Saudi Arabia pressure sensitive adhesives market size, share, growth drivers, trends, opportunities & forecast 2025–2030

Saudi Arabia Pressure Sensitive Adhesives Market is worth USD 720 Mn, fueled by industrial growth in Riyadh, Jeddah, Dammam, and Vision 2030 sustainability initiatives.

Region:Middle East

Author(s):Dev

Product Code:KRAA9596

Pages:92

Published On:November 2025

About the Report

Base Year 2024

Saudi Arabia Pressure Sensitive Adhesives Market Overview

  • The Saudi Arabia Pressure Sensitive Adhesives Market is valued at USD 720 million, based on a five-year historical analysis. This growth is primarily driven by the increasing demand from sectors such as packaging, automotive, and construction, which require efficient bonding solutions. The market is further influenced by technological advancements in adhesive formulations, such as the development of bio-based and high-performance adhesives, enhancing both performance and application versatility .
  • Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their robust industrial base and significant investments in infrastructure projects. These urban centers are pivotal for manufacturing and distribution, facilitating the growth of the pressure-sensitive adhesives market through enhanced logistics and supply chain networks .
  • In 2023, the Saudi government implemented regulations aimed at promoting the use of eco-friendly adhesives in construction and packaging sectors. The "Technical Regulation for Building Materials – Part 4: Adhesives, Sealants, and Foam" issued by the Saudi Standards, Metrology and Quality Organization (SASO) in 2023 mandates compliance with VOC content limits and encourages the adoption of sustainable adhesive products in line with Vision 2030 environmental objectives. Manufacturers are required to certify products and adhere to labelling and performance standards .
Saudi Arabia Pressure Sensitive Adhesives Market Size

Saudi Arabia Pressure Sensitive Adhesives Market Segmentation

By Type:The market is segmented into various types of pressure-sensitive adhesives, including acrylic, rubber, silicone, hot melt, water-based, solvent-based, UV-cured, and others. Among these, acrylic adhesives lead due to their excellent adhesion properties and versatility across multiple applications. Rubber adhesives are also prominent, favored for their strong bonding capabilities in demanding environments. The market is witnessing a notable shift toward eco-friendly and water-based formulations, reflecting both regulatory pressures and consumer preferences for sustainable products .

Saudi Arabia Pressure Sensitive Adhesives Market segmentation by Type.

By End-User:The end-user segmentation includes packaging, automotive & transportation, construction & building, electronics & electrical, medical & healthcare, food & beverage, and others. The packaging sector is the largest consumer of pressure-sensitive adhesives, driven by the expansion of e-commerce, retail, and food packaging. Automotive and transportation applications are significant, utilizing adhesives for lightweighting, assembly, and interior components. Construction and building are increasingly adopting these adhesives for efficiency, durability, and compliance with green building standards .

Saudi Arabia Pressure Sensitive Adhesives Market segmentation by End-User.

Saudi Arabia Pressure Sensitive Adhesives Market Competitive Landscape

The Saudi Arabia Pressure Sensitive Adhesives Market is characterized by a dynamic mix of regional and international players. Leading participants such as Henkel AG & Co. KGaA, 3M Company, Sika AG, Avery Dennison Corporation, Bostik SA (Arkema Group), Dow Inc., H.B. Fuller Company, RPM International Inc., Ashland Global Holdings Inc., Tesa SE, Scapa Group plc, Illinois Tool Works Inc. (ITW), Momentive Performance Materials Inc., KRAHN Chemie GmbH, Mapei S.p.A., National Adhesives Saudi Arabia, Al Muqarram Group, Gulf Adhesives Manufacturing Co., Jowat Middle East FZE, Intercol Adhesives contribute to innovation, geographic expansion, and service delivery in this space.

Henkel AG & Co. KGaA

1876

Düsseldorf, Germany

3M Company

1902

Saint Paul, Minnesota, USA

Sika AG

1910

Baar, Switzerland

Avery Dennison Corporation

1935

Mentor, Ohio, USA

Bostik SA (Arkema Group)

1889

Colombes, France

Company

Establishment Year

Headquarters

Group Size (Large, Medium, or Small as per industry convention)

Revenue Growth Rate (Saudi Arabia PSA segment)

Market Share in Saudi Arabia PSA Market

Product Portfolio Breadth (Number of PSA SKUs)

Local Manufacturing Footprint (Number of Saudi plants or JV facilities)

