Saudi Arabia Natural Insect Repellent Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Natural Insect Repellent Market Overview

• The Saudi Arabia Natural Insect Repellent Market is valued at USD 35 million, based on a five-year historical analysis and benchmarking against the overall Saudi Arabia insect repellent market size and the share of natural-ingredient formats within Middle East markets. This growth is primarily driven by increasing consumer awareness regarding health and environmental sustainability, alongside a rising demand for organic and natural products. The market has seen a shift towards eco-friendly alternatives as consumers become more conscious of the harmful effects of synthetic chemicals such as DEET and pyrethroids found in traditional insect repellents.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their high population density, concentration of higher-income consumers, and significant tourism and business travel flows. The hospitality sector in these cities, particularly during events like Hajj and Umrah centered around the holy cities and their travel corridors, drives the demand for insect repellents including natural and DEET?free formats in hotels, serviced apartments, pharmacies, and retail channels. Additionally, growing urbanization, rising outdoor recreational activities, and increased awareness of vector?borne diseases such as dengue and malaria further contribute to the market's expansion.
• Insect repellents, including those based on natural ingredients, are regulated in Saudi Arabia under biocide and cosmetic product frameworks overseen by the Saudi Food and Drug Authority (SFDA), which requires registration, safety assessment, and labeling compliance for products placed on the market. The Executive Regulation for Pesticides and Public Health Pest Control issued by the Saudi Food and Drug Authority in 2019, together with SFDA cosmetic regulations, sets requirements regarding active ingredients, product safety, permissible claims, and environmental and human health protection standards that apply to both synthetic and natural-ingredient insect repellent products. These instruments encourage manufacturers and importers to develop formulations that meet efficacy benchmarks while aligning with consumer preference for safer, eco?friendly alternatives.

Saudi Arabia Natural Insect Repellent Market Segmentation

By Product Type:The product type segmentation includes various forms of natural insect repellents that cater to different consumer preferences and usage scenarios. The subsegments are as follows:

The product type segmentation reveals that sprays/aerosols dominate the market due to their convenience, quick coverage, and suitability for both households and travel use. Consumers prefer these formats for outdoor activities and travel, as they provide immediate protection against insects. Creams and lotions follow closely, appealing to those seeking longer-lasting effects, skin-conditioning benefits, and child-friendly options. Essential oil blends are gaining traction among health-conscious consumers looking for DEET?free and plant-based alternatives, while liquid vaporizers and diffusers are popular for indoor, overnight, and family environments. The market is witnessing a gradual increase in demand for innovative formats like patches and wearables, driven by consumer interest in hands-free, on-the-go solutions and by e?commerce visibility for imported brands.

By Ingredient Type:The ingredient type segmentation focuses on the natural components used in insect repellents, which are crucial for attracting health-conscious consumers. The subsegments are as follows:

The ingredient type segmentation indicates that oil of lemon eucalyptus is the leading component due to its proven efficacy in repelling mosquitoes and ticks and its recognition in international public health guidance as a plant-based active, appealing to consumers looking for effective yet safe options. Citronella oil follows closely, known for its characteristic scent and effectiveness against mosquitoes in candles, sprays, and diffusers. Neem oil is gaining popularity for its multifunctional insecticidal and skincare properties, while mixed essential oils (such as eucalyptus, peppermint, lavender, and lemongrass) are favored for their versatility, aromatherapy value, and holistic appeal. The market is also seeing a rise in the use of soybean and catnip oils, reflecting consumer interest in diverse natural ingredients and in formulations perceived as gentler for children and sensitive skin.

