Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Report Size, Share, Growth Drivers, Trends, Opportunities & Forecast 2025–2030

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Overview

• The Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market is valued at USD 55 million, based on a five-year historical analysis. This growth is primarily driven by the increasing health consciousness among consumers, the rise in fitness activities, the growing popularity of sports among the youth, and the growing demand for quality assurance in dietary supplements. The market is also supported by the expansion of e-commerce platforms that facilitate the distribution of these products.
• Key cities such as Riyadh, Jeddah, and Dammam dominate the market due to their large populations and significant investment in health and fitness infrastructure. Riyadh, being the capital, serves as a central hub for regulatory bodies and major suppliers, while Jeddah and Dammam are critical for their strategic ports and access to international markets, enhancing the distribution of sports nutrition products.
• The Dietary Supplements Registration Requirements, 2021 issued by the Saudi Food and Drug Authority (SFDA) require all dietary supplements to undergo rigorous testing for safety, quality, and compliance with labeling standards before market entry, including submission of product dossiers, stability data, and laboratory analysis results to SFDA-approved labs. This regulation aims to protect consumer health and ensure that products meet established quality standards, thereby fostering trust in the sports nutrition sector.

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Segmentation

By Service Type:The service type segmentation includes various testing and certification services essential for ensuring the quality and safety of sports nutrition products. The subsegments are as follows:

The leading subsegment in the service type category is Product Safety and Quality Testing, which accounts for a significant portion of the market. This dominance is attributed to the increasing consumer awareness regarding product safety and the rising incidence of foodborne illnesses. As consumers become more health-conscious, they demand rigorous testing to ensure that the products they consume are free from harmful substances. Additionally, regulatory bodies are enforcing stricter compliance measures, further driving the need for comprehensive safety testing.

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Segmentation

By Product Category Tested:The product category segmentation encompasses various types of sports nutrition products that require testing and certification. The subsegments are as follows:

In the product category tested, Sports Supplements dominate the market, driven by the growing trend of fitness and bodybuilding among consumers. The increasing popularity of protein powders and amino acids, particularly among athletes and fitness enthusiasts, has led to a surge in demand for these products. Furthermore, the rise of social media influencers promoting fitness and nutrition has significantly impacted consumer behavior, leading to higher sales of sports supplements.

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Competitive Landscape

The Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market is characterized by a dynamic mix of regional and international players. Leading participants such as Saudi Food & Drug Authority (SFDA) – National Laboratories, Saudi Standards, Metrology and Quality Organization (SASO), Saudi Accreditation Center (SAC), SGS Saudi Arabia Limited, Bureau Veritas Saudi Arabia, Intertek Saudi Arabia Ltd., TÜV Rheinland Saudi Arabia LLC, TÜV SÜD Saudi Arabia, UL Solutions – Middle East (Saudi Arabia Operations), Eurofins Scientific – Middle East & Saudi Arabia Operations, ALS Arabia (ALS Saudi Arabia Co. Ltd.), National Center for Environmental and Food Testing Laboratories (where applicable), King Abdulaziz City for Science and Technology (KACST) – Relevant Labs, Regional University and Government Laboratories Involved in Food & Supplement Testing, Selected Accredited Private Food & Supplement Testing Laboratories in Saudi Arabia contribute to innovation, geographic expansion, and service delivery in this space.

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Industry Analysis

Growth Drivers

• Increasing Health Consciousness Among Consumers:The health and wellness trend in Saudi Arabia is gaining momentum, with 65% of the population actively seeking healthier lifestyles. This shift is reflected in the growing demand for dietary supplements, which reached a market value of SAR 1.8 billion in future. The World Health Organization reported a 22% increase in health-related spending among Saudi consumers, indicating a robust market for sports nutrition products that cater to this health-conscious demographic.
• Rising Demand for Fitness and Performance Enhancement Products:The fitness industry in Saudi Arabia is projected to grow by 17% annually, driven by an increasing number of gyms and fitness centers, which reached over 1,400 in future. This surge in fitness culture has led to a heightened interest in performance-enhancing supplements, with sales of protein powders and energy drinks alone estimated at SAR 1 billion. The Saudi Vision 2030 initiative further supports this trend by promoting sports and physical activity among citizens.
• Expansion of E-commerce Platforms for Dietary Supplements:E-commerce sales of dietary supplements in Saudi Arabia have surged, with a growth rate of 30% in future, driven by platforms like Souq and Noon. The digital retail market is expected to reach SAR 25 billion by future, facilitating easier access to sports nutrition products. This trend is supported by a 35% increase in online shopping among consumers, particularly among the younger demographic, who prefer the convenience of purchasing health products online.

Market Challenges

• Stringent Regulatory Requirements for Product Certification:The Saudi Food and Drug Authority (SFDA) has implemented rigorous certification processes for dietary supplements, which can take up to seven months. This regulatory environment poses challenges for new entrants, as compliance costs can exceed SAR 250,000 per product. The complexity of these regulations can hinder innovation and slow down the time-to-market for new products, impacting overall market growth.
• High Competition from Local and International Brands:The sports nutrition market in Saudi Arabia is highly competitive, with over 180 local and international brands vying for market share. This saturation has led to aggressive pricing strategies, with discounts averaging 25% during promotional periods. The presence of established global brands, such as Optimum Nutrition and MyProtein, further intensifies competition, making it challenging for new entrants to establish a foothold in the market.

Saudi Arabia Sports Nutrition Dietary Supplements Testing Certification Market Future Outlook

The future of the Saudi Arabia sports nutrition dietary supplements testing certification market appears promising, driven by increasing health awareness and a growing fitness culture. As the government continues to promote sports and wellness initiatives, the demand for certified dietary supplements is expected to rise. Innovations in product formulations and a shift towards organic options will likely attract health-conscious consumers. Additionally, the expansion of e-commerce platforms will facilitate access to a broader range of products, enhancing market growth opportunities.

Market Opportunities

• Growth in the Organic and Natural Supplement Segment:The organic supplement market in Saudi Arabia is projected to grow by 35% in future, driven by consumer preference for natural ingredients. This trend presents an opportunity for brands to develop organic-certified products, catering to the increasing demand for clean-label supplements that align with health-conscious consumer values.
• Increasing Collaborations with Fitness Centers and Gyms:Partnerships with over 600 fitness centers in Saudi Arabia can enhance brand visibility and product accessibility. Collaborating on promotional events and offering exclusive products can significantly boost sales, as gyms increasingly seek to provide their members with high-quality dietary supplements that support their fitness goals.