Distribution Network Coverage (Number of Saudi distributors/regions served)

Saudi Arabia Pressure Sensitive Adhesives Market Industry Analysis

Growth Drivers

  • Increasing Demand from the Packaging Industry:The packaging industry in Saudi Arabia is projected to reach a value of SAR 30 billion in future, driven by a growing consumer base and e-commerce expansion. This surge in demand for packaging solutions directly correlates with the increased use of pressure-sensitive adhesives (PSAs), which are essential for labels, tapes, and flexible packaging. The rise in disposable income and changing consumer preferences further fuel this growth, making PSAs a critical component in packaging innovations.
  • Growth in Automotive Production:Saudi Arabia's automotive production is expected to reach 500,000 units in future, supported by government initiatives to boost local manufacturing. This growth in vehicle production increases the demand for PSAs used in various applications, including interior assembly, exterior bonding, and electronic components. The automotive sector's shift towards lightweight materials and advanced manufacturing processes further enhances the need for high-performance adhesives, positioning PSAs as vital for industry advancements.
  • Rising Construction Activities:The construction sector in Saudi Arabia is anticipated to grow to SAR 1 trillion in future, driven by Vision 2030 initiatives and infrastructure projects. This expansion leads to increased demand for PSAs in applications such as flooring, wall coverings, and insulation. The government's focus on sustainable building practices and energy-efficient materials also promotes the use of advanced adhesive technologies, creating a favorable environment for PSA market growth in the construction industry.

Market Challenges

  • Fluctuating Raw Material Prices:The pressure-sensitive adhesives market faces challenges due to the volatility of raw material prices, particularly for petrochemical derivatives. In future, the price of key raw materials like acrylics and rubber saw fluctuations of up to 20%, impacting production costs and profit margins. This instability can hinder manufacturers' ability to maintain competitive pricing and may lead to increased costs for end-users, ultimately affecting market growth.
  • Stringent Environmental Regulations:The Saudi government has implemented stringent environmental regulations aimed at reducing industrial emissions and promoting sustainability. Compliance with these regulations often requires significant investment in technology and processes, which can strain smaller manufacturers. In future, companies may face increased operational costs as they adapt to these regulations, potentially limiting their market competitiveness and innovation capabilities in the PSA sector.

Saudi Arabia Pressure Sensitive Adhesives Market Future Outlook

The future of the Saudi Arabia pressure-sensitive adhesives market appears promising, driven by technological advancements and a shift towards sustainable practices. As industries increasingly adopt eco-friendly adhesives, manufacturers are likely to invest in research and development to create innovative products. Additionally, the growth of e-commerce and the automotive sector will continue to drive demand for PSAs, while regulatory compliance will push companies towards more sustainable production methods, ensuring a dynamic market landscape in the coming years.

Market Opportunities

  • Expansion in the E-commerce Sector:The e-commerce sector in Saudi Arabia is projected to grow to SAR 50 billion in future, creating significant opportunities for PSAs in packaging and shipping applications. As online shopping increases, the demand for efficient and reliable adhesive solutions for packaging will rise, providing manufacturers with a lucrative market to explore and innovate.
  • Development of Bio-based Adhesives:The growing emphasis on sustainability is driving interest in bio-based adhesives, which are derived from renewable resources. With the market for bio-based products expected to reach SAR 1 billion in future, manufacturers can capitalize on this trend by developing eco-friendly PSAs that meet consumer demand for sustainable solutions, enhancing their market position and appeal.

Scope of the Report

SegmentSub-Segments
By Type

Acrylic Adhesives

Rubber Adhesives

Silicone Adhesives

Hot Melt Adhesives

Water-Based Adhesives

Solvent-Based Adhesives

UV-Cured Adhesives

Others

By End-User

Packaging

Automotive & Transportation

Construction & Building

Electronics & Electrical

Medical & Healthcare

Food & Beverage

Others

By Application

Labels

Tapes

Graphics & Films

Medical Applications

Laminates

Others

By Formulation

Water-Based Adhesives

Solvent-Based Adhesives

Hot Melt Adhesives

UV-Cured Adhesives

Others

By Region

Central Region

Eastern Region

Western Region

Southern Region

By Distribution Channel

Direct Sales

Distributors

Online Sales

Others

By Customer Type

B2B

B2C

Government

Others

Key Target Audience

Investors and Venture Capitalist Firms

Government and Regulatory Bodies (e.g., Saudi Standards, Metrology and Quality Organization)

Manufacturers and Producers

Distributors and Retailers

Raw Material Suppliers

Packaging Companies

Automotive Industry Stakeholders

Construction and Building Material Companies

Players Mentioned in the Report:

Henkel AG & Co. KGaA

3M Company

Sika AG

Avery Dennison Corporation

Bostik SA (Arkema Group)

Dow Inc.