Saudi Arabia Natural Insect Repellent Market Competitive Landscape

The Saudi Arabia Natural Insect Repellent Market is characterized by a dynamic mix of regional and international players. Leading participants such as SC Johnson & Son Inc. (OFF! & Other Natural Lines), Reckitt Benckiser Group plc (Mortein NaturGard & Related Lines), Godrej Consumer Products Ltd. (Goodknight Naturals), Dabur India Ltd. (Dabur Odomos Natural Range), Himalaya Wellness Company (Herbal Personal Care & Repellents), Pigeon Corporation, Johnson & Johnson (Inc. Natural Baby & Family Repellent Products), Beiersdorf AG (NIVEA & Related Personal Care with Natural Repellent Lines), Saudi Pharmaceutical Industries & Medical Appliances Corporation (SPIMACO), Jamjoom Pharma, Nahdi Medical Co. (Private Label & Distributed Natural Repellents), online pharmacies like Al-Dawaa Medical Services Co. (Private Label & Distributed Natural Repellents), Life Pharmacy (Gulf-based Chain Active in Saudi Arabia), Key Local Organic & Natural Personal Care Brands (e.g., Sukoon, Nature’s Gate Distributors, Others), Leading E-commerce Platforms for Natural Repellents (e.g., Noon, Amazon.sa, local specialty sites) contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Natural Insect Repellent Market Industry Analysis

Growth Drivers

• Increasing Awareness of Health and Environmental Impacts:The Saudi Arabian population is becoming increasingly aware of the health risks associated with synthetic insect repellents. According to a report by the Saudi Ministry of Health, over 60% of consumers are concerned about chemical exposure. This awareness is driving demand for natural alternatives, as consumers seek products that are safer for both their health and the environment, contributing to a projected increase in natural repellent sales.
• Rising Demand for Organic and Natural Products:The organic product market in Saudi Arabia is expected to reach SAR 1.5 billion in future, reflecting a growing consumer preference for natural goods. This trend is particularly evident among younger demographics, with 70% of millennials indicating a preference for organic products. As consumers prioritize health and sustainability, the demand for natural insect repellents is anticipated to rise significantly, aligning with broader market trends.
• Government Initiatives Promoting Natural Alternatives:The Saudi government has launched several initiatives aimed at promoting natural products, including insect repellents. In the recent past, the Ministry of Environment allocated SAR 200 million to support local businesses producing eco-friendly products. These initiatives not only enhance consumer trust but also stimulate market growth by encouraging manufacturers to innovate and expand their natural product lines, thereby increasing availability and accessibility.

Market Challenges

• Competition from Synthetic Insect Repellents:The natural insect repellent market faces significant competition from established synthetic brands, which dominate approximately 75% of the market share. These products often offer longer-lasting effects and lower prices, making it challenging for natural alternatives to gain traction. As a result, many consumers remain loyal to synthetic options, hindering the growth potential of natural repellents in the market.
• Limited Consumer Awareness of Natural Options:Despite the growing interest in natural products, consumer awareness remains a barrier. A survey conducted in the recent past revealed that only 40% of consumers are familiar with natural insect repellent options. This lack of awareness limits market penetration and growth, as many potential customers are unaware of the benefits and availability of these products, necessitating increased marketing efforts from manufacturers.

Saudi Arabia Natural Insect Repellent Market Future Outlook

The future of the natural insect repellent market in Saudi Arabia appears promising, driven by increasing consumer demand for health-conscious and environmentally friendly products. As awareness grows, manufacturers are likely to invest in innovative formulations that cater to consumer preferences. Additionally, the expansion of e-commerce platforms will facilitate greater access to these products, allowing for increased market penetration and consumer engagement, ultimately fostering a more sustainable market landscape.

Market Opportunities

• Expansion into E-commerce Platforms:The rise of e-commerce in Saudi Arabia, projected to reach SAR 50 billion in future, presents a significant opportunity for natural insect repellent brands. By leveraging online sales channels, companies can enhance their visibility and accessibility, reaching a broader audience and driving sales growth in a competitive market.
• Development of Innovative Product Formulations:There is a growing opportunity for manufacturers to create innovative formulations that combine efficacy with natural ingredients. With 55% of consumers expressing interest in multifunctional products, brands that develop unique offerings, such as insect repellents with added skincare benefits, can capture market share and meet evolving consumer demands.