagel Poland, DB Schenker Poland, Geis PL, XPO Logistics Poland, Rohlig SUUS Logistics, Zasada Group, TSL S.A. contribute to innovation, geographic expansion, and service delivery in this space.

InPost S.A.

2006

Kraków, Poland

DPD Polska

1991

Warsaw, Poland

GLS Poland

1998

G?uchowo, Poland

FedEx Express Poland

1984

Memphis, United States

DHL Parcel Polska

1969

Bonn, Germany

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Number of Parcels Delivered Annually

Delivery Efficiency (On-Time Delivery Rate %)

Average Order Fulfillment Time (Hours/Days)

Customer Satisfaction Rate (%)

Return/Reverse Logistics Rate (%)

Poland Parcel Fulfillment & Last-Mile Market Industry Analysis

Growth Drivers

  • E-commerce Growth:The Polish e-commerce market is projected to reach approximately PLN 124 billion (USD 30 billion) in future, driven by a 15% annual increase in online sales. This surge is fueled by a growing consumer base, with over 77% of Poles shopping online. The rise in digital payment options and mobile commerce is further enhancing this growth, making e-commerce a significant driver for parcel fulfillment and last-mile delivery services in Poland.
  • Urbanization Trends:Poland's urban population is expected to reach 60% in future, leading to increased demand for efficient last-mile delivery solutions. Urban areas, particularly Warsaw, Kraków, and Wroc?aw, are experiencing a population influx, resulting in higher consumer spending and a greater need for rapid delivery services. This urbanization trend is prompting logistics companies to adapt their strategies to meet the growing demand for parcel fulfillment in densely populated regions.
  • Technological Advancements:The integration of advanced technologies such as AI and IoT in logistics is transforming the parcel fulfillment landscape in Poland. In future, investments in logistics technology are expected to exceed PLN 5 billion (USD 1.2 billion), enhancing operational efficiency and tracking capabilities. These advancements enable companies to optimize routes, reduce delivery times, and improve customer satisfaction, thereby driving growth in the last-mile delivery sector.

Market Challenges

  • Infrastructure Limitations:Poland's logistics infrastructure faces significant challenges, with only 30% of roads meeting EU standards. This inadequacy leads to delays and increased costs in last-mile delivery. The government has allocated PLN 10 billion (USD 2.4 billion) for infrastructure improvements in future, but the current state hampers the efficiency of parcel fulfillment services, particularly in rural areas where access is limited.
  • High Operational Costs:The operational costs for logistics companies in Poland are rising, with fuel prices projected to increase by 15% in future. Additionally, labor costs have risen by 10% due to a shortage of skilled workers in the logistics sector. These factors contribute to a challenging environment for parcel fulfillment providers, as they struggle to maintain profitability while meeting consumer demands for faster delivery services.

Poland Parcel Fulfillment & Last-Mile Market Future Outlook

The future of the Poland parcel fulfillment and last-mile market appears promising, driven by ongoing e-commerce growth and urbanization. As consumer expectations for faster delivery continue to rise, logistics companies are likely to invest in innovative technologies and sustainable practices. The increasing adoption of automation and data analytics will enhance operational efficiency, while partnerships with local businesses may provide competitive advantages. Overall, the market is poised for significant transformation, adapting to evolving consumer needs and technological advancements.

Market Opportunities

  • Expansion of Last-Mile Delivery Services:The demand for last-mile delivery services is expected to grow, with an estimated 25% increase in urban deliveries in future. Companies can capitalize on this opportunity by enhancing their service offerings, including same-day and scheduled deliveries, to meet consumer expectations for convenience and speed.
  • Adoption of Green Logistics:With increasing environmental awareness, the adoption of green logistics practices is becoming essential. By future, investments in electric delivery vehicles and sustainable packaging solutions are projected to reach PLN 2 billion (USD 480 million). This shift not only meets regulatory requirements but also appeals to eco-conscious consumers, providing a competitive edge in the market.

Scope of the Report

SegmentSub-Segments
By Business Model

B2B (Business-to-Business)

B2C (Business-to-Consumer)

By Destination

Domestic

International

By End-User

E-commerce & Retail

Services (BFSI, etc.)