H.B. Fuller Company

RPM International Inc.

Ashland Global Holdings Inc.

Tesa SE

Scapa Group plc

Illinois Tool Works Inc. (ITW)

Momentive Performance Materials Inc.

KRAHN Chemie GmbH

Mapei S.p.A.

National Adhesives Saudi Arabia

Al Muqarram Group

Gulf Adhesives Manufacturing Co.

Jowat Middle East FZE

Intercol Adhesives

Table of Contents

Market Assessment Phase

1. Executive Summary and Approach


2. Saudi Arabia Pressure Sensitive Adhesives Market Overview

2.1 Key Insights and Strategic Recommendations

2.2 Saudi Arabia Pressure Sensitive Adhesives Market Overview

2.3 Definition and Scope

2.4 Evolution of Market Ecosystem

2.5 Timeline of Key Regulatory Milestones

2.6 Value Chain & Stakeholder Mapping

2.7 Business Cycle Analysis

2.8 Policy & Incentive Landscape


3. Saudi Arabia Pressure Sensitive Adhesives Market Analysis

3.1 Growth Drivers

3.1.1 Increasing demand from the packaging industry
3.1.2 Growth in automotive production
3.1.3 Rising construction activities
3.1.4 Technological advancements in adhesive formulations

3.2 Market Challenges

3.2.1 Fluctuating raw material prices
3.2.2 Stringent environmental regulations
3.2.3 Competition from alternative bonding solutions
3.2.4 Limited awareness of advanced adhesive technologies

3.3 Market Opportunities

3.3.1 Expansion in the e-commerce sector
3.3.2 Increasing use in electronics and electrical applications
3.3.3 Growth in renewable energy projects
3.3.4 Development of bio-based adhesives

3.4 Market Trends

3.4.1 Shift towards sustainable and eco-friendly adhesives
3.4.2 Increasing automation in manufacturing processes
3.4.3 Customization of adhesive solutions
3.4.4 Rise in demand for high-performance adhesives

3.5 Government Regulation

3.5.1 Compliance with Saudi Standards Organization (SASO) regulations
3.5.2 Environmental Protection Agency (EPA) guidelines
3.5.3 Import regulations for chemical substances
3.5.4 Safety standards for manufacturing facilities

4. SWOT Analysis


5. Stakeholder Analysis


6. Porter's Five Forces Analysis


7. Saudi Arabia Pressure Sensitive Adhesives Market Market Size, 2019-2024

7.1 By Value

7.2 By Volume

7.3 By Average Selling Price


8. Saudi Arabia Pressure Sensitive Adhesives Market Segmentation

8.1 By Type

8.1.1 Acrylic Adhesives
8.1.2 Rubber Adhesives
8.1.3 Silicone Adhesives
8.1.4 Hot Melt Adhesives
8.1.5 Water-Based Adhesives
8.1.6 Solvent-Based Adhesives
8.1.7 UV-Cured Adhesives
8.1.8 Others

8.2 By End-User

8.2.1 Packaging
8.2.2 Automotive & Transportation
8.2.3 Construction & Building
8.2.4 Electronics & Electrical
8.2.5 Medical & Healthcare
8.2.6 Food & Beverage
8.2.7 Others

