Saudi Arabia Mineral Supplements Market

Saudi Arabia Mineral Supplements Market Overview

• The Saudi Arabia Mineral Supplements Market is valued at USD 55 million, based on a five-year historical analysis of the national vitamins and minerals category and dedicated mineral supplement sources. This growth is primarily driven by increasing health awareness among consumers, a rise in lifestyle-related health issues such as obesity and cardiovascular disease, and the growing trend of preventive healthcare in Saudi Arabia. The demand for mineral supplements has surged as individuals seek to enhance their nutritional intake, manage common micronutrient deficiencies (notably iron and vitamin D when combined with multivitamins), and support overall well-being.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and advanced urban infrastructure, which aligns with broader dietary supplement and vitamin–mineral usage patterns concentrated in major metropolitan areas. These cities have a higher concentration of hospitals, clinics, and community pharmacies, making it easier for consumers to access a variety of mineral and multivitamin-mineral supplements. Additionally, the strong presence of modern retail chains and rapidly expanding e?commerce platforms focused on health and wellness products further supports market growth in these urban areas.
• In 2023, the Saudi Food and Drug Authority (SFDA) strengthened the regulatory framework for dietary supplements, including mineral supplements, by enforcing requirements for product registration, safety data, quality control, and appropriate labeling before market approval, under the SFDA Executive Regulation for Herbal and Health Products issued pursuant to the Law of Pharmaceutical Establishments and Preparations. This regulation aims to ensure consumer safety and enhance the quality and consistency of products available in the market, thereby fostering consumer trust and encouraging responsible consumption through clear claims, ingredient standards, and post?marketing surveillance.

Saudi Arabia Mineral Supplements Market Segmentation

By Mineral Type:The mineral supplements market is segmented into various types, including Calcium Supplements, Magnesium Supplements, Zinc Supplements, Iron Supplements, Potassium Supplements, Selenium & Chromium Supplements, Trace Mineral Blends (Multimineral), and Others (e.g., Phosphorus, Copper, Manganese). This structure is consistent with common single?mineral and multi?mineral classifications used in Saudi Arabia’s vitamin and mineral supplement reports. Among these, Calcium Supplements dominate the market due to their essential role in bone health and the increasing prevalence of osteoporosis and osteopenia among the aging and post?menopausal population. The growing awareness of the importance of calcium in daily nutrition, supported by physician recommendations and fortified dairy consumption, has led to a significant rise in demand for these supplements.

By Consumer Group:The consumer group segmentation includes Adults, Geriatric Population, Pregnant & Lactating Women, Children & Adolescents, Athletes & Fitness Enthusiasts, Patients with Chronic Conditions (e.g., anemia, osteoporosis), and Others. This segmentation aligns with typical application splits (adults and children) used in Saudi Arabia vitamin and mineral supplement market analyses. The Adult segment leads the market, driven by a growing focus on health and wellness, high prevalence of overweight and obesity, and wider adoption of preventive supplementation to address energy, immunity, and metabolic concerns. Adults are more likely to seek out supplements to fill nutritional gaps related to busy urban lifestyles and suboptimal diets, making this segment a key driver of market growth.

Saudi Arabia Mineral Supplements Market Competitive Landscape

The Saudi Arabia Mineral Supplements Market is characterized by a dynamic mix of regional and international players. Leading participants such as Jamjoom Pharma, SAJA Pharmaceuticals (Saudi Arabian Japanese Pharmaceutical Co.), Tabuk Pharmaceuticals, Spimaco Addwaeih (Saudi Pharmaceutical Industries & Medical Appliances Corp.), Almarai Co. (Fortified Dairy & Nutritional Products), Abbott Laboratories, Bayer AG, Pfizer Inc. (Centrum and Mineral Supplements Portfolio), GSK plc (Vitamins & Minerals Range), Nature’s Bounty Co. (The Bountiful Company), NOW Foods, Herbalife Nutrition Ltd., Amway Corporation, GNC Holdings, LLC, Vitabiotics Ltd. contribute to innovation, geographic expansion, and service delivery in this space through diversified mineral and multivitamin?mineral portfolios, localized marketing, and strong pharmacy and modern trade reach.

Saudi Arabia Mineral Supplements Market Industry Analysis

Growth Drivers

• Increasing Health Consciousness Among Consumers:The health and wellness trend in Saudi Arabia is gaining momentum, with 65% of the population actively seeking healthier lifestyles. This shift is reflected in the rising sales of mineral supplements, which reached approximately SAR 1.6 billion in the near future. The World Health Organization reported that 75% of Saudi adults are now prioritizing nutrition, driving demand for products that support overall health and well-being, particularly among millennials and Gen Z consumers.
• Rising Prevalence of Mineral Deficiencies:A significant portion of the Saudi population suffers from mineral deficiencies, particularly iron and vitamin D. The Ministry of Health reported that around 32% of children and 27% of women are affected by iron deficiency anemia. This alarming statistic has led to increased awareness and demand for mineral supplements, with the market expected to grow as healthcare providers recommend supplementation as a preventive measure against these deficiencies.
• Growth in the Fitness and Wellness Industry:The fitness industry in Saudi Arabia is projected to grow by 18% annually, with over 1,200 new gyms and wellness centers opening in the near future. This expansion is fostering a culture of health and fitness, leading to increased consumption of mineral supplements among fitness enthusiasts. The Saudi Arabian General Authority for Investment reported that investments in health and wellness sectors reached SAR 2.2 billion in the near future, further propelling the demand for supplements.

Market Challenges

• Regulatory Hurdles and Compliance Issues:The mineral supplements market in Saudi Arabia faces stringent regulatory requirements, which can hinder market entry for new brands. The Saudi Food and Drug Authority (SFDA) has implemented complex labeling and safety standards that require extensive documentation. In the near future, over 45% of new product applications were delayed due to compliance issues, creating barriers for companies looking to introduce innovative products in the market.
• High Competition Among Local and International Brands:The mineral supplements market is characterized by intense competition, with over 220 brands vying for market share. This saturation has led to aggressive pricing strategies, impacting profit margins. According to industry reports, the top five brands control only 37% of the market, indicating a fragmented landscape where new entrants struggle to establish a foothold amidst established players with strong brand loyalty.

Saudi Arabia Mineral Supplements Market Future Outlook

The Saudi Arabia mineral supplements market is poised for significant growth, driven by increasing health awareness and a focus on preventive healthcare. As consumers become more educated about nutrition, the demand for personalized and organic supplements is expected to rise. Additionally, the expansion of e-commerce platforms will facilitate easier access to a wider range of products, enhancing consumer choice. Companies that innovate and adapt to these trends will likely capture a larger share of the market in future.

Market Opportunities

• Growing Demand for Organic and Natural Supplements:There is a notable shift towards organic and natural mineral supplements, with sales increasing by 25% in the near future. This trend is driven by consumer preferences for clean-label products, presenting an opportunity for brands to develop and market organic options that cater to health-conscious consumers seeking safer alternatives.
• Expansion into Untapped Rural Markets:Rural areas in Saudi Arabia represent a significant growth opportunity, with approximately 28% of the population residing outside urban centers. As awareness of health supplements increases, companies can target these markets with tailored marketing strategies and distribution channels, potentially increasing their customer base and driving sales growth in previously underserved regions.