Manufacturing, Construction & Utilities

Primary Industries (Agriculture, Natural Resources)

By Distribution Mode

Road Transport

Rail Transport

Air Transport

Sea Transport

By Service Type

Same-Day Delivery

Scheduled Delivery

Returns Management

Cross-Border Fulfillment

Value-Added Services (Packaging, Labeling, Inventory Management)

By Customer Segment

Individual Consumers

Small Businesses

Large Enterprises

By Price Range

Low Price

Mid Price

High Price

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Polish Ministry of Infrastructure, Polish Office of Competition and Consumer Protection)

Logistics and Supply Chain Companies

E-commerce Platforms and Marketplaces

Third-Party Logistics (3PL) Providers

Retail Chains and Supermarkets

Technology Providers (e.g., Software Solutions for Logistics)

Real Estate Developers (focused on logistics and warehousing)

Players Mentioned in the Report:

InPost S.A.

DPD Polska

GLS Poland

FedEx Express Poland

DHL Parcel Polska

UPS Polska

Poczta Polska

Raben Group

Kuehne + Nagel Poland

DB Schenker Poland

Geis PL

XPO Logistics Poland

Rohlig SUUS Logistics

Zasada Group

TSL S.A.

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Poland Parcel Fulfillment & Last-Mile Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Poland Parcel Fulfillment & Last-Mile Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Poland Parcel Fulfillment & Last-Mile Market Analysis

3.1 Growth Drivers

3.1.1 E-commerce Growth
3.1.2 Urbanization Trends
3.1.3 Technological Advancements
3.1.4 Consumer Demand for Fast Delivery

3.2 Market Challenges

3.2.1 Infrastructure Limitations
3.2.2 High Operational Costs
3.2.3 Regulatory Compliance Issues
3.2.4 Competition from Global Players

3.3 Market Opportunities

3.3.1 Expansion of Last-Mile Delivery Services
3.3.2 Adoption of Green Logistics
3.3.3 Investment in Automation
3.3.4 Partnerships with Local Businesses

3.4 Market Trends

3.4.1 Rise of Same-Day Delivery
3.4.2 Increased Use of Drones and Robotics
3.4.3 Growth of Subscription Delivery Services
3.4.4 Focus on Customer Experience

3.5 Government Regulation

3.5.1 Environmental Regulations
3.5.2 Labor Laws
3.5.3 Data Protection Regulations
3.5.4 Transportation Safety Standards

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Poland Parcel Fulfillment & Last-Mile Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Poland Parcel Fulfillment & Last-Mile Market Segmentation

8.1 By Business Model

8.1.1 B2B (Business-to-Business)
8.1.2 B2C (Business-to-Consumer)

8.2 By Destination

8.2.1 Domestic
8.2.2 International

8.3 By End-User

8.3.1 E-commerce & Retail
8.3.2 Services (BFSI, etc.)
8.3.3 Manufacturing, Construction & Utilities
8.3.4 Primary Industries (Agriculture, Natural Resources)

8.4 By Distribution Mode

8.4.1 Road Transport
8.4.2 Rail Transport
8.4.3 Air Transport
8.4.4 Sea Transport

8.5 By Service Type

8.5.1 Same-Day Delivery
8.5.2 Scheduled Delivery
8.5.3 Returns Management
8.5.4 Cross-Border Fulfillment
8.5.5 Value-Added Services (Packaging, Labeling, Inventory Management)

8.6 By Customer Segment

8.6.1 Individual Consumers
8.6.2 Small Businesses
8.6.3 Large Enterprises

8.7 By Price Range

8.7.1 Low Price
8.7.2 Mid Price
8.7.3 High Price

9. Poland Parcel Fulfillment & Last-Mile Market Competitive Analysis

9.1 Market Share of Key Players

9.2 KPIs for Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Number of Parcels Delivered Annually
9.2.4 Delivery Efficiency (On-Time Delivery Rate %)
9.2.5 Average Order Fulfillment Time (Hours/Days)
9.2.6 Customer Satisfaction Rate (%)
9.2.7 Return/Reverse Logistics Rate (%)
9.2.8 Market Penetration (Number of Service Points/Lockers)
9.2.9 Technology Adoption Level (e.g., Automation, Track & Trace, Locker Networks)
9.2.10 Revenue (PLN/EUR, Latest Fiscal Year)
9.2.11 Revenue Growth Rate (YoY %)
9.2.12 Geographic Coverage (Domestic/International)
9.2.13 Sustainability Initiatives (e.g., Green Fleet %)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 InPost S.A.
9.5.2 DPD Polska
9.5.3 GLS Poland
9.5.4 FedEx Express Poland
9.5.5 DHL Parcel Polska
9.5.6 UPS Polska
9.5.7 Poczta Polska
9.5.8 Raben Group
9.5.9 Kuehne + Nagel Poland
9.5.10 DB Schenker Poland
9.5.11 Geis PL
9.5.12 XPO Logistics Poland
9.5.13 Rohlig SUUS Logistics
9.5.14 Zasada Group
9.5.15 TSL S.A.