8.3 By Application

8.3.1 Labels
8.3.2 Tapes
8.3.3 Graphics & Films
8.3.4 Medical Applications
8.3.5 Laminates
8.3.6 Others

8.4 By Formulation

8.4.1 Water-Based Adhesives
8.4.2 Solvent-Based Adhesives
8.4.3 Hot Melt Adhesives
8.4.4 UV-Cured Adhesives
8.4.5 Others

8.5 By Region

8.5.1 Central Region
8.5.2 Eastern Region
8.5.3 Western Region
8.5.4 Southern Region

8.6 By Distribution Channel

8.6.1 Direct Sales
8.6.2 Distributors
8.6.3 Online Sales
8.6.4 Others

8.7 By Customer Type

8.7.1 B2B
8.7.2 B2C
8.7.3 Government
8.7.4 Others

9. Saudi Arabia Pressure Sensitive Adhesives Market Competitive Analysis

9.1 Market Share of Key Players

9.2 Cross Comparison of Key Players

9.2.1 Company Name
9.2.2 Group Size (Large, Medium, or Small as per industry convention)
9.2.3 Revenue Growth Rate (Saudi Arabia PSA segment)
9.2.4 Market Share in Saudi Arabia PSA Market
9.2.5 Product Portfolio Breadth (Number of PSA SKUs)
9.2.6 Local Manufacturing Footprint (Number of Saudi plants or JV facilities)
9.2.7 Distribution Network Coverage (Number of Saudi distributors/regions served)
9.2.8 Innovation Index (Number of patents, R&D spend in adhesives)
9.2.9 Sustainability Score (VOC emissions, eco-friendly product share)
9.2.10 Customer Satisfaction Score (Saudi B2B/B2C survey data)

9.3 SWOT Analysis of Top Players

9.4 Pricing Analysis

9.5 Detailed Profile of Major Companies

9.5.1 Henkel AG & Co. KGaA
9.5.2 3M Company
9.5.3 Sika AG
9.5.4 Avery Dennison Corporation
9.5.5 Bostik SA (Arkema Group)
9.5.6 Dow Inc.
9.5.7 H.B. Fuller Company
9.5.8 RPM International Inc.
9.5.9 Ashland Global Holdings Inc.
9.5.10 Tesa SE
9.5.11 Scapa Group plc
9.5.12 Illinois Tool Works Inc. (ITW)
9.5.13 Momentive Performance Materials Inc.
9.5.14 KRAHN Chemie GmbH
9.5.15 Mapei S.p.A.
9.5.16 National Adhesives Saudi Arabia
9.5.17 Al Muqarram Group
9.5.18 Gulf Adhesives Manufacturing Co.
9.5.19 Jowat Middle East FZE
9.5.20 Intercol Adhesives

10. Saudi Arabia Pressure Sensitive Adhesives Market End-User Analysis

10.1 Procurement Behavior of Key Ministries

10.1.1 Ministry of Industry and Mineral Resources
10.1.2 Ministry of Commerce
10.1.3 Ministry of Health
10.1.4 Ministry of Education

10.2 Corporate Spend on Infrastructure & Energy

10.2.1 Investment in construction projects
10.2.2 Expenditure on renewable energy initiatives
10.2.3 Budget allocation for public utilities
10.2.4 Corporate social responsibility spending

10.3 Pain Point Analysis by End-User Category

10.3.1 Cost management in manufacturing
10.3.2 Quality assurance challenges
10.3.3 Supply chain disruptions
10.3.4 Regulatory compliance issues

10.4 User Readiness for Adoption

10.4.1 Awareness of adhesive technologies
10.4.2 Training and skill development needs
10.4.3 Infrastructure readiness
10.4.4 Financial readiness for investment

10.5 Post-Deployment ROI and Use Case Expansion

10.5.1 Measurement of performance metrics
10.5.2 Case studies of successful implementations
10.5.3 Feedback mechanisms for improvement
10.5.4 Strategies for scaling applications

11. Saudi Arabia Pressure Sensitive Adhesives Market Future Size, 2025-2030

11.1 By Value

11.2 By Volume

11.3 By Average Selling Price


Go-To-Market Strategy Phase

1. Whitespace Analysis + Business Model Canvas

1.1 Market Gaps Identification

1.2 Value Proposition Development

1.3 Revenue Streams Analysis

1.4 Cost Structure Evaluation

1.5 Key Partnerships Exploration

1.6 Customer Segmentation

1.7 Channels of Distribution


2. Marketing and Positioning Recommendations

2.1 Branding Strategies

2.2 Product USPs

2.3 Target Market Identification

2.4 Communication Strategy

2.5 Digital Marketing Approaches


3. Distribution Plan

3.1 Urban Retail Strategies

3.2 Rural NGO Tie-ups

3.3 E-commerce Integration

3.4 Logistics and Supply Chain Management


4. Channel & Pricing Gaps

4.1 Underserved Routes

4.2 Pricing Bands Analysis

4.3 Competitor Pricing Strategies

4.4 Customer Willingness to Pay


5. Unmet Demand & Latent Needs

5.1 Category Gaps Identification

5.2 Consumer Segments Analysis

5.3 Emerging Trends Exploration

5.4 Future Needs Assessment


6. Customer Relationship

6.1 Loyalty Programs

6.2 After-sales Service

6.3 Customer Feedback Mechanisms

6.4 Community Engagement Strategies


7. Value Proposition

7.1 Sustainability Initiatives

7.2 Integrated Supply Chains

7.3 Innovation in Product Development

7.4 Customer-Centric Approaches


8. Key Activities

8.1 Regulatory Compliance

8.2 Branding Initiatives

8.3 Distribution Setup

8.4 Training and Development


9. Entry Strategy Evaluation

9.1 Domestic Market Entry Strategy

9.1.1 Product Mix Considerations
9.1.2 Pricing Band Strategy
9.1.3 Packaging Innovations

9.2 Export Entry Strategy

9.2.1 Target Countries Identification
9.2.2 Compliance Roadmap Development

10. Entry Mode Assessment

10.1 Joint Ventures

10.2 Greenfield Investments

10.3 Mergers & Acquisitions

10.4 Distributor Model Evaluation


11. Capital and Timeline Estimation

11.1 Capital Requirements Analysis

11.2 Timelines for Implementation


12. Control vs Risk Trade-Off

12.1 Ownership vs Partnerships

12.2 Risk Management Strategies


13. Profitability Outlook

13.1 Breakeven Analysis

13.2 Long-term Sustainability Strategies


14. Potential Partner List

14.1 Distributors

14.2 Joint Ventures

14.3 Acquisition Targets


15. Execution Roadmap

15.1 Phased Plan for Market Entry

15.1.1 Market Setup
15.1.2 Market Entry
15.1.3 Growth Acceleration
15.1.4 Scale & Stabilize

15.2 Key Activities and Milestones

15.2.1 Milestone Planning
15.2.2 Activity Tracking

Research Methodology

ApproachModellingSample

Phase 1: Approach1

Desk Research

  • Analysis of industry reports from local and international market research firms
  • Review of trade publications and journals specific to the adhesives sector
  • Examination of government publications and statistics related to manufacturing and imports

Primary Research

  • Interviews with key stakeholders in the pressure-sensitive adhesives industry, including manufacturers and distributors
  • Surveys conducted with end-users across various sectors such as automotive, packaging, and construction
  • Field visits to production facilities to gather insights on operational practices and market needs

Validation & Triangulation

  • Cross-referencing data from multiple sources to ensure consistency and reliability
  • Engagement with industry experts for qualitative insights and validation of quantitative data
  • Sanity checks through comparative analysis with historical market trends and forecasts

Phase 2: Market Size Estimation1

Top-down Assessment

  • Estimation of market size based on national consumption data and import/export statistics
  • Segmentation of the market by application areas such as automotive, electronics, and packaging
  • Incorporation of macroeconomic indicators and growth forecasts for relevant industries

Bottom-up Modeling

  • Collection of sales data from leading manufacturers and distributors in the region
  • Estimation of market share based on production capacities and sales volumes
  • Analysis of pricing strategies and cost structures to derive revenue estimates

Forecasting & Scenario Analysis

  • Development of predictive models using historical data and market trends
  • Scenario planning based on potential regulatory changes and technological advancements
  • Creation of multiple forecast scenarios (baseline, optimistic, and pessimistic) through 2030

Phase 3: CATI Sample Composition1

Scope Item/SegmentSample SizeTarget Respondent Profiles
Automotive Adhesives Usage100Product Managers, Procurement Specialists
Packaging Industry Insights110Packaging Engineers, Supply Chain Managers
Construction Adhesives Applications80Project Managers, Site Supervisors
Consumer Goods Adhesive Preferences90Marketing Managers, Product Development Teams
Electronics Manufacturing Adhesives70Manufacturing Engineers, Quality Assurance Managers

Frequently Asked Questions

What is the current value of the Saudi Arabia Pressure Sensitive Adhesives Market?

The Saudi Arabia Pressure Sensitive Adhesives Market is valued at approximately USD 720 million, reflecting a robust growth trajectory driven by demand from sectors such as packaging, automotive, and construction, alongside advancements in adhesive formulations.

Which sectors are the primary consumers of pressure-sensitive adhesives in Saudi Arabia?

What types of pressure-sensitive adhesives are prevalent in the Saudi market?

How is the Saudi government promoting eco-friendly adhesives?

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