10. Poland Parcel Fulfillment & Last-Mile Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Government Contracts
10.1.2 Budget Allocations
10.1.3 Supplier Selection Criteria

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in Logistics Infrastructure
10.2.2 Spending on Technology Upgrades
10.2.3 Budget for Sustainability Initiatives

10.3 Pain Point Analysis by End-User Category

10.3.1 Delivery Delays
10.3.2 High Shipping Costs
10.3.3 Lack of Transparency

10.4 User Readiness for Adoption

10.4.1 Technology Acceptance
10.4.2 Training Needs
10.4.3 Infrastructure Readiness

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Performance Metrics
10.5.2 Customer Feedback
10.5.3 Future Use Cases

11. Poland Parcel Fulfillment & Last-Mile Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Business Model Options


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs


3. Distribution Plan

3.1 Urban Retail vs Rural NGO Tie-ups


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands


5. Unmet Demand & Latent Needs

5.1 Category Gaps

5.2 Consumer Segments


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service


7. Value Proposition

7.1 Sustainability

7.2 Integrated Supply Chains


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding

8.3 Distribution Setup


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix
9.1.2 Pricing Band
9.1.3 Packaging

9.2 Export Entry Strategy

9.2.1 Target Countries
9.2.2 Compliance Roadmap

10. Entry Mode Assessment

10.1 JV

10.2 Greenfield

10.3 M&A

10.4 Distributor Model


11. Capital and Timeline Estimation

11.1 Capital Requirements

11.2 Timelines


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability


14. Potential Partner List

14.1 Distributors

14.2 JVs

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Activity Timeline
15.2.2 Milestone Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of logistics and fulfillment reports from Polish government agencies
  • Review of industry publications and white papers on last-mile delivery trends
  • Examination of e-commerce growth statistics and consumer behavior studies in Poland

Primary Research

  • Interviews with logistics executives from leading fulfillment centers in Poland
  • Surveys targeting last-mile delivery personnel and operations managers
  • Focus groups with consumers to understand preferences in parcel delivery services

Validation & Triangulation

  • Cross-validation of findings with data from industry associations and trade bodies
  • Triangulation of insights from primary interviews with secondary data sources
  • Sanity checks through expert reviews from logistics and e-commerce specialists

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of total logistics market size in Poland and its growth rate
  • Segmentation of the market by key sectors such as retail, e-commerce, and B2B
  • Incorporation of government initiatives promoting last-mile delivery efficiency

Bottom-up Modeling

  • Collection of operational data from major fulfillment centers and last-mile providers
  • Cost analysis based on service pricing models and delivery frequency
  • Volume estimates derived from parcel flow data across various channels

Forecasting & Scenario Analysis

  • Multi-variable regression analysis incorporating e-commerce growth and urbanization trends
  • Scenario modeling based on potential regulatory changes and technological advancements
  • Development of baseline, optimistic, and pessimistic forecasts through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
E-commerce Fulfillment Operations60Logistics Managers, E-commerce Directors
Retail Last-Mile Delivery50Supply Chain Managers, Operations Supervisors
Third-Party Logistics Providers40Business Development Managers, Account Executives
Consumer Preferences in Delivery80End Consumers, Customer Experience Managers
Technology Adoption in Logistics45IT Managers, Innovation Officers

Frequently Asked Questions

What is the current value of the Poland Parcel Fulfillment & Last-Mile Market?

The Poland Parcel Fulfillment & Last-Mile Market is valued at approximately USD 3.2 billion, driven by the rapid growth of e-commerce and advancements in logistics technology, including automation and real-time tracking.

What factors are driving the growth of the parcel fulfillment market in Poland?

Which cities are the main hubs for parcel fulfillment in Poland?

What regulations impact the last-mile delivery sector in Poland